10-Q 1 icpa_10q.htm QUARTERLY REPORT icpa_10q.htm

United States
Securities and Exchange Commission
Washington, D.C. 20549

Form 10-Q


For the quarterly period ended June 30, 2011.



For the transition period from __________ to __________.

Commission file number 000-53278

(Name of small business issuer in its charter)

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

1211 Orange Ave. Suite 300, Winter Park, FL 32789
(Address of principal executive offices and Zip Code)

Registrant’s telephone number, including area code:  407-442-0309

Indicate by check mark whether the registrant: (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  þ Yes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer o Accelerated filer o Non-accelerated filer o Smaller reporting company þ
 (Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes o No þ
The number of shares of the issuer’s common stock, par value $.00001 per share, outstanding as of July 5, 2011 was 22,581,660.


Part I.  Financial Information     3  
 Item 1.
Financial Statements.
Balance Sheets for the periods ending June 30, 2011 (unaudited) and December 31, 2010 (audited).
Statements of Operations for the three and six month periods ending June 30, 2011 and 2010 (unaudited) and for the period March 18, 2005 (date of inception) through June 30, 2011 (unaudited).
Statement of Stockholders’ Deficit for the period March 18, 2005 (date of inception) through June 30, 2011 (unaudited)
Statements of Cash Flows for the six month periods ending June 30, 2011 and 2010 (unaudited)  and for the period March 18, 2005 (date of inception) through June 30, 2011 (unaudited).
Notes to Financial Statements (unaudited)
 Item 2. 
Management’s Discussion and Analysis of Financial Condition and Results of Operations.
 Item 3. 
Quantitative and Qualitative Disclosures About Market Risk.
 Item 4. 
Controls and Procedures.
 Item 4T. 
Controls and Procedures.
Part II.  Other Information     16  
 Item 1. 
Legal Proceedings.
 Item 2. 
Unregistered Sales of Equity Securities and Use of Proceeds.
 Item 3. 
Defaults Upon Senior Securities.
 Item 4.  
Removed and Reserved.
 Item 5. 
Other Information.
 Item 6.
Signatures       17  


IC Places, Inc.
 (A Development Stage Company)
 Balance Sheet
June 30,
December 31,
 Current Assets
  $ 3,384     $ -  
    Accounts Receivable
    2,100       2,100  
    Prepaid Expenses
    31,125       50,583  
       Total Current Assets
    36,609       52,683  
 Property and Equipment
    30,240       30,240  
 Accumulated Depreciation
    (27,351 )     (23,007 )
      2,889       7,233  
 Deferred Tax Assets
    -       -  
 Total Assets
  $ 39,498     $ 59,916  
 Liabilities and Stockholders' Deficit
 Current Liabilities
    Accrued Liabilities
  $ 14,810     $ 18,753  
    Convertible Note Payable
    107,083       -  
    Derivative Liability
    57,654       77,373  
    Advances from Stockholder
    63,193       102,312  
        Total Current Liabilities
    242,740       198,438  
 Stockholders' Deficit
    Common Stock, $.00001 par value;
 500,000,000 shares authorized;
 22,581,660 and 16,959,147 shares outstanding
    226       170  
    Additional Paid In Capital
    1,345,675       1,115,331  
    Unearned Stock Based Compensation
    (51,458 )     (136,307 )
    Accumulated Deficit during the Development Stage
    (1,497,685 )     (1,117,716 )
        Total Stockholders' Deficit
    (203,242 )     (138,522 )
 Total Liabilities and Stockholders' Deficit
  $ 39,498     $ 59,916  
 The accompanying notes are an integral part of these financial statements


IC Places, Inc.
 (A Development Stage Company)
 Statement of Operations
March 18, 2005
For the Three Months Ended
For the Six Months Ended
Jun 30, 2011
Jun 30, 2010
Jun 30, 2011
Jun 30, 2010
Jun 30, 2011
  $ 7,386     $ 6,300     $ 13,686     $ 10,500     $ 47,090  
 Operating Expenses
    Programmer and production
    5,803       9,385       13,675       25,885       73,528  
    Advertising and promotion
    300       -       1,824       32       30,538  
    Selling expense
    21,518       10,491       38,202       15,570       101,802  
    Professional fees
    4,308       -       6,001       4,000       58,114  
    2,402       2,386       5,390       3,223       20,710  
    11,400       13,800       24,521       15,764       85,041  
    Stock-based compensation
    17,125       204,460       239,349       279,013       1,065,544  
    2,172       1,951       4,344       3,770       27,351  
        total operating expenses
    65,028       242,473       333,306       347,257       1,462,628  
 Operating Loss
    (57,642 )     (236,173 )     (319,620 )     (336,757 )     (1,415,538 )
 Other Income (Expense):
    (8,629 )     (5,008 )     (12,806 )     (5,929 )     (27,731 )
    Change in derivative
    (26,136 )     33       (47,543 )     33       (54,416 )
 Net Loss before Income Taxes
    (92,407 )     (241,148 )     (379,969 )     (342,653 )     (1,497,685 )
 Income Tax Provision (Benefit)
    -       -       -       -       -  
 Net Loss
  $ (92,407 )   $ (241,148 )   $ (379,969 )   $ (342,653 )   $ (1,497,685 )
 Earnings per share, basic and diluted
  $ (0.00 )   $ (0.04 )   $ (0.02 )   $ (0.07 )        
 Weighted average shares outstanding
    22,163,517       6,135,339       21,215,481       4,726,821          
 The accompanying notes are an integral part of these financial statements

IC Places, Inc.
 (A Development Stage Company)
 Statement of Stockholders' Deficit
Capital Stock
Paid In
Par Value
Balance, March 18, 2005 (Date of Inception)
    -       -       -       -       -       -  
 Stock-Based Compensation, March 18, 2005, par value
    1,666,668       17       49,983                       50,000  
Net Loss, date of inception through December 31, 2006 (audited)
                            (65,600 )     (65,600 )     (65,600 )
 Balance, December 31, 2006
    1,666,668       17       49,983       -       (65,600 )     (15,600 )
 Net Loss, December 31, 2007
                                    (18,160 )     (18,160 )
 Balance, December 31, 2007
    1,666,668       17       49,983       -       (83,760 )     (33,760 )
 Acquisition for stock, January 15, 2008
    717,335       7       207                       214  
 Net Loss, December 31, 2008
                                    (94,339 )     (94,339 )
 Balance, December 31, 2008
    2,384,003       24       50,190       -       (178,099 )     (127,885 )
 Shares issued for services, December 2009
    626,000       6       19,044                       19,050  
 Net Loss, December 31, 2009
                                    (58,664 )     (58,664 )
 Balance, December 31, 2009
    3,010,003       30       69,234       -       (236,763 )     (167,499 )
 Shares issued for services:
      January, 2010 at $.3974 per share
    6,668       -       2,650                       2,650  
      February, 2010 at $.2558 per share
    93,334       1       23,873                       23,874  
      March, 2010 at $.2703
    3,025,334       30       817,837                       817,867  
      July, 2010 at $.033 per share
    3,556,073       36       58,810                       58,846  
      November 2010, $.025
    300,000       3       7,497                       7,500  
      December 2010, $.018
    2,000,000       20       35,980                       36,000  
 Shares issued, in advance of service period :
      Unearned stock compensation
                            (817,840 )             (817,840 )
      Stock compensation earned in period
                            681,533               681,533  
 Debt converted to shares:
      Shareholder, December 2010, $.0175
    4,000,000       40       69,960                       70,000  
      Note holder, November 2010, $.0305
    967,735       10       29,490                       29,500  
 Net Loss, December 31, 2010
                                    (880,953 )     (880,953 )
 Balance, December 31, 2010
    16,959,147       170       1,115,331       (136,307 )     (1,117,716 )     (138,522 )
 Shares issued, in advance of service period :
      Issued January 24, 2011, valued at $.065, 2 years
    1,000,000       10       64,990       (65,000 )             -  
      Deferred stock compensation earned in period
                            149,849               149,849  
 Shares issued for services:
      January 24, 2011 at $.065 per share
    1,100,000       11       71,489                       71,500  
Debt and accrued interest converted to shares:
      Note holder, January 2011, $.0271
    2,604,866       26       70,474                       70,500  
      Note holder, May 2011, $.0255
    917,647       9       23,391                       23,400  
 Net Loss, June 30, 2011
                                    (379,969 )     (379,969 )
 Balance, June 30, 2011
    22,581,660     $ 226     $ 1,345,675     $ (51,458 )   $ (1,497,685 )   $ (203,242 )
  * Shares issued prior to June 10, 2010 have been retroactively restated to reflect a 30:1 reverse stock split.
 The accompanying notes are an integral part of these financial statements

IC Places, Inc.
(A Development Stage Company)
Statement of Cash Flows
Mar 18, 2005
(inception date)
June 30, 2011
June 30, 2010
June 30, 2011
 Cash Flows from Operating Activities:
 Net Loss from Operations
  $ (379,969 )   $ (342,653 )   $ (1,497,685 )
 Adjustments to reconcile net loss to meet cash provided by operating activities:
    4,344       3,770       27,351  
 Stock Based Compensation
    239,349       279,013       1,065,544  
 Stock Based Payments for Rents
    1,458       729       4,375  
 Change in Derivative
    57,864       (33 )     85,636  
 Decreases (increases) in assets and liabilities:
    Accounts Receivable
    -       (2,100 )     (2,100 )
    Accrued Liabilities
    (3,043 )     (8,563 )     14,810  
 Net cash (used in) provided by operations
    (79,997 )     (69,837 )     (302,069 )
 Cash Flows from Investing Activities:
 Capital Expenditures
    -       (2,406 )     (30,240 )
 Net cash provided by (used in) investing activities
    -       (2,406 )     (30,240 )
 Cash Flows from Financing Activities:
 Proceeds from notes and loans
    122,500       50,000       222,500  
 Stockholder advances
    (39,119 )     18,628       63,193  
 Issuance of common stock
    -       3,380       50,000  
 Net cash provided by (used in) investing activities
    83,381       72,008       335,693  
 Net Increase (Decrease) in Cash
    3,384       (235 )     3,384  
 Cash, beginning of year
    -       235       -  
 Cash, ending
  $ 3,384     $ -     $ 3,384  
 Supplemental Cash Flows:
    Cash paid for interest
  $ -     $ -     $ -  
    Cash paid for taxes
  $ -     $ -     $ -  
 Non Cash Disclosures
    Long-term lease paid with stock
  $ -     $ 17,500     $ 17,500  
    Conversion of debt to equity
  $ 93,900     $ -     $ 123,400  
    Conversion of shareholder debt to equity
  $ -     $ -     $ 70,000  
The accompanying notes are an integral part of these financial statements

IC Places, Inc.
(A Development Stage Company)
Notes to the Financial Statements
 1.    Background Information
IC Places, Inc. ("The Company") was formed on March 18, 2005 as a Delaware Corporation and is based in Celebration, Florida.  The Company engages in the ownership and operation of a network of city-based websites for use by business and vacation travelers as well as local individuals.  The Company’s websites provide local information about hotels, restaurant dining, golf courses, discount event tickets, discount car rentals, discount airfare, and attraction tickets.

IC Place's offers marketing tools and expertise to advertisers that combine the quality and power of Flash video, interactive features, the ability to update their information and add special events immediately and as frequently as desired. The IC Places websites also incorporate the most comprehensive online tracking and reporting capabilities. This dramatically enhances the impact and effectiveness of any ad campaign.

2.   Summary of Significant Accounting Policies
The significant accounting policies followed are:
Basis of Presentation

All adjustments consisting of normal recurring adjustments necessary for a fair statement of (a) the result of operations for the three and six month periods ended June 30, 2011, 2010 and the period March 18, 2005 (date of inception) through June 30, 2011; (b) the financial position at June 30, 2011, and (c) cash flows for the six month periods ended June 30, 2011 and 2010, have been made.
The Company prepares its financial statements in conformity with generally accepted accounting principles in the United States of America. These principals require management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Management believes that these estimates are reasonable and have been discussed with the Board of Directors; however, actual results could differ from those estimates.
The unaudited financial statement and notes are presented as permitted by Form 10-Q. Accordingly, certain information and note disclosures normally included in the financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been omitted. The accompanying unaudited financial statements should be read in conjunction with the financial statements for the years ended December 31, 2010 and 2009 and notes thereto in the Company’s annual report, filed as an exhibit with the Securities and Exchange Commission. Operating results for the three and six months ended June 30, 2011, 2010 and for the period March 18, 2005 (date of inception) to June 30, 2011 is not necessarily indicative of the results that may be expected for the entire year.
Effective January 1, 2008, the Company adopted FASB ASC 820, “Fair Value Measurements and Disclosures” (“ASC 820”), for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.
Fair Value Measurement
ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Level 1:
Observable inputs such as quoted market prices in active markets for identical assets or liabilities
Level 2:
Observable market-based inputs or unobservable inputs that are corroborated by market data
Level 3:
Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.

The Company’s balance sheets include the following financial instruments: cash, accounts receivable, accrued liabilities and amounts due to stockholder. The carrying amounts of current assets and current liabilities approximate their fair value because of the relatively short period of time between the origination of these instruments and their expected realization.
Cash and Cash Equivalents

The majority of cash is maintained with a major financial institution in the United States.  Deposits with this bank may exceed the amount of insurance provided on such deposits.  Generally, these deposits may be redeemed on demand and, therefore, bear minimal risk.  The Company considers all highly liquid investments purchased with an original maturity of three months or less to be cash equivalents.

Accounts Receivable and Credit

Accounts receivable consist of amounts due for advertising, based on referral agreements.   Advertising revenue is recognized when businesses place advertisements on the IC Places website or through banner ads or upon a customer's purchase of partner offerings originated from links through the company website.   An allowance for doubtful accounts is considered to be established for any amounts that may not be recoverable, which is based on an analysis of the Company’s customer credit worthiness, and current economic trends.  Based on management’s review of accounts receivable, no allowance for doubtful accounts was considered necessary.   Receivables are determined to be past due, based on payment terms of original invoices.  The Company does not typically charge interest on past due receivables.

Property and Equipment

Property and equipment is stated at cost.  Depreciation is computed by the straight-line method over estimated useful lives (3-7 years).  The carrying amount of all long-lived assets is evaluated periodically to determine if adjustment to the depreciation and amortization period or the unamortized balance is warranted. Based upon its most recent analysis, the Company believes that no impairment of property and equipment existed at December 31, 2010.

Long-lived assets such as property, equipment and identifiable intangibles are reviewed for impairment whenever facts and circumstances indicate that the carrying value may not be recoverable.  When required impairment losses on assets to be held and used are recognized based on the fair value of the asset.  The fair value is determined based on estimates of future cash flows, market value of similar assets, if available, or independent appraisals, if required.  If the carrying amount of the long-lived asset is not recoverable from its undiscounted cash flows, an impairment loss is recognized for the difference between the carrying amount and fair value of the asset.  When fair values are not available, the Company estimates fair value using the expected future cash flows discounted at a rate commensurate with the risk associated with the recovery of the assets.  We did not recognize any impairment losses for any periods presented.
Share-based Compensation
All share-based payments to employees, including grants of employee stock options to be recognized as compensation expense in the financial statements based on their fair values. That expense is recognized over the period during which an employee is required to provide services in exchange for the award, known as the requisite service period (usually the vesting period). The Company had no common stock options or common stock equivalents granted or outstanding for all periods presented.
Advertising Costs

The costs of advertising are expensed as incurred.  Advertising expense was $300, $0, $1,824, $32 and $30,538 for the three and six months ended June 30, 2011, 2010, and for the period March 18, 2005 (date of inception) through June 30, 2011, respectively.

Income Taxes

The Company accounts for income taxes under the liability method. This method provides that deferred tax assets and liabilities are recorded based on the differences between the tax basis of assets and liabilities and their carrying amounts for financial reporting purpose, referred to as temporary differences. Deferred tax assets and liabilities at the end of each period are determined using the currently enacted tax rates applied to taxable income in the periods in which the deferred tax assets and liabilities are expected to be settled or realized.

Earnings (Loss) Per Share

Basic earnings (loss) per share calculations are determined by dividing net income (loss) by the weighted average number of shares outstanding during the year. Diluted earnings (loss) per share calculations are determined by dividing net income (loss) by the weighted average number of shares. There are no share equivalents and, thus, anti-dilution issues are not applicable.

3.   Development Stage Enterprise

The Company has been in the development stage since its formation on March 18, 2005.  It has primarily engaged in developing an internet portal website and raising capital to carry out its business plan. The Company expects to continue to incur significant operating losses and to generate negative cash flow from operating activities while it develops its customer base and establishes itself in the marketplace.  The Company's ability to eliminate operating losses and to generate positive cash flow from operations in the future will depend upon a variety of factors, many of which it is unable to control.  If the Company is unable to implement its business plan successfully, it may not be able to eliminate operating losses, generate positive cash flow, or achieve or sustain profitability, which would materially adversely affect its business, operations, and financial results, as well as its ability to make payments on any obligations it may incur.
4.   Going Concern

The accompanying unaudited financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern.

The Company incurred a net loss for the six months ended June 30, 2011 and accumulated significant losses for the period March 18, 2005 (date of inception) through the period ended June 30, 2011.  As of June 30, 2011 the Company had minimal cash with which to satisfy any future cash requirements. These conditions raise substantial doubt about the Company’s ability to continue as a going concern.  The Company depends upon capital to be derived from future financing activities such as subsequent offerings of its common stock or debt financing in order to operate and grow the business.  There can be no assurance that the Company will be successful in raising such capital.  The key factors that are not within the Company's control and that may have a direct bearing on operating results include, but are not limited to, acceptance of the Company's business plan, the ability to raise capital in the future, the ability to expand its customer base, and the ability to hire key employees to build and maintain websites and to provide services and support to its customers and users.  There may be other risks and circumstances that management may be unable to predict.

The unaudited financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of the Company to continue as a going concern.
5.   Recently Issued Accounting Pronouncements
Except for rules and interpretive releases of the SEC under authority of federal securities laws and a limited number of grandfathered standards, the FASB Accounting Standards Codification™ (“ASC”) is the sole source of authoritative GAAP literature recognized by the FASB and applicable to the Company.  Management has reviewed the aforementioned rules and releases and believes any effect will not have a material impact on the Company's present or future consolidated financial statements.

6.   Property and Equipment

Property and equipment consists of: 
Jun 30, 2011
Jun 30, 2010
    Office Furniture
  $ 229     $ 229  
    Computer Equipment
    3,928       3,928  
    26,083       26,083  
      30,240       30,240  
    Less accumulated depreciation
    27,351       23,007  
Property and equipment, net
  $ 2,889     $ 7,233  

Depreciation of equipment was $2,172, 1,951,$4,344, $3,770 and $27,351 for the three and six months ended June 30, 2011, 2010, and for the period March 18, 2005 (date of inception) through June 30, 2011, respectively.



7.   Convertible Note Payable

The Company received a total of $130,000 of proceeds, received on various dates, from an unrelated third party in exchange for a series convertible promissory notes at an annual interest rate of 8% on any unpaid principal and a maturity date of nine months from the date of advances.  A penalty interest rate will be in effect for any amount of principal or interest which is not paid when due shall bear interest at the rate of twenty two percent (22%) per annum from the due date.  The note is convertible at the option of the holder at any time during the lending period.  The note is convertible into common stock at a conversion price of the calculated average of the lowest three trading prices for the common stock during the ten trading day period prior to the date of the conversion notification.  The holder has converted a portion of these notes in satisfaction of the amounts due.  During the six month period ended June 30, 2011, notes with a face value of $93,000 and accrued interest of $900 was converted into 3,522,513 shares of common stock, at an average price of $.0264.

The Company has recognized the derivative liability associated with this agreement and has revalued the beneficial conversion feature, classifying as a derivative liability.

The derivative valuation resulted from calculation using an option pricing method for the conversion feature of the note payable. The following assumptions were used in our calculation:

Weighted Average:
    Stock Price
    Strike Price
    Dividend rate
    Risk-free interest rate
    Expected lives (years)
    Expected price volatility
    Forfeiture Rate
8.    Income Tax

The Company has not recognized an income tax benefit for the current quarter and year based on uncertainties concerning its ability to generate taxable income in future periods.  The tax benefit for the current period presented is offset by a valuation allowance (100%) established against deferred tax assets arising from operating losses and other temporary differences, the realization of which could not be considered more likely than not.  In future periods, tax benefits and related deferred tax assets will be recognized when management considers realization of such amounts to be more likely than not.  

9.    Equity

On June 11, 2010 the Board of Directors of the Company approved a reverse stock split, whereby one common share was issued for each thirty shares of common stock held (“30:1”) (184,060,170 shares exchanged for 6,135,339 shares).  The financial statements presented reflect the previously reported common shares and weighted average common shares, retroactively for comparative purposes.

The company has one class of stock, common.  Five Hundred Million (500,000,000) shares of stock are authorized by the company’s Amended Articles of Incorporation filed within the State of Delaware, at par value $.00001.

Shares issued to consultants during period in advance of services (unearned) to be provided have been charged to a contra-equity account and will be ratably expensed, over the requisite service period, as the services are rendered.

The Company, pursuant to its 2010 Equity Compensation Plan, which has been approved by the Company’s Board of Directors, as filed with the Securities and Exchange Commission on February 26, 2010, will issue up to 25,000,000 shares of common stock.   The 2010 Equity Compensation Plan is hoped to further provide a method whereby the Company’s current employees and officers and non employee directors and consultants may be stimulated and allow the Company to secure and retain highly qualified employees, officers, directors and non employee directors and consultants

10.     Related Party Transactions

The majority shareholder has advanced funds, since inception, for the purpose of financing working capital and product development.  As of June 30, 2011 and December 31, 2010, these advances amounted to $63,193 and $102,312, respectively. There are no formalized agreement or repayment terms to this advance and the amount is payable upon demand.  In the absence of a formal agreement or stated interest rate, the Company is accruing interest at a minimal variable rate, currently 3%.  Management will periodically adjust the rate recognized, following guidelines of applicable federal rates of interest.  In December 2010 the majority shareholder, with the approval of the Board of Directors, converted $70,000 of the advances into common shares.

We depend on our sole officer and director, to provide the Company with the necessary funds to implement our business plan, as necessary.  The Company does not have a funding commitment or any written agreement for our future required cash needs.

The Company does not have employment contracts with its majority shareholder, who is the executive officer.   He may, in the future, become involved in business opportunities that become available.  A conflict may arise in selecting between the Company and other business interests. The Company has not formulated a policy for the resolution of such conflicts.

The amounts and terms of the above transactions may not necessarily be indicative of the amounts and terms that would have been incurred had comparable transactions been entered into with independent third parties.
11.    Commitments, Contingencies and Subsequent Events
The Company has entered into agreement for office and studio space for a six year period, beginning in February 2010 and expiring in January 2016.

Future minimum lease payments for the years ended December 31:

  $ 1,458  
    $ 13,125  
From time to time the Company may be a party to litigation matters involving claims against the Company.  Management believes that there are no current matters that would have a material effect on the Company’s financial position or results of operations.
Management has considered all events subsequent to the balance sheet through the date that these financial statements were available, which is the date of our filing with the SEC.



Note Regarding Forward Looking Statements.

This quarterly report on Form 10-Q of IC Places, Inc. for the period ended June 30, 2011 contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby.  To the extent that such statements are not recitations of historical fact, such statements constitute forward-looking statements which, by definition, involve risks and uncertainties. In particular, statements under the Sections; Description of Business, Management's Discussion and Analysis of Financial Condition and Results of Operations contain forward-looking statements. Where, in any forward-looking statement, the Company expresses an expectation or belief as to future results or events, such expectation or belief is expressed in good faith and believed to have a reasonable basis, but there can be no assurance that the statement of expectation or belief will result or be achieved or accomplished.

The following are factors that could cause actual results or events to differ materially from those anticipated, and include but are not limited to: general economic, financial and business conditions; changes in and compliance with governmental regulations; changes in tax laws; and the costs and effects of legal proceedings.

You should not rely on forward-looking statements in this quarterly report. This quarterly report contains forward-looking statements that involve risks and uncertainties.  We use words such as "anticipates," "believes," "plans," "expects," "future," "intends," and similar expressions to identify these forward-looking statements.  Prospective investors should not place undue reliance on these forward-looking statements, which apply only as of the date of this annual report. Our actual results could differ materially from those anticipated in these forward-looking statements for many reasons, including the risks faced by IC Places, Inc. For example, a few of the uncertainties that could affect the accuracy of forward-looking statements include:
An abrupt economic change resulting in an unexpected downturn in demand;
Governmental restrictions or excessive taxes on our products;
Over-abundance of companies supplying computer products and services;
Economic resources to support the retail promotion of new products and services;
Expansion plans, access to potential clients, and advances in technology; and
Lack of working capital that could hinder the promotion and distribution of products and services to a broader based business and retail population.

Financial information provided in this Form 10-Q for periods subsequent to June 30, 2011 is preliminary and remains subject to audit.. As such, this information is not final or complete, and remains subject to change, possibly materially.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The Company had $7,386, $6,300, $13,686, $10,500 and $47,090 from advertising revenue for the three and six month periods ended June 30, 2011,  2010 and for the period March 18, 2005 (date of inception) through June 30, 2011, respectively.  The Company has secured a contract for the commitment, at minimum, to distribute six program licenses:  "Instant Movie Reviews"," Instant DVD Reviews", "First Look"," Trailers"," IC Sports".  The Company has also received revenues from other advertising and talent fees.

Operating expenses were $65,028, $242,473, $333,306, $347,257 and $1,462,628 for the three and six month periods ended June 30, 2011, 2010 and for the period March 18, 2005 (date of inception) through June 30, 2011, respectively.  Significant operating expenses were related to stock-based share payments which were $17,125, $204,460, $239,349, and $279,013 for the three and six month periods ended June 30, 2011 and 2010, respectively.  Shares were issued as compensation for services rendered.  The Company is recording stock-based compensation, valued at the date of the issuance, and ratably expensing over the service period. Other significant operating expenses were also related to the maintenance of the corporate entity, primarily accounting and legal fees.  Expenses incurred in the development of the web-based search site are expensed as incurred.


The Company does not expect to generate any meaningful revenue or incur operating expenses for purposes other than fulfilling the obligations of a reporting company under the Securities Exchange Act of 1934 unless and until such time that the Company begins meaningful operations.




The Company is currently financing its operations primarily through loans and advances from the majority shareholder.  These advances are being made to supplement any cash generated by the operating revenue.  We believe we can currently satisfy our cash requirements for the next twelve months with our current expected increase in revenue, and the expected capital to be raised in private placement and sales of our common stock.  Additionally, we will begin to use our common stock as payment for certain obligations and secure work to be performed. Management plans to increase revenue in order to sustain operations for at least the next twelve months. 

At June 30, 2011 the Company did not have adequate cash resources to meet current obligations.  Management believes that financial support from the majority shareholder to pay minimal and necessary incurred expense will allow the Company to benefit from advertising revenue streams, currently in-place, to produce the anticipated cash flow necessary to support operations.

At June 30, 2011, the Company had negative working capital of approximately $210,000 as compared to negative $146,000 at December 31, 2010. Working capital as of both dates consisted entirely of cash, net of current liabilities; accordingly the Company does not anticipate being required to register pursuant to the Investment Company Act of 1940 and expects to be limited in its ability to invest in securities, other than cash equivalents and government securities, accordingly. There can be no assurances that any investment made by the Company will not result in losses.

At June 30, 2011, the Company has minimal cash and tangible assets, increasing accrued liabilities, negligible revenues, and a history of operating losses. The company plans to raise $1.2 Million dollars to launch its next phase of business and expenses associated with the next Phase are listed below. Absent an outside capital infusion, the Company will seek funding from traditional banking and other private sources. There are no assurances that any manner of securities offering (debt or equity) will be successful, and the Company’s revenues are inadequate to provide for the growth projected in this filing. We may be reliant on additional shareholder contributions, including from management, to continue operations. We are hopeful that the market awareness and financial transparency afforded through becoming a reporting company will assist us in procuring additional investment capital or loans.

As reflected in the audited financial statements, as of December 31, 2010, our auditor’s report included an explanatory paragraph concerns that raise substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company's ability to become profitable and or attain funding through additional sale of common stock or debt financing.  The Company has attained bank funding which is anticipated to satisfy expenses for the current year.  The unaudited financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.
Off Balance Sheet Arrangements

We have no off balance sheet arrangements.


Plan of Operation.

During the current phase of this project, the following major events will occur, some of them simultaneously:
Obtain $1,200,000 investment
Rent and equip IC Places central office location (and required permits)
Launch the Wireless Application, Video Classified Advertisements, and Restaurant Menu Ordering system
Launch recruitment and training plan for sales and ITC
Begin a marketing campaign

Start-up Requirements

Phase 2 launch Expenses:
Legal and Form 10 Filing
Business Cards and Marketing Materials
Rent -(First, Last and Security Deposit)
Computers and Software
Fixtures (Desks, Displays, Chairs etc.)
Wireless Application
Licensing Program Setup
Promotion and trade shows
Total Expenses
Start-up Assets:
Cash Required
Other Current Assets
Long-term Assets
Total Assets
Total Requirements

The key elements in our Sales Strategy are centered on market penetration and sales consistency.
Market Penetration:
Our initial plan is to have an active sales agent in each of our listed markets. The best way to have knowledge of the individual markets is to hire agents that have a strong familiarity of their selling area. In our hiring practices we will be looking for agents that not only have B2B sales experience but also know their market. As we build out our advertising client base in each market, we will consolidate geographic areas as the markets demand. We are looking at having sales agents in a minimum of 85% our selling cities within the next three to six months.
Sales Process:
Our agents will use a combination of phone and face-to-face selling. Depending on the market that the agent is working, the normal process will be to call for an appointment and then present our company in that scheduled appointment. In some markets, the agents will be better suited to prospect door to door if those markets are more tailored to that type of selling. The bottom line is that making the calls and getting in front of the decision makers will produce sales.

To aid in client retention we intend to roll out our customer service group within three months of establishing 80% of our target cities sales agents. The requirement of this group will be to contact each client on a quarterly basis and give them new information on upcoming changes with IC Places and to help bring value to their individual adverting. The customer service group will pull up each site as they speak with the clients and be available to make changes or recommendations on how to add value to the information that is posted. They will also be attentive to the clients’ concerns and use this information to be sure that we are properly serving our clients’ needs to help with client retention. This group will also aid in pulling some of the responsibilities from the sales agents so that they will be able to remain focused on client accusation and not having to spend all of their time on customer service issues. The head count for this group will be adjusted to meet the needs of our company.

Sales Tracking:

We will require each of our agents to submit a sales funnel on a bi-monthly basis. This funnel will include percentage of close ratios, contact date and time and current and projected sales. The goal of this report is to help in estimating future revenues and this report will also be used as a tool for checks and balances for discrepancies with commissions or evaluating work standards. Our agents will be using our internet phone service for telephone prospecting and phone call reports will be used to aid in tracking hours worked by individual agents. It will be the combination of these two tools that will be used in evaluating agent’s performance and standards.


We are a Smaller Reporting Company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.



Management’s Conclusions Regarding Effectiveness of Disclosure Controls and Procedures.

The management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting. The Company’s internal control over financial reporting is a process designed under the supervision of the Company’s Chief Executive Officer and Chief Financial Officer to provide reasonable assurance regarding the reliability of financial reporting and the preparation of the Company’s financial statements for external purposes in accordance with U.S. generally accepted accounting principles.

With respect to the period ending June 30, 2010, under the supervision and with the participation of our management, we conducted an evaluation of the effectiveness of the design and operations of our disclosure controls and procedures,  as defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Securities Exchange Act of 1934 and based on the criteria for effective internal control described in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

Based upon our evaluation regarding the period ending June 30, 2011, the Company’s management, including its Chief Executive Officer and Chief Financial Officer, has concluded that its disclosure controls and procedures were not effective due to the Company’s limited internal resources and lack of ability to have multiple levels of transaction review.  Through the use of external consultants and the review process, management believes that the financial statements and other information presented herewith are materially correct.

The Company’s disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives.  However, the Company’s management, including its Chief Executive Officer and Chief Financial Officer, does not expect that its disclosure controls and procedures will prevent all error and all fraud.  A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met.  Further, the design of a control system must reflect the fact that there are resource constraints, and the benefit of controls must be considered relative to their costs.  Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected.

(b) Changes in Internal Controls.

There have been no changes in the Company’s internal control over financial reporting during the period ended June 30, 2011 that have materially affected, or are reasonably likely to materially affect, the Company’s internal controls over financial reporting.










Not applicable.



Exhibit Number and Description    Location Reference
 (a) Reports of Independent Certified Accountants   Filed Herewith
 (b)  Financial Statements        Filed Herewith
 (c)  Exhibits required by Item 601, Regulation SB;
  (3.0)    Articles of Incorporation  
  (3.1)   Articles of Incorporation    See Exhibit Key
  (3.2)   Bylaws  See Exhibit Key
  (11.0)    Statement re:  computation of per share earnings     Note C to Financial Stmts.
  (14.0) Code of Ethics   Filed herewith
  (31.0)    Certificate of Chief Executive Officer   and Chief Financial Officer Filed herewith
   (32.0)    Certification pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 Filed herewith
XBRL Taxonomy Extension Definition Linkbase Document*
Filed herewith
XBRL Instance Document
Filed herewith
XBRL Taxonomy Extension Schema Document
Filed herewith
XBRL Taxonomy Extension Calculation Linkbase Document
Filed herewith
XBRL Taxonomy Extension Label Linkbase Document
Filed herewith
XBRL Taxonomy Extension Presentation Linkbase Document
Filed herewith
XBRL Taxonomy Extension Definition Linkbase Document
Filed herewith

Exhibit Key                                                                                                                     

Incorporated by reference herein from the Company’s Form 10 Registration Statement filed with the Securities and Exchange Commission on August 11, 2008.

Incorporated by reference herein from the Company’s Form 10 Registration Statement filed with the Securities and Exchange Commission on August 11, 2008.



In accordance with Section 13 or 15(d) of the Exchange Act, the Registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: August 12, 2010    
/s/ Steven Samblis  
    Chief Executive Officer  
    Chief Financial Officer  
 /s/ Peter Messineo  
Chief Financial Officer