Summary Of Significant Accounting Policies (Details) (USD $)	Jan. 31, 2013	Jul. 31, 2012	Jan. 31, 2012	Jul. 31, 2011
Financial assets:
Cash and cash equivalents, Carrying amount	$ 693,780	$ 249,327	$ 225,541	$ 524,512
Accounts receivable, Carrying amount	111,058	215,921
Financial liabilities:
Accounts payable and accrued liabilities, Carrying amount	103,457	71,891
Notes payable, Carrying amount	25,000	55,000
Financial assets:
Cash and cash equivalents, Fair value	693,780	249,327
Accounts receivable, Fair value	111,058	215,921
Financial liabilities:
Accounts payable and accrued liabilities, Fair value	103,457	71,891
Notes payable, Fair value	$ 24,807	$ 54,045