CONVERTIBLE NOTES PAYABLE (Details) (USD $)	0 Months Ended	3 Months Ended		12 Months Ended		14 Months Ended	18 Months Ended
	Dec. 14, 2012	Mar. 31, 2013	Mar. 31, 2012	Oct. 01, 2013	Sep. 01, 2012	Nov. 30, 2012	Mar. 31, 2013	Dec. 31, 2012	Oct. 31, 2012
CONVERTIBLE NOTES PAYABLE [Abstract]
Number of shares issued per dollar loaned						1
Debt instrument, face amount		$ 200,000				$ 3,086,388	$ 200,000
Shares issued for cash						1,970,462
Value of shares issued for cash		843,512				2,983,888
Shares issued for services		3,443
Value of shares issued for services		5,164
Proceeds from issuance of promissory note and warrant		200,000
Convertible notes payable and accrued interest, discount		336,254					336,254	682,938
Note duration						7 years
Stated interest rate		5.00%				5.00%	5.00%
Effective interest rate						15.00%
Quarterly payment, percentage of quarterly revenue						2.50%
Beneficial conversion feature						283,500
Conversion expense		346,685
Amortization of debt discount		368,932					211,600
Debt conversion, original debt, amount		830,984					2,308,175
Conversion of notes payable to common shares, shares		417,827					1,411,203
Warrants issued in connection with note		50,000					50,000
Warrants, number of shares called by warrant	200,000	50,000					50,000
Warrants, exercise price per share	1.00	0.50			0.0005		0.50		0.0005
Warrants issued, term	10 years	3 years		3 years	3 years
Fair value of warrants		$ 44,000					$ 44,000
Debt Conversion [Line Items]
Conversion price						$ 0.50
Minimum [Member]
Debt Conversion [Line Items]
Conversion price		$ 1.82					$ 1.82
Maximum [Member]
Debt Conversion [Line Items]
Conversion price		$ 2.30					$ 2.30