EQUITY (Schedule of Stock Option Activity) (Details) (USD $)	12 Months Ended
Dec. 31, 2012
Shares under options
Outstanding, beginning balance
Granted	660,368
Exercised
Forfeited/cancelled
Outstanding, ending balance	660,368
Exercisable	660,035
Weighted average exercise price
Outstanding, beginning balance
Granted	$ 0.02
Exercised
Forfeited/cancelled
Outstanding, ending balance	$ 0.02
Exercisable	$ 0.02
Aggregate intrinsic value
Outstanding, beginning balance
Granted	980,591
Outstanding, ending balance	980,591
Exercisable	$ 99,058
Weighted average remaining contractual life, outstanding	4 years 9 months
Weighted average remaining contractual life, exercisable	4 years 9 months
Nonvested [Member]
Shares under options
Outstanding, beginning balance
Granted	660,368
Vested	(66,035)
Forfeited/cancelled
Outstanding, ending balance	594,333
Aggregate intrinsic value
Outstanding, beginning balance, grant date fair value
Granted	$ 0.51
Vested	$ 0.51
Outstanding, ending balance, grant date fair value

Aggregate intrinsic value of options granted during the period.

No definition available.

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Grant date fair value of options outstanding as of the balance sheet date.

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Amount of difference between fair value of the underlying shares reserved for issuance and exercise price of vested portions of options outstanding and currently exercisable.

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The number of shares into which fully or partially vested stock options outstanding as of the balance sheet date can be currently converted under the option plan.

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The weighted-average price as of the balance sheet date at which grantees can acquire the shares reserved for issuance on vested portions of options outstanding and currently exercisable under the stock option plan.

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Weighted average remaining contractual term for vested portions of options outstanding and currently exercisable or convertible, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

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For presentations that combine terminations, the number of shares under options that were cancelled during the reporting period as a result of occurrence of a terminating event specified in contractual agreements pertaining to the stock option plan or that expired.

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Weighted average price of options that were either forfeited or expired.

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Gross number of share options (or share units) granted during the period.

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The weighted average grant-date fair value of options granted during the reporting period as calculated by applying the disclosed option pricing methodology.

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Amount of difference between fair value of the underlying shares reserved for issuance and exercise price of options outstanding.

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The number of shares reserved for issuance under stock option agreements awarded under the plan that validly exist and are outstanding as of the balance sheet date, including vested options.

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Weighted average price at which grantees can acquire the shares reserved for issuance under the stock option plan.

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Weighted average remaining contractual term for option awards outstanding, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

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As of the balance sheet date, the number of shares into which fully vested and expected to vest stock options outstanding can be converted under the option plan.

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As of the balance sheet date, the weighted-average exercise price for outstanding stock options that are fully vested or expected to vest.

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Weighted average price at which option holders acquired shares when converting their stock options into shares.

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Weighted average price at which grantees can acquire the shares reserved for issuance on stock options awarded.

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Number of share options (or share units) exercised during the current period.

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