Summary Of Significant Accounting Policies (Details) (USD $)	Jul. 31, 2012	Jul. 31, 2011	Jul. 31, 2010
Financial assets:
Cash and cash equivalents, Carrying amount	$ 249,327	$ 524,512	$ 165,848
Accounts receivable, Carrying amount	215,921	139,853
Financial liabilities:
Accounts payable and accrued liabilities, Carrying amount	143,230	94,676
Line of credit, Carrying amount	0	290,000
Notes payable, Carrying amount	55,000	115,000
Financial assets:
Cash and cash equivalents, Fair value	249,327	524,512
Accounts receivable, Fair value	215,921	139,853
Financial liabilities:
Accounts payable and accrued liabilities, Fair value	143,230	94,676
Line of credit, Fair value	0	290,000
Notes payable, Fair value	$ 54,045	$ 112,598