COMMITMENTS AND CONTINGENCIES (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Jan. 01, 2014
COMMITMENTS AND CONTINGENCIES [Abstract]
Franchisor agreement, number of restaurants			10
Franchisor agreement, term			10 years
Franchisor agreement, renewal term			5 years
Royalty percentage, minimum			3.00%
Royalty percentage, maximum			5.00%
Royalty expense	$ 27,700		$ 71,200
Royalty percentage					2.50%
Monthly royalty floor					5,000
Property, Plant and Equipment [Line Items]
Lease Term			10 years
Rent expenses	4,800	10,900	33,400	36,300
Payments for leasehold improvements				397,335
Restaurant [Member]
Property, Plant and Equipment [Line Items]
Lease Term			10 years
Lease renewal term			5 years
Monthly rent			16,000
Rent expenses	47,000	62,600	189,000	131,000
Payments for leasehold improvements	(144,000)
Corporate Headquarters [Member]
Property, Plant and Equipment [Line Items]
Monthly rent			3,500
Rent expenses	$ 4,800	$ 10,900	$ 33,400	$ 36,300