X0306 4 2021-09-30 0001368458 Sally Beauty Holdings, Inc. SBH 0001444027 Brickman Christian A. C/O SALLY BEAUTY HOLDINGS, INC. 3001 COLORADO BLVD. DENTON TX 76210 1 1 President & CEO Common Stock 2021-09-30 4 F 0 10399 16.85 D 460737 D Common Stock 2021-09-30 4 F 0 9545 16.85 D 451192 D Common Stock 2021-09-30 4 M 0 4257 0 A 455449 D Common Stock 2021-09-30 4 M 0 48405 0 A 503854 D Common Stock 2021-09-30 4 F 0 11787 16.85 D 492067 D Common Stock 2021-09-30 4 F 0 1126 16.85 D 490941 D Common Stock 2021-09-30 4 F 0 1676 16.85 D 489265 D Common Stock 2021-09-30 4 M 0 3802 0 A 493067 D Restricted Stock Units 2021-09-30 4 M 0 4257 0 D 2013-09-30 Common Stock 4257 0 D Restricted Stock Units 2021-09-30 4 M 0 48405 0 D Common Stock 48405 96809 D Restricted Stock Units 2021-09-30 4 M 0 3802 0 D 2014-09-30 Common Stock 3802 0 D Divestiture of securities is solely in connection with payment of taxes incident to vesting of securities. Restricted stock units convert into common stock on a one-for-one basis. Reflects shares vested in connection with reported person's termination. Vested shares will be delivered to the reporting person on the date such reporting person's service as a Director of the Issuer has terminated. /s/ Cade Newman, Attorney-in-fact 2021-10-04