Summary of Significant Accounting Policies (Details) (USD $)	Jan. 31, 2014	Jul. 31, 2013	Jan. 31, 2013	Jul. 31, 2012
Financial assets, Carrying amount:
Cash and cash equivalents, Carrying amount	$ 407,989	$ 596,871	$ 693,780	$ 249,327
Accounts receivable, Carrying amount	212,329	191,835
Financial liabilities, Carrying amount:
Accounts payable and accrued liabilities, Carrying amount	110,494	62,810
Auto loan, Carrying amount	81,117	0
Financial assets, Fair value:
Cash and cash equivalents, Fair value	407,989	596,871
Accounts receivable, Fair value	212,329	191,835
Financial liabilities, Fair value:
Accounts payable and accrued liabilities, Fair value	110,494	62,810
Auto loan, Fair value	$ 78,858	$ 0