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Revenue
9 Months Ended
Sep. 30, 2020
Revenue.  
Revenue

3. Revenue

The Company sells the majority of its products to its distributors, but also to original equipment manufacturers (OEMs). The Company also recognizes revenue under licensing and royalty agreements with some customers. The following table presents the Company’s revenues disaggregated by sales channel (in thousands):

Three Months Ended September 30, 

Nine Months Ended September 30, 

    

2020

    

2019

    

2020

    

2019

Distributor

$

5,385

$

5,720

$

18,952

$

18,469

Non-distributor

4,735

3,458

13,102

9,381

Total revenue

$

10,120

$

9,178

$

32,054

$

27,850

The following table presents the Company’s revenues disaggregated by timing of recognition (in thousands):

Three Months Ended September 30, 

Nine Months Ended September 30, 

    

2020

    

2019

    

2020

    

2019

Point in time

$

9,756

$

8,525

$

30,982

$

26,156

Over time

364

653

1,072

1,694

Total revenue

$

10,120

$

9,178

$

32,054

$

27,850

The following table presents the Company’s revenues disaggregated by type (in thousands):

Three Months Ended September 30, 

Nine Months Ended September 30, 

    

2020

    

2019

    

2020

    

2019

Product sales

$

9,577

$

8,370

$

30,139

$

25,396

Royalties

179

155

843

760

Other revenue

364

653

1,072

1,694

Total revenue

$

10,120

$

9,178

$

32,054

$

27,850

The Company recognizes revenue in three primary geographic regions: North America; Europe, Middle East and Africa (EMEA); and Asia-Pacific and Japan (APJ). The following table presents the Company’s revenues disaggregated by the geographic region to which the product is delivered or licensee is located (in thousands):

Three Months Ended September 30, 

Nine Months Ended September 30, 

    

2020

    

2019

    

2020

    

2019

North America

$

2,109

$

1,527

$

5,033

$

7,244

EMEA

859

2,048

4,586

6,776

APJ

7,152

5,603

22,435

13,830

Total revenue

$

10,120

$

9,178

$

32,054

$

27,850