PROPERTY AND EQUIPMENT (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013
Property, Plant and Equipment [Line Items]
Property and equipment	$ 3,513,169		$ 2,690,758
Less accumulated depreciation	(349,211)		(247,183)
Property and equipment, net	3,163,958		2,443,575
Depreciation expense	99,300	28,500
Leasehold improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	2,153,326		2,146,322
Leasehold improvements [Member] | Minimum [Member]
Property, Plant and Equipment [Line Items]
Useful lives	3 years
Leasehold improvements [Member] | Maximum [Member]
Property, Plant and Equipment [Line Items]
Useful lives	10 years
Website development [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	21,500		13,500
Useful lives	3 years
Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	1,223,954		478,194
Equipment [Member] | Minimum [Member]
Property, Plant and Equipment [Line Items]
Useful lives	3 years
Equipment [Member] | Maximum [Member]
Property, Plant and Equipment [Line Items]
Useful lives	7 years
Computer and hardware [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	$ 114,389		$ 52,742
Useful lives	5 years