CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	12 Months Ended
	Jul. 31, 2012	Jul. 31, 2011
Sales	$ 1,502,676	$ 3,263,786
Cost of sales	605,899	1,553,858
Gross profits	896,777	1,709,928
Operating Expenses
Depreciation	6,400	5,756
Professional fees	426,844	217,356
Selling and general expenses	1,058,046	1,612,446
Total operating expenses	1,491,290	1,835,558
Loss from operations	(594,513)	(125,630)
Other income (expense)
Other income and expense, net	2,695	(34,998)
Interest expense, net	(3,082)	(25,172)
Net other expense	(387)	(60,170)
Total loss before income taxes	(594,900)	(185,800)
Income taxes	800	1,600
Net loss	$ (595,700)	$ (187,400)
Net loss per share - basic (in dollars per share)	$ (0.061)	$ (0.029)
Net loss per share - diluted (in dollars per share)	$ (0.035)	$ (0.011)
Weighted average shares outstanding - basic (in shares)	9,790,760	6,572,475
Weighted average shares outstanding - diluted (in shares)	17,103,235	16,297,475