SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	3 Months Ended		6 Months Ended		18 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Dec. 31, 2012
SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Contribution of to subsidiary by non-controlling interest	$ 0		$ 225,980		$ 897,465
Short-term investments	251,661		251,661		251,661
Term of agreement			10 years
Deposit	18,034		18,034		18,034	18,034
Deferred rent, tenant improvement allowance			150,000
Advertising expenses	$ 53,760	$ 16,800	$ 70,340	$ 18,900
Anti-dilutive securities			2,064,806	3,460,035