Summary of Significant Accounting Policies (Details) (USD $)	Oct. 31, 2013	Jul. 31, 2013	Oct. 31, 2012	Jul. 31, 2012
Financial assets, Carrying amount:
Cash and cash equivalents, Carrying amount	$ 537,205	$ 596,871	$ 306,581	$ 249,327
Accounts receivable, Carrying amount	(26)	191,835
Financial liabilities, Carrying amount:
Accounts payable and accrued liabilities, Carrying amount	49,633	62,810
Auto loan, Carrying amount	84,230	0
Financial assets, Fair value:
Cash and cash equivalents, Fair value	537,205	596,871
Accounts receivable, Fair value	0	191,835
Financial liabilities, Fair value:
Accounts payable and accrued liabilities, Fair value	49,633	62,810
Auto loan, Fair value	$ 82,004	$ 0