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Significant Accounting Policies (Details) (USD $)	12 Months Ended
Significant Accounting Policies (Details) (USD $)	Jul. 31, 2013	Jul. 31, 2012
Property and equipment
Depreciation expense	$ 40,000	$ 35,000
Computers and Equipment \| Minimum
Property and equipment
Useful lives	3 years
Computers and Equipment \| Maximum
Property and equipment
Useful lives	5 years
Computer Software \| Minimum
Property and equipment
Useful lives	1 year
Computer Software \| Maximum
Property and equipment
Useful lives	3 years
Leasehold Improvements
Property and equipment
Useful lives	3 years

The amount of expense recognized in the current period that reflects the allocation of the cost of tangible assets over the assets' useful lives. Includes production and non-production related depreciation.

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