Summary Of Significant Accounting Policies (Details) (USD $)	Oct. 31, 2012	Jul. 31, 2012	Oct. 31, 2011	Jul. 31, 2011
Financial assets:
Cash and cash equivalents, Carrying amount	$ 306,581	$ 249,327	$ 203,063	$ 524,512
Accounts receivable, Carrying amount	319,933	215,921
Financial liabilities:
Accounts payable and accrued liabilities, Carrying amount	52,937	71,891
Notes payable, Carrying amount	40,000	55,000
Financial assets:
Cash and cash equivalents, Fair value	306,581	249,327
Accounts receivable, Fair value	319,933	215,921
Financial liabilities:
Accounts payable and accrued liabilities, Fair value	52,937	71,891
Notes payable, Fair value	$ 39,726	$ 54,045