XML 51 R33.htm IDEA: XBRL DOCUMENT v2.4.0.8
Liquidity and Shareholders' Equity (Details Textual) (USD $)
12 Months Ended 12 Months Ended 1 Months Ended 12 Months Ended 12 Months Ended 1 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended
Jul. 31, 2013
Jul. 31, 2012
Jul. 31, 2011
Jul. 31, 2013
Common Stock [Member]
Sep. 30, 2011
Common Stock [Member]
Before Amendment [Member]
Jul. 31, 2011
Common Stock [Member]
Before Amendment [Member]
Jul. 31, 2013
Common Stock [Member]
After Amendment [Member]
Jul. 31, 2012
Common Stock [Member]
After Amendment [Member]
Sep. 30, 2011
Common Stock [Member]
After Amendment [Member]
Jul. 31, 2013
Preferred Stock [Member]
Jul. 21, 2011
Stock Option [Member]
Jul. 31, 2013
Stock Option [Member]
Jul. 31, 2013
Series A Preferred Stock [Member]
Jul. 31, 2012
Series A Preferred Stock [Member]
Jul. 31, 2013
Series A Preferred Stock [Member]
Stock Option [Member]
Jun. 01, 2011
Series A Preferred Stock [Member]
Stock Option [Member]
Jul. 31, 2013
Series B Preferred Stock [Member]
Jul. 31, 2012
Series B Preferred Stock [Member]
Jul. 31, 2011
Series B Preferred Stock [Member]
Before Amendment [Member]
Jul. 31, 2011
Series B Preferred Stock [Member]
After Amendment [Member]
Jul. 31, 2013
Equity Incentive Plans 2010 [Member]
Jul. 31, 2013
Equity Incentive Plans 2010 [Member]
Common Stock Issuance One [Member]
Jul. 31, 2013
Equity Incentive Plans 2010 [Member]
Common Stock Issuance Two [Member]
Jul. 31, 2013
Equity Incentive Plans 2010 [Member]
Common Stock Issuance Three [Member]
Sep. 30, 2010
Equity Incentive Plans 2010 [Member]
Eight Employees [Member]
Jul. 31, 2013
Equity Incentive Plans 2010 [Member]
Eight Employees [Member]
May 01, 2012
Equity Incentive Plans 2010 [Member]
Two Employees [Member]
Jul. 31, 2013
Equity Incentive Plans 2010 [Member]
Two Employees [Member]
Sep. 01, 2012
Equity Incentive Plans 2010 [Member]
Two Employees 1 [Member]
Jul. 31, 2013
Equity Incentive Plans 2010 [Member]
Two Employees 1 [Member]
Jul. 31, 2013
Series A Convertible Preferred Stock [Member]
Cash and Cash Equivalents, at Carrying Value (in dollars) $ 596,871 $ 249,327 $ 524,512                                                        
Working Capital, at Carrying Value (in dollars) 600,923 34,483                                                          
Preferred Stock, Shares Authorized                   50,000,000     9,400,000 9,400,000     325,000 325,000                         9,400,000
Preferred Stock, Shares Issued                         7,050,000 7,050,000     262,475 262,475                          
Preferred Stock, Shares Outstanding                         7,050,000 7,050,000 7,050,000   262,475 262,475 2,600,000 325,000                     7,050,000
Preferred Stock, Par or Stated Value Per Share (in dollars per share)                   $ 0.001     $ 0.001 $ 0.001     $ 0.008 $ 0.008 $ 0.001 $ 0.008                      
Common Stock, Dividend Rate, Percentage                                 6.00% 6.00%                          
Common Stock, Shares Authorized 125,000,000 125,000,000       52,577,445                                                  
Common Stock, Shares, Issued 10,806,520 9,790,760     1,000,000,000   10,806,520   125,000,000                                            
Common Stock, Shares, Outstanding 10,806,520 9,790,760           9,790,760       5,500,000     2,350,000 7,050,000                              
Common Stock, Par or Stated Value Per Share (in dollars per share) $ 0.008 $ 0.008     $ 0.001       $ 0.008     $ 0.01                                      
Conversation Rate Preferred Stock (in dollars per share)                                 $ 1.00                            
Conversation Rate Preferred Stock Year Two (in dollars per share)                                 $ 0.40                            
Conversation Rate Preferred Stock Year Two Weighted Average Price Percentage                                 70.00%                            
Preferred Stock, Redemption Date                                 Dec. 31, 2015                            
Preferred Stock, Redemption Price Per Share (in dollars per share)                                 $ 1.00                            
Preferred Stock Liquidation Preference Value (in dollars)                                 2,600,000                            
Common Stock Exercise                     2,350,000                                        
Option Outstanding for Purchase       343,000                                                      
Exercise Price of Options, Description the exercise price of options granted shall be not less than 110% of the average of the closing price for the 30 days preceding the grant date.                                                            
Proceeds from Sale of Common Stock (in dollars) 2,277,778                                                            
Stock Option Granted                                                 840,000   250,000   75,000    
Stock Option Granted Price Per Share (in dollars per share)                                                 $ 0.20   $ 0.09   $ 0.03    
Risk Free Interest Percentage                                                 1.79%   1.79%   1.59%    
Options Volatility Percentage                                                 40.00%   40.00%   67.00%    
Options Expected Life (in years)                                                 10 years   10 years   10 years    
Share-based Compensation (in dollars) $ 100,280 $ 263,531                                               $ 5,352   $ 2,928   $ 1,400  
Future Grant Option Plan                                         1,112,778                    
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number, Beginning Balance                                           840,000 250,000 75,000              
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price                                           $ 0.20 $ 0.09 $ 0.03