PROPERTY AND EQUIPMENT (Details) (USD $)	3 Months Ended	6 Months Ended
	Jun. 30, 2013	Jun. 30, 2013	Dec. 31, 2012
Property, Plant and Equipment [Line Items]
Property and equipment	$ 2,655,820	$ 2,655,820	$ 1,451,659
Less accumulated depreciation	(100,449)	(100,449)
Property and equipment, net	2,555,371	2,555,371	1,451,659
Depreciation expense	71,951	100,449
Leasehold improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	2,158,839	2,158,839	1,290,723
Website development [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	13,500	13,500	10,800
Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	430,740	430,740	133,091
Computer and hardware [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	$ 52,742	$ 52,742	$ 17,045