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Segment and Geographic Information
12 Months Ended
Dec. 31, 2012
Segment and Geographic Information

16 – Segment and Geographic Information

The Company previously reported segments on a geographic basis. In 2012 as the Company’s operations have evolved, the CEO, who is the Company’s chief operating decision maker, began reviewing operating results only at the consolidated level, which is how the CEO makes decisions to operate the business and allocate resources. As a result, the Company has determined that it has only one operating segment, and has revised its historical segment presentation to align with the current year presentation.

The Company’s revenue is derived from two product lines, Protomold injection molding and Firstcut CNC machining. Total revenue by product line is as follows:

 

     Year Ended December 31,  
(in thousands)    2012      2011      2010  

Revenue:

        

Protomold

   $ 90,371       $ 74,090       $ 50,690   

First Cut

     35,620         24,849         14,229   
  

 

 

    

 

 

    

 

 

 

Total revenue

   $ 125,991       $ 98,939       $ 64,919   
  

 

 

    

 

 

    

 

 

 

 

Revenue to external customers based on the billing location of the end user customer and long-lived assets by geography are as follows:

 

     Year Ended December 31,  
(in thousands)    2012      2011      2010  

Revenue:

        

United States

   $ 94,866       $ 73,010       $ 48,059   

International

     31,125         25,929         16,860   
  

 

 

    

 

 

    

 

 

 

Total revenue

   $ 125,991       $ 98,939       $ 64,919   
  

 

 

    

 

 

    

 

 

 

 

     December 31,  
(in thousands)    2012      2011  

Long-lived assets:

     

United States

   $ 37,869       $ 28,831   

International

     7,447         5,418   
  

 

 

    

 

 

 

Total long-lived assets

   $ 45,316       $ 34,249