13F-HR 1 scmf1320090930.txt SCM 13F 20090930 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: September 30, 2009 Check here if Amendment [ ]; Amendment Number: _____ This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manger Filing this Report Name: Sterneck Capital Management, LLC Address: 4510 Belleview, Suite 204 Kansas City, MO 64111 Form 13F File Number: 28-13362 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Frank Sterneck Title: Chief Investment Officer Phone: 816-531-2254 Signature, Place and Date of Signing: Frank Sterneck_______ Kansas City, MO 10/29/2009 [Signature] [City, State] [Date] Report Type (Check only one.): X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting managers(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manger are reported in this report and a portion are reported by other reporting managers(s).) List of Other Mangers Reporting for this Manger: -- section omitted -- FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 101 Form 13F Information Table Value Total: $1,158,796 List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. NONE VALUE SHRS OR SH/ PUT/INVESTMENT OTHER NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000 PRN AMT PRN CALLDISCRETIONMANAGERS SOLE SHARED NONE ACXIOM CORP COM 005125109 161 17000SH SOLE 10000 7000 ALLIANCEBERNSTEIN HOLDING LP UNIT LTD PARTN 01881G106 897 32875SH SOLE 5500 27375 AMGEN INC COM 031162100 304 5045SH SOLE 1500 3545 APPLE COMPUTER INC COM 037833100 535 2888SH SOLE 0 2888 AT&T INC COM 00206R102 288 10659SH SOLE 2000 8659 BANK OF AMERICA CORPORATION COM 060505104 176 10409SH SOLE 2000 8409 BERKSHIRE HATHAWAY CLASS A CL A 084670108 1717 17SH SOLE 0 17 BLACKROCK ENHANCED CAPITAL & INCOME COM 09256A109 348 23738SH SOLE 0 23738 BP PLC SPONSORED ADR 055622104 583 10960SH SOLE 3000 7960 BRISTOL MYERS SQUIBB INC COM 110122108 269 11956SH SOLE 0 11956 CBS CORP NEW CL B 124857202 200 16565SH SOLE 9500 7065 CHEVRONTEXACO CORP COM 166751107 560 7951SH SOLE 0 7951 CISCO SYSTEMS INC COM 17275R102 421 17876SH SOLE 5500 12376 CITIGROUP INC COM 172967101 79 16322SH SOLE 0 16322 COCA COLA CO COM 191216100 317 5901SH SOLE 0 5901 COLLECTIVE BRANDS INC COM 19421W100 220 12700SH SOLE 6200 6500 COMCAST CABLE CLASS A CL A 20030n101 322 19057SH SOLE 9300 9757 CONSOLIDATED COMMUNICATIONS HLDGS INCOM 209034107 315 19700SH SOLE 6000 13700 CONSTELLATION BRANDS INC CL A 21036P108 349 23050SH SOLE 8000 15050 CVS CORP DEL COM 126650100 452 12650SH SOLE 3000 9650 DEL MONTE FOODS CO COM 24522P103 233 20100SH SOLE 5000 15100 DOW CHEM CO COM 260543103 276 10600SH SOLE 500 10100 DU PONT E I DE NEMOURS & CO COM 263534109 230 7160SH SOLE 0 7160 DUKE ENERGY CORP COM 26441c105 305 19400SH SOLE 3000 16400 DYNEGY INC DEL CL A 26817G102 27 10623SH SOLE 0 10623 DYNEX CAP INC PFD SER D 9.50% PFD D 9.50% 26817Q605 370 36100SH SOLE 9618 26482 EMC CORP MA COM 268648102 544 31933SH SOLE 10000 21933 ENERGY SELECT SECTOR SPDR SBI INT-ENERGY 81369Y506 324 6000SH SOLE 2500 3500 EXXON MOBIL CORP COM 30231G102 271 3954SH SOLE 0 3954 FEDEX CORP COM 31428X106 581 7725SH SOLE 2000 5725 FERRELLGAS PARTNERS L.P. UNIT LTD PART 315293100 339 17000SH SOLE 0 17000 FIRST TR ENHANCED EQTY INC F COM 337318109 128 12520SH SOLE 0 12520 FOREST LABS INC COM 345838106 244 8300SH SOLE 3500 4800 FRONTIER COMMUNICATIONS CORP COM 35906A108 172 22800SH SOLE 5000 17800 GARMIN LTD ORD G372601091124067 29784508SH OTHER 1000 2978450 GARMIN LTD ORD G37260109 38 1000SH SOLE 1000 0 GENERAL ELECTRIC INC COM 369604103 626 38136SH SOLE 6000 32136 GLAXOSMITHKLINE PLC SPONSORED ADR 37733W105 270 6825SH SOLE 1000 5825 GOLD FIELDS LTD NEW SPONSORED ADR 38059T106 150 10850SH SOLE 3000 7850 HALLIBURTON CO COM 406216101 217 8000SH SOLE 0 8000 HARRIS CORP COM 413875105 643 17100SH SOLE 5500 11600 HEALTHSOUTH CORP COM NEW 421924309 286 18275SH SOLE 6500 11775 HERCULES OFFSHORE INC COM 427093109 56 11500SH SOLE 5000 6500 INTEL CORP COM 458140100 579 29588SH SOLE 10500 19088 INTEROIL CORP COM 460951106 236 6000SH SOLE 0 6000 ISHARES INC MSCI JAPAN 464286848 112 11250SH SOLE 2000 9250 J P MORGAN CHASE & CO COM 46625H100 635 14502SH SOLE 6520 7982 JOHNSON & JOHNSON COM 478160104 306 5032SH SOLE 2000 3032 KRAFT FOODS INC CL A 50075N104 705 26843SH SOLE 7992 18851 LEXINGTON REALTY TRUST COM 529043101 70 13655SH SOLE 0 13655 LIBERTY GLOBAL INC COM SER A 530555101 299 13250SH SOLE 0 13250 MARKET VECTORS ETF TR GOLD MINER ETF 57060U100 213 SH SOLE 0 4700 MASCO CORP COM 574599106 130 SH SOLE 2000 8100 MATTEL INC COM 577081102 275 SH SOLE 4000 10900 MCDONALDS COM 580135101 776 SH SOLE 2500 11100 MEDIACOM COMMUNICATIONS CORP CL A 58446K105 86 SH SOLE 0 14995 MFS MULTIMARKET INCOME TR SH BEN INT 552737108 80 SH SOLE 0 12622 MICROSOFT CORP COM 594918104 965 SH SOLE 13500 24012 NESS TECHNOLOGIES INC COM 64104X108 295 SH SOLE 10000 27372 NETAPP, INC COM 64110D104 294 SH SOLE 1500 9533 NEWELL RUBBERMAID INC COM 651229106 266 SH SOLE 3000 13950 NISOURCE INC COM 65473P105 390 SH SOLE 10000 18079 NUVEEN EQUITY PREM OPPORTUNITY FD COM 6706EM102 256 SH SOLE 0 20500 NUVEEN INSD PREM INCOME MUN COM 6706D8104 128 SH SOLE 0 10300 NUVEEN INSD QUALITY MUNICIPAL FUND COM 67062N103 277 SH SOLE 0 20290 NUVEEN MULTISTRATEGY INC & GROWTH COM 67073B106 399 SH SOLE 0 57745 NUVEEN TAX ADV FLTG RATE FUN COM 6706EV102 67 SH SOLE 4000 18300 PDL BIOPHARMA INC COM 69329Y104 97 12300SH SOLE 5500 6800 PENN VA GP HLDGS L P COM UNIT R LIM 70788P105 750 58450SH SOLE 500 57950 PFIZER INC. COM 717081103 425 25674SH SOLE 4000 21674 POWERSHARES GLOBAL ETF TRUST WK VRDO TX FR 73936T433 875 35000SH SOLE 0 35000 PROCTOR & GAMBLE CO COM 742718109 508 8766SH SOLE 1000 7766 PROSHARES TR PSHS ULTSH 20YR74347R297 346 7854SH SOLE 1000 6854 RAYTHEON CO COM NEW 755111507 240 SH SOLE 0 5013 ROCKWELL COLLINS INC COM 774341101 264 SH SOLE 5000 200 ROYCE VALUE TR INC COM 780910105 429 SH SOLE 0 41551 RSC HOLDINGS INC COM 74972L102 205 SH SOLE 8500 19700 S&P DEPOSITORY RECEIPTS UNIT SER 1 78462F103 1386 SH SOLE 0 13130 SELECT SECTOR SPIDER TR SBI INT-FINL 81369Y605 262 SH SOLE 12000 5550 SOUTHERN UNION CO COM 844030106 590 SH SOLE 7000 21370 SPARTON CORP COM 847235108 50 SH SOLE 9570 2551 SPRINT NEXTEL CORP COM SER 1 852061100 140 SH SOLE 10000 25496 STANDARD REGISTER CO COM 853887107 242 SH SOLE 15500 25628 SUNLING HEALTH SYSTEMS INC COM 86737U102 35 SH SOLE 10000 5500 TCW STRATEGIC INCOME FUND IN COM 872340104 42 SH SOLE 0 10000 THERMOGENESIS CORP COM NEW 883623209 24 SH SOLE 10000 28850 TIME WARNER INC COM 887317105 513 SH SOLE 6666 11146 TORTOISE ENERGY INFRASTRUCTURE CORP COM 89147L100 687 SH SOLE 3300 22400 TRC COS INC COM 872625108 100 SH SOLE 14000 14850 UNILEVER NV N Y SHS NEW 904784709 439 SH SOLE 4500 10720 UNITED STATES NATL GAS FUND UNIT 912318102 130 SH SOLE 2500 8600 UNITED TECHNOLOGIES INC COM 913017109 309 SH SOLE 0 5069 VAN KAMPEN TRST INVESTMENT GD MUNI COM 920929106 280 SH SOLE 0 20000 VERIZON COMMUNICATIONS COM 92343V104 265 SH SOLE 0 8764 WALGREEN COMPANY COM 931422109 455 SH SOLE 5000 7150 WAL-MART STORES INC COM 931142103 746 SH SOLE 5000 10200 WESTERN ASSET HIGH INCM OPP COM 95766K109 116 SH SOLE 0 19900 WESTERN AST EMRG MKT INCM COM 95766E103 264 SH SOLE 0 21500 WESTERN UNION COMPANY COM 959802109 330 SH SOLE 5000 12450 WILLIAMS COS INC DEL COM 969457100 193 SH SOLE 2000 8800 YAHOO INC COM 984332106 305 SH SOLE 7500 9600