COMMITMENTS AND CONTINGENCIES (Details) (USD $)	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
COMMITMENTS AND CONTINGENCIES [Abstract]
Franchisor agreement, number of restaurants	10
Franchisor agreement, term	10 years
Franchisor agreement, renewal term	5 years
Royalty percentage, minimum	3.00%
Royalty percentage, maximum	5.00%
Franchisor payment	$ 12,200
Property, Plant and Equipment [Line Items]
Lease Term	10 years
Rent expenses	14,300	14,500
Restaurant [Member]
Property, Plant and Equipment [Line Items]
Lease Term	10 years
Lease renewal term	5 years
Monthly rent	16,000
Rent expenses	48,000	0
Corporate Headquarters [Member]
Property, Plant and Equipment [Line Items]
Monthly rent	$ 3,500