SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	3 Months Ended		9 Months Ended		23 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Dec. 31, 2012
SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Contribution to subsidiary by non-controlling interest	$ 0		$ 225,980	$ 225,000	$ 897,465
Short-term investments	43,261		43,261		43,261
Number of restaurants	30		30		30
Cost of license rights	300,000		300,000		300,000
Franchisor agreement, number of restaurants			10
Impairment of intangible assets	250,000
Lease term			10 years
Deposit	18,034		18,034		18,034	18,034
Deferred rent, tenant improvement allowance			150,000
Advertising expenses	$ 200	$ 9,800	$ 19,100	$ 80,100
Anti-dilutive securities	1,364,179	1,958,512	5,177,186	5,507,368