X0304 4 2011-12-12 0 0001270400 VIRGIN MEDIA INC. VMED 0001439433 SIMMONS STEVEN C/O VIRGIN MEDIA INC. 909 THIRD AVENUE, SUITE 2863 NEW YORK NY 10022 1 0 0 0 COMMON STOCK 2011-12-12 4 M 0 42980 11.99 A 50480 D COMMON STOCK 2011-12-12 4 M 0 62500 15.93 A 112980 D COMMON STOCK 2011-12-12 4 F 0 21534 21.05 D 91446 D STOCK OPTION (Right to Buy) 11.99 2011-12-12 4 M 0 42980 D 2018-07-07 COMMON STOCK 42980 0 D STOCK OPTION (Right to Buy) 15.93 2011-12-12 4 M 0 62500 D 2020-06-08 COMMON STOCK 62500 0 D The company entered into a net issuance transaction with Mr. Simmons whereby 21,534 shares with a value equal to 30% of the aggregate option cost were withheld from the exercised options reported above. The remaining 70% of the option cost was paid in cash. THIS IS NOT A SALE OF SHARES TO THE OPEN MARKET. These options vested in full on March 16, 2009 These options vested in full on June 9, 2011 Not Applicable /s/ Steven J Simmons 2011-12-13