SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	3 Months Ended		12 Months Ended	31 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013	Mar. 31, 2014
SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Contribution to subsidiary by non-controlling interest			$ 225,980	$ 897,465
Lease term	10 years
Deposits	55,912		18,034	55,912
Deferred rent, tenant improvement allowance	150,000
Advertising expenses	$ 90,500	$ 2,100
Anti-dilutive securities	6,235,226	1,869,711