PROPERTY AND EQUIPMENT (Details) (USD $)	3 Months Ended
Mar. 31, 2013	Dec. 31, 2012
Property, Plant and Equipment [Line Items]
Property and equipment	$ 2,494,784	$ 1,451,659
Less accumulated depreciation	(28,498)
Property and equipment, net	2,466,286	1,451,659
Depreciation expense	28,498
Leasehold improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	2,000,502	1,290,723
Website development [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	10,800	10,800
Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	430,740	133,091
Computer and hardware [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	$ 52,742	$ 17,045

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

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The amount of expense recognized in the current period that reflects the allocation of the cost of tangible assets over the assets' useful lives. Includes production and non-production related depreciation.

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- Definition

Gross amount of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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- Definition

Amount, net of accumulated depreciation, depletion and amortization, of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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