EQUITY (Schedule of Stock Option Activity) (Details) (USD $)	3 Months Ended
	Mar. 31, 2014
Shares under option
Outstanding at January 1, 2014	50,000
Granted	2,348,871
Exercised
Forfeited/cancelled
Outstanding at March 31, 2014	2,398,871
Exercisable at March 31, 2014	50,000
Weighted average exercise price
Outstanding at January 1, 2014	$ 1.50
Granted	$ 0.18
Exercised
Forfeited/cancelled
Outstanding at March 31, 2014	$ 0.22
Exercisable at March 31, 2014	$ 1.50
Weighted average remaining contractual life
Outstanding at March 31, 2014	4 years 7 months 13 days
Exercisable at March 31, 2014	3 years 11 months 27 days
Aggregate intrinsic value
Outstanding at January 1, 2014
Granted
Exercised
Forfeited/cancelled
Outstanding at March 31, 2014
Exercisable at March 31, 2014