10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 10-Q

x  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2014

o  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the transition period from         ______________    to   ______________                

Commission file number:           0-53944

 VIRTUAL PIGGY, INC.

(Exact Name of Registrant as Specified in Its Charter)

Delaware	35-2327649
(State or Other Jurisdiction of	(IRS Employer
Incorporation or Organization)	Identification No.)

1221 Hermosa Avenue, Suite 210

Hermosa Beach, CA  90254

 (Address of principal executive offices) (Zip Code)

(310) 853-1950

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   YES ý NO ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).     YES ý NO ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer	¨	Accelerated filer	ý
Non-accelerated filer	¨	Smaller reporting company	o
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

YES ¨  NO ý

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:  116,589,055 shares of common stock outstanding at May 1, 2014.

TABLE OF CONTENTS		Page No.
PART I	FINANCIAL INFORMATION
ITEM 1.	Financial Statements	3
ITEM 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	31
ITEM 3.	Quantitative and Qualitative Disclosures about Market Risk	36
ITEM 4.	Controls and Procedures	36
PART II	OTHER INFORMATION
ITEM 1.	Legal Proceedings	37
ITEM 1A.	Risk Factors	37
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	37
ITEM 3.	Defaults Upon Senior Securities	37
ITEM 4.	Mine Safety Disclosures	37
ITEM 5.	Other Information	37
ITEM 6.	Exhibits	38

2

PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS.

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

CONTENTS

	PAGE
BALANCE SHEETS	4
STATEMENTS OF OPERATIONS	5
STATEMENTS OF COMPREHENSIVE LOSS	6
STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY	7-10
STATEMENTS OF CASH FLOWS	11
NOTES TO FINANCIAL STATEMENTS	12-30

3

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Balance Sheets

	March 31, 2014			December 31, 2013
	(Unaudited)			(Audited)
ASSETS
CURRENT ASSETS
Cash and cash equivalents	$	4,108,065		$	1,752,461
Accounts receivable		1,285			1,000
Insurance receivable		-			4,325
Prepaid expenses		280,526			220,908
TOTAL CURRENT ASSETS		4,389,876			1,978,694
PROPERTY AND EQUIPMENT
Computer equipment		93,654			89,021
Furniture and fixtures		83,981			57,238
Leasehold Improvements		8,350			-
		185,985			146,259
Less:  accumulated depreciation		(46,016	)		(41,544	)
		139,969			104,715
OTHER ASSETS
Deposit		346,949			118,118
Patents and trademarks, net of accumulated amortization of
$52,258 and $42,129		784,152			739,657
		1,131,101			857,775
TOTAL ASSETS	$	5,660,946		$	2,941,184
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
Accounts payable and accrued expenses	$	1,596,488		$	2,149,681
Embedded derivative liability		3,834,200			-
Notes payable, net of discount of $0 and $86,087		-			913,913
TOTAL CURRENT LIABILITIES		5,430,688			3,063,594
CONTINGENCIES
STOCKHOLDERS' EQUITY
Preferred stock, $.0001 par value; 2,000,000 shares authorized;
50,450 shares issued and outstanding at March 31, 2014 and
none issued and outstanding at December 31, 2013		5			-
Common stock, $ .0001 par value; 180,000,000 shares authorized;
116,589,055 and 111,396,768 shares issued and outstanding at
March 31, 2014 and December 31, 2013		11,659			11,140
Additional paid in capital		43,820,350			35,318,751
Deficit accumulated during the development stage		(43,582,321	)		(35,450,446	)
Cumulative translation adjustment		(19,435	)		(1,855	)
STOCKHOLDERS' EQUITY		230,258			(122,410	)
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$	5,660,946		$	2,941,184

See accompanying notes to these financial statements.

4

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Statements of Operations

For the Three Months Ended March 31, 2014 and 2013 and

For the period February 11, 2008 (Date of Inception) to March 31, 2014

(Unaudited)

	Three Months			Three Months
	Ended			Ended			Cumulative
	March 31,			March 31,			Since
	2014			2013			Inception
SALES		425		$	88		$	8,020
OPERATING EXPENSES
Sales and marketing		1,197,412			894,647			11,278,549
Product development		885,974			461,385			6,127,836
Integration and customer support		187,039			119,197			1,366,490
General and administrative		1,217,303			1,035,071			12,634,642
Strategic consulting		0			176,794			7,019,422
Total operating expenses		3,487,728			2,687,094			38,426,939
NET OPERATING LOSS		(3,487,303	)		(2,687,006	)		(38,418,919	)
OTHER INCOME (EXPENSE)
Interest income		1,502			3,489			20,888
Interest expense		(94,280	)		-			(632,496	)
Change in fair value of embedded derivative liability		(2,185,375	)		-			(2,185,375	)
		(2,278,153	)		3,489			(2,796,983	)
NET LOSS		(5,765,456	)		(2,683,517	)		(41,215,902	)
Less: Deemed dividend distributions		(2,366,419	)		-			(2,366,419	)
NET LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS	$	(8,131,875	)	$	(2,683,517	)	$	(43,582,321	)
BASIC AND DILUTED NET LOSS PER
COMMON SHARE	$	(0.07	)	$	(0.03	)
BASIC AND DILUTED WEIGHTED AVERAGE
COMMON SHARES OUTSTANDING		114,818,293			101,792,509

See accompanying notes to these financial statements.

5

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Statements of Comprehensive Loss

For the Three Months Ended March 31, 2014 and 2013 and

For the period February 11, 2008 (Date of Inception) to March 31, 2014

(Unaudited)

	Three Months			Three Months
	Ended			Ended			Cumulative
	March 31,			March 31,			Since
	2014			2013			Inception
NET LOSS	$	(5,765,456	)	$	(2,683,517	)	$	(41,215,902	)
OTHER COMPREHENSIVE LOSS
Foreign Currency Translation Adjustments, net of tax		(17,580	)		-			(19,435	)
TOTAL OTHER COMPREHENSIVE LOSS, net of tax		(17,580	)		-			(19,435	)
COMPREHENSIVE LOSS	$	(5,783,036	)	$	(2,683,517	)	$	(41,235,337	)

See accompanying notes to these financial statements.

6

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Statement of Changes in Stockholders’ Equity (Deficit)

For the Period February 11, 2008 (Date of Inception) to March 31, 2014

																Deficit
	Preferred				Common											Accumulated
	Stock				Stock						Common Stock		Additional			During the			Cumulative
	Number of				Number of				Common Stock		Subscription		Paid-In			Development			Translation
	Shares		Amount		Shares		Amount		Subscribed		Receivable		Capital			Stage			Adjustment		Total
Issuance of initial 19,000,000 shares of common stock on February 11, 2008 at $.001 per share		-	$	-		19,000,000	$	1,900	$	-	$	-	$	17,100		$	-		$	-	$	19,000
Issuance of shares of common stock and 14,285,716 warrants in February 2008 through private placement at $.035 per unit		-		-		7,142,858		714		-		-		249,286			-			-		250,000
Employee options issued for services on March 3, 2008, vested immediately and valued at $.02 per share		-		-		-		-		-		-		8,825			-			-		8,825
Nonemployee options issued for services on March 3,2008, vested immediately and valued at $.02 per share		-		-		-		-		-		-		107,859			-			-		107,859
Exercise of options on May 8, 2008 at $.04 per share		-		-		500,000		50		-		-		19,950			-			-		20,000
Issuance of shares of common stock and 614,286 warrants in May and September 2008 through private placement at $.75 per unit		-		-		6,642,858		665		-		-		231,835			-			-		232,500
Options issued for services in June 2008, vested immediately and valued at $.07 per share		-		-		-		-		-		-		395,467			-			-		395,467
Nonemployee options issued for services in June 19, 2008, vested immediately and valued at $.01 per share		-		-		-		-		-		-		918			-			-		918
Issuance of shares of common stock to investors in August 2008 at $1.00 per share		-		-		2,560		-		-		-		2,560			-			-		2,560
Exercise of options in September 2008 at $.04 per share		-		-		1,750,000		175		-		-		69,825			-			-		70,000
Exercise of warrants in September 2008 at $.04 per share		-		-		250,000		25		-		-		9,975			-			-		10,000
Net loss		-		-		-		-		-		-		-			(983,886	)		-		(983,886	)
Balance, December 31, 2008		-		-		35,288,276		3,529		-		-		1,113,600			(983,886	)		-		133,243
Exercise of options on January 26, 2009 at $.04 per share		-		-		1,000,000		100		-		-		39,900			-			-		40,000
Issuance of shares of common stock on April 7, 2009 at $1.00 per share		-		-		400,000		40		-		-		399,960			-			-		400,000
Issuance of shares of common stock on June 29, 2009 at $2.00 per share		-		-		100,000		10		-		-		199,990			-			-		200,000
Exercise of options on July 30, 2009 at $.04 per share		-		-		1,000,000		100		-		-		39,900			-			-		40,000
Nonemployee options issued for services on August 18, 2009, vested immediately and valued at $.31 per share		-		-		-		-		-		-		10,462			-			-		10,462
Exercise of warrants on August 21, 2009 at $.04 per share		-		-		1,000,000		100		-		-		39,900			-			-		40,000
Exercise of options on September 2, 2009 at $.04 per share		-		-		500,000		50		-		-		19,950			-			-		20,000
Issuance of shares of common stock on September 17, 2009 at $1.00 per share		-		-		100,000		10		-		-		99,990			-			-		100,000
Issuance of shares of common stock for future services on October 9, 2009 valued at $1.00 per share		-		-		1,080,427		108		-		-		1,080,319			-			-		1,080,427
Issuance of shares of common stock on October 16, 2009 at $1.00 per share		-		-		100,000		10		-		-		99,990			-			-		100,000
Exercise of warrants on October 22, 2009 at $.04 per share		-		-		1,000,000		100		-		-		39,900			-			-		40,000
Exercise of warrants on December 2, 2009 at $.04 per share		-		-		1,000,000		100		-		-		39,900			-			-		40,000
Exercise of options on December 10, 2009 at $.04 per share		-		-		250,000		25		-		-		9,975			-			-		10,000
Exercise of warrants on December 31, 2009 at $.04 per share		-		-		1,000,000		100		-		-		39,900			-			-		40,000
Stock issuance costs		-		-		-		-		-		-		(65,000	)		-			-		(65,000	)
Nonemployee options issued for services on March 3,2008, vested immediately and valued at $.02 per share		-		-		-		-		-		-		37,506			-			-		37,506
Nonemployee options issued for services in June 19, 2008, vested immediately and valued at $.01 per share		-		-		-		-		-		-		636			-			-		636
Net loss		-		-		-		-		-		-		-			(2,236,476	)		-		(2,236,476	)
Balance, December 31, 2009		-		-		43,818,703		4,382		-		-		3,246,778			(3,220,362	)		-		30,798

See accompanying notes to these financial statements.

7

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Statement of Changes in Stockholders’ Equity (Deficit) (Continued)

For the Period February 11, 2008 (Date of Inception) to March 31, 2014

																Deficit
	Preferred				Common											Accumulated
	Stock				Stock						Common Stock		Additional			During the			Cumulative
	Number of				Number of				Common Stock		Subscription		Paid-In			Development			Translation
	Shares		Amount		Shares		Amount		Subscribed		Receivable		Capital			Stage			Adjustment		Total
Exercise of options on January 5, 2010 at $.04 per share		-		-		1,000,000		100		-		-		39,900			-			-		40,000
Exercise of warrant on February 22, 2010 at $.04 per share		-		-		892,858		89		-		-		35,624			-			-		35,713
Exercise of warrants in March 2010 at $.04 per share		-		-		1,000,000		100		-		-		39,900			-			-		40,000
Exercise of warrants in April 2010 at $.04 per share		-		-		2,500,000		250		-		-		99,750			-			-		100,000
Issuance of shares of common stock in conjunction with notes payable in May through August 2010		-		-		483,750		48		-		-		400,694			-			-		400,742
Issuance of shares of common stock for retirement of 400,000 options at $.25 per share		-		-		65,000		6		-		-		(6	)		-			-		-
Issuance of shares of common stock from August through December 2010 through private placement at $.20 per share		-		-		9,625,000		963		-		-		1,924,037			-			-		1,925,000
Issuance of shares of common stock on November 1, 2010 for the conversion of notes payable at $.20 per share		-		-		375,000		38		-		-		74,962			-			-		75,000
Issuance of shares of common stock on November 19, 2010 for future services valued at $.90 per share		-		-		111,111		11		-		-		99,989			-			-		100,000
Exercise of options on December 2, 2010 at $.04 per share		-		-		3,000,000		300		-		-		119,700			-			-		120,000
Exercise of warrants in December 2010 at $.04 per share		-		-		2,500,000		250		-		-		99,750			-			-		100,000
Nonemployee options issued for services from August through November 2010, vested immediately and valued at $.01 per share		-		-		-		-		-		-		13,816			-			-		13,816
Nonemployee options issued for services on August 18, 2009, vested immediately and valued at $.31 per share		-		-		-		-		-		-		27,899			-			-		27,899
Net loss		-		-		-		-		-		-		-			(1,489,190	)		-		(1,489,190	)
Balance, December 31, 2010		-		-		65,371,422		6,537		-		-		6,222,793			(4,709,552	)		-		1,519,778
Issuance of shares of common stock for future services on June 1, 2011 valued at $.49 per share		-		-		100,000		10		-		-		48,990			-			-		49,000
Issuance of shares of common stock in conjunction with notes payable from September through December 2011		-		-		150,000		15		-		-		82,650			-			-		82,665
Issuance of shares of common stock and 625,000 warrants on December 20, 2011 through private placement at $.80 per unit		-		-		1,250,000		125		-		-		499,875			-			-		500,000
Issuance of warrants in conjunction with notes payable from September through December 2011		-		-		-		-		-		-		20,930			-			-		20,930
Fair value of revalued warrants at $.09 to $.76 per share		-		-		-		-		-		-		88,601			-			-		88,601
Nonemployee options issued for services from August through November 2010, vested immediately and valued at $.01 per share		-		-		-		-		-		-		3,146			-			-		3,146
Nonemployee options issued for services on January 24, 2011, and valued at $.20 per share		-		-		-		-		-		-		46,019			-			-		46,019
Nonemployee options issued for services from July through August 2011, vested immediately and valued from $.10 to $.19 per share		-		-		-		-		-		-		52,243			-			-		52,243
Net loss		-		-		-		-		-		-		-			(2,724,796	)		-		(2,724,796	)
Balance December 31, 2011		-		-		66,871,422		6,687		-		-		7,065,247			(7,434,348	)		-		(362,414	)

See accompanying notes to these financial statements.

8

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Statement of Changes in Stockholders’ Equity (Deficit) (Continued)

For the Period February 11, 2008 (Date of Inception) to March 31, 2014

																		Deficit
	Preferred				Common													Accumulated
	Stock				Stock							Common Stock			Additional			During the			Cumulative
	Number of				Number of				Common Stock			Subscription			Paid-In			Development			Translation
	Shares		Amount		Shares		Amount		Subscribed			Receivable			Capital			Stage			Adjustment			Total
Issuance of shares of common stock and 10,213,474 warrants through June 30, 2012 through private placement at $.70 per unit		-		-		20,426,948		2,044		-			-			7,084,888			-			-			7,086,932
Issuance of shares of common stock and 1,500,000 warrants through December 31, 2012 through private placement at $.80 per unit		-		-		2,625,000		262		-			-			1,049,738			-			-			1,050,000
Issuance of shares of common stock for future services on May 21, 2012 valued at $2.43 per share		-		-		1,363,185		136		-			-			3,312,401			-			-			3,312,537
Issuance of shares of common stock and 285,714 warrants to discharge notes payable and accrued interest valued at $.70 per unit		-		-		571,428		57		-			-			199,943			-			-			200,000
Issuance of shares of common stock with respect to a settlement agreement valued at $.85 per share		-		-		350,000		35		-			-			297,465			-			-			297,500
Issuance of shares of common stock through December 31, 2012 through private placement at $.70 per share						7,942,858		794								5,559,206			-			-			5,560,000
Issuance of shares of common stock through December 31, 2012 through private placement at $.75 per share						666,667		67								499,933			-			-			500,000
Exercise of options on April 10, 2012 at $.04 per share		-		-		250,000		25		-			-			9,975			-			-			10,000
Exercise of options on May 25, 2012 at $.04 per share		-		-		350,000		35		-			-			13,965			-			-			14,000
Nonemployee options issued for services from July through August 2011, vested immediately and valued from $.10 to $.19 per share		-		-		-		-		-			-			2,219			-			-			2,219
Nonemployee options issued for services from January through December 2012, vested immediately and valued from $.11 to $.95 per share		-		-		-		-		-			-			759,292			-			-			759,292
Nonemployee options issued for services on January 2012 through December 2012, vesting over three years and valued at $.17 to $.40 per share		-		-		-		-		-			-			39,751			-			-			39,751
Employee options issued for services on January 2012 through December 2012, vesting over three years and valued at $.11 to $.53 per share		-		-		-		-		-			-			283,460			-			-			283,460
Employee options issued for services from January 2012 through December 2012, vesting immediately and valued at $.14 to $.42 per share		-		-		-		-		-			-			150,631			-			-			150,631
Stock issuance costs		-		-		-		-		-			-			(28,000	)		-			-			(28,000	)
Common stock subscription for 62,500 units through private placement at $.80 per unit		-		-		-		-		50,000			(50,000	)		-			-			-			-
Net loss		-		-		-		-		-			-			-			(12,039,726	)		-			(12,039,726	)
Balance December 31, 2012		-		-		101,417,508		10,142		50,000			(50,000	)		26,300,114			(19,474,074	)		-			6,836,182
Issuance of shares of common stock and 93,750 warrants through March 31, 2013 through private placement at $.80 per unit		-		-		125,000		13		-			-			49,987			-			-			50,000
Issuance of shares of common stock through March 31, 2013, through a private placement at $0.75 per share		-		-		1,133,334		113		-			-			849,887			-			-			850,000
Issuance of shares of common stock on April 15, 2013 for services		-		-		26,521		3		-			-			49,068			-			-			49,071
Issuance of shares of common stock  and 1,436,277 warrants in May 2013, through a private placement at $1.80 per share		-		-		2,872,553		287		-			-			5,170,308			-			-			5,170,595
Fair value of warrants issued with notes payable		-		-		-		-		-			-			92,469			-			-			92,469
Fair value of revalued warrants at $0.78 per share		-		-		-		-		-			-			6,540			-			-			6,540
Fair value of revalued options at $0.34 and $1.07 per share		-		-		-		-		-			-			1,199			-			-			1,199
Exercise of options at $0.04 per share in May 2013		-		-		750,000		75		-			-			29,925			-			-			30,000
Exercise of options at $0.35 per share on May 14, 2013		-		-		300,000		30		-			-			104,970			-			-			105,000
Exercise of options at $0.75 per share in May 2013		-		-		66,667		7		-			-			49,993			-			-			50,000
Exercise of warrants at $0.04 per share on May 26, 2013		-		-		2,000,000		200		-			-			79,800			-			-			80,000
Exercise of warrants at $0.50 per share in May through October 2013		-		-		2,705,185		270		-			-			1,352,323			-			-			1,352,593
Nonemployee options issued for services from January 2012 through December 2012, vested immediately and valued from $0.11 to $0.95 per share		-		-		-		-		-			-			34,372			-			-			34,372
Nonemployee options/warrants issued for services from January 2013 through December 2013, vested immediately to 3 years and valued from $0.09 to $1.66 per share		-		-		-		-		-			-			784,247			-			-			784,247
Employee options issued for services on January 2012 through December 2012, vesting over three years and valued at $0.11 to $0.80 per share		-		-		-		-		-			-			447,975			-			-			447,975
Employee options issued for services on January 2013 through December 30, 2013, vesting over three years and valued at $0.22 to $0.68 per share		-		-		-		-		-			-			310,795			-			-			310,795
Common stock subscription for 62,500 units through private placement at $.80 per unit		-		-		-		-		(50,000	)		50,000			-			-			-			-
Stock issuance costs		-		-		-		-		-			-			(395,221	)		-			-			(395,221	)
Net loss		-		-		-		-		-			-			-			(15,976,372	)		-			(15,976,372	)
Cumulative translation adjustment		-		-		-		-		-			-			-			-			(1,855	)		(1,855	)
Balance December 31, 2013		-		-		111,396,768		11,140		-			-			35,318,751			(35,450,446	)		(1,855	)		(122,410	)

See accompanying notes to these financial statements.

9

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Statement of Changes in Stockholders’ Equity (Deficit) (Continued)

For the Period February 11, 2008 (Date of Inception) to March 31, 2014

																Deficit
	Preferred				Common											Accumulated
	Stock				Stock						Common Stock		Additional			During the			Cumulative
	Number of				Number of				Common Stock		Subscription		Paid-In			Development			Translation
	Shares		Amount		Shares		Amount		Subscribed		Receivable		Capital			Stage			Adjustment			Total
Issuance of shares of convertible preferred stock and 5,045,000 warrants through March 31, 2014, through private placement at $1.00 per unit		50,450		5		-		-		-		-		3,396,170			-			-			3,396,175
Issuance of shares of common stock from exercise of warrants through warrant exchange offering at $.50 per share		-		-		5,042,287		504		-		-		2,520,639			-			-			2,521,143
Exercise of warrants at $0.50 per share in March 2014		-		-		50,000		5		-		-		24,995			-			-			25,000
Exercise of options at $0.75 per share in March 2014		-		-		100,000		10		-		-		74,990			-			-			75,000
Fair value of revalued warrants at $0.22 to$ 0.76 per share		-		-		-		-		-		-		9,228			-			-			9,228
Nonemployee options issued for services from January 2012 through December 2012, vested over three years and valued from $1.11 to $1.55 per share		-		-		-		-		-		-		6,335			-			-			6,335
Nonemployee options/warrants issued for services from January 2013 through December 2013, vested immediately to 3 years and valued from $1.04 to $3.05 per share		-		-		-		-		-		-		43,112			-			-			43,112
Employee options issued for services on January 2012 through December 2013, vesting over three years and valued at $0.50 to $0.92 per share		-		-		-		-		-		-		201,494			-			-			201,494
Employee options issued for services on January 2014 through March 31, 2014, vesting over two to three years and valued at $1.05 to $1.43 per share		-		-		-		-		-		-		28,382			-			-			28,382
Deemed dividend distribution in conjunction with Preferred Series A offering		-		-		-		-		-		-		1,648,825			(1,648,825	)		-			-
Deemed dividend distribution in conjunction with warrant exchange offering		-		-		-		-		-		-		717,594			(717,594	)		-			-
Stock issuance costs		-		-		-		-		-		-		(170,165	)		-			-			(170,165	)
Net loss		-		-		-		-		-		-		-			(5,765,456	)		-			(5,765,456	)
Cumulative translation adjustment		-		-		-		-		-		-		-			-			(17,580	)		(17,580	)
Balance March 31, 2014 (unaudited)		50,450	$	5		116,589,055	$	11,659	$	-	$	-	$	43,820,350		$	(43,582,321	)	$	(19,435	)	$	230,258

See accompanying notes to these financial statements.

10

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Statements of Cash Flows

For the Three Months Ended March 31, 2014 and 2013 and

For the Period February 11, 2008 (Date of Inception) to March 31, 2014

(Unaudited)

	Three Months			Three Months
	Ended			Ended			Cumulative
	March 31,			March 31,			Since
	2014			2013			Inception
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$	(5,765,456	)	$	(2,683,517	)	$	(41,215,902	)
Adjustments to reconcile net loss to net cash
used in operating activities
Fair value of warrants issued in exchange for services		-			-			638,516
Fair value of options issued in exchange for services		288,551			191,494			3,263,914
Fair value of stock issued in exchange for services		-			-			4,791,035
Change in fair value of embedded derivative liability		2,185,375			-			2,185,375
Amortization of deferred costs		-			-			78,243
Accretion of discount on notes payable		86,087			-			518,565
Depreciation and amortization		18,518			11,671			108,417
Provision for bad debt		-			-			42,768
Loss on disposal of fixed assets		8,109			-			16,942
(Increase) decrease in assets
Accounts receivable		(285	)		(88	)		(1,285	)
Insurance receivable		4,325			75,000			-
Other receivable		-			-			(42,768	)
Prepaid expenses		(59,618	)		(3,464	)		(280,526	)
Deposits		(228,831	)		(8,900	)		(346,949	)
Increase (decrease) in liabilities
Accounts payable, accrued expenses and litigation settlement		(553,194	)		(301,789	)		1,918,987
Net cash used in operating activities		(4,016,419	)		(2,719,593	)		(28,324,668	)
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of equipment		(51,751	)		(22,867	)		(213,068	)
Patent and trademark costs		(54,624	)		(91,745	)		(836,411	)
Net cash used  in investing activities		(106,375	)		(114,612	)		(1,049,479	)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from note payable - stockholders		-			-			1,747,500
Repayment of note payable - stockholders		(1,000,000	)		-			(1,572,500	)
Proceeds from notes payable		-			-			75,000
Proceeds from issuance of preferred stock and warrants		5,045,000			-			5,045,000
Proceeds from issuance of common stock		-			900,000			23,796,584
Proceeds from exercise of options		75,000			-			644,000
Proceeds from exercise of warrants		2,546,143			-			4,424,449
Stock issuance costs		(170,165	)		(60,783	)		(658,386	)
Net cash provided by financing activities		6,495,978			839,217			33,501,647
EFFECT OF EXCHANGE RATE ON CASH		(17,580	)		-			(19,435	)
NET INCREASE (DECREASE) IN CASH AND
CASH EQUIVALENTS		2,355,604			(1,994,988	)		4,108,065
CASH AND CASH EQUIVALENTS - BEGINNING OF PERIOD		1,752,461			7,371,036			-
CASH AND CASH EQUIVALENTS - END OF PERIOD	$	4,108,065		$	5,376,048		$	4,108,065
SUPPLEMENTAL SCHEDULE OF NON-CASH FINANCING ACTIVITIES:
Income taxes paid	$	-		$	-		$	-
Interest paid	$	8,193		$	-		$	2,498
Fair value of common stock issued as discount for notes payable	$	-		$	-		$	483,409
Conversion of notes payable and accrued interest into common stock	$	-		$	-		$	275,000
Fair value of warrants issued as discount for notes payable	$	-		$	-		$	20,930
Issuance of common stock for settlement of payable	$	-		$	-		$	297,500
Fair value of beneficial conversion value as discount against Preferred Stock	$	1,648,825		$	-		$	1,648,825
Fair value of warrant liability as discount against Preferred Stock	$	1,547,925		$	-		$	1,547,925
Accretion of discount on preferred stock as deemed distribution	$	1,648,825		$	-		$	1,648,825
Deemed dividend distribution in conjunction with warrant exchange.	$	717,594		$	-		$	717,594

See accompanying notes to these financial statements.

11

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of the Business

Virtual Piggy, Inc. (“the Company”) is a development stage enterprise incorporated in the state of Delaware on February 11, 2008.   Virtual Piggy is a technology company that delivers an online ecommerce solution for the family. Its system allows parents and their children to manage, allocate funds and track their expenditures, savings and charitable giving online. Its system is designed to allow the child to transact online without a credit card by gaining the parent’s permission ahead of time and allowing the parent to set up the rules of use and authorized spending limits. Our principal office is located in Hermosa Beach, California and in 2013 we opened an office in London, England to support the sales and marketing efforts in Europe and the development of our mobile applications.

The Oink (formerly Virtual Piggy) service enables online businesses to interact and transact with the “Under 18” market in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and other similar international children’s privacy laws.  Oink was launched in the US in 2012 and in the European market in 2013, and now has the capability to offer and deliver gift cards.

We secure agreements with merchants, retail and gaming e-commerce platforms and payment processors, which allow us to offer our Oink service to our user base. Over 20 retailers and gaming companies are using Oink with their e-commerce systems and the Company is in the process of integrating the other signed retailers and gaming companies. The Company is continuing to add merchants. To date, the Company has over 1 million users of its system. The Company defines a system user as a registered account that has accessed the Oink service within the past 12 months.

Basis of Presentation

The financial statements are presented in accordance with Financial Accounting Standards Board Accounting Standards Codification (“FASB ASC”) 915 for development stage entities.  The accompanying unaudited financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information and with the instructions for Form 10-Q and Rule 8-03 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States (“U.S. GAAP”) for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. The financial statements should be read in conjunction with the financial statements and notes included in the Company’s Annual Report on form 10-K for the year ended December 31, 2013 as filed with the Securities and Exchange Commission (the “SEC”). Operating results for the three months ended March 31, 2014 are not necessarily indicative of the results that may be expected for the year ended December 31, 2014.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.

Comprehensive Income

The Company follows FASB ASC 220 in reporting comprehensive income.  Comprehensive income is a more inclusive financial reporting methodology that includes disclosure of certain financial information that historically has not been recognized in the calculation of net income.  The Company has one item of other comprehensive loss, consisting of a foreign translation adjustment.

12

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Fair Value of Financial Instruments

The Company’s financial instruments consist of accounts receivable, accounts payable and accrued expenses, embedded derivative and warrant liability. The carrying value of accounts receivable, accounts payable and accrued expenses approximate their fair value because of their short maturities. 

The Company follows FASB ASC 820, Fair Value Measurements and Disclosures, and applies it to all assets and liabilities that are being measured and reported on a fair value basis. The statement requires that assets and liabilities carried at fair value will be classified and disclosed in one of the following three categories:

Level 1: Quoted market prices in active markets for identical assets or liabilities

Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data

Level 3: Unobservable inputs that are not corroborated by market data

The level in the fair value within which a fair value measurement falls is based on the lowest level input that is significant to the fair value measurement in its entirety.

Foreign Currency Translation

The functional currency of operations outside the U.S. is British Pounds.

Concentration of Credit Risk Involving Cash

The Company may have deposits with a financial institution which at times exceed Federal Depository Insurance (“FDIC”) coverage.  The Company has not experienced any losses from maintaining cash accounts in excess of federally insured limits.  

Cash and Cash Equivalents

For purposes of reporting cash flows, the Company considers all cash accounts, which are not subject to withdrawal restrictions or penalties, and certificates of deposit and commercial paper with original maturities of 90 days or less to be cash or cash equivalents.

Property and Equipment

Property and equipment is stated at cost. Depreciation is computed using the straight-line method over the estimated useful lives of the assets, principally three to seven years. Maintenance and repairs of property are charged to operations, and major improvements are capitalized. Upon retirement, sale, or other disposition of property and equipment, the costs and accumulated depreciation are eliminated from the accounts, and any resulting gain or loss is included in operations.  Depreciation of property and equipment was $8,389 and $5,875 for the three months ended March 31, 2014 and 2013 and is included in general and administrative expenses.

Patents and Trademarks

The Company has one issued patent with the United States Patent and Trademark Office (“USPTO”), entitled Systems and Method for Verifying the Age of an Internet User, and filed for nine provisional patents.  Additionally, the Company has been issued two patents in Germany, entitled Virtual Piggy Bank and Parent Match, while the remaining patents in Germany are still pending.  The Company also has patents pending in Australia, Brazil, Canada and Europe under the Patent Cooperation Treaty (“PCT”).  Costs associated with the registration and legal defense of the patents have been capitalized and are amortized on a straight-line basis over the estimated lives of the patents which were determined to be 20 years.

13

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Long-Lived Assets

The Company evaluates the recoverability of its long-lived assets in accordance with FASB ASC 360 “Property, Plant, and Equipment.” The Company reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets are measured by a comparison of the carrying amount of an asset to future cash flows expected to be generated by the asset, undiscounted and without interest or independent appraisals. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds the fair value of the assets.

Revenue Recognition

In accordance with Securities and Exchange Commission (“SEC”) Staff Accounting Bulletin (“SAB”) No. 104, Revenue Recognition (Codified in FASB ASC 605), the Company will recognize revenue when (i) persuasive evidence of a customer or distributor arrangement exists or acceptance occurs, (ii) a retailer, distributor or wholesaler receives the goods, (iii) the price is fixed or determinable, and (iv) collectability of the sales revenues is reasonably assured. Subject to these criteria, the Company will generally recognize revenue at the time of the sale of the associated product.  

Income Taxes

The Company follows FASB ASC 740 when accounting for income taxes, which requires an asset and liability approach to financial accounting and reporting for income taxes.  Deferred income tax assets and liabilities are computed annually for temporary differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.  Tax years from 2010 through 2013 remain subject to examination by major tax jurisdictions.

Stock-based Payments

The Company accounts for stock-based compensation under the provisions of FASB ASC 718, Compensation—Stock Compensation which requires the measurement and recognition of compensation expense for all stock-based awards made to employees and directors based on estimated fair values on the grant date. The Company estimates the fair value of stock-based awards on the date of grant using the Black-Scholes model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods using the straight-line method. The Company accounts for stock-based compensation awards to non-employees in accordance with FASB ASC 505 -50, Equity-Based Payments to Non-Employees (“ASC 505-50”). Under ASC 505-50, the Company determines the fair value of the warrants or stock-based compensation awards granted as either the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. All issuances of stock options or other equity instruments to non-employees as consideration for goods or services received by the Company are accounted for based on the fair value of the equity instruments issued. Any stock options issued to non-employees are recorded as an expense and additional paid-in capital in stockholders’ equity over the applicable service periods.

Advertising Costs

Advertising costs are expensed as incurred. Advertising costs were $53,628 and $222,847 for the three months ended March 31, 2014 and 2013 and are included in sales and marketing expenses.

14

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Research and Development Costs

In accordance with FASB ASC 730, research and development costs are expensed when incurred.  Research and development costs for the three months ended March 31, 2014 and 2013 were $852,744 and $454,378.

Loss Per Share

The Company follows FASB ASC 260 when reporting Earnings Per Share resulting in the presentation of basic and diluted earnings per share.  Because the Company reported a net loss for the three months ended March 31, 2014 and 2013, common stock equivalents, including preferred stock, stock options and warrants were anti-dilutive; therefore, the amounts reported for basic and dilutive loss per share were the same.

Start-up Costs

In accordance with FASB ASC 720, start-up costs are expensed as incurred.

Segment Information

The Company is organized and operates as one operating segment. In accordance with FASB ASC 280, Segment Reporting, the chief operating decision-maker has been identified as the Chief Executive Officer, who reviews operating results to make decisions about allocating resources and assessing performance for the entire Company subject to Board approval. Since the Company operates in one segment and provides one group of similar products, all financial segment and product line information required by FASB ASC 280 can be found in the consolidated financial statements.

Recently Adopted Accounting Pronouncements

As of March 31, 2014 and for the period then ended, there were no recently adopted accounting pronouncements that had a material effect on the Company’s financial statements.

Recently Issued Accounting Pronouncements Not Yet Adopted

As of March 31, 2014, there were no recently issued accounting standards not yet adopted which would have a material effect on the Company’s financial statements.

Reclassifications

Certain amounts in the 2013 and cumulative since inception statements of operations have been reclassified in order for them to be in conformity with the 2014 presentation.

15

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Notes to Financial Statements

NOTE 2 – MANAGEMENT PLANS

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  The Company has incurred significant losses and experienced negative cash flow from operations during the development stage.  These conditions raise substantial doubt about the Company’s ability to continue as a going concern.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Since inception, the Company has focused on developing and implementing its business plan.  The Company believes that its existing cash resources will not be sufficient to sustain operations during the next twelve months. The Company currently needs to generate revenue in order to sustain its operations.  In the event that the Company cannot generate sufficient revenue to sustain its operations, the Company will need to reduce expenses or obtain financing through the sale of debt and/or equity securities.  The issuance of additional equity would result in dilution to existing shareholders.  If the Company is unable to obtain additional funds when they are needed or if such funds cannot be obtained on terms acceptable to the Company, the Company would likely be unable to execute upon the business plan or pay costs and expenses as they are incurred, which would have a material, adverse effect on the business, financial condition and results of operations.

The Company’s current monetization model is to derive a percentage of all revenues generated by online merchants using the Oink service. Merchants are billed at the end of each month for all transactions that have been processed by the Company on their behalf in the prior month.  As the merchant base and consumer base grows, and as the trend to higher online spending levels continues, the Company expects to generate additional revenue to support operations.

If sufficient revenues are not generated to sustain operations or additional funding cannot be obtained in the short term, the Company will need to reduce monthly expenditures to a level that will enable the Company to continue until such funds can be obtained.  For the three months ended March 31, 2014, and for the year ended December 31, 2013, the Company raised $7.5 million net of stock issuance costs of $0.2 million, and $8.3 million net of stock issuance costs of $0.4 million, respectively, through private placements of its equity securities and from exercises of warrants. Additionally, in April 2014, the Company raised an additional $5.8 million through a private placements of its equity securities.

The Company is in the development stage at March 31, 2014.  Successful completion of the Company’s development program, and the attainment of profitable operations are dependent upon future events, including obtaining adequate financing to fulfill its development activities and achieving a level of sales adequate to support the Company’s cost structure.  However, there can be no assurances that the Company will be able to secure additional equity investment or achieve an adequate sales level.

NOTE 3 – PATENTS AND TRADEMARKS

The Company continues to apply for patents and purchased the Oink trademark in November 2013.  Accordingly, costs associated with the registration of the patents have been capitalized and are amortized on a straight-line basis over the estimated lives of the patents (20 years).  The trademark is also being amortized on a straight-line basis over its estimated useful life of 20 years. At March 31, 2014 and December 31, 2013, capitalized patent and trademark costs were $784,152 and $739,657.  Amortization expense for patents and trademarks was $10,129 and $5,265 for the three months ended March 31, 2014 and 2013.

16

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Notes to Financial Statements

NOTE 4 – NOTES PAYABLE

On December 27, 2013, the Company entered into two identical agreements with two stockholders that each include a note payable in the amount of $500,000 and two-year warrants to purchase 37,500 shares of the Company’s common stock at $0.01 and two-year warrants to purchase 50,000 shares of the Company’s common stock at $1.00 per share. The note payable bears interest at 10% per annum and is payable upon the earlier of:

a.

5 days after the sale of the Company’s securities in one transaction or series of related transactions, which sale results in gross proceeds to the Company of at least $3 million;

b.

Upon (i) the sale or other disposition of all or substantially all of the Company’s assets or (ii) the acquisition of the Company by another entity by means of any transaction or series of related transactions to which the Company is a party other than a transaction or series of transactions in which the holders of the voting securities of the Company outstanding immediately prior to such transaction continue to retain, as a result of shares in the Company held by such holders prior to such transaction, at least 50% of the total voting power represented by the voting securities of the Company or such surviving entity outstanding immediately after such transaction or series of transactions;

c. February 28, 2014.

The warrants were valued at $92,470, fair value, using the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.2%, risk free interest rate of .4% and expected option life of 2 years.  The warrant values were treated as a discount to the value of the note payable in accordance with FASB ASC 835-30-25, Recognition and are being accreted over the term of the note payable for financial statement purposes.  These notes were repaid in full in January 2014 and therefore the remaining unamortized discount was fully accreted.

During the three months ended March 31, 2014 and 2013, $86,087 and $0 of interest was accreted on the notes payable.  

NOTE 5 - INCOME TAXES

Income tax expense was $0 for the three months ended March 31, 2014 and 2013.

As of December 31, 2013, the Company had net operating loss carry forwards approximating $39.7 million.

As of January 1, 2014, the Company had no unrecognized tax benefits, and accordingly, the Company did not recognize interest or penalties during 2014 related to unrecognized tax benefits.  There has been no change in unrecognized tax benefits during the three months ended March 31, 2014, and there was no accrual for uncertain tax positions as of March 31, 2014.  Tax years from 2010 through 2013 remain subject to examination by major tax jurisdictions.

There is no income tax benefit for the losses for the three months ended March 31, 2014 and 2013, since management has determined that the realization of the net tax deferred asset is not assured and has created a valuation allowance for the entire amount of such benefits.

17

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 6 – LITIGATION SETTLEMENT

The Company entered into a settlement agreement with an investor in 2012, whereby the Company agreed to pay the investor a settlement of $450,000 and the investor agreed to cease trading in the Company’s stock and to return warrants issued to the investor.  The Company’s insurance carrier agreed to reimburse the Company with respect to this litigation.  Both the settlement payment and the insurance company settlement were completed in 2013.

NOTE 7 – CONVERTIBLE PREFERRED STOCK

In January 2014, the Company, pursuant to a Securities Purchase Agreement (the “Purchase Agreement”), issued to certain private investors 50,450 shares of the Company’s Series A Cumulative Convertible Preferred Stock (the “Preferred Stock”) at an original issue price of $100 per share (the “Original Issue Price”) and warrants to purchase 5,045,000 shares of the Company’s common stock (the “Warrants”) for an aggregate purchase price of $5,045,000. Pursuant to the Purchase Agreement, the Company also granted piggyback registration rights to the holders of the Preferred Stock and Warrants. The Purchase Agreement provides that the holders of the Preferred Stock shall be entitled to nominate two directors of the Company. Dividends accrue at a rate of 8% and are cumulative.  As of December 31, 2013, the Company had incurred and capitalized approximately $131,000 of costs associated with this offering, which were charged to additional paid in capital in January 2014 when the transaction was consummated.

In accordance with FASB ASC 480 and 815, the Preferred Stock has been classified as permanent equity and was valued at $3,396,175, net of the beneficial conversion feature of $1,648,825, at January 27, 2014.

The conversion feature of the Preferred Stock is an embedded derivative, which is classified as a liability in accordance with FASB ASC 815 and was valued in accordance with FASB ASC 470 as a beneficial conversion feature at a fair market value of $1,648,825 at January 27, 2014 and $3,834,200 at March 31, 2014. This was classified as an embedded derivative liability and a discount to Preferred Stock.  Since the preferred stock can be converted at any time, the full amount of the discount was accreted and reflected as a deemed distribution.

Because the Preferred Stock can be converted at any time, the embedded derivative is classified as a current liability at March 31, 2014.

The warrants associated with the Preferred Stock were also classified as equity, in accordance with FASB ASC 480-10-25.  Therefore it is not necessary to bifurcate the warrants from the Preferred Stock.

The Preferred Stock has a preference in liquidation that the holders of the Preferred Stock are to be paid out of assets available for distribution prior to holders of common stock. The Preferred Stockholders may cast the number of votes equal to the number of whole shares of common stock into which the shares of Preferred Stock can be converted.

The conversion price of the Preferred Stock is currently $1.00 per share. There are no arrearages on cumulative dividends.

18

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 8 – FAIR VALUE OF FINANCIAL INSTRUMENTS

Derivative Liabilities

For purposes of determining whether certain instruments are derivatives for accounting treatment, the Company follows the accounting standard that provides guidance for determining whether an equity-linked financial instrument, or embedded feature, is indexed to an entity’s own stock. The standard applies to any freestanding financial instruments or embedded features that have the characteristics of a derivative, and to any freestanding financial instruments that are potentially settled in an entity’s own common stock. 

The Company has identified the following liabilities that are measured at fair value on a recurring basis, summarized as follows: 

March 31, 2014	Level 1		Level 2		Level 3		Total
Derivative liability related to fair value of beneficial conversion feature	$	-	$	3,834,200	$	-	$	3,834,200
Total	$	-	$	3,834,200	$	-	$	3,834,200

The following table details the approximate fair value measurements within the fair value hierarchy of the Company’s derivative liabilities using Level 2 inputs:

	Total
Balance at January 27, 2014	$	1,648,825
Change in fair value of derivative liabilities		2,185,375
Balance at March 31, 2014	$	3,834,200

19

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 8 – FAIR VALUE OF FINANCIAL INSTRUMENTS (Continued)

As of March 31, 2014, the beneficial conversion feature of the Preferred Stock is treated as an embedded derivative liability and changes in the fair value were recognized in earnings.  The shares of Preferred Stock are convertible into shares of the Company’s common stock, which did trade in an active securities market, therefore the embedded derivative liability was valued using the following market based inputs:

Closing Trading Price of Common Stock	$	1.45
Series A Preferred Stock Effective Conversion Price		0.69
Intrinsic value of conversion option per share	$	0.76

The Company has no assets that are measured at fair value on a recurring basis. There were no assets or liabilities measured at fair value on a non-recurring basis as of March 31, 2014 and December 31, 2013.

NOTE 9 – STOCKHOLDERS’ EQUITY

During the first quarter of 2013, the Company entered into a private placement for shares of the Company’s common stock. The shares were sold at a purchase price of $.75 per share.  Through March 31, 2013, 1,133,334 shares were sold resulting in proceeds of $850,000.  Issuance costs related to this private placement were $60,783.

On April 15, 2013, the Company issued 26,521 restricted shares of the Company’s common stock to five members of the Board of Directors that were valued at $49,071.  In conjunction with this the five members of the Board also received in aggregate options to purchase 1,050,000 shares of the Company’s common stock. These options were valued at $519,080, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 29.0%, risk free interest rate of .69% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted will be expensed over the three year vesting term.

On May 28, 2013, the Company entered into a Securities Purchase Agreement with accredited investors, pursuant to which we issued and sold an aggregate of 2,572,553 units at a purchase price of $1.80 per unit (the “Offering”), with each unit being comprised of one (1) share of the Company’s common stock and a warrant to purchase one-half (0.5) of a share of common stock at an exercise price of $3.00 per share for a period of three years. On May 29, 2013, we issued and sold an additional    300,000 units pursuant to the Offering. The Company retained a placement agent in connection with the Offering. The Company paid the placement agent aggregate placement agent fees in the amount of $151,408 plus $155,118 as an expense allowance. In addition, the placement agent received three year warrants to purchase an aggregate of 287,255 shares of the Company’s common stock at an exercise price of $1.80 per share (See Note 8-Stock Options and Warrants). Net proceeds of the Offering to the Company, after the expense allowance and other expenses, were approximately $4,836,157.

20

 Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 9 – STOCKHOLDERS’ EQUITY (Continued)

During May 2013, options to purchase 750,000 shares of common stock were exercised at $0.04 per share, options to purchase 300,000 shares of common stock were exercised at $0.35 per share, and options to purchase 66,667 shares of common stock were exercised at $0.75, resulting in proceeds of $185,000.

During May and June 2013, warrants to purchase 2,000,000 shares of common stock were exercised at $.04 per share and warrants to purchase 2,660,685 shares of common stock were exercised at $0.50 per share, resulting in proceeds of $1,410,342.

During July and August 2013, warrants to purchase 34,500 shares of common stock were exercised at $.50 per share, resulting in proceeds of $17,250.

In October 2013, an investor exercised 10,000 warrants to purchase common stock at $0.50 per share, resulting in proceeds of $5,000.

In February 2014, the Company completed a private placement offering to holders of its outstanding warrants for the purchase of shares of common stock (“Warrantholders”), pursuant to which Warrantholders who were not directors or executive officers of the Company were given the opportunity to immediately exercise all outstanding vested warrants for cash in exchange for (i) the applicable shares of common stock underlying the exercised warrant and (ii) a new two-year warrant, granting rights to acquire an equivalent number of shares of common stock as issued pursuant to the exercised warrant(s), at an exercise price of $1.00 per share (each a “Replacement Warrant”). Pursuant to the offering, the Company received aggregate cash consideration of $2,521,143 from exercised warrants to purchase 5,042,287 shares of Company common stock.

Modification of Warrants Issued in February 2012 Private Placement and Deemed Dividend

Effective February 7, 2014, when the market price of our common stock was $1.18, we entered  an exchange offering  with certain investors in the 2011 to 2012 Private Placements to exercise their current warrants at $0.50 per share and receive a new warrant which would be convertible into the same number of common shares as the original warrant.  The new warrant has an exercise price of $1.00.  Many investors exercised the original warrants and received the new warrants.  The Company has recognized a deemed dividend of $717,594 in the Statement of Operations for the three months ended March 31, 2014, attributable to the incremental fair value resulting from the modification of these warrants.  The fair value of the new warrants was valued using the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 143.2%, risk free interest rate of 0.30% and expected option life approximating two years.  The warrants expire two years from the date of issuance.

21

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 10 - STOCK OPTIONS AND WARRANTS

During 2008, the Board of Directors (“Board”) of the Company adopted the 2008 Equity Incentive Plan (“2008 Plan”) that was approved by the shareholders.  Under the Plan, the Company is authorized to grant options to purchase up to 25,000,000 shares of common stock to any officer, other employee or director of, or any consultant or other independent contractor who provides services to the Company.  The Plan is intended to permit stock options granted to employees under the 2008 Plan to qualify as incentive stock options under Section 422 of the Internal Revenue Code of 1986, as amended (“Incentive Stock Options”).  All options granted under the 2008 Plan, which are not intended to qualify as Incentive Stock Options are deemed to be non-qualified options (“Non-Statutory Stock Options”).  As of March 31, 2014, options to purchase 14,023,330 shares of common stock have been issued and are unexercised, and 463,336 shares are available for grants under the 2008 Plan.  Of the options to purchase 14,023,330 shares that have been issued and are unexercised, options to purchase 12,228,330 shares were granted to employees or persons who later became employees and options to purchase 1,795,000 shares were granted to non-employees.

During 2013, the Board adopted the 2013 Equity Incentive Plan (“2013 Plan”), which was approved by stockholders at the 2013 annual meeting of stockholders.  Under the 2013 Plan, the Company is authorized to grant awards of stock options, restricted stock, restricted stock units and other stock-based awards of up to an aggregate of 5,000,000 shares of common stock to any officer, employee, director or consultant.  The 2013 Plan is intended to permit stock options granted to employees under the 2013 Plan to qualify as Incentive Stock Options.  All options granted under the 2013 Plan, which are not intended to qualify as Incentive Stock Options are deemed to be Non-Statutory Stock Options.  As of March 31, 2014, under the 2013 Plan options to purchase 3,789,166 shares of common stock have been issued and are unexercised, and 1,210,834 shares of common stock remain available for grants under the 2013 Plan.  Of the options to purchase 3,789,166 shares of common stock that have been issued and are unexercised, options to purchase 2,264,166 shares were granted to employees or persons who later became employees and 1,525,000 options to purchase  shares were granted to non-employees.

The 2008 Plan and 2013 Plan are administered by the Board or its compensation committee, which determines the persons to whom awards will be granted, the number of awards to be granted, and the specific terms of each grant, including the vesting thereof, subject to the terms of the applicable Plan.

In connection with Incentive Stock Options, the exercise price of each option may not be less than 100% of the fair market value of the common stock on the date of the grant (or 110% of the fair market value in the case of a grantee holding more than 10% of the outstanding stock of the Company).

Prior to January 1, 2014, volatility in all instances presented is the Company’s estimate of volatility that is based on the volatility of other public companies that are in closely related industries to the Company.  Beginning January 1, 2014, volatility in all instances presented is the Company’s estimate of volatility that is based on the volatility of the Company’s stock history.

22

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 10 - STOCK OPTIONS AND WARRANTS (Continued)

Employee and Non-Employee Director Grants

In January 2013, the Company issued eighteen employees options to purchase an aggregate of 260,000 shares of the Company’s common stock at exercise prices between $0.99 and $1.05 per share.  These options were valued at $62,662 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility between 23.3% and 26.1%, risk free interest rate between .78% and .89% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In February 2013, the Company issued four employees options to purchase an aggregate of 760,000 shares of the Company’s common stock at exercise prices between $1.07 and $1.21 per share.  These options were valued at $199,843 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility between 22.5% and 25.1%, risk free interest rate between .78% and .88% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In March 2013, the Company issued an employee options to purchase 2,500 shares of the Company’s common stock at an exercise price of $1.36 per share.  These options were valued at $728 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.5%, risk free interest rate of .76% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In April 2013, the Company issued an employee options to purchase 5,000 shares of the Company’s common stock at an exercise price of $1.67 per share.  These options were valued at $933 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.5%, risk free interest rate of .76% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In April 2013, the Company issued an employee options to purchase 200,000 shares of the Company’s common stock at an exercise price of $1.56 per share.  These options were valued at $74,159, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.3%, risk free interest rate of .76% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In May 2013, the Company issued two employees options to purchase an aggregate of 55,000 shares of the Company’s common stock at an exercise price of $2.16 and $2.29 per share.  These options were valued at $26,954, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.5% to 25.3%, risk free interest rate of .84% to .85% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

23

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 10 - STOCK OPTIONS AND WARRANTS (Continued)

In June 2013, the Company issued two employees options to purchase an aggregate of 250,000 shares of the Company’s common stock at exercise prices of $2.40 and $2.92 per share.  The vesting of 50,000 of these options is predicated on meeting certain milestones, therefore   such options have not been valued.  The remaining options were valued at $129,343, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.6% to 26.3%, risk free interest rate of 1.03% to 1.48% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In August 2013, the Company issued three employees options to purchase an aggregate of 210,000 shares of the Company’s common stock at exercise prices of $2.00 and $2.35 per share.  These options were valued at $124,392, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 24.2% to 30.3%, risk free interest rate of 1.38% to 1.61% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In September 2013, the Company issued two employees options to purchase an aggregate of 10,000 shares of the Company’s common stock at an exercise price of $1.97 per share.  These options were valued at $4,500, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 21.8%, risk free interest rate of 1.71% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In November 2013, the Company issued an employee options to purchase an aggregate of 10,000 shares of the Company’s common stock at an exercise price of $1.04 per share.  These options were valued at $2,613, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.6%, risk free interest rate of 1.31% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In December 2013, the Company issued four employees options to purchase an aggregate of 255,000 shares of the Company’s common stock at an exercise price of $1.13 per share.  These options were valued at $65,523, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.2%, risk free interest rate of 1.51% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In addition, in December 2013, an employee met a milestone relative to options to purchase 50,000 shares of the Company’s common stock at an exercise price of $2.40 per share.  These options were valued at $687, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.3%, risk free interest rate of 1.75% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

24

Virtual Piggy, Inc.

 (A Development Stage Enterprise)

Notes to Financial Statements

NOTE 10 - STOCK OPTIONS AND WARRANTS (Continued)

In January 2014, the Company issued 11 employees options to purchase an aggregate of 90,000 shares of the Company’s common stock at an exercise price of $1.05 per share.  These options were valued at $53,927, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 67.7%, risk free interest rate of 1.77% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In January 2014, the Company issued two employees options to purchase an aggregate of 35,000 shares of the Company’s common stock at an exercise price of $1.05 per share.  These options were valued at $27,806, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 67.7%, risk free interest rate of 3.01% and expected option life of ten years.  The options expire ten years from the date of issuance.  Options granted are expensed over the three year vesting term.

In February 2014, the Company issued to one of our new board of directors members options to purchase an aggregate of 250,000 shares of the Company’s common stock at an exercise price of $1.10 per share.  These options were valued at $264,882, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 128.5%, risk free interest rate of 2.70% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In February 2014, the Company issued two employees options to purchase an aggregate of 20,000 shares of the Company’s common stock at an exercise price of $1.18 per share.  These options were valued at $21,048, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 142.1%, risk free interest rate of 1.47% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In February 2014, the Company extended warrants previously granted to two of its executive officers, which included 1,142,588 warrants exercisable at $0.04 per share and 100,000 warrants exercisable at $.75 per share for an additional two years.  The increase in fair value of this term extension was $9,228 which was expensed during the three months ended March 31, 2014. The Company used the Black-Scholes option pricing model to calculate the increase in fair value, with the following assumptions: no dividend yield, expected volatility of 89.3% to 89.5%, risk free interest rate of 0.33%, and expected warrant life of 2 years.

In March 2014, the Company issued to an employee options to purchase an aggregate of 100,000 shares of the Company’s common stock at an exercise price of $1.43 per share.  These options were valued at $136,454, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 122.6%, risk free interest rate of 2.73% and expected option life of ten years.  The options expire ten years from the date of issuance.  Options granted are expensed over the two year vesting term.

25

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Notes to Financial Statements

NOTE 10 - STOCK OPTIONS AND WARRANTS (Continued)

Cumulatively and for the three months ended March 31, 2014 and 2013, the Company expensed $1,533,213, $239,104 and $133,698 relative to employee options/warrants granted.  As of March 31, 2014, there was $1,594,574 of unrecognized compensation expense related to employee non-vested market-based share awards. A summary of stock option/warrant transactions for employees from January 1, 2013 to March 31, 2014 is as follows:

						Weighted Average
	Option/Warrants			Exercise		Exercise
	Shares			Price		Price
Outstanding, December 31, 2012		17,258,644		$	0.04 to $1.82	$	0.48
Granted		3,067,500			0.99 to 2.92		0.28
Reclassified to non-employee		(235,000	)		0.65 to 2.30		(0.02	)
Exercised		(2,816,667	)		0.04 to 0.75		(0.01	)
Expired/terminated		(698,333	)		0.50 to 2.92		(0.01	)
Outstanding, December 31, 2013		16,576,144			0.04 to 2.40		0.74
Granted		495,000			1.05 to 1.43		0.03
Reclassified from non-employee		200,000			0.50		0.01
Exercised		(100,000	)		0.75		-
Expired/terminated		(460,003	)		0.65 to 2.16		(0.02	)
Outstanding, March 31, 2014		16,711,141		$	0.04 to $2.40	$	0.74
Exercisable, March 31, 2014		11,436,145		$	.04 to $2.30	$	0.49
Weighted Average Remaining Life,
Exercisable, March 31, 2014 (years)		1.7

Non-Employee Grants

In January 2013, the Company issued a consultant options to purchase 5,000 shares of the Company’s common stock at an exercise price of $1.00 per share.  These options were valued at $441 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.3%, risk free interest rate of .78% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the agreement.

26

 Virtual Piggy, Inc.

(A Development Stage Enterprise)

Notes to Financial Statements

NOTE 10 - STOCK OPTIONS AND WARRANTS (Continued)

In March 2013, the Company issued two consultants options to purchase 1,130,000 shares of the Company’s common stock at exercise prices of $0.75 and $1.48 per share.  130,000 of these options vested immediately and were valued at $54,228, fair value.  The vesting of the remaining 1 million options is predicated on meeting certain milestones, which were not met as of March 31, 2014. The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.6% and 22.6%, risk free interest rate of .25% and .25%, and an expected option life of two to five years.  The options expire two to five years from the date of issuance.  The vested options granted, were expensed immediately.  The remaining unvested options will be expensed when it is probable that the milestones will be achieved.

In March 2013, the Company issued to a consultant options to purchase 100,000 shares of the Company’s common stock at exercise prices of $1.34 per share.  These options vest over a one year period and were valued at $32,155 fair value. The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.8%, risk free interest rate of .8%, and an expected option life of 5 years.  The options expire five years from the date of issuance.  The options will be expensed over a one year period.

In April 2013, the Company issued a consultant options to purchase 100,000 shares of the Company’s common stock at an exercise price of $2.04 per share.  These options were valued at $44,603, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 26.5%, risk free interest rate of .68% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted were expensed immediately.

In May 2013, the Company issued two consultants options to purchase 125,000 shares in the aggregate of the Company’s common stock at exercise prices ranging from $3.05 to $3.28 per share.  These options were valued at $51,869, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.1% to 23.2%, risk free interest rate of .29% to .31% and expected option life of two years.  The options expire two years from the date of issuance.  Options granted are expensed over the term of the agreement.

In May 2013, the Company, as part of the cost of the Company’s Offering described in Note 7, issued the placement agent warrants to purchase 287,255 shares of the Company’s common stock at an exercise price of $1.80 per share.  These warrants were valued at $409,749, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the warrants, with the following assumptions: no dividend yield, expected volatility of 23.4% to 23.7%, risk free interest rate of .49% and expected option life of three years.  The warrants expire three years from the date of issuance.  The warrants granted were recorded as stock issuance costs and reduced additional paid in capital.

In July 2013, the Company issued two consultants options to purchase 100,000 shares in the aggregate of the Company’s common stock at exercise prices ranging from $.75 to $2.61 per share.  These options were valued at $124,338, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.8% to 26.6%, risk free interest rate of 1.35% to 1.66% and expected option life of five years.  The options expire five years from the date of issuance.  $124,338 was expensed immediately.

27

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Notes to Financial Statements

NOTE 10 - STOCK OPTIONS AND WARRANTS (Continued)

In September 2013, the Company issued a consultant options to purchase 100,000 shares of the Company’s common stock at an exercise price of $1.17 per share.  These options were valued at $26,208, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.1%, risk free interest rate of 1.39% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the agreement, which is three years.

In October 2013, the Company issued a consultant options to purchase 20,000 shares of the Company’s common stock at an exercise price of $1.06 per share.  These options were valued at $6,132, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 30.2%, risk free interest rate of 1.33% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the agreement, which is six months.

In November 2013, the Company issued a consultant options to purchase 100,000 shares of the Company’s common stock at an exercise price of $1.04 per share.  These options were valued at $26,128, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.6%, risk free interest rate of 1.31% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the agreement, which is one year.

On November 18, 2013, Company approved an amendment extending the term of outstanding warrants to purchase in the aggregate 8,931,505 shares of common stock of the Company at an exercise price of $0.50 per share.  These warrants were scheduled to expire at various dates during 2013 and 2014 and were each extended for an additional one year period from the applicable original expiration date, with the new expiration dates ranging from December 20, 2014 to December 28, 2015. The Warrants were originally issued in private placements to accredited investors to raise additional capital during 2011 and 2012.The value of these warrant modifications was $6,540, computed by measuring the warrants immediately before and after such term extension. This was taken as a charge to operations in November 2013.  

In February 2014, the Company completed a private placement offering to holders of its outstanding warrants for the purchase of shares of common stock as described in Note 7.

Cumulatively and for the three months ended March 31, 2014 and March 31, 2013, the Company expensed $1,893,237, $49,447 and $73,163 relative to non-employee options/warrants granted.  As of March 31, 2014, there was $73,163 of unrecognized compensation expense related to such non-vested market-based share awards.

28

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Notes to Financial Statements

The following table summarizes non-employee stock options/warrants of the Company from January 1, 2013 to March 31, 2014 as follows:

						Weighted Average
	Option/Warrant			Exercise		Exercise
	Shares			Price		Price
Outstanding, December 31, 2012		16,531,438			0.35 to 2.30		0.63
Granted		2,048,750			0.01 to 3.28		0.18
Issued under Private Placement		1,723,533			1.80 to 3.00		0.30
Reclassified from employee		235,000			0.50 to 1.01		0.01
Exercised		(3,005,185	)		.35 to .50		-
Expired/Cancelled		(1,405,000	)		0.50 to 1.00		-
Outstanding, December 31, 2013		16,128,536			0.01 to 3.28		0.98
Granted		50,000			1.13		-
Issued under Private Placement		10,087,287			1.00		0.49
Reclassified to employee		(200,000	)		0.50		0.01
Exercised		(5,092,287	)		.35 to .50		-
Expired/Cancelled		(410,000	)		0.60 to 2.30		-
Outstanding, March 31, 2014		20,563,536		$	0.01 to $3.28	$	1.11
Exercisable, March 31, 2014		18,968,537		$	0.01 to $3.28	$	1.08
Weighted Average Remaining Life,
Exercisable, March 31, 2014 (years)		1.7

NOTE 11 - OPERATING LEASES

For the three months ended March 31, 2014 and 2013, total rent expense under leases amounted to $138,843 and $55,648, respectively.  At March 31, 2014, the Company was obligated under various non-cancelable operating lease arrangements for property as follows:

2014	$	293,696
2015		300,194
2016		200,696
	$	794,586

29

Virtual Piggy, Inc.

(A Development Stage Enterprise)

Notes to Financial Statements

NOTE 12 – RELATED PARTY TRANSACTIONS

During the three months ended March 31, 2013, a consultant owning more than 5% of the Company was paid for consulting and travel expenses to provide strategic advice to the Company.   On January 1, 2013, the Company entered into an agreement with this consultant, whereby the Company would pay the consultant $12,500 per month beginning January 1, 2013 for a term of one year.  In June 2013, this contract was terminated.  Consulting fees paid for the three months ended March 31, 2013 were $25,000. Reimbursable business expenses of $2,946 and $23,566 were paid during the three months ended March 31, 2014 and 2013, respectively. 

NOTE 13 – SUBSEQUENT EVENTS

In April 2014, the Company issued options to purchase 55,000 shares of common stock to various employees at an exercise price of $1.27 per share.

In April 2014, the Company, pursuant to the Purchase Agreement described in Note 7, issued in a private placement to certain accredited investors an additional 58,150 shares of the Series A Preferred Stock at an original issue price of $100 per share and warrants to purchase 5,815,000 shares of the Company’s common stock for an aggregate purchase price of $5,815,000. Pursuant to the Purchase Agreement, the Company also granted piggyback registration rights to the holders of the Series A Preferred Stock and Warrants. The Purchase Agreement provides that the holders of the Series A Preferred Shares shall be entitled to nominate two directors of the Company. Dividends accrue at a rate of 8% and are cumulative.  

In April 2014, the Company entered into an agreement with a consulting firm to provide strategic consulting services.  In connection with that agreement, the Company issued 300,000 restricted shares of common stock and an option to purchase 500,000 shares of the Company’s common stock at $1.27 per share, which will vest subject to meeting certain milestones.

On April 10, 2014, the Company was named in a law suit in superior court for the State of California from a former employee alleging wrongful termination and is asking for damages and legal fees to be paid. The Company intends to vigorously dispute the claims made by the former employee, while pursuing reasonable efforts to achieve a resolution of this matter.  At this time it is not possible for us to provide any opinion as to any ultimate outcome or any definitive estimate of the amount of loss, if any, although we do not believe that any outcome will be significant to the Company’s financial condition.

30

ITEM 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL
	CONDITION AND RESULTS OF OPERATIONS.

Cautionary Statements Regarding Forward-Looking Statements

This report contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act").  All statements other than statements of historical facts included or incorporated by reference in this quarterly report on Form 10-Q, including without limitation, statements regarding our future financial position, business strategy, budgets, projected revenues, projected costs and plans and objectives of management for future operations, are forward-looking statements.  In addition, forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expects," "intends," "plans," "projects," "estimates," "anticipates," or "believes" or the negative thereof or any variation thereon or similar terminology or expressions.

We have based these forward-looking statements on our current expectations and projections about future events. These forward-looking statements are not guarantees and are subject to known and unknown risks, uncertainties and assumptions about us that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause actual results to differ materially from our expectations include, but are not limited to:  our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we cannot control, our ability to develop and introduce a new service to the market in a timely manner, market acceptance of our services, our limited experience in a relatively new industry, the ability to successfully develop licensing programs and generate business, rapid technological change in relevant markets, unexpected network interruptions or security breaches, changes in demand for current and future intellectual property rights, legislative, regulatory and competitive developments, intense competition with larger companies, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in this and prior quarterly reports on Form 10-Q and in our Annual Report on Form 10-K for the year ended December 31, 2013 filed with the Securities and Exchange Commission.

All subsequent written and oral forward-looking statements attributable to us, or persons acting on our behalf, are expressly qualified in their entirety by the foregoing.  Except as required by law, we assume no duty to update or revise our forward-looking statements.

Overview

Virtual Piggy, Inc. (“the Company”) is a development stage enterprise incorporated in the state of Delaware on February 11, 2008.   We are a technology company that delivers an online ecommerce solution for the family. Our system allows parents and their children to manage, allocate funds and track their expenditures, savings and charitable giving online. Our Oink product is designed to allow the child to transact online without a credit card by gaining the parent’s permission ahead of time and allowing the parent to set up the rules of use. In addition to our main focus, we are also working on technology that will make the overall online experience safer for U18s.

 The Oink product enables online businesses to interact and transact with the “Under 18” market in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and other similar international children’s privacy laws.  Oink was launched in the US in 2012 and was launched in the European market in 2013.

31

We secure agreements with merchants, retail and gaming e-commerce platforms and payment processors, which allow us to offer our Oink service to our user base. Over 20 retailers and gaming companies are using Oink live with their e-commerce systems and we are in the process of integrating the other signed retailers and gaming companies. We are continuing to add retailers in all categories along with gaming companies. To date, we have over 1 million users of our system. We define a system user as a registered account that has accessed the Oink product within the past 12 months.

In addition, Oink has the capability to offer and deliver digital gift cards.

We earn revenue by charging a percentage to the merchant for each transaction processed through such merchants using the Oink product.

Strategic Outlook

We believe that the virtual goods market will continue to grow over the long term.  Within the market, we intend to provide services to the online industry to allow them to transact with children in compliance with COPPA and similar international privacy laws.  We believe that this particular opportunity is relatively untapped and expect to be a leading provider of online transactions for children.

Sustained spending on technology, our ability to raise additional financing, the continued growth of the online market, and compliance with regulatory and reporting requirements are all external conditions that may affect our ability to execute our business plan.  In addition, the online payment industry is intensely competitive, and most participants have longer operating histories, significantly greater financial, technical, marketing, customer service and other resources, and greater name recognition.  In addition, certain potential customers, particularly large organizations, may view our small size and limited financial resources as a negative even if they prefer our offering to those of our competitors.

Our primary strategic objective over the next 12-24 months is to continue our merchant acquisition and commence and rapidly expand our consumer acquisition program which will generate revenue that we believe will ultimately cover our operating expenses and allow us to become profitable. We intend to focus heavily on the online gaming industry and additionally expect to enter the in-store market through Oink branded debit cards.  We plan to achieve this objective by advertising our product and services to consumers through public relations programs, merchant promotions and affiliate marketing programs.  As our service grows, we intend to hire additional information technology staff to maintain our product offerings and develop new products to increase our market share.

We believe that our near-term success will depend particularly on our ability to develop customer awareness and confidence in our service.  Since we have limited capital resources, we will need to closely manage our expenses and conserve our cash by continually monitoring any increase in expenses and reducing or eliminating unnecessary expenditures. Our prospects must be considered in light of the risks, expenses and difficulties encountered by companies at an early stage of development, particularly given that we operate in new and rapidly evolving markets, that we have limited financial resources, and face an uncertain economic environment. We may not be successful in addressing such risks and difficulties.

32

Results of Operations

Comparison of the Quarters Ended March 31, 2014 and 2013

The following discussion analyzes our results of operations for the quarters ended March 31, 2014 and 2013. The following information should be considered together with our financial statements for such periods and the accompanying notes thereto.

Revenue/Net Loss

We are a development stage company and have not generated significant revenue since our inception.  For the quarters ended March 31, 2014 and 2013, we generated revenues of $425 and $88, respectively.  We commenced our user acquisition campaign in March 2013 and currently have over 1 million system users.  We define a system user as a registered account that has accessed the Oink product within the past 12 months.  We have run and continue to run many consumer acquisition programs in conjunction with our retail and gaming partners. During this initial start-up period, not all users have made a purchase, and some have made more than one purchase.  As we add additional retailers and in particular, online gaming companies, we anticipate that our transaction volume will increase.  Additionally, the addition of the Discover Card program in 2014 is also expected to increase our transaction volume.  We earn revenue by charging a percentage to the merchant for each transaction processed through such merchants using the Oink product.  In 2013, we added online gaming sites which have generated repeat transactions from gaming users.

Our net loss increased $3.1 million to $5.7 million for the quarter ended March 31, 2014 compared to $2.7 million for the quarter ended March 31, 2013, as a result of increased expenses as further described below.

Sales and Marketing Expenses

Sales and marketing expenses increased by $0.3 million, or 34% in the quarter ended March 31, 2014 to $1.2 million compared with $0.9 million in the prior year period. During 2014, we expanded the size of our sales and marketing team in the United States and Europe to help increase our merchant base and to continue our user acquisition campaign.  We commenced that campaign in March 2013 and incur costs for targeted advertising and promotions to achieve additional user sign-ups. We additionally increased costs to rebrand our product to Oink and to promote our product to the target market.

Product Development

Product development expenses increased by $0.4 million, or 92% in the quarter ended March 31, 2014 to $0.9 million compared with $0.5 million in the prior year period. During 2014, we expanded the size of our product development team in the United States and Europe to develop and build our new mobile applications.

Integration and Customer Support

Integration and customer support expenses increased by $0.1 million, or 57% in the quarter ended March 31, 2014 to $0.2 million compared with $0.1 million in the prior year period. We added additional personnel to integrate our product with our merchants, and hired personnel to provide customer support.

General and Administrative Expenses

General and administrative expenses increased by $0.2 million, or 18% in the quarter ended March 31, 2014 to $1.3 million compared with $1.1 million in the prior year period. During 2014, added several support staff in line with the growth of the Company and increased the size of our offices with related increases in rent expense.  

33

Strategic Consulting Expenses

Strategic consulting expenses decreased by $0.2 million, or 100% in the quarter ended March 31, 2014 to $0 compared with $176,794 in the prior year period. During 2013, we engaged various consultants to advise the Company and compensated them in the form of cash and stock options.  During 2014, we did not have any strategic consulting contracts in the first quarter.

Change in Fair Value of Embedded Derivative Liability

As described in Note 7 to the financial statements, in January 2014, the Company, pursuant to a Securities Purchase Agreement issued in a private placement to certain accredited investors 50,450 shares of the Company’s Series A Cumulative Convertible Preferred Stock at an original issue price of $100 per and warrants to purchase 5,045,000 shares of the Company’s common stock for an aggregate purchase price of $5,045,000. The conversion feature of the Preferred Stock is an embedded derivative, which is classified as a liability and was valued as a beneficial conversion feature at a fair market value of $1,648,825 at January 27, 2014 and $3,834,200 at March 31, 2014. This was classified as an embedded derivative liability and a discount to Preferred Stock.

For the quarter ended March 31, 2014, the Company recorded a non-cash charge of $2.2 million for the change in the value of these embedded derivative liabilities.

Liquidity and Capital Resources

Net cash used in operating activities increased $1.3 million to $4.0 million for the three months ended March 31, 2014 as compared to $2.7 million for the three months ended March 31, 2013.  The increase resulted primarily from expanded operations including marketing the Oink product, hiring employees and establishing the infrastructure of the Company.

Net cash used in investing activities was $0.1 million for three months ended March 31, 2014, materially unchanged from the $0.1 million for the three months ended March 31, 2013.  

Net cash provided by financing activities increased $5.6 million to $6.5 million for the three months ended March 31, 2014 from $0.8 million for the three months ended March 31, 2013.  Cash provided by financing activities during the three months ended March 31, 2014 consisted of the issuance of shares of common stock and warrants, netting $5.5 million, offset by the re-payment of our $1.0 million bridge loan.

Subsequent to March 31, 2014, additional cash was provided from financing activities as described below.

In April 2014, the Company, pursuant to the Purchase Agreement described in Note 7, issued in a private placement to certain accredited investors an additional 58,150 shares of the Series A Preferred Shares at an original issue price of $100 per share and warrants to purchase 5,815,000 shares of the Company’s common stock for an aggregate purchase price of $5,815,000.

As of April 30, 2014, we had cash resources of approximately $8.4 million.  As we have not realized significant revenues since our inception, we have financed our operations through public and private offerings of debt and equity securities.  We do not currently maintain a line of credit or term loan with any commercial bank or other financial institution.  

34

Since our inception, we have focused on developing and implementing our business plan.  We believe that our existing cash resources will not be sufficient to sustain our operations during the next twelve months. We currently need to generate sufficient revenues to support our cost structure to enable us to pay ongoing costs and expenses as they are incurred, finance the continued development of Oink, and execute the business plan.  If we cannot generate sufficient revenue to fund our business plan, we intend to raise such financing through the sale of debt and/or equity securities.  The issuance of additional equity would result in dilution to existing shareholders.  If we are unable to obtain additional funds when they are needed or if such funds cannot be obtained on terms acceptable to us, we will be unable to execute upon the business plan or pay costs and expenses as they are incurred, which would have a material, adverse effect on the business, financial condition and results of operations.

Even if we are successful in generating sufficient revenue or in raising sufficient capital in order to complete the marketing of Oink, our ability to continue in business as a viable going concern can only be achieved when our revenues reach a level that sustains our business operations. We raised approximately $8.3 million through sales of common stock and warrants, in addition to a bridge loan, in 2013, and $12.3 million in 2014 as of April 30, 2014, net of repayment of the bridge loan.  The Oink product was introduced to the marketplace in the third quarter of 2011.   We do not project that significant revenue will be developed until late 2014. There can be no assurance that we will raise sufficient proceeds, or any proceeds, for us to implement fully our proposed business plan to aggressively develop, complete, and market our Oink product.  Moreover there can be no assurance that even if our Oink product is marketed effectively and we achieve our user acquisition goals, that we will generate revenues sufficient to fund our operations.  In either such situation, we may not be able to continue our operations and our business might fail.

The foregoing forward-looking information was prepared by us in good faith based upon assumptions that we believe to be reasonable. No assurance can be given, however, regarding the attainability of the projections or the reliability of the assumptions on which they are based. The projections are subject to the uncertainties inherent in any attempt to predict the results of our operations, especially where new products and services are involved. Certain of the assumptions used will inevitably not materialize and unanticipated events will occur. Actual results of operations are, therefore, likely to vary from the projections and such variations may be material and adverse to us. Accordingly, no assurance can be given that such results will be achieved. Moreover due to changes in technology, new product announcements, competitive pressures, system design and/or other specifications we may be required to change the current plans for our Oink products.

Contractual Obligations

At March 31, 2014, the Company was obligated under various non-cancelable operating lease arrangements for property as follows:

2014	$	293,696
2015		300,194
2016		200,696
	$	794,586

Critical Accounting Policies

Our financial statements are impacted by the accounting policies used and the estimates and assumptions made by management during their preparation. A complete summary of these policies is included in Note 1 of the Notes to Financial Statements included elsewhere herein. We have identified below the accounting policies that are of particular importance in the presentation of our financial position, results of operations and cash flows and which require the application of significant judgment by management.

35

Stock-based Compensation

We have adopted the fair value recognition provisions Financial Accounting Standards Board Accounting Standards Codification (“FASB ASC”) 718. In addition, the Securities and Exchange Commission issued Staff Accounting Bulletin No. 107 “Share-Based Payment” (“SAB 107”) in March, 2005, which provides supplemental FASB ASC 718 application guidance based on the views of the SEC. Under FASB ASC 718, compensation cost recognized includes compensation cost for all share-based payments granted beginning January 1, 2006, based on the grant date fair value estimated in accordance with the provisions of FASB ASC 718.

We have used the Black-Scholes option-pricing model to estimate the option fair values. The option-pricing model requires a number of assumptions, of which the most significant are, expected stock price volatility, the expected pre-vesting forfeiture rate and the expected option term (the amount of time from the grant date until the options are exercised or expire).

Compensation expense for unvested options granted to non-employees in previous periods is being amortized over the term of the consulting agreement.

Revenue Recognition

In accordance with Securities and Exchange Commission (“SEC”) Staff Accounting Bulletin No. 104, Revenue Recognition (Codified in FASB ASC 605), we will recognize revenue when (i) persuasive evidence of a customer or distributor arrangement exists or acceptance occurs, (ii) a retailer, distributor or wholesaler receives the goods, (iii) the price is fixed or determinable, and (iv) collectability of the sales revenues is reasonably assured. Subject to these criteria, we will generally recognize revenue from Oink at the time of the sale of the associated product.

Recently Issued Accounting Pronouncements

Recently issued accounting pronouncements are discussed in Note 1 of the Notes to Financial Statements contained elsewhere in this report.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

There have been no material changes in market risk from the information provided in “Item 7A. Quantitative and Qualitative Disclosures About Market Risk” of the Company’s 2013 Annual Report on Form 10-K.

ITEM 4. CONTROLS AND PROCEDURES.

As of March 31, 2014, we carried out the evaluation of the effectiveness of our disclosure controls and procedures required by Rule 13a-15(e) under the Exchange Act under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer.  Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of March 31, 2014, our disclosure controls and procedures were effective to ensure that information we are required to disclose in reports that we file or submit under the Exchange Act is: (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and (ii) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

There has been no change in our internal control over financial reporting identified in connection with this evaluation that occurred during our fiscal quarter ended March 31, 2014 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

36

PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS.

On April 10, 2014, the Company was named in a law suit in superior court for the State of California from a former employee alleging wrongful termination and is asking for damages and legal fees to be paid. The Company intends to vigorously dispute the claims made by the former employee, while pursuing reasonable efforts to achieve a resolution of this matter.  At this time it is not possible for us to provide any opinion as to any ultimate outcome or any definitive estimate of the amount of loss, if any, although we do not believe that any outcome will be significant to the Company’s financial condition.

ITEM1A. RISK FACTORS.

Investing in our common stock involves a high degree of risk. Before you invest you should carefully consider the risks and uncertainties described below and in our 2013 Form 10-K, under the caption “Risk Factors”, our Management’s Discussion and Analysis of Financial Condition and Results of Operations set forth in Item 2 of Part I of this Quarterly Report on Form 10-Q, our financial statements and related notes included in Item 1 of Part I of this Quarterly Report on Form 10-Q and our consolidated financial statements and related notes, as well as our Management’s Discussion and Analysis of Financial Condition and Results of Operations and the other information in our 2013 Form 10-K. Readers should carefully review those risks, as well as additional risks described in other documents we file from time to time with the Securities and Exchange Commission.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4. MINE SAFETY DISCLOSURES.

Not Applicable.

ITEM 5. OTHER INFORMATION.

None.

37

ITEM 6.	EXHIBITS
31.1	Certification of Chief Executive Officer pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2	Certification of Chief Financial Officer pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1	Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2	Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

		VIRTUAL PIGGY, INC.
Date:	May 12, 2014	By:	/s/ Joseph Dwyer
			Joseph Dwyer
			Chief Financial Officer (Duly authorized officer and principal financial officer)

38

EX-31.1

Exhibit 31.1

CERTIFICATION

I, Jo Webber, certify that:

1.  I have reviewed this quarterly report on Form 10-Q of Virtual Piggy, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:  May 12, 2014	By:	/s/ Jo Webber
		Jo Webber
		Chief Executive Officer

EX-31.2

Exhibit 31.2

CERTIFICATION

I, Joseph Dwyer, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Virtual Piggy, Inc.

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:  May 12, 2014	By:	/s/ Joseph Dwyer
		Joseph Dwyer
		Chief Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATION OF

CHIEF EXECUTIVE OFFICER

OF VIRTUAL PIGGY, INC.

PURSUANT TO 18 U.S.C. SECTION 1350

In connection with the Quarterly Report on Form 10-Q of Virtual Piggy, Inc. (the "Company") for the period ended March 31, 2014, as filed with the Securities and Exchange Commission (the "Report"), I, Jo Webber, Chief Executive Officer of the Company, do hereby certify, pursuant to 18 U.S.C. Section 1350, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date:  May 12, 2014	/s/ Jo Webber
	Jo Webber
	Chief Executive Officer

EX-32.2

Exhibit 32.2

CERTIFICATION OF

CHIEF FINANCIAL OFFICER

OF VIRTUAL PIGGY, INC.

PURSUANT TO 18 U.S.C. SECTION 1350

In connection with the Quarterly Report on Form 10-Q of Virtual Piggy, Inc. (the "Company") for the period ended March 31, 2014, as filed with the Securities and Exchange Commission (the "Report"), I, Joseph Dwyer, Chief Financial Officer of the Company, do hereby certify, pursuant to 18 U.S.C. Section 1350, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date:  May 12, 2014	/s/ Joseph Dwyer
	Joseph Dwyer
	Chief Financial Officer

XML

OPERATING LEASES (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
OPERATING LEASES [Abstract]
Total rent expense under leases	$ 138,843	$ 55,648

XML

FAIR VALUE OF FINANCIAL INSTRUMENTS (Schedule of Liabilities Measured at Fair Value on a Recurring Basis) (Details) (USD $)	Mar. 31, 2014	Jan. 27, 2014
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liability related to fair value of beneficial conversion feature	$ 3,834,200
Total	3,834,200
Level 1 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liability related to fair value of beneficial conversion feature
Total
Level 2 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liability related to fair value of beneficial conversion feature	3,834,200	1,648,825
Total	3,824,200
Level 3 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liability related to fair value of beneficial conversion feature
Total

XML

OPERATING LEASES (Tables)

3 Months Ended

Mar. 31, 2014

OPERATING LEASES [Abstract]

Schedule of Future Minimum Rental Commitments Under Non-Cancelable Operating Lease Arrangements

For the three months ended March 31, 2014 and 2013, total rent expense under leases amounted to $138,843 and $55,648, respectively.  At March 31, 2014, the Company was obligated under various non-cancelable operating lease arrangements for property as follows:

2014	$	293,696
2015		300,194
2016		200,696
	$	794,586

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SUBSEQUENT EVENTS (Details) (USD $)	3 Months Ended		1 Months Ended
	Jun. 30, 2013	Jan. 27, 2014 Common Stock [Member]	Apr. 30, 2014 Subsequent Event [Member]	Apr. 30, 2014 Subsequent Event [Member] Consulting Firm [Member]	Apr. 30, 2014 Subsequent Event [Member] Series A Preferred Stock [Member]	Apr. 30, 2014 Subsequent Event [Member] Common Stock [Member]
Subsequent Event [Line Items]
Options granted				500,000		55,000
Equity issuance, price or exercise price per security issued				$ 1.27	$ 100	$ 1.27
Restricted shares issued				300,000
Issuance of stock, shares	49,000				58,150
Number of shares entitled by warrants		5,045,000				5,815,000
Purchase price of preferred stock and warrants			$ 5,815,000
Dividend rate					8.00%

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STOCK OPTIONS AND WARRANTS (Incentive Stock Option and Warrant Transactions for Employees) (Details) (Incentive Stock Options [Member], USD $)	3 Months Ended	12 Months Ended
	Mar. 31, 2014	Dec. 31, 2013
Option/Warrants Shares
Outstanding, shares, beginning of period	16,576,144	17,258,644
Granted, shares	495,000	3,067,500
Reclassified from (to) non-employee, shares	200,000	(235,000)
Exercised, shares	(100,000)	(2,816,667)
Expired/terminated, shares	(460,003)	(698,333)
Outstanding, shares, end of period	16,711,141	16,576,144
Exercise Price
Reclassified from/to non-employee, exercise price	$ 0.50
Exercised, exercise price	$ 0.75
Weighted Average Exercise Price
Outstanding, weighted average exercise price, beginning of period	$ 0.74	$ 0.48
Granted, weighted average exercise price	$ 0.03	$ 0.28
Reclassified from/to non-employee, weighted average exercise price	$ 0.01	$ (0.02)
Exercised, weighted average exercise price		$ (0.01)
Expired/terminated, weighted average exercise price	$ (0.02)	$ (0.01)
Outstanding, weighted average exercise price, end of period	$ 0.74	$ 0.74
Exercisable, shares, September 30, 2013	11,436,145
Exercisable, weighted average exercise price, September 30, 2013	$ 0.49
Weighted Average Remaining Life, Exercisable, September 30, 2013 (years)	1 year 8 months 12 days
Minimum [Member]
Exercise Price
Outstanding, exercise price, beginning of period	$ 0.04	$ 0.04
Granted, exercise price	$ 1.05	$ 0.99
Reclassified from/to non-employee, exercise price		$ 0.65
Exercised, exercise price		$ 0.04
Expired/terminated, exercise price	$ 0.65	$ 0.50
Outstanding, exercise price, end of period	$ 0.04	$ 0.04
Weighted Average Exercise Price
Exercisable, exercise price, September 30, 2013	$ 0.04
Maximum [Member]
Exercise Price
Outstanding, exercise price, beginning of period	$ 2.40	$ 1.82
Granted, exercise price	$ 1.43	$ 2.92
Reclassified from/to non-employee, exercise price		$ 2.30
Exercised, exercise price		$ 0.75
Expired/terminated, exercise price	$ 2.16	$ 2.92
Outstanding, exercise price, end of period	$ 2.40	$ 2.40
Weighted Average Exercise Price
Exercisable, exercise price, September 30, 2013	$ 2.30

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

3 Months Ended

Mar. 31, 2014

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of the Business

Virtual Piggy, Inc. ("the Company") is a development stage enterprise incorporated in the state of Delaware on February 11, 2008.   Virtual Piggy is a technology company that delivers an online ecommerce solution for the family. Its system allows parents and their children to manage, allocate funds and track their expenditures, savings and charitable giving online. Its system is designed to allow the child to transact online without a credit card by gaining the parent's permission ahead of time and allowing the parent to set up the rules of use and authorized spending limits. Our principal office is located in Hermosa Beach, California and in 2013 we opened an office in London, England to support the sales and marketing efforts in Europe and the development of our mobile applications.

The Oink (formerly Virtual Piggy) service enables online businesses to interact and transact with the "Under 18" market in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and other similar international children's privacy laws.  Oink was launched in the US in 2012 and in the European market in 2013, and now has the capability to offer and deliver gift cards.

We secure agreements with merchants, retail and gaming e-commerce platforms and payment processors, which allow us to offer our Oink service to our user base. Over 20 retailers and gaming companies are using Oink with their e-commerce systems and the Company is in the process of integrating the other signed retailers and gaming companies. The Company is continuing to add merchants. To date, the Company has over 1 million users of its system. The Company defines a system user as a registered account that has accessed the Oink service within the past 12 months.

Basis of Presentation

The financial statements are presented in accordance with Financial Accounting Standards Board Accounting Standards Codification ("FASB ASC") 915 for development stage entities.  The accompanying unaudited financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information and with the instructions for Form 10-Q and Rule 8-03 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States ("U.S. GAAP")  for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. The financial statements should be read in conjunction with the financial statements and notes included in the Company's Annual Report on form 10-K for the year ended December 31, 2013 as filed with the Securities and Exchange Commission (the "SEC"). Operating results for the three months ended March 31, 2014 are not necessarily indicative of the results that may be expected for the year ended December 31, 2014.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.

Comprehensive Income

The Company follows FASB ASC 220 in reporting comprehensive income.  Comprehensive income is a more inclusive financial reporting methodology that includes disclosure of certain financial information that historically has not been recognized in the calculation of net income.  The Company has one item of other comprehensive loss, consisting of a foreign translation adjustment.

Fair Value of Financial Instruments

The Company's financial instruments consist of accounts receivable, accounts payable and accrued expenses, embedded derivative and warrant liability. The carrying value of accounts receivable, accounts payable and accrued expenses approximate their fair value because of their short maturities. 

The Company follows FASB ASC 820, Fair Value Measurements and Disclosures, and applies it to all assets and liabilities that are being measured and reported on a fair value basis. The statement requires that assets and liabilities carried at fair value will be classified and disclosed in one of the following three categories:

Level 1: Quoted market prices in active markets for identical assets or liabilities

Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data

Level 3: Unobservable inputs that are not corroborated by market data

The level in the fair value within which a fair value measurement falls is based on the lowest level input that is significant to the fair value measurement in its entirety.

Foreign Currency Translation

The functional currency of operations outside the U.S. is British Pounds.

Concentration of Credit Risk Involving Cash

The Company may have deposits with a financial institution which at times exceed Federal Depository Insurance ("FDIC") coverage.  The Company has not experienced any losses from maintaining cash accounts in excess of federally insured limits.  

Cash and Cash Equivalents

For purposes of reporting cash flows, the Company considers all cash accounts, which are not subject to withdrawal restrictions or penalties, and certificates of deposit and commercial paper with original maturities of 90 days or less to be cash or cash equivalents.

Property and Equipment

Property and equipment is stated at cost. Depreciation is computed using the straight-line method over the estimated useful lives of the assets, principally three to seven years. Maintenance and repairs of property are charged to operations, and major improvements are capitalized. Upon retirement, sale, or other disposition of property and equipment, the costs and accumulated depreciation are eliminated from the accounts, and any resulting gain or loss is included in operations.  Depreciation of property and equipment was $8,389 and $5,875 for the three months ended March 31, 2014 and 2013 and is included in general and administrative expenses.

Patents and Trademarks

The Company has one issued patent with the United States Patent and Trademark Office ("USPTO"), entitled Systems and Method for Verifying the Age of an Internet User, and filed for nine provisional patents.  Additionally, the Company has been issued two patents in Germany, entitled Virtual Piggy Bank and Parent Match, while the remaining patents in Germany are still pending.  The Company also has patents pending in Australia, Brazil, Canada and Europe under the Patent Cooperation Treaty ("PCT").  Costs associated with the registration and legal defense of the patents have been capitalized and are amortized on a straight-line basis over the estimated lives of the patents which were determined to be 20 years.

Long-Lived Assets

The Company evaluates the recoverability of its long-lived assets in accordance with FASB ASC 360 "Property, Plant, and Equipment." The Company reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets are measured by a comparison of the carrying amount of an asset to future cash flows expected to be generated by the asset, undiscounted and without interest or independent appraisals. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds the fair value of the assets.

Revenue Recognition

In accordance with Securities and Exchange Commission ("SEC") Staff Accounting Bulletin ("SAB") No. 104, Revenue Recognition (Codified in FASB ASC 605), the Company will recognize revenue when (i) persuasive evidence of a customer or distributor arrangement exists or acceptance occurs, (ii) a retailer, distributor or wholesaler receives the goods, (iii) the price is fixed or determinable, and (iv) collectability of the sales revenues is reasonably assured. Subject to these criteria, the Company will generally recognize revenue at the time of the sale of the associated product.  

Income Taxes

The Company follows FASB ASC 740 when accounting for income taxes, which requires an asset and liability approach to financial accounting and reporting for income taxes.  Deferred income tax assets and liabilities are computed annually for temporary differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.  Tax years from 2010 through 2013 remain subject to examination by major tax jurisdictions.

Stock-based Payments

The Company accounts for stock-based compensation under the provisions of FASB ASC 718, Compensation-Stock Compensation which requires the measurement and recognition of compensation expense for all stock-based awards made to employees and directors based on estimated fair values on the grant date. The Company estimates the fair value of stock-based awards on the date of grant using the Black-Scholes model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods using the straight-line method. The Company accounts for stock-based compensation awards to non-employees in accordance with FASB ASC 505 -50, Equity-Based Payments to Non-Employees ("ASC 505-50"). Under ASC 505-50, the Company determines the fair value of the warrants or stock-based compensation awards granted as either the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. All issuances of stock options or other equity instruments to non-employees as consideration for goods or services received by the Company are accounted for based on the fair value of the equity instruments issued. Any stock options issued to non-employees are recorded as an expense and additional paid-in capital in stockholders' equity over the applicable service periods.

Advertising Costs

Advertising costs are expensed as incurred. Advertising costs were $53,628 and $222,847 for the three months ended March 31, 2014 and 2013 and are included in sales and marketing expenses.

Research and Development Costs

In accordance with FASB ASC 730, research and development costs are expensed when incurred.  Research and development costs for the three months ended March 31, 2014 and 2013 were $852,744 and $454,378.

Loss Per Share

The Company follows FASB ASC 260 when reporting Earnings Per Share resulting in the presentation of basic and diluted earnings per share.  Because the Company reported a net loss for the three months ended March 31, 2014 and 2013, common stock equivalents, including preferred stock, stock options and warrants were anti-dilutive; therefore, the amounts reported for basic and dilutive loss per share were the same.

Start-up Costs

In accordance with FASB ASC 720, start-up costs are expensed as incurred.

Segment Information

The Company is organized and operates as one operating segment. In accordance with FASB ASC 280, Segment Reporting, the chief operating decision-maker has been identified as the Chief Executive Officer, who reviews operating results to make decisions about allocating resources and assessing performance for the entire Company subject to Board approval. Since the Company operates in one segment and provides one group of similar products, all financial segment and product line information required by FASB ASC 280 can be found in the consolidated financial statements.

Recently Adopted Accounting Pronouncements

As of March 31, 2014 and for the period then ended, there were no recently adopted accounting pronouncements that had a material effect on the Company's financial statements.

Recently Issued Accounting Pronouncements Not Yet Adopted

As of March 31, 2014, there were no recently issued accounting standards not yet adopted which would have a material effect on the Company's financial statements.

Reclassifications

Certain amounts in the 2013 and cumulative since inception statements of operations have been reclassified in order for them to be in conformity with the 2014 presentation.

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NOTES PAYABLE (Details) (USD $)	1 Months Ended	3 Months Ended
	Dec. 27, 2013	Mar. 31, 2014	Mar. 31, 2013
Debt Instrument [Line Items]
Accreted interest on notes payable		$ 86,087
Sale proceeds amount	3,000,000
Agreement One [Member]
Debt Instrument [Line Items]
Exercise price of warrants	0.01
Number of shares entitled by warrants	37,500
Note payable included per unit	500,000
Interest rate	10.00%
Agreement Two [Member]
Debt Instrument [Line Items]
Exercise price of warrants	1.00
Number of shares entitled by warrants	50,000
Note payable included per unit	500,000
Interest rate	10.00%
Warrant [Member]
Debt Instrument [Line Items]
Risk free interest rate	0.40%
Dividend yield
Pricing model used in calculation of grant-date fair value	Black-Scholes option pricing model
Expected life	2 years
Fair value of issued equity	$ 92,470
Expected volatility	22.20%

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PATENTS (Details) (USD $)	3 Months Ended		12 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013
Finite-Lived Intangible Assets [Line Items]
Amortization period	20 years
Patents [Member]
Finite-Lived Intangible Assets [Line Items]
Amortization period	20 years
Unamortized capitalized patent costs	$ 784,152		$ 739,657
Amortization expense for patents	$ 10,129	$ 5,265	$ 28,541

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INCOME TAXES (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013
INCOME TAXES [Abstract]
Net operating loss carryforwards			$ 39.7
Income tax expense

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LITIGATION SETTLEMENT (Details) (USD $)	3 Months Ended
	Mar. 31, 2013
LITIGATION SETTLEMENT [Abstract]
Cash payment for settlement	$ 450,000

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Statements of Cash Flows (USD $)	3 Months Ended		74 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Mar. 31, 2014
CASH FLOWS FROM OPERATING ACTIVITIES
NET LOSS	$ (5,765,456)	$ (2,683,517)	$ (41,215,902)
Adjustments to reconcile net loss to net cash used in operating activities
Fair value of warrants issued in exchange for services			638,516
Fair value of options issued in exchange for services	288,551	191,494	3,263,914
Fair value of stock issued in exchange for services			4,791,035
Change in fair value of embedded derivative liability	2,185,375		2,185,375
Amortization of deferred costs			78,243
Accretion of discount on notes payable	86,087		518,565
Depreciation and amortization	18,518	11,671	108,417
Provision for bad debt			42,768
Loss on disposal of fixed assets	8,109		16,942
(Increase) decrease in assets
Accounts receivable	(285)	(88)	(1,285)
Insurance receivable	4,325	75,000
Other receivable			(42,768)
Prepaid expenses	(59,618)	(3,464)	(280,526)
Deposits	(228,831)	(8,900)	(346,949)
Increase (decrease) in liabilities
Accounts payable, accrued expenses and litigation settlement	(553,194)	(301,789)	1,918,987
Net cash used in operating activities	(4,016,419)	(2,719,593)	(28,324,668)
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of equipment	(51,751)	(22,867)	(213,068)
Patent and trademark costs	(54,624)	(91,745)	(836,411)
Net cash used in investing activities	(106,375)	(114,612)	(1,049,479)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from note payable - stockholders			1,747,500
Repayment of note payable - stockholders	(1,000,000)		(1,572,500)
Proceeds from notes payable			75,000
Proceeds from issuance of preferred stock and warrants	5,045,000		5,045,000
Proceeds from issuance of common stock		900,000	23,796,584
Proceeds from exercise of options	75,000		644,000
Proceeds from exercise of warrants	2,546,143		4,424,449
Stock issuance costs	(170,165)	(60,783)	(658,386)
Net cash provided by financing activities	6,495,978	839,217	33,501,647
EFFECT OF EXCHANGE RATE ON CASH	(17,580)		(19,435)
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS	2,355,604	(1,994,988)	4,108,065
CASH AND CASH EQUIVALENTS - BEGINNING OF PERIOD	1,752,461	7,371,036
CASH AND CASH EQUIVALENTS - END OF PERIOD	4,108,065	5,376,048	4,108,065
SUPPLEMENTAL SCHEDULE OF NON-CASH FINANCING ACTIVITIES:
Income taxes paid
Interest paid	8,193		2,498
Fair value of common stock issued as discount for notes payable			483,409
Conversion of notes payable and accrued interest into common stock			275,000
Fair value of warrants issued as discount for notes payable			20,930
Issuance of common stock for settlement of payable			297,500
Fair value of beneficial conversion value as discount against Preferred Stock	1,648,825		1,648,825
Fair value of warrant liability as discount against Preferred Stock	1,547,925		1,547,925
Accretion of discount on preferred stock as deemed distribution	1,648,825		1,648,825
Deemed dividend distribution in conjunction with warrant exchange offering	$ 717,594		$ 717,594

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CONVERTIBLE PREFERRED STOCK (Details) (USD $)	3 Months Ended			12 Months Ended			74 Months Ended	1 Months Ended	3 Months Ended
	Mar. 31, 2014	Jun. 30, 2013	Mar. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2009	Mar. 31, 2014	Jan. 31, 2014 Preferred Class A [Member]	Mar. 31, 2014 Preferred Class A [Member]	Jan. 27, 2014 Common Stock [Member]
Class of Stock [Line Items]
Issuance of stock, shares		49,000						50,450
Equity issuance, price per share								$ 100
Shares issuable upon exercise of warrants										5,045,000
Proceeds from issuance of preferred stock and warrants	$ 5,045,000						$ 5,045,000
Dividend rate								8.00%
Stock issuance costs	170,165			395,221	28,000	65,000		131,000
Purchase price of preferred stock and warrants								3,396,175
Benefical conversion feature	$ 1,648,825						$ 1,648,825	$ 1,648,825	$ 3,834,200
Conversion price									$ 1.00

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OPERATING LEASES (Schedule of Non Cancelable Operating Lease Arrangements) (Details) (USD $)	Mar. 31, 2014
OPERATING LEASES [Abstract]
2014	$ 293,696
2015	300,194
2016	200,696
Total	$ 794,586

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Balance Sheets (USD $)	Mar. 31, 2014	Dec. 31, 2013
CURRENT ASSETS
Cash and cash equivalents	$ 4,108,065	$ 1,752,461
Accounts Receivable	1,285	1,000
Insurance receivable		4,325
Prepaid expenses	280,526	220,908
TOTAL CURRENT ASSETS	4,389,876	1,978,694
PROPERTY AND EQUIPMENT
Computer equipment	93,654	89,021
Furniture and fixtures	83,981	57,238
Leasehold improvements	8,350
Gross property and equipment	185,985	146,259
Less: accumulated depreciation	(46,016)	(41,544)
Total property and equipment	139,969	104,715
OTHER ASSETS
Deposit	346,949	118,118
Patents and trademarks, net of accumulated amortization of $52,258 and $42,129	784,152	739,657
Total other assets	1,131,101	857,775
TOTAL ASSETS	5,660,946	2,941,184
CURRENT LIABILITIES
Accounts payable and accrued expenses	1,596,488	2,149,681
Embedded derivative liability	3,834,200
Notes payable, net of discount of $0 and $86,087		913,913
TOTAL CURRENT LIABILITIES	5,430,688	3,063,594
CONTINGENCIES
STOCKHOLDERS' EQUITY
Preferred stock, $.0001 par value; 2,000,000 shares authorized; 50,450 shares issued and outstanding at March 31, 2014 and none issued and outstanding at December 31, 2013	5
Common stock, $ .0001 par value; 180,000,000 shares authorized; 116,589,055 and 111,396,768 shares issued and outstanding at March 31, 2014 and December 31, 2013	11,659	11,140
Additional paid in capital	43,820,350	35,318,751
Deficit accumulated during the development stage	(43,582,321)	(35,450,446)
Cumulative translation adjustment	(19,435)	(1,855)
STOCKHOLDERS' EQUITY	230,258	(122,410)
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$ 5,660,946	$ 2,941,184

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Statement of Changes in Stockholders' Equity (Deficit) (USD $)	Total	Preferred Stock [Member]	Common Stock [Member]	Common Stock Subscribed [Member]	Common Stock Subscription Receivable [Member]	Additional Paid-In Capital [Member]	Deficit Accumulated During the Development Stage [Member]	Cumulative Translation Adjustment [Member]
Balance, values at Feb. 10, 2008
Balance, shares at Feb. 10, 2008
Issuance of initial 19,000,000 shares on February 11, 2008 at $.001 per share, values	1,900		1,900			17,100
Issuance of initial 19,000,000 shares on February 11, 2008 at $.001 per share, shares			19,000,000
Issuance of shares of common stock and 14,285,716 warrants in February 2008 through private placement at $.035 per unit, values	250,000		714			249,286
Issuance of shares of common stock and 14,285,716 warrants in February 2008 through private placement at $.035 per unit, shares			7,142,858
Employee options issued for services on March 3, 2008, vested immediately and valued at $.02 per share, values	8,825					8,825
Nonemployee options issued for services on March 3, 2008, vested immediately and valued at $.02 per share, values	107,859					107,859
Exercise of options on May 8, 2008, at $.04 per share, values	20,000		50			19,950
Exercise of options on May 8, 2008, at $.04 per share, shares			500,000
Issuance of shares of common stock and 614,286 warrants in May and September 2008 through private placement at $.75 per unit, values	232,500		665			231,835
Issuance of shares of common stock and 614,286 warrants in May and September 2008 through private placement at $.75 per unit, shares			6,642,858
Options issued for services in June 2008, vested immediately and valued at $.07 per share, values	395,567					395,467
Nonemployee options issued for services in June 19, 2008, vested immediately and valued at $.01 per share, values	918					918
Issuance of shares of common stock to investors in August 2008 at $1.00 per share, values	2,560					2,560
Issuance of shares of common stock to investors in August 2008 at $1.00 per share, shares			2,560
Exercise of options in September 2008 at $.04 per share, values	70,000		175			69,825
Exercise of options in September 2008 at $.04 per share, shares			1,750,000
Exercise of warrants in September 2008 at $.04 per share, values	10,000		25			9,975
Exercise of warrants in September 2008 at $.04 per share, shares			250,000
Net loss	(983,886)						(983,886)
Balance, values at Dec. 31, 2008	133,243		3,529			1,113,600	(983,886)
Balance, shares at Dec. 31, 2008			35,288,276
Nonemployee options issued for services on March 3, 2008, vested immediately and valued at $.02 per share, values	37,506					37,506
Nonemployee options issued for services in June 19, 2008, vested immediately and valued at $.01 per share, values	636					636
Exercise of options on January 26, 2009 at $.04 per share, values	40,000		100			39,900
Exercise of options on January 26, 2009 at $.04 per share, shares			1,000,000
Issuance of shares of common stock on April 7, 2009 at $1.00 per share, values	400,000		40			399,960
Issuance of shares of common stock on April 7, 2009 at $1.00 per share, shares			400,000
Issuance of shares of common stock on June 29, 2009 valued at $2.00 per share, values	200,000		10			199,960
Issuance of shares of common stock on June 29, 2009 valued at $2.00 per share, shares			100,000
Exercise of options on July 30, 2009 at $.04 per share, values	40,000		100			39,900
Exercise of options on July 30, 2009 at $.04 per share, shares			1,000,000
Nonemployee options issued for services on August 18, 2009 vested immediately and valued at $.31 per share, values	10,462					10,462
Exercise of warrants on August 21, 2009 at $.04 per share, values	40,000		100			39,900
Exercise of warrants on August 21, 2009 at $.04 per share, shares			1,000,000
Exercise of options on September 2, 2009 at $.04 per share, values	20,000		50			19,950
Exercise of options on September 2, 2009 at $.04 per share, shares			500,000
Issuance of shares of common stock on September 17, 2009 at $1.00 per share, values	100,000		10			99,990
Issuance of shares of common stock on September 17, 2009 at $1.00 per share, shares			100,000
Issuance of shares of common stock for future services on October 9, 2009 valued at $1.00 per share, values	1,080,427		108			1,080,319
Issuance of shares of common stock for future services on October 9, 2009 valued at $1.00 per share, shares			1,080,427
Issuance of shares of common stock on October 16, 2009 at $1.00 per share, values	100,000		10			99,990
Issuance of shares of common stock on October 16, 2009 at $1.00 per share, shares			100,000
Exercise of warrants on October 22, 2009 at $.04 per share, values	40,000		100			39,900
Exercise of warrants on October 22, 2009 at $.04 per share, shares			1,000,000
Exercise of warrants on December 2, 2009 at $.04 per share, values	40,000		100			39,900
Exercise of warrants on December 2, 2009 at $.04 per share, shares			1,000,000
Exercise of options on December 10, 2009 at $.04 per share, values	10,000		25			9,975
Exercise of options on December 10, 2009 at $.04 per share, shares			250,000
Exercise of warrants on December 31, 2009 at $.04 per share, values	40,000		100			39,900
Exercise of warrants on December 31, 2009 at $.04 per share, shares			1,000,000
Stock issuance costs	(65,000)					(65,000)
Net loss	(2,236,476)						(2,236,476)
Balance, values at Dec. 31, 2009	30,798		4,382			3,246,778	(3,220,362)
Balance, shares at Dec. 31, 2009			43,818,703
Nonemployee options issued for services on August 18, 2009 vested immediately and valued at $.31 per share, values	27,899					27,899
Exercise of options on January 5, 2010 at $.04 per share, values	40,000		100			39,900
Exercise of options on January 5, 2010 at $.04 per share, shares			1,000,000
Exercise of warrant on February 22, 2010 at $.04 per share, values	35,713		89			35,624
Exercise of warrant on February 22, 2010 at $.04 per share, shares			892,858
Exercise of warrants in March 2010 at $.04 per share, values	40,000		100			39,900
Exercise of warrants in March 2010 at $.04 per share, shares			1,000,000
Exercise of warrants in April 2010 at $.04 per share, values	100,000		250			99,750
Exercise of warrants in April 2010 at $.04 per share, shares			2,500,000
Issuance of shares of common stock in conjunction with notes payable in May through August 2010, values	400,742		48			400,694
Issuance of shares of common stock in conjunction with notes payable in May through August 2010, shares			483,750
Issuance of shares of common stock for retirement of 400,000 options at $.25 per share, values			6			(6)
Issuance of shares of common stock for retirement of 400,000 options at $.25 per share, shares			65,000
Issuance of share of common stock from August through December 2010 through private placement at $.20 per share, values	1,925,000		963			1,924,037
Issuance of share of common stock from August through December 2010 through private placement at $.20 per share, shares			9,625,000
Issuance of shares of common stock on November 1, 2010 for conversion of notes payable at $.20 per share, values	75,000		38			74,962
Issuance of shares of common stock on November 1, 2010 for conversion of notes payable at $.20 per share, shares			375,000
Issuance of shares of common stock on November 19, 2010 for future services valued at $.90 per share, values	100,000		11			99,989
Issuance of shares of common stock on November 19, 2010 for future services valued at $.90 per share, shares			111,111
Exercise of options on December 2, 2010 at $.04 per share, values	120,000		300			119,700
Exercise of options on December 2, 2010 at $.04 per share, shares			3,000,000
Exercise of warrants in December 2010 at $.04 per share, values	100,000		250			99,750
Exercise of warrants in December 2010 at $.04 per share, shares			2,500,000
Nonemployee options issued for services from August through November 2010 vested immediately and valued at $.01 per share, values	13,816					13,816
Net loss	(1,489,190)						(1,489,190)
Balance, values at Dec. 31, 2010	1,519,778		6,537			6,222,793	(4,709,552)
Balance, shares at Dec. 31, 2010			65,371,422
Issuance of shares of common stock for future services on June 1, 2011 valued at $.49 per share, values	49,000		10			48,990
Issuance of shares of common stock for future services on June 1, 2011 valued at $.49 per share, shares			100,000
Issuance of shares of common stock in conjunction with notes payable from September through December 2011, value	82,665		15			82,650
Issuance of shares of common stock in conjunction with notes payable from September through December 2011, shares			150,000
Issuance of shares of common stock and 625,000 warrants on December 20, 2011 through private placement at $.80 per unit, values	500,000		125			499,875
Issuance of shares of common stock and 625,000 warrants on December 20, 2011 through private placement at $.80 per unit, shares			1,250,000
Issuance of warrants in conjunction with notes payable from September through December 2011	20,930					20,930
Fair value of revalued warrants at $.09 to $.76 per share	88,601					88,601
Nonemployee options issued for services from August through November 2010 vested immediately and valued at $.01 per share, values						3,146
Nonemployee options issued for services on January 24, 2011, vested immediately and valued at $.20 per share	46,019					46,019
Nonemployee options issued for services from July through August 2011, vested immediately and valued from $.10 to $.19 per share	52,243					52,243
Net loss	(2,724,796)						(2,724,796)
Balance, values at Dec. 31, 2011	(362,414)		6,687			7,065,247	(7,434,348)
Balance, shares at Dec. 31, 2011			66,871,422
Stock issuance costs	(28,000)					(28,000)
Issuance of shares of common stock and 10,213,474 warrants through June 30, 2012 through private placement at $.70 per unit, values	7,086,932		2,044			7,084,888
Issuance of shares of common stock and 10,213,474 warrants through June 30, 2012 through private placement at $.70 per unit, shares			204,426,948
Issuance of shares of common stock and 1,500,000 warrants through December 31, 2012 through private placement at $.80 per unit, values	1,050,000		262			1,049,738
Issuance of shares of common stock and 1,500,000 warrants through December 31, 2012 through private placement at $.80 per unit, shares			2,625,000
Issuance of shares of common stock for future services on May 21, 2012 valued at $2.43 per share, values	3,312,537		136			3,312,401
Issuance of shares of common stock for future services on May 21, 2012 valued at $2.43 per share, shares			1,363,185
Issuance of shares of common stock and 285,714 warrants to discharge notes payable and accrued interest valued at $.70 per unit, values	200,000		57			199,943
Issuance of shares of common stock and 285,714 warrants to discharge notes payable and accrued interest valued at $.70 per unit, shares			571,428
Issuance of shares of common stock with respect to a settlement agreement valued at $.85 per share, values	297,500		35			297,465
Issuance of shares of common stock with respect to a settlement agreement valued at $.85 per share, shares			350,000
Issuance of shares of common stock through December 31, 2012 through private placement at $.70 per share, values	5,560,000		794			5,559,206
Issuance of shares of common stock through December 31, 2012 through private placement at $.70 per share, shares			7,942,858
Issuance of shares of common stock through December 31, 2012 through private placement at $.75 per share, values	500,000		67			499,933
Issuance of shares of common stock through December 31, 2012 through private placement at $.75 per share, shares			666,667
Exercise of options on April 10, 2012 at $.04 per share, values	10,000		25			9,975
Exercise of options on April 10, 2012 at $.04 per share, shares			250,000
Exercise of options on May 25, 2012 at $.04 per share, values	14,000		35			13,965
Exercise of options on May 25, 2012 at $.04 per share, shares			350,000
Nonemployee options issued for services from July through August 2011, vested immediately and valued from $.10 to $.19 per share, values	2,219					2,219
Nonemployee options issued for services from January through December 2012, vested immediately and valued from $.11 to $.95 per share, values	759,292					759,292
Nonemployee options issued for services on January 2012 through December 2012, vesting over three years and valued at$. 17 to $.40 per share, values	39,751					39,751
Employee options issued for services on January 2012 through December 2012, vesting over three years and valued at $.11 To $.53 per share, values	283,460					283,460
Employee options issued for services from January 2012 through December 2012, vesting immediately and valued at $.14 to $.42 per share, values	150,631					150,631
Common stock subscription for 62,500 units through private placement at $.80 per unit				50,000	(50,000)
Net loss	(12,039,726)						(12,039,726)
Balance, values at Dec. 31, 2012	6,836,182		10,142	50,000	(50,000)	26,300,114	(19,474,074)
Balance, shares at Dec. 31, 2012			101,417,508
Stock issuance costs	(395,221)					(395,221)
Nonemployee options issued for services from January through December 2012, vested immediately and valued from $.11 to $.95 per share, values	34,372					34,372
Issuance of shares of common stock and 93,750 warrants through March 31, 2013 through private placement at $.80 per unit, values	50,000		13			49,987
Issuance of shares of common stock and 93,750 warrants through March 31, 2013 through private placement at $.80 per unit, shares			125,000
Issuance of shares of common stock through March 31, 2013, through a private placement at $0.75 per share, values	850,000		113			849,887
Issuance of shares of common stock through March 31, 2013, through a private placement at $0.75 per share, shares			1,133,334
Issuance of shares on April 15, 2013 common stock for services, values	49,071		3			49,068
Issuance of shares on April 15, 2013 common stock for services, shares			26,521
Issuance of shares of common stock and 1,436,277 warrants in May 2013, through a private placement at $1.80 per share, value	5,170,595		287			5,170,308
Issuance of shares of common stock and 1,436,277 warrants in May 2013, through a private placement at $1.80 per share, shares			2,872,553
Fair value of warrants issued with notes payable	92,469					92,469
Fair value of revalued warrants at $0.78 per share	6,540					6,540
Fair value of revalued options $1.07 per share	1,199					1,199
Exercise of options at $0.04 per share in May 2013, value	30,000		75			29,925
Exercies of options at $0.04 per share in May 2013, shares			750,000
Exercise of options at $0.35 per share on May 14, 2013, value	105,000		30			104,970
Exercise of options at $0.35 per share on May 14, 2013, shares			300,000
Exercise of options at $0.75 per share in May 2013, value	50,000		7			49,993
Exercise of options at $0.75 per share in May 2013, shares			66,667
Exercise of warrants at $0.04 per share on May 26, 2013, value	80,000		200			79,800
Exercise of warrants at $0.04 per share on May 26, 2013, shares			2,000,000
Exercise of warrants at $0.50 per share in May through August 2013, value	1,352,593		270			1,352,323
Exercise of warrants at $0.50 per share in May through August 2013, shares			2,705,185
Nonemployee options/warrants issued for services from January 2013 through December 2013, vested immediately to 3 years and valued from $0.09 to $1.66 per share	784,247					784,247
Employee options issued for services on January 2012 through December 2012, vesting over three years and valued at $0.11 to $0.80 per share	447,975					447,975
Employee options issued for services on January 2013 through December 30, 2013, vesting over three years and valued at $0.22 to $0.68 per share	310,795					310,795
Common stock subscription for 62,500 units through private placement at $.80 per unit				(50,000)	50,000
Net loss	(15,976,372)						(15,976,372)
Cumulative translation adjustment	(1,855)							(1,855)
Balance, values at Dec. 31, 2013	(122,410)		11,140			35,318,751	(35,450,446)	(1,855)
Balance, shares at Dec. 31, 2013	111,396,768		111,396,768
Stock issuance costs	(170,165)					(170,165)
Issuance of shares of convertible preferred stock and 5,045,000 warrants through March 31, 2014, through private placement at $1.00 per unit	3,396,175	5				3,396,170
Issuance of shares of convertible preferred stock and 5,045,000 warrants through March 31, 2014, through private placement at $1.00 per unit, shares		50,450
Issuance of shares of common stock from exercise of warrants through warrant exchange offering at $.50 per share	2,521,143		504			2,520,639
Issuance of shares of common stock from exercise of warrants through warrant exchange offering at $.50 per share, shares			5,042,287
Exercise of warrants at $0.50 per share in March 2014, value	25,000		5			24,995
Exercise of warrants at $0.50 per share in March 2014, shares			50,000
Exercise of options at $0.75 per share in March 2014, value	75,000		10			74,990
Exercise of options at $0.75 per share in March 2014, shares			100,000
Fair value of revalued warrants at $0.22 to$ 0.76 per share	9,228					9,228
Nonemployee options issued for services from January 2012 through December 2012, vested over 3 years and valued from $1.11 to $1.55 per share	6,335					6,335
Nonemployee options/warrants issued for services from January 2013 through December 2013, vested immediately to 3 years and valued from $1.04 to $3.05 per share	43,112					43,112
Employee options issued for services from January 2012 through December 2013, vested over 3 years and valued from $0.50 to $0.92 per share	201,494					201,494
Employee options issued for services on January 2014 through March 31, 2014, vesting over two to three years and valued at $1.05 to $1.43 per share	28,382					28,382
Deemed dividend distribution in conjunction with Preferred Series A offering						1,648,825	(1,648,825)
Deemed dividend distribution in conjunction with warrant exchange offering						717,594	(717,594)
Net loss	(5,765,456)						(5,765,456)
Cumulative translation adjustment	(17,580)							(17,580)
Balance, values at Mar. 31, 2014	$ 230,258	$ 5	$ 11,659			$ 43,820,350	$ (43,582,321)	$ (19,435)
Balance, shares at Mar. 31, 2014	116,589,055	50,450	116,589,055

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STOCKHOLDERS' EQUITY (Narrative) (Details) (USD $)	1 Months Ended	3 Months Ended			12 Months Ended	74 Months Ended	3 Months Ended	1 Months Ended					1 Months Ended			2 Months Ended	1 Months Ended	2 Months Ended			1 Months Ended
	Apr. 30, 2014	Mar. 31, 2014	Jun. 30, 2013	Mar. 31, 2013	Dec. 31, 2013	Mar. 31, 2014	Mar. 31, 2013 Q1 2013 Issuance [Member]	Apr. 30, 2013 April 15, 2013 Issuance [Member]	Apr. 30, 2013 April 15, 2013 Issuance [Member] Restricted Stock [Member]	May 31, 2013 May 2013 Securities Purchase Agreement [Member]	May 31, 2013 May 2013 Securities Purchase Agreement [Member] Warrant Type One [Member]	May 31, 2013 May 2013 Securities Purchase Agreement [Member] Warrant Type Two [Member]	May 31, 2013 May 2013 Options Exercised [Member]	May 31, 2013 May 2013 Options Exercised Transaction One [Member]	May 31, 2013 May 2013 Options Exercised Transaction Two [Member]	Jun. 30, 2013 May 2013 Options Exercised Transaction Two [Member]	May 31, 2013 May 2013 Options Exercised Transaction Three [Member]	Jun. 30, 2013 May and June 2013 Warrants Exercised [Member]	Jun. 30, 2013 May and June 2013 Warrants Exercised Transaction One [Member]	Aug. 31, 2013 July and August 2013 Warrants Exercised [Member]	Oct. 31, 2013 October 2013 [Member]	Feb. 28, 2014 February 2014 Private Placement [Member]	Feb. 28, 2014 Modification of Warrants Issued in February 2012 [Member]
Equity Issued [Line Items]
Equity issuance date									Apr. 15, 2013
Issuance of stock, shares			49,000						26,521
Issuance of shares of common stock, value			$ 100,000						$ 49,071
Equity issuance, price or exercise price per security issued							$ 0.75			$ 1.80				$ 0.04	$ 0.35		$ 0.75
Warrants per unit											1
Number of shares entitled by warrants											0.5	287,255										5,042,287
Exercise price of warrants											3.00	1.80				0.50			0.04	0.50	0.50	1.00	1.00
Equity issuance, number securities issued for cash							1,133,334			2,572,553
Amount raised from private placement	5,800,000	7,500,000			8,300,000		850,000			4,836,157
Units issued											300,000
Exercised, shares														750,000	300,000		66,667
Proceeds from exercise of options		75,000				644,000							185,000
Warrants exercised																2,660,685			2,000,000	34,500	10,000
Proceeds from exercise of warrants		2,546,143				4,424,449												1,410,342		17,250	5,000	2,521,143
Stock issuance costs including commisions		170,165		60,783	400,000	658,386	60,783
Market price		$ 1.45				$ 1.45																	$ 1.18
Deemed dividend distribution in conjunction with warrant exchange offering		717,594				717,594																	717,594
Options granted								1,050,000
Fair value of issued equity								519,080
Pricing model used in calculation of grant-date fair value								Black-Scholes option pricing model															Black-Scholes option pricing model
Expected life								5 years															2 years
Dividend yield
Expected volatility								29.00%															143.20%
Risk free interest rate								0.69%															0.30%
Vesting period								3 years
Expiration period after issuance								5 years															2 years
Placement agent fees										151,408
Expense allowance										$ 155,118

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

3 Months Ended

Mar. 31, 2014

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]

Basis of Presentation

Basis of Presentation

The financial statements are presented in accordance with Financial Accounting Standards Board Accounting Standards Codification ("FASB ASC") 915 for development stage entities.  The accompanying unaudited financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information and with the instructions for Form 10-Q and Rule 8-03 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States ("U.S. GAAP")  for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. The financial statements should be read in conjunction with the financial statements and notes included in the Company's Annual Report on form 10-K for the year ended December 31, 2013 as filed with the Securities and Exchange Commission (the "SEC"). Operating results for the three months ended March 31, 2014 are not necessarily indicative of the results that may be expected for the year ended December 31, 2014.

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.

Comprehensive Income

Comprehensive Income

The Company follows FASB ASC 220 in reporting comprehensive income.  Comprehensive income is a more inclusive financial reporting methodology that includes disclosure of certain financial information that historically has not been recognized in the calculation of net income.  The Company has one item of other comprehensive loss, consisting of a foreign translation adjustment.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

The Company's financial instruments consist of accounts receivable, accounts payable and accrued expenses, embedded derivative and warrant liability. The carrying value of accounts receivable, accounts payable and accrued expenses approximate their fair value because of their short maturities. 

The Company follows FASB ASC 820, Fair Value Measurements and Disclosures, and applies it to all assets and liabilities that are being measured and reported on a fair value basis. The statement requires that assets and liabilities carried at fair value will be classified and disclosed in one of the following three categories:

Level 1: Quoted market prices in active markets for identical assets or liabilities

Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data

Level 3: Unobservable inputs that are not corroborated by market data

The level in the fair value within which a fair value measurement falls is based on the lowest level input that is significant to the fair value measurement in its entirety.

Foreign Currency Translation

Foreign Currency Translation

The functional currency of operations outside the U.S. is British Pounds.

Concentration of Credit Risk Involving Cash

Concentration of Credit Risk Involving Cash

The Company may have deposits with a financial institution which at times exceed Federal Depository Insurance ("FDIC") coverage.  The Company has not experienced any losses from maintaining cash accounts in excess of federally insured limits.  

Cash and Cash Equivalents

Cash and Cash Equivalents

For purposes of reporting cash flows, the Company considers all cash accounts, which are not subject to withdrawal restrictions or penalties, and certificates of deposit and commercial paper with original maturities of 90 days or less to be cash or cash equivalents.

Property and Equipment

Property and Equipment

Property and equipment is stated at cost. Depreciation is computed using the straight-line method over the estimated useful lives of the assets, principally three to seven years. Maintenance and repairs of property are charged to operations, and major improvements are capitalized. Upon retirement, sale, or other disposition of property and equipment, the costs and accumulated depreciation are eliminated from the accounts, and any resulting gain or loss is included in operations.  Depreciation of property and equipment was $8,389 and $5,875 for the three months ended March 31, 2014 and 2013 and is included in general and administrative expenses.

Patents and trademarks

Patents and Trademarks

The Company has one issued patent with the United States Patent and Trademark Office ("USPTO"), entitled Systems and Method for Verifying the Age of an Internet User, and filed for nine provisional patents.  Additionally, the Company has been issued two patents in Germany, entitled Virtual Piggy Bank and Parent Match, while the remaining patents in Germany are still pending.  The Company also has patents pending in Australia, Brazil, Canada and Europe under the Patent Cooperation Treaty ("PCT").  Costs associated with the registration and legal defense of the patents have been capitalized and are amortized on a straight-line basis over the estimated lives of the patents which were determined to be 20 years.

Long-Lived Assets

Long-Lived Assets

The Company evaluates the recoverability of its long-lived assets in accordance with FASB ASC 360 "Property, Plant, and Equipment." The Company reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets are measured by a comparison of the carrying amount of an asset to future cash flows expected to be generated by the asset, undiscounted and without interest or independent appraisals. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds the fair value of the assets.

Revenue Recognition

Revenue Recognition

In accordance with Securities and Exchange Commission ("SEC") Staff Accounting Bulletin ("SAB") No. 104, Revenue Recognition (Codified in FASB ASC 605), the Company will recognize revenue when (i) persuasive evidence of a customer or distributor arrangement exists or acceptance occurs, (ii) a retailer, distributor or wholesaler receives the goods, (iii) the price is fixed or determinable, and (iv) collectability of the sales revenues is reasonably assured. Subject to these criteria, the Company will generally recognize revenue at the time of the sale of the associated product.  

Income Taxes

Income Taxes

The Company follows FASB ASC 740 when accounting for income taxes, which requires an asset and liability approach to financial accounting and reporting for income taxes.  Deferred income tax assets and liabilities are computed annually for temporary differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.  Tax years from 2010 through 2013 remain subject to examination by major tax jurisdictions.

Stock-based Payments

Stock-based Payments

The Company accounts for stock-based compensation under the provisions of FASB ASC 718, Compensation-Stock Compensation which requires the measurement and recognition of compensation expense for all stock-based awards made to employees and directors based on estimated fair values on the grant date. The Company estimates the fair value of stock-based awards on the date of grant using the Black-Scholes model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods using the straight-line method. The Company accounts for stock-based compensation awards to non-employees in accordance with FASB ASC 505 -50, Equity-Based Payments to Non-Employees ("ASC 505-50"). Under ASC 505-50, the Company determines the fair value of the warrants or stock-based compensation awards granted as either the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. All issuances of stock options or other equity instruments to non-employees as consideration for goods or services received by the Company are accounted for based on the fair value of the equity instruments issued. Any stock options issued to non-employees are recorded as an expense and additional paid-in capital in stockholders' equity over the applicable service periods.

Advertising Costs

Advertising Costs

Advertising costs are expensed as incurred. Advertising costs were $53,628 and $222,847 for the three months ended March 31, 2014 and 2013 and are included in sales and marketing expenses.

Research and Development Costs

Research and Development Costs

In accordance with FASB ASC 730, research and development costs are expensed when incurred.  Research and development costs for the three months ended March 31, 2014 and 2013 were $852,744 and $454,378.

Loss Per Share

Loss Per Share

The Company follows FASB ASC 260 when reporting Earnings Per Share resulting in the presentation of basic and diluted earnings per share.  Because the Company reported a net loss for the three months ended March 31, 2014 and 2013, common stock equivalents, including preferred stock, stock options and warrants were anti-dilutive; therefore, the amounts reported for basic and dilutive loss per share were the same.

Start-up Costs

Start-up Costs

In accordance with FASB ASC 720, start-up costs are expensed as incurred.

Segment Information

Segment Information

The Company is organized and operates as one operating segment. In accordance with FASB ASC 280, Segment Reporting, the chief operating decision-maker has been identified as the Chief Executive Officer, who reviews operating results to make decisions about allocating resources and assessing performance for the entire Company subject to Board approval. Since the Company operates in one segment and provides one group of similar products, all financial segment and product line information required by FASB ASC 280 can be found in the consolidated financial statements.

Recently Adopted Accounting Pronouncements

Recently Adopted Accounting Pronouncements

As of March 31, 2014 and for the period then ended, there were no recently adopted accounting pronouncements that had a material effect on the Company's financial statements.

Recently Issued Accounting Pronouncements Not Yet Adopted

Recently Issued Accounting Pronouncements Not Yet Adopted

As of March 31, 2014, there were no recently issued accounting standards not yet adopted which would have a material effect on the Company's financial statements.

Reclassifications

Reclassifications

Certain amounts in the 2013 and cumulative since inception statements of operations have been reclassified in order for them to be in conformity with the 2014 presentation.

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STOCK OPTIONS AND WARRANTS (Narrative) (Details) (USD $)	11 Months Ended				12 Months Ended					3 Months Ended				3 Months Ended	12 Months Ended												3 Months Ended				3 Months Ended				3 Months Ended	12 Months Ended											3 Months Ended
	Dec. 31, 2008 2008 Warrants Issued in Private Placement [Member]	Mar. 31, 2014 2008 Equity Incentive Plan [Member]	Mar. 31, 2014 2008 Equity Incentive Plan [Member] Options issued to employees [Member]	Mar. 31, 2014 2008 Equity Incentive Plan [Member] Options issued to non-employees [Member]	Dec. 31, 2013 2008 Equity Incentive Plan [Member] March 31, 2012 Options Issued to Consultants [Member] Minimum [Member]	Dec. 31, 2013 2008 Equity Incentive Plan [Member] March 31, 2012 Options Issued to Consultants [Member] Maximum [Member]	Mar. 31, 2014 2013 Equity Incentive Plan [Member]	Mar. 31, 2014 2013 Equity Incentive Plan [Member] Options issued to employees [Member]	Mar. 31, 2014 2013 Equity Incentive Plan [Member] Options issued to non-employees [Member]	Mar. 31, 2014 Incentive Stock Options [Member]	Mar. 31, 2013 Incentive Stock Options [Member]	Dec. 31, 2013 Incentive Stock Options [Member]	Dec. 31, 2012 Incentive Stock Options [Member]	Mar. 31, 2014 Incentive Stock Options [Member] Warrants to Purchase Common Stock [Member]	Dec. 31, 2013 Incentive Stock Options [Member] January 2013 Options Issued to Employees [Member]	Dec. 31, 2013 Incentive Stock Options [Member] February 2013 Options Issued to Employees [Member]	Dec. 31, 2013 Incentive Stock Options [Member] March 2013 Options Issued to Employees [Member]	Dec. 31, 2013 Incentive Stock Options [Member] April 2013 Options Issued To Employees [Member]	Dec. 31, 2013 Incentive Stock Options [Member] May 2013 Options Issued To Employees [Member]	Dec. 31, 2013 Incentive Stock Options [Member] June 2013 Options Issued To Employees [Member]	Dec. 31, 2013 Incentive Stock Options [Member] August 2013 Options Issued To Employees [Member]	Dec. 31, 2013 Incentive Stock Options [Member] September 2013 Options Issued To Employees [Member]	Dec. 31, 2013 Incentive Stock Options [Member] November 2013 Options Issued to Employee [Member]	Dec. 31, 2013 Incentive Stock Options [Member] December 2013 Options Issued to Employees [Member]	Dec. 31, 2013 Incentive Stock Options [Member] December 2013 Options Issued to Employee [Member]	Dec. 31, 2013 Incentive Stock Options [Member] April 2013 Options Issued To Employees [Member]	Mar. 31, 2014 Incentive Stock Options [Member] February 2014 Extension of Warrant Term [Member] Minimum [Member]	Mar. 31, 2014 Incentive Stock Options [Member] February 2014 Extension of Warrant Term [Member] Maximum [Member]	Mar. 31, 2014 Incentive Stock Options [Member] February 2014 Extension of Warrant Term [Member] $.04 per Share Exercise Price Class [Member]	Mar. 31, 2014 Incentive Stock Options [Member] February 2014 Extension of Warrant Term [Member] Warrants to Purchase Common Stock [Member]	Mar. 31, 2014 Non-Statutory Stock Options [Member]	Mar. 31, 2013 Non-Statutory Stock Options [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member]	Dec. 31, 2012 Non-Statutory Stock Options [Member]	Mar. 31, 2014 Non-Statutory Stock Options [Member] Warrants to Purchase Common Stock [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] January 2013 Options Issued to Consultants [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] March 2013 Options Issued To Consultants [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] April 2013 Options Issued To Consultants [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] March 2013 Options Issued To Consultant [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] May 2013 Options Issued To Consultants [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] May 2013 Options Issued for Private Placement [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] July 2013 Options Issued To Consultants [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] September 2013 Options Issued To Consultants [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] October 2013 Options Issued to Consultant [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] November 2013 Options Issued to Consultants [Member]	Dec. 31, 2013 Non-Statutory Stock Options [Member] November 2013 Options Issued Amendment [Member]	Mar. 31, 2014 Non-Statutory Stock Options [Member] January 2014 Option Issued to 11 Employees [Member]	Mar. 31, 2014 Non-Statutory Stock Options [Member] January 2014 Options issued to 2 Employees [Member]	Mar. 31, 2014 Non-Statutory Stock Options [Member] February 2014 Options Issued to New Members of Board of Directors [Member]	Mar. 31, 2014 Non-Statutory Stock Options [Member] February 2014 Option Issued to Employees [Member]	Mar. 31, 2014 Non-Statutory Stock Options [Member] February 2014 Extension of Warrant Term [Member]	Mar. 31, 2014 Non-Statutory Stock Options [Member] March 2014 Option Issued to Employee [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity issuance date																																														Nov. 18, 2013
Equity issuance date by month and year															2013-01	2013-02	2013-03	2013-04	2013-05	2013-06	2013-08	2013-09	2013-11	2013-12	2013-12	2013-04										2013-01	2013-03	2013-04	2013-03	2013-05	2013-05	2013-07	2013-09	2013-10	2013-11		2014-01	2014-01	2014-02	2014-02		2014-03
Options authorized		25,000,000					5,000,000
Outstanding options		14,023,330	12,228,330	1,795,000			3,789,166	2,264,166	1,525,000	16,711,141		16,576,144	17,258,644																		20,563,536		16,128,536	16,531,438
Options available to be issued		463,336					1,210,834
Options granted															260,000	760,000	2,500	200,000	55,000		210,000	10,000	10,000	255,000	50,000	5,000										5,000	130,000	100,000	100,000	125,000	287,255	100,000	100,000	20,000	100,000		90,000	35,000	250,000	20,000		100,000
Minimum option exercise price															$ 0.99	$ 1.07			$ 2.16	$ 2.40	$ 2.00																			$ 3.05		$ 0.75
Option exercise price																	$ 1.36	$ 1.56				$ 1.97	$ 1.04	$ 1.13	$ 2.40	$ 1.67										$ 1.00	$ 0.75	$ 2.04	$ 1.34		$ 1.80		$ 1.17	$ 1.06	$ 1.04		$ 1.05	$ 1.05	$ 1.10	$ 1.18		$ 1.43
Maximum option exercise price															$ 1.05	$ 1.21			$ 2.29	$ 2.92	$ 2.35																			$ 3.28		$ 2.61
Fair value of issued equity															$ 62,662	$ 199,843	$ 728	$ 74,159	$ 26,954	$ 129,343	$ 124,392	$ 4,500	$ 2,316	$ 655,523	$ 687	$ 933										$ 1,106	$ 54,228	$ 44,603	$ 32,155	$ 51,869	$ 409,749	$ 124,338	$ 26,208	$ 6,132	$ 26,128		$ 53,927	$ 27,806	$ 264,882	$ 21,048		$ 136,454
Pricing model used in calculation of grant-date fair value															Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model										Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model		Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model	Black-Scholes option pricing model
Dividend yield
Expected volatility																	22.50%	25.30%				21.80%	25.60%	22.20%	22.30%	22.50%	89.30%	89.50%								23.30%	22.60%	26.50%	25.80%				22.10%	30.20%	25.60%		67.70%	67.70%	128.50%	142.10%		122.60%
Risk free interest rate																	0.76%	0.76%				1.71%	1.31%	1.51%	1.75%	0.76%										0.78%	0.25%	0.68%	0.80%		0.49%		1.39%	1.33%	1.31%		1.77%	3.01%	2.70%	1.47%	0.33%	2.73%
Expected life					2 years	5 years									5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years										5 years		5 years	5 years	2 years	3 years	5 years	5 years	5 years	5 years		5 years	10 years	5 years	5 years	2 years	10 years
Options, expiration period					5 years	5 years									5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years	5 years										5 years		5 years	5 years	2 years	3 years	5 years	5 years	5 years	5 years		5 years	10 years	5 years	5 years		10 years
Number of shares entitled by warrants																													1,142,588	100,000																8,931,505
Exercise price of warrants																													0.04	0.75																0.50
Warrants issued	14,950,002
Vesting period															3 years	3 years	3 years	3 years	3 years	5 years	3 years	3 years	3 years	3 years	3 years	3 years																					3 years	3 years	3 years	3 years		2 years
Expected volatility, minimum															23.30%	22.50%			23.50%	23.60%	24.20%																			23.10%	23.40%	23.80%
Expected volatility, maximum															26.10%	25.10%			25.30%	26.30%	30.30%																			23.20%	23.70%	26.60%
Risk free rate, minimum															0.78%	0.78%			0.84%	1.03%	1.38%																			0.29%		1.35%
Risk free rate, maximum															0.89%	0.88%			0.85%	1.48%	1.61%																			0.31%		1.66%
Share-based compensation										1,533,213	239,104			133,698																	1,893,237	49,447			73,163							124,338
Unrecognized compensation expense										1,594,574																					73,163
Incremental increase in value																																																			9,228
Value of warrant modifications																																														$ 6,540
Aggregate options issued																				250,000																	1,130,000
Options issued, excluded from valuation																				50,000																	1,000,000

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STOCK OPTIONS AND WARRANTS (Tables)

3 Months Ended

Mar. 31, 2014

STOCK OPTIONS AND WARRANTS [Abstract]

Summary of Stock Options and Warrant Transactions for Employees

A summary of stock option/warrant transactions for employees from January 1, 2013 to March 31, 2014 is as follows:

						Weighted Average
	Option/Warrants			Exercise		Exercise
	Shares			Price		Price
Outstanding, December 31, 2012		17,258,644		$	0.04 to $1.82	$	0.48
Granted		3,067,500			0.99 to 2.92		0.28
Reclassified to non-employee		(235,000	)		0.65 to 2.30		(0.02	)
Exercised		(2,816,667	)		0.04 to 0.75		(0.01	)
Expired/terminated		(698,333	)		0.50 to 2.92		(0.01	)
Outstanding, December 31, 2013		16,576,144			0.04 to 2.40		0.74
Granted		495,000			1.05 to 1.43		0.03
Reclassified from non-employee		200,000			0.50		0.01
Exercised		(100,000	)		0.75		-
Expired/terminated		(460,003	)		0.65 to 2.16		(0.02	)
Outstanding, March 31, 2014		16,711,141		$	0.04 to $2.40	$	0.74
Exercisable, March 31, 2014		11,436,145		$	.04 to $2.30	$	0.49
Weighted Average Remaining Life,
Exercisable, March 31, 2014 (years)		1.7

Summary of Non-Employee Stock Options and Warrants

The following table summarizes non-employee stock options/warrants of the Company from January 1, 2013 to March 31, 2014 as follows:

						Weighted Average
	Option/Warrant			Exercise		Exercise
	Shares			Price		Price
Outstanding, December 31, 2012		16,531,438			0.35 to 2.30		0.63
Granted		2,048,750			0.01 to 3.28		0.18
Issued under Private Placement		1,723,533			1.80 to 3.00		0.30
Reclassified from employee		235,000			0.50 to 1.01		0.01
Exercised		(3,005,185	)		.35 to .50		-
Expired/Cancelled		(1,405,000	)		0.50 to 1.00		-
Outstanding, December 31, 2013		16,128,536			0.01 to 3.28		0.98
Granted		50,000			1.13		-
Issued under Private Placement		10,087,287			1.00		0.49
Reclassified to employee		(200,000	)		0.50		0.01
Exercised		(5,092,287	)		.35 to .50		-
Expired/Cancelled		(410,000	)		0.60 to 2.30		-
Outstanding, March 31, 2014		20,563,536		$	0.01 to $3.28	$	1.11
Exercisable, March 31, 2014		18,968,537		$	0.01 to $3.28	$	1.08
Weighted Average Remaining Life,
Exercisable, March 31, 2014 (years)		1.7

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Statement of Changes in Stockholders' Equity (Deficit) (Parenthetical) (USD $)	5 Months Ended	11 Months Ended	12 Months Ended				3 Months Ended	5 Months Ended	6 Months Ended	11 Months Ended	12 Months Ended			3 Months Ended	11 Months Ended	3 Months Ended	12 Months Ended		3 Months Ended	12 Months Ended						4 Months Ended	11 Months Ended	12 Months Ended		2 Months Ended	12 Months Ended	2 Months Ended	12 Months Ended	11 Months Ended	12 Months Ended							11 Months Ended	12 Months Ended				11 Months Ended	12 Months Ended							11 Months Ended		3 Months Ended	11 Months Ended	12 Months Ended			3 Months Ended	12 Months Ended		3 Months Ended	12 Months Ended																		3 Months Ended	12 Months Ended	3 Months Ended	12 Months Ended
	Dec. 31, 2010 Issuance of Shares of Common Stock [Member]	Dec. 31, 2008 Issuance of Shares of Common Stock [Member]	Dec. 31, 2009 Issuance of Shares of Common Stock [Member]	Dec. 31, 2009 Issuance of Shares of Common Stock Two [Member]	Dec. 31, 2009 Issuance Of Shares Of Common Stock Three [Member]	Dec. 31, 2009 Issuance Of Shares Of Common Stock Four [Member]	Mar. 31, 2013 Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]	Sep. 30, 2008 Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]	Jun. 30, 2012 Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]	Dec. 31, 2008 Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]	Dec. 31, 2013 Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]	Dec. 31, 2012 Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]	Dec. 31, 2011 Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]	Mar. 31, 2014 Issuance of Shares of Preferred Stock and Warrants Through Private Placement [Member]	Dec. 31, 2008 Employee Options Issued for Services Transaction One [Member]	Mar. 31, 2014 Employee Options Issued for Services Transaction One [Member] Minimum [Member]	Dec. 31, 2013 Employee Options Issued for Services Transaction One [Member] Minimum [Member]	Dec. 31, 2012 Employee Options Issued for Services Transaction One [Member] Minimum [Member]	Mar. 31, 2014 Employee Options Issued for Services Transaction One [Member] Maximum [Member]	Dec. 31, 2013 Employee Options Issued for Services Transaction One [Member] Maximum [Member]	Dec. 31, 2012 Employee Options Issued for Services Transaction One [Member] Maximum [Member]	Dec. 31, 2013 Employee Options Issued for Services Transaction Two [Member] Minimum [Member]	Dec. 31, 2012 Employee Options Issued for Services Transaction Two [Member] Minimum [Member]	Dec. 31, 2013 Employee Options Issued for Services Transaction Two [Member] Maximum [Member]	Dec. 31, 2012 Employee Options Issued for Services Transaction Two [Member] Maximum [Member]	Nov. 30, 2010 Nonemployee Options Issued for Services Transaction One [Member]	Dec. 31, 2008 Nonemployee Options Issued for Services Transaction One [Member]	Dec. 31, 2011 Nonemployee Options Issued for Services Transaction One [Member]	Dec. 31, 2009 Nonemployee Options Issued for Services Transaction One [Member]	Aug. 31, 2011 Nonemployee Options Issued for Services Transaction One [Member] Minimum [Member]	Dec. 31, 2012 Nonemployee Options Issued for Services Transaction One [Member] Minimum [Member]	Aug. 31, 2011 Nonemployee Options Issued for Services Transaction One [Member] Maximum [Member]	Dec. 31, 2012 Nonemployee Options Issued for Services Transaction One [Member] Maximum [Member]	Dec. 31, 2008 Nonemployee Options Issued for Services Transaction Two [Member]	Dec. 31, 2010 Nonemployee Options Issued for Services Transaction Two [Member]	Dec. 31, 2009 Nonemployee Options Issued for Services Transaction Two [Member]	Dec. 31, 2012 Nonemployee Options Issued for Services Transaction Two [Member] Minimum [Member]	Dec. 31, 2012 Nonemployee Options Issued for Services Transaction Two [Member] Maximum [Member]	Dec. 31, 2009 Nonemployee Options Issued For Services Transaction Three [Member]	Dec. 31, 2012 Nonemployee Options Issued For Services Transaction Three [Member] Minimum [Member]	Dec. 31, 2012 Nonemployee Options Issued For Services Transaction Three [Member] Maximum [Member]	Dec. 31, 2008 Exercise of Options Transaction One [Member]	Dec. 31, 2013 Exercise of Options Transaction One [Member]	Dec. 31, 2012 Exercise of Options Transaction One [Member]	Dec. 31, 2010 Exercise of Options Transaction One [Member]	Dec. 31, 2009 Exercise of Options Transaction One [Member]	Dec. 31, 2008 Exercise of Options Transaction Two [Member]	Dec. 31, 2013 Exercise of Options Transaction Two [Member]	Dec. 31, 2012 Exercise of Options Transaction Two [Member]	Dec. 31, 2010 Exercise of Options Transaction Two [Member]	Dec. 31, 2009 Exercise of Options Transaction Two [Member]	Dec. 31, 2013 Exercise of Options Transaction Three [Member]	Dec. 31, 2009 Exercise of Options Transaction Three [Member]	Dec. 31, 2009 Exercise Of Options Transaction Four [Member]	Dec. 31, 2008 Options Issued for Services [Member]	Dec. 31, 2008 Issuance of Shares of Common Stock to Investors [Member]	Mar. 31, 2014 Exercise of Warrants Transaction One [Member]	Dec. 31, 2008 Exercise of Warrants Transaction One [Member]	Dec. 31, 2013 Exercise of Warrants Transaction One [Member]	Dec. 31, 2010 Exercise of Warrants Transaction One [Member]	Dec. 31, 2009 Exercise of Warrants Transaction One [Member]	Mar. 31, 2014 Exercise of Warrants Transaction Two [Member]	Dec. 31, 2010 Exercise of Warrants Transaction Two [Member]	Dec. 31, 2009 Exercise of Warrants Transaction Two [Member]	Mar. 31, 2014 Exercise Of Warrants Transaction Four [Member]	Dec. 31, 2010 Exercise Of Warrants Transaction Four [Member]	Dec. 31, 2009 Exercise Of Warrants Transaction Four [Member]	Dec. 31, 2010 Exercise Of Warrants Transaction Three [Member]	Dec. 31, 2009 Exercise Of Warrants Transaction Three [Member]	Dec. 31, 2012 Issuance of Shares of Common Stock for Future Services [Member]	Dec. 31, 2011 Issuance of Shares of Common Stock for Future Services [Member]	Dec. 31, 2010 Issuance of Shares of Common Stock for Future Services [Member]	Dec. 31, 2009 Issuance of Shares of Common Stock for Future Services [Member]	Dec. 31, 2010 Issuance of Shares of Common Stock for Retirement of Options [Member]	Dec. 31, 2012 Issuance of Shares of Common Stock Through Private Placement Transaction One [Member]	Dec. 31, 2012 Issuance of Shares of Common Stock Through Private Placement Transaction Two [Member]	Dec. 31, 2010 Issuance of Shares of Common Stock for Conversion of Notes Payable [Member]	Dec. 31, 2012 Issuance of Shares of Common Stock and Warrants to Discharge Notes Payable and Accrued Interest [Member]	Dec. 31, 2012 Issuance of Shares of Common Stock with Respect to Settlement Agreement [Member]	Dec. 31, 2012 Common Stock Subscription for Units Through Private Placement [Member]	Dec. 31, 2013 Nonemployee Options/Warrants Issued for Services [Member] Minimum [Member]	Dec. 31, 2013 Nonemployee Options/Warrants Issued for Services [Member] Maximum [Member]	Dec. 31, 2013 Fair Value of Revalued Warrants [Member]	Mar. 31, 2014 Fair Value of Revalued Warrants [Member] Minimum [Member]	Dec. 31, 2012 Fair Value of Revalued Warrants [Member] Minimum [Member]	Mar. 31, 2014 Fair Value of Revalued Warrants [Member] Maximum [Member]	Dec. 31, 2012 Fair Value of Revalued Warrants [Member] Maximum [Member]	Dec. 31, 2013 Nonemployee Options And Warrants Issued For Services Two [Member] Minimum [Member]	Dec. 31, 2013 Nonemployee Options And Warrants Issued For Services Two [Member] Maximum [Member]	Dec. 31, 2013 Fair Value of Revalued Options [Member] Minimum [Member]	Dec. 31, 2013 Fair Value of Revalued Options [Member] Maximum [Member]
Equity issuance date		Feb. 11, 2008	Apr. 07, 2009	Jun. 29, 2009	Sep. 17, 2009	Oct. 16, 2009							Dec. 20, 2011		Mar. 03, 2008												Mar. 03, 2008	Jan. 24, 2011	Aug. 18, 2009					Jun. 19, 2008	Aug. 18, 2009	Mar. 08, 2008			Jun. 19, 2008			May 08, 2008		Apr. 10, 2012	Jan. 05, 2010	Jan. 26, 2009		May 14, 2013	May 25, 2012	Dec. 02, 2010	Jul. 30, 2009		Sep. 02, 2009	Dec. 10, 2009					May 26, 2013	Feb. 22, 2010	Aug. 21, 2009						Dec. 31, 2009		Dec. 02, 2009	May 21, 2012	Jun. 01, 2011	Nov. 19, 2010	Oct. 09, 2009				Nov. 01, 2010
Equity issuance date by month and year										2008-02	2013-05																																2013-05				2008-09					2013-05			2008-06	2008-08		2008-09				2014-03	2010-03		2014-03	2010-12		2010-04
Equity issuance, number securities issued for cash		19,000,000						614,286	10,213,474	14,285,716	1,436,277	1,500,000	625,000	1.00																																																																285,714
Equity issuance, price or exercise price per security issued	$ 0.20	$ 0.001	$ 1.00	$ 2.00	$ 1.00	$ 1.00	$ 0.80	$ 0.75	$ 0.70	$ 0.035	$ 1.80	$ 0.80	$ 0.80		$ 0.02	$ 0.22	$ 0.22	$ 0.11	$ 0.68	$ 0.68	$ 0.53	$ 0.50	$ 0.14	$ 0.92	$ 0.42	$ 0.01	$ 0.02	$ 0.20	$ 0.31	$ 0.10	$ 0.11	$ 0.19	$ 0.95	$ 0.01	$ 0.31	$ 0.02	$ 0.17	$ 0.40	$ 0.01	$ 1.11	$ 1.55	$ 0.04	$ 0.04	$ 0.04	$ 0.04	$ 0.04	$ 0.04	$ 0.35	$ 0.04	$ 0.04	$ 0.04	$ 0.75	$ 0.04	$ 0.04	$ 0.07	$ 1.00	$ 0.50	$ 0.04	$ 0.04	$ 0.04	$ 0.04	$ 0.50	$ 0.04	$ 0.04	$ 0.75	$ 0.04	$ 0.04	$ 0.04	$ 0.04	$ 2.43	$ 0.49	$ 0.90	$ 1.00	$ 0.25	$ 0.70	$ 0.75	$ 0.20	$ 0.70	$ 0.85	$ 0.80	$ 0.09	$ 1.66	$ 0.78	$ 0.22	$ 0.09	$ 0.76	$ 0.76	$ 1.04	$ 3.05	$ 0.34	$ 1.07
Retirement of options, shares																																																																										400,000
Units subscribed																																																																																62,500
Number of shares entitled by warrants														5,045,000

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Balance Sheets (Parenthetical) (USD $)	Mar. 31, 2014	Dec. 31, 2013
Balance Sheets [Abstract]
Patents and trademarks, accumulated amoritization	$ 52,258	$ 42,129
Debt discount		$ 86,087
Preferred stock, par value per share	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	50,450
Preferred stock, shares outstanding	50,450
Common stock, par value per share	$ 0.0001	$ 0.0001
Common stock, shares authorized	180,000,000	180,000,000
Common stock, shares issued	116,589,055	111,396,768
Common stock, shares outstanding	116,589,055	111,396,768

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STOCKHOLDERS' EQUITY

3 Months Ended

Mar. 31, 2014

STOCKHOLDERS' EQUITY [Abstract]

STOCKHOLDERS' EQUITY

NOTE 9 - STOCKHOLDERS' EQUITY

During the first quarter of 2013, the Company entered into a private placement for shares of the Company's common stock. The shares were sold at a purchase price of $.75 per share.  Through March 31, 2013, 1,133,334 shares were sold resulting in proceeds of $850,000.  Issuance costs related to this private placement were $60,783.

On April 15, 2013, the Company issued 26,521 restricted shares of the Company's common stock to five members of the Board of Directors that were valued at $49,071.  In conjunction with this the five members of the Board also received in aggregate options to purchase 1,050,000 shares of the Company's common stock. These options were valued at $519,080, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 29.0%, risk free interest rate of .69% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted will be expensed over the three year vesting term.

On May 28, 2013, the Company entered into a Securities Purchase Agreement with accredited investors, pursuant to which we issued and sold an aggregate of 2,572,553 units at a purchase price of $1.80 per unit (the "Offering"), with each unit being comprised of one (1) share of the Company's common stock and a warrant to purchase one-half (0.5) of a share of common stock at an exercise price of $3.00 per share for a period of three years. On May 29, 2013, we issued and sold an additional    300,000 units pursuant to the Offering. The Company retained a placement agent in connection with the Offering. The Company paid the placement agent aggregate placement agent fees in the amount of $151,408 plus $155,118 as an expense allowance. In addition, the placement agent received three year warrants to purchase an aggregate of 287,255 shares of the Company's common stock at an exercise price of $1.80 per share (See Note 8-Stock Options and Warrants). Net proceeds of the Offering to the Company, after the expense allowance and other expenses, were approximately $4,836,157.

During May 2013, options to purchase 750,000 shares of common stock were exercised at $0.04 per share, options to purchase 300,000 shares of common stock were exercised at $0.35 per share, and options to purchase 66,667 shares of common stock were exercised at $0.75, resulting in proceeds of $185,000.

During May and June 2013, warrants to purchase 2,000,000 shares of common stock were exercised at $.04 per share and warrants to purchase 2,660,685 shares of common stock were exercised at $0.50 per share, resulting in proceeds of $1,410,342.

During July and August 2013, warrants to purchase 34,500 shares of common stock were exercised at $.50 per share, resulting in proceeds of $17,250.

In October 2013, an investor exercised 10,000 warrants to purchase common stock at $0.50 per share, resulting in proceeds of $5,000.

In February 2014, the Company completed a private placement offering to holders of its outstanding warrants for the purchase of shares of common stock ("Warrantholders"), pursuant to which Warrantholders who were not directors or executive officers of the Company were given the opportunity to immediately exercise all outstanding vested warrants for cash in exchange for (i) the applicable shares of common stock underlying the exercised warrant and (ii) a new two-year warrant, granting rights to acquire an equivalent number of shares of common stock as issued pursuant to the exercised warrant(s), at an exercise price of $1.00 per share (each a "Replacement Warrant"). Pursuant to the offering, the Company received aggregate cash consideration of $2,521,143 from exercised warrants to purchase 5,042,287 shares of Company common stock.

Modification of Warrants Issued in February 2012 Private Placement and Deemed Dividend

Effective February 7, 2014, when the market price of our common stock was $1.18, we entered  an exchange offering  with certain investors in the 2011 to 2012 Private Placements to exercise their current warrants at $0.50 per share and receive a new warrant which would be convertible into the same number of common shares as the original warrant.  The new warrant has an exercise price of $1.00.  Many investors exercised the original warrants and received the new warrants.  The Company has recognized a deemed dividend of $717,594 in the Statement of Operations for the three months ended March 31, 2014, attributable to the incremental fair value resulting from the modification of these warrants.  The fair value of the new warrants was valued using the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 143.2%, risk free interest rate of 0.30% and expected option life approximating two years.  The warrants expire two years from the date of issuance.

XML

Document and Entity Information	3 Months Ended
	Mar. 31, 2014	May 01, 2014
Document and Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Mar. 31, 2014
Entity Registrant Name	VIRTUAL PIGGY, INC.
Entity Central Index Key	0001437283
Current Fiscal Year End Date	--12-31
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2014
Entity Filer Category	Accelerated Filer
Entity Common Stock, Shares Outstanding		116,589,055

XML

STOCK OPTIONS AND WARRANTS

3 Months Ended

Mar. 31, 2014

STOCK OPTIONS AND WARRANTS [Abstract]

STOCK OPTIONS AND WARRANTS

NOTE 10 - STOCK OPTIONS AND WARRANTS

During 2008, the Board of Directors ("Board") of the Company adopted the 2008 Equity Incentive Plan ("2008 Plan") that was approved by the shareholders.  Under the Plan, the Company is authorized to grant options to purchase up to 25,000,000 shares of common stock to any officer, other employee or director of, or any consultant or other independent contractor who provides services to the Company.  The Plan is intended to permit stock options granted to employees under the 2008 Plan to qualify as incentive stock options under Section 422 of the Internal Revenue Code of 1986, as amended ("Incentive Stock Options").  All options granted under the 2008 Plan, which are not intended to qualify as Incentive Stock Options are deemed to be non-qualified options ("Non-Statutory Stock Options").  As of March 31, 2014, options to purchase 14,023,330 shares of common stock have been issued and are unexercised, and 463,336 shares are available for grants under the 2008 Plan.  Of the options to purchase 14,023,330 shares that have been issued and are unexercised, options to purchase 12,228,330 shares were granted to employees or persons who later became employees and options to purchase 1,795,000 shares were granted to non-employees.

During 2013, the Board adopted the 2013 Equity Incentive Plan ("2013 Plan"), which was approved by stockholders at the 2013 annual meeting of stockholders.  Under the 2013 Plan, the Company is authorized to grant awards of stock options, restricted stock, restricted stock units and other stock-based awards of up to an aggregate of 5,000,000 shares of common stock to any officer, employee, director or consultant.  The 2013 Plan is intended to permit stock options granted to employees under the 2013 Plan to qualify as Incentive Stock Options.  All options granted under the 2013 Plan, which are not intended to qualify as Incentive Stock Options are deemed to be Non-Statutory Stock Options.  As of March 31, 2014, under the 2013 Plan options to purchase 3,789,166 shares of common stock have been issued and are unexercised, and 1,210,834 shares of common stock remain available for grants under the 2013 Plan.  Of the options to purchase 3,789,166 shares of common stock that have been issued and are unexercised, options to purchase 2,264,166 shares were granted to employees or persons who later became employees and 1,525,000 options to purchase  shares were granted to non-employees.

The 2008 Plan and 2013 Plan are administered by the Board or its compensation committee, which determines the persons to whom awards will be granted, the number of awards to be granted, and the specific terms of each grant, including the vesting thereof, subject to the terms of the applicable Plan.

In connection with Incentive Stock Options, the exercise price of each option may not be less than 100% of the fair market value of the common stock on the date of the grant (or 110% of the fair market value in the case of a grantee holding more than 10% of the outstanding stock of the Company).

Prior to January 1, 2014, volatility in all instances presented is the Company's estimate of volatility that is based on the volatility of other public companies that are in closely related industries to the Company.  Beginning January 1, 2014, volatility in all instances presented is the Company's estimate of volatility that is based on the volatility of the Company's stock history.

Employee and Non-Employee Director Grants

In January 2013, the Company issued eighteen employees options to purchase an aggregate of 260,000 shares of the Company's common stock at exercise prices between $0.99 and $1.05 per share.  These options were valued at $62,662 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility between 23.3% and 26.1%, risk free interest rate between .78% and .89% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In February 2013, the Company issued four employees options to purchase an aggregate of 760,000 shares of the Company's common stock at exercise prices between $1.07 and $1.21 per share.  These options were valued at $199,843 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility between 22.5% and 25.1%, risk free interest rate between .78% and .88% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In March 2013, the Company issued an employee options to purchase 2,500 shares of the Company's common stock at an exercise price of $1.36 per share.  These options were valued at $728 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.5%, risk free interest rate of .76% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In April 2013, the Company issued an employee options to purchase 5,000 shares of the Company's common stock at an exercise price of $1.67 per share.  These options were valued at $933 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.5%, risk free interest rate of .76% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In April 2013, the Company issued an employee options to purchase 200,000 shares of the Company's common stock at an exercise price of $1.56 per share.  These options were valued at $74,159, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.3%, risk free interest rate of .76% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In May 2013, the Company issued two employees options to purchase an aggregate of 55,000 shares of the Company's common stock at an exercise price of $2.16 and $2.29 per share.  These options were valued at $26,954, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.5% to 25.3%, risk free interest rate of .84% to .85% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In June 2013, the Company issued two employees options to purchase an aggregate of 250,000 shares of the Company's common stock at exercise prices of $2.40 and $2.92 per share.  The vesting of 50,000 of these options is predicated on meeting certain milestones, therefore   such options have not been valued.  The remaining options were valued at $129,343, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.6% to 26.3%, risk free interest rate of 1.03% to 1.48% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In August 2013, the Company issued three employees options to purchase an aggregate of 210,000 shares of the Company's common stock at exercise prices of $2.00 and $2.35 per share.  These options were valued at $124,392, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 24.2% to 30.3%, risk free interest rate of 1.38% to 1.61% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In September 2013, the Company issued two employees options to purchase an aggregate of 10,000 shares of the Company's common stock at an exercise price of $1.97 per share.  These options were valued at $4,500, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 21.8%, risk free interest rate of 1.71% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In November 2013, the Company issued an employee options to purchase an aggregate of 10,000 shares of the Company's common stock at an exercise price of $1.04 per share.  These options were valued at $2,613, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.6%, risk free interest rate of 1.31% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In December 2013, the Company issued four employees options to purchase an aggregate of 255,000 shares of the Company's common stock at an exercise price of $1.13 per share.  These options were valued at $65,523, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.2%, risk free interest rate of 1.51% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In addition, in December 2013, an employee met a milestone relative to options to purchase 50,000 shares of the Company's common stock at an exercise price of $2.40 per share.  These options were valued at $687, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.3%, risk free interest rate of 1.75% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In January 2014, the Company issued 11 employees options to purchase an aggregate of 90,000 shares of the Company's common stock at an exercise price of $1.05 per share.  These options were valued at $53,927, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 67.7%, risk free interest rate of 1.77% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In January 2014, the Company issued two employees options to purchase an aggregate of 35,000 shares of the Company's common stock at an exercise price of $1.05 per share.  These options were valued at $27,806, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 67.7%, risk free interest rate of 3.01% and expected option life of ten years.  The options expire ten years from the date of issuance.  Options granted are expensed over the three year vesting term.

In February 2014, the Company issued to one of our new board of directors members options to purchase an aggregate of 250,000 shares of the Company's common stock at an exercise price of $1.10 per share.  These options were valued at $264,882, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 128.5%, risk free interest rate of 2.70% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In February 2014, the Company issued two employees options to purchase an aggregate of 20,000 shares of the Company's common stock at an exercise price of $1.18 per share.  These options were valued at $21,048, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 142.1%, risk free interest rate of 1.47% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In February 2014, the Company extended warrants previously granted to two of its executive officers, which included 1,142,588 warrants exercisable at $0.04 per share and 100,000 warrants exercisable at $.75 per share for an additional two years.  The increase in fair value of this term extension was $9,228 which was expensed during the three months ended March 31, 2014. The Company used the Black-Scholes option pricing model to calculate the increase in fair value, with the following assumptions: no dividend yield, expected volatility of 89.3% to 89.5%, risk free interest rate of 0.33%, and expected warrant life of 2 years.

In March 2014, the Company issued to an employee options to purchase an aggregate of 100,000 shares of the Company's common stock at an exercise price of $1.43 per share.  These options were valued at $136,454, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 122.6%, risk free interest rate of 2.73% and expected option life of ten years.  The options expire ten years from the date of issuance.  Options granted are expensed over the two year vesting term.

Cumulatively and for the three months ended March 31, 2014 and 2013, the Company expensed $1,533,213, $239,104 and $133,698 relative to employee options/warrants granted.  As of March 31, 2014, there was $1,594,574 of unrecognized compensation expense related to employee non-vested market-based share awards. A summary of stock option/warrant transactions for employees from January 1, 2013 to March 31, 2014 is as follows:

						Weighted Average
	Option/Warrants			Exercise		Exercise
	Shares			Price		Price
Outstanding, December 31, 2012		17,258,644		$	0.04 to $1.82	$	0.48
Granted		3,067,500			0.99 to 2.92		0.28
Reclassified to non-employee		(235,000	)		0.65 to 2.30		(0.02	)
Exercised		(2,816,667	)		0.04 to 0.75		(0.01	)
Expired/terminated		(698,333	)		0.50 to 2.92		(0.01	)
Outstanding, December 31, 2013		16,576,144			0.04 to 2.40		0.74
Granted		495,000			1.05 to 1.43		0.03
Reclassified from non-employee		200,000			0.50		0.01
Exercised		(100,000	)		0.75		-
Expired/terminated		(460,003	)		0.65 to 2.16		(0.02	)
Outstanding, March 31, 2014		16,711,141		$	0.04 to $2.40	$	0.74
Exercisable, March 31, 2014		11,436,145		$	.04 to $2.30	$	0.49
Weighted Average Remaining Life,
Exercisable, March 31, 2014 (years)		1.7

Non-Employee Grants

In January 2013, the Company issued a consultant options to purchase 5,000 shares of the Company's common stock at an exercise price of $1.00 per share.  These options were valued at $441 fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.3%, risk free interest rate of .78% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the agreement.

In March 2013, the Company issued two consultants options to purchase 1,130,000 shares of the Company's common stock at exercise prices of $0.75 and $1.48 per share.  130,000 of these options vested immediately and were valued at $54,228, fair value.  The vesting of the remaining 1 million options is predicated on meeting certain milestones, which were not met as of March 31, 2014. The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.6% and 22.6%, risk free interest rate of .25% and .25%, and an expected option life of two to five years.  The options expire two to five years from the date of issuance.  The vested options granted, were expensed immediately.  The remaining unvested options will be expensed when it is probable that the milestones will be achieved.

In March 2013, the Company issued to a consultant options to purchase 100,000 shares of the Company's common stock at exercise prices of $1.34 per share.  These options vest over a one year period and were valued at $32,155 fair value. The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.8%, risk free interest rate of .8%, and an expected option life of 5 years.   The options expire five years from the date of issuance.  The options will be expensed over a one year period.

In April 2013, the Company issued a consultant options to purchase 100,000 shares of the Company's common stock at an exercise price of $2.04 per share.  These options were valued at $44,603, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 26.5%, risk free interest rate of .68% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted were expensed immediately.

In May 2013, the Company issued two consultants options to purchase 125,000 shares in the aggregate of the Company's common stock at exercise prices ranging from $3.05 to $3.28 per share.  These options were valued at $51,869, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.1% to 23.2%, risk free interest rate of .29% to .31% and expected option life of two years.  The options expire two years from the date of issuance.  Options granted are expensed over the term of the agreement.

In May 2013, the Company, as part of the cost of the Company's Offering described in Note 7, issued the placement agent warrants to purchase 287,255 shares of the Company's common stock at an exercise price of $1.80 per share.  These warrants were valued at $409,749, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the warrants, with the following assumptions: no dividend yield, expected volatility of 23.4% to 23.7%, risk free interest rate of .49% and expected option life of three years.  The warrants expire three years from the date of issuance.  The warrants granted were recorded as stock issuance costs and reduced additional paid in capital.

In July 2013, the Company issued two consultants options to purchase 100,000 shares in the aggregate of the Company's common stock at exercise prices ranging from $.75 to $2.61 per share.  These options were valued at $124,338, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.8% to 26.6%, risk free interest rate of 1.35% to 1.66% and expected option life of five years.  The options expire five years from the date of issuance.  $124,338 was expensed immediately.

In September 2013, the Company issued a consultant options to purchase 100,000 shares of the Company's common stock at an exercise price of $1.17 per share.  These options were valued at $26,208, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.1%, risk free interest rate of 1.39% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the agreement, which is three years.

In October 2013, the Company issued a consultant options to purchase 20,000 shares of the Company's common stock at an exercise price of $1.06 per share.  These options were valued at $6,132, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 30.2%, risk free interest rate of 1.33% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the agreement, which is six months.

In November 2013, the Company issued a consultant options to purchase 100,000 shares of the Company's common stock at an exercise price of $1.04 per share.  These options were valued at $26,128, fair value.  The Company used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.6%, risk free interest rate of 1.31% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the agreement, which is one year.

On November 18, 2013, Company approved an amendment extending the term of outstanding warrants to purchase in the aggregate 8,931,505 shares of common stock of the Company at an exercise price of $0.50 per share.  These warrants were scheduled to expire at various dates during 2013 and 2014 and were each extended for an additional one year period from the applicable original expiration date, with the new expiration dates ranging from December 20, 2014 to December 28, 2015. The Warrants were originally issued in private placements to accredited investors to raise additional capital during 2011 and 2012.The value of these warrant modifications was $6,540, computed by measuring the warrants immediately before and after such term extension. This was taken as a charge to operations in November 2013.  

In February 2014, the Company completed a private placement offering to holders of its outstanding warrants for the purchase of shares of common stock as described in Note 7.

Cumulatively and for the three months ended March 31, 2014 and March 31, 2013, the Company expensed $1,893,237, $49,447 and $73,163 relative to non-employee options/warrants granted.  As of March 31, 2014, there was $73,163 of unrecognized compensation expense related to such non-vested market-based share awards.

The following table summarizes non-employee stock options/warrants of the Company from January 1, 2013 to March 31, 2014 as follows:

						Weighted Average
	Option/Warrant			Exercise		Exercise
	Shares			Price		Price
Outstanding, December 31, 2012		16,531,438			0.35 to 2.30		0.63
Granted		2,048,750			0.01 to 3.28		0.18
Issued under Private Placement		1,723,533			1.80 to 3.00		0.30
Reclassified from employee		235,000			0.50 to 1.01		0.01
Exercised		(3,005,185	)		.35 to .50		-
Expired/Cancelled		(1,405,000	)		0.50 to 1.00		-
Outstanding, December 31, 2013		16,128,536			0.01 to 3.28		0.98
Granted		50,000			1.13		-
Issued under Private Placement		10,087,287			1.00		0.49
Reclassified to employee		(200,000	)		0.50		0.01
Exercised		(5,092,287	)		.35 to .50		-
Expired/Cancelled		(410,000	)		0.60 to 2.30		-
Outstanding, March 31, 2014		20,563,536		$	0.01 to $3.28	$	1.11
Exercisable, March 31, 2014		18,968,537		$	0.01 to $3.28	$	1.08
Weighted Average Remaining Life,
Exercisable, March 31, 2014 (years)		1.7

XML

Statements of Operations (USD $)	3 Months Ended		74 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Mar. 31, 2014
Statements of Operations [Abstract]
SALES	$ 425	$ 88	$ 8,020
OPERATING EXPENSES
Sales and marketing	1,197,412	894,647	11,278,549
Product development	885,974	461,385	6,127,836
Integration and customer support	187,039	119,197	1,366,490
General and administrative	1,217,303	1,035,071	12,634,642
Strategic Consulting		176,794	7,019,422
Total operating expenses	3,487,728	2,687,094	38,426,939
NET OPERATING LOSS	(3,487,303)	(2,687,006)	(38,418,919)
OTHER INCOME (EXPENSE)
Interest income	1,502	3,489	20,888
Interest expense	(94,280)		(632,496)
Embedded Derivative Gain Loss On Embedded Derivative Net	(2,185,375)		(2,185,375)
Total other income (expense)	(2,278,153)	3,489	(2,796,983)
NET LOSS	(5,765,456)	(2,683,517)	(41,215,902)
Less: Deemed dividend distributions	(2,366,419)		(2,366,419)
NET LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS	$ (8,131,875)	$ (2,683,517)	$ (43,582,321)
BASIC AND DILUTED NET LOSS PER COMMON SHARE	$ (0.07)	$ (0.03)
BASIC AND DILUTED WEIGHTED AVERAGE COMMON SHARES OUTSTANDING	114,818,293	101,792,509

XML

NOTES PAYABLE

3 Months Ended

Mar. 31, 2014

NOTES PAYABLE [Abstract]

NOTES PAYABLE

NOTE 4 - NOTES PAYABLE

On December 27, 2013, the Company entered into two identical agreements with two stockholders that each include a note payable in the amount of $500,000 and two-year warrants to purchase 37,500 shares of the Company's common stock at $0.01 and two-year warrants to purchase 50,000 shares of the Company's common stock at $1.00 per share. The note payable bears interest at 10% per annum and is payable upon the earlier of:

a.

5 days after the sale of the Company's securities in one transaction or series of related transactions, which sale results in gross proceeds to the Company of at least $3 million;

b.

Upon (i) the sale or other disposition of all or substantially all of the Company's assets or (ii) the acquisition of the Company by another entity by means of any transaction or series of related transactions to which the Company is a party other than a transaction or series of transactions in which the holders of the voting securities of the Company outstanding immediately prior to such transaction continue to retain, as a result of shares in the Company held by such holders prior to such transaction, at least 50% of the total voting power represented by the voting securities of the Company or such surviving entity outstanding immediately after such transaction or series of transactions;

c. February 28, 2014.

The warrants were valued at $92,470, fair value, using the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.2%, risk free interest rate of .4% and expected option life of 2 years.  The warrant values were treated as a discount to the value of the note payable in accordance with FASB ASC 835-30-25, Recognition and are being accreted over the term of the note payable for financial statement purposes.  These notes were repaid in full in January 2014 and therefore the remaining unamortized discount was fully accreted.

During the three months ended March 31, 2014 and 2013, $86,087 and $0 of interest was accreted on the notes payable.  

XML

PATENTS

3 Months Ended

Mar. 31, 2014

PATENTS [Abstract]

PATENTS

NOTE 3 - PATENTS AND TRADEMARKS

The Company continues to apply for patents and purchased the Oink trademark in November 2013.  Accordingly, costs associated with the registration of the patents have been capitalized and are amortized on a straight-line basis over the estimated lives of the patents (20 years).  The trademark is also being amortized on a straight-line basis over its estimated useful life of 20 years. At March 31, 2014 and December 31, 2013, capitalized patent and trademark costs were $784,152 and $739,657.  Amortization expense for patents and trademarks was $10,129 and $5,265 for the three months ended March 31, 2014 and 2013.

XML

FAIR VALUE OF FINANCIAL INSTRUMENTS (Tables)

3 Months Ended

Mar. 31, 2014

FAIR VALUE OF FINANCIAL INSTRUMENTS [Abstract]

Schedule Liabilities Measured at Fair Value on a Recurring Basis

The Company has identified the following liabilities that are measured at fair value on a recurring basis, summarized as follows: 

March 31, 2014	Level 1		Level 2		Level 3		Total
Derivative liability related to fair value of beneficial conversion feature	$	-	$	3,834,200	$	-	$	3,834,200
Total	$	-	$	3,834,200	$	-	$	3,834,200

Schedule of Fair Value Measurement s of Derivative Liabilities Using Level 2 Inputs

The following table details the approximate fair value measurements within the fair value hierarchy of the Company's derivative liabilities using Level 2 inputs:

	Total
Balance at January 27, 2014	$	1,648,825
Change in fair value of derivative liabilities		2,185,375
Balance at March 31, 2014	$	3,834,200

Schedule of Market Based Inputs

The shares of Preferred Stock are convertible into shares of the Company's common stock, which did trade in an active securities market, therefore the embedded derivative liability was valued using the following market based inputs:

Closing Trading Price of Common Stock	$	1.45
Series A Preferred Stock Effective Conversion Price		0.69
Intrinsic value of conversion option per share	$	0.76

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OPERATING LEASES

3 Months Ended

Mar. 31, 2014

OPERATING LEASES [Abstract]

OPERATING LEASES

NOTE 11 - OPERATING LEASES

For the three months ended March 31, 2014 and 2013, total rent expense under leases amounted to $138,843 and $55,648, respectively.  At March 31, 2014, the Company was obligated under various non-cancelable operating lease arrangements for property as follows:

2014	$	293,696
2015		300,194
2016		200,696
	$	794,586

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CONVERTIBLE PREFERRED STOCK

3 Months Ended

Mar. 31, 2014

CONVERTIBLE PREFERRED STOCK [Abstract]

CONVERTIBLE PREFERRED STOCK

NOTE 7 - CONVERTIBLE PREFERRED STOCK

In January 2014, the Company, pursuant to a Securities Purchase Agreement (the "Purchase Agreement"), issued to certain private investors 50,450 shares of the Company's Series A Cumulative Convertible Preferred Stock (the "Preferred Stock") at an original issue price of $100 per share (the "Original Issue Price") and warrants to purchase 5,045,000 shares of the Company's common stock (the "Warrants") for an aggregate purchase price of $5,045,000. Pursuant to the Purchase Agreement, the Company also granted piggyback registration rights to the holders of the Preferred Stock and Warrants. The Purchase Agreement provides that the holders of the Preferred Stock shall be entitled to nominate two directors of the Company. Dividends accrue at a rate of 8% and are cumulative.  As of December 31, 2013, the Company had incurred and capitalized approximately $131,000 of costs associated with this offering, which were charged to additional paid in capital in January 2014 when the transaction was consummated.

In accordance with FASB ASC 480 and 815, the Preferred Stock has been classified as permanent equity and was valued at $3,396,175, net of the beneficial conversion feature of $1,648,825, at January 27, 2014.

The conversion feature of the Preferred Stock is an embedded derivative, which is classified as a liability in accordance with FASB ASC 815 and was valued in accordance with FASB ASC 470 as a beneficial conversion feature at a fair market value of $1,648,825 at January 27, 2014 and $3,834,200 at March 31, 2014. This was classified as an embedded derivative liability and a discount to Preferred Stock.  Since the preferred stock can be converted at any time, the full amount of the discount was accreted and reflected as a deemed distribution.

Because the Preferred Stock can be converted at any time, the embedded derivative is classified as a current liability at March 31, 2014.

The warrants associated with the Preferred Stock were also classified as equity, in accordance with FASB ASC 480-10-25.  Therefore it is not necessary to bifurcate the warrants from the Preferred Stock.

The Preferred Stock has a preference in liquidation that the holders of the Preferred Stock are to be paid out of assets available for distribution prior to holders of common stock. The Preferred Stockholders may cast the number of votes equal to the number of whole shares of common stock into which the shares of Preferred Stock can be converted.

The conversion price of the Preferred Stock is currently $1.00 per share. There are no arrearages on cumulative dividends.

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INCOME TAXES

3 Months Ended

Mar. 31, 2014

INCOME TAXES [Abstract]

INCOME TAXES

NOTE 5 - INCOME TAXES

Income tax expense was $0 for the three months ended March 31, 2014 and 2013.

As of December 31, 2013, the Company had net operating loss carry forwards approximating $39.7 million.

As of January 1, 2014, the Company had no unrecognized tax benefits, and accordingly, the Company did not recognize interest or penalties during 2014 related to unrecognized tax benefits.  There has been no change in unrecognized tax benefits during the three months ended March 31, 2014, and there was no accrual for uncertain tax positions as of March 31, 2014.  Tax years from 2010 through 2013 remain subject to examination by major tax jurisdictions.

There is no income tax benefit for the losses for the three months ended March 31, 2014 and 2013, since management has determined that the realization of the net tax deferred asset is not assured and has created a valuation allowance for the entire amount of such benefits.

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LITIGATION SETTLEMENT

3 Months Ended

Mar. 31, 2014

LITIGATION SETTLEMENT [Abstract]

LITIGATION SETTLEMENT

NOTE 6 - LITIGATION SETTLEMENT

The Company entered into a settlement agreement with an investor in 2012, whereby the Company agreed to pay the investor a settlement of $450,000 and the investor agreed to cease trading in the Company's stock and to return warrants issued to the investor.  The Company's insurance carrier agreed to reimburse the Company with respect to this litigation.  Both the settlement payment and the insurance company settlement were completed in 2013.

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FAIR VALUE OF FINANCIAL INSTRUMENT

3 Months Ended

Mar. 31, 2014

FAIR VALUE OF FINANCIAL INSTRUMENTS [Abstract]

FAIR VALUE OF FINANCIAL INSTRUMENTS

NOTE 8 - FAIR VALUE OF FINANCIAL INSTRUMENTS

Derivative Liabilities

For purposes of determining whether certain instruments are derivatives for accounting treatment, the Company follows the accounting standard that provides guidance for determining whether an equity-linked financial instrument, or embedded feature, is indexed to an entity's own stock. The standard applies to any freestanding financial instruments or embedded features that have the characteristics of a derivative, and to any freestanding financial instruments that are potentially settled in an entity's own common stock. 

The Company has identified the following liabilities that are measured at fair value on a recurring basis, summarized as follows: 

March 31, 2014	Level 1		Level 2		Level 3		Total
Derivative liability related to fair value of beneficial conversion feature	$	-	$	3,834,200	$	-	$	3,834,200
Total	$	-	$	3,834,200	$	-	$	3,834,200

The following table details the approximate fair value measurements within the fair value hierarchy of the Company's derivative liabilities using Level 2 inputs:

	Total
Balance at January 27, 2014	$	1,648,825
Change in fair value of derivative liabilities		2,185,375
Balance at March 31, 2014	$	3,834,200

As of March 31, 2014, the beneficial conversion feature of the Preferred Stock is treated as an embedded derivative liability and changes in the fair value were recognized in earnings.  The shares of Preferred Stock are convertible into shares of the Company's common stock, which did trade in an active securities market, therefore the embedded derivative liability was valued using the following market based inputs:

Closing Trading Price of Common Stock	$	1.45
Series A Preferred Stock Effective Conversion Price		0.69
Intrinsic value of conversion option per share	$	0.76

The Company has no assets that are measured at fair value on a recurring basis. There were no assets or liabilities measured at fair value on a non-recurring basis as of March 31, 2014 and December 31, 2013.

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FAIR VALUE OF FINANCIAL INSTRUMENTS (Fair Value MeasurementsWithin the Fair Value Hierarchy of the Company's Derivative Liabilities using Level 2 Inputs) (Details) (USD $)	3 Months Ended		74 Months Ended		2 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Mar. 31, 2014	Mar. 31, 2014 Level 1 [Member]	Mar. 31, 2014 Level 2 [Member]	Mar. 31, 2014 Level 3 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Balance at January 27, 2014					$ 1,648,825
Change in fair value of derivative liabilities	(2,185,375)		(2,185,375)		2,185,375
Balance at March 31, 2014	$ 3,834,200		$ 3,834,200		$ 3,834,200
Closing Trading Price of Common Stock	$ 1.45		$ 1.45
Series A Preferred Stock Effective Conversion Price	$ 0.69
Intrisic value of conversion option per share	$ 0.76		$ 0.76

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SUBSEQUENT EVENTS

3 Months Ended

Mar. 31, 2014

SUBSEQUENT EVENTS [Abstract]

SUBSEQUENT EVENTS

NOTE 13 - SUBSEQUENT EVENTS

In April 2014, the Company issued options to purchase 55,000 shares of common stock to various employees at an exercise price of $1.27 per share.

In April 2014, the Company, pursuant to the Purchase Agreement described in Note 7, issued in a private placement to certain accredited investors an additional 58,150 shares of the Series A Preferred Stock at an original issue price of $100 per share and warrants to purchase 5,815,000 shares of the Company's common stock for an aggregate purchase price of $5,815,000. Pursuant to the Purchase Agreement, the Company also granted piggyback registration rights to the holders of the Series A Preferred Stock and Warrants. The Purchase Agreement provides that the holders of the Series A Preferred Shares shall be entitled to nominate two directors of the Company. Dividends accrue at a rate of 8% and are cumulative.  

In April 2014, the Company entered into an agreement with a consulting firm to provide strategic consulting services.  In connection with that agreement, the Company issued 300,000 restricted shares of common stock and an option to purchase 500,000 shares of the Company's common stock at $1.27 per share, which will vest subject to meeting certain milestones.

On April 10, 2014, the Company was named in a law suit in superior court for the State of California from a former employee alleging wrongful termination and is asking for damages and legal fees to be paid. The Company intends to vigorously dispute the claims made by the former employee, while pursuing reasonable efforts to achieve a resolution of this matter.  At this time it is not possible for us to provide any opinion as to any ultimate outcome or any definitive estimate of the amount of loss, if any, although we do not believe that any outcome will be significant to the Company's financial condition.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Estimated useful life of patents	20 years
Advertising costs	$ 53,628	$ 222,847
Research and development expenses	852,744	454,378
Property, Plant and Equipment [Line Items]
Depreciation	$ 8,389	$ 5,875
Minimum [Member]
Property, Plant and Equipment [Line Items]
Useful life	3 years
Maximum [Member]
Property, Plant and Equipment [Line Items]
Useful life	7 years

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RELATED PARTY TRANSACTIONS (Details) (Consultant and Beneficial Owner [Member], USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Consultant and Beneficial Owner [Member]
Related Party Transaction [Line Items]
Related party expenses		$ 25,000
Reimbursable business expenses	2,946	23,566
Monthly payment for consulting services per agreement		$ 12,500
Consulting agreement term	1 year

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Statements of Comprehensive Loss (USD $)	3 Months Ended		74 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Mar. 31, 2014
Statements of Comprehensive Loss [Abstract]
NET LOSS	$ (5,765,456)	$ (2,683,517)	$ (41,215,902)
OTHER COMPREHENSIVE LOSS
Foreign Currency Translation Adjustments, net of tax	(17,580)		(19,435)
TOTAL OTHER COMPREHENSIVE LOSS, net of tax	(17,580)		(19,435)
COMPREHENSIVE LOSS	$ (5,783,036)	$ (2,683,517)	$ (41,235,337)

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MANAGEMENT PLANS

3 Months Ended

Mar. 31, 2014

MANAGEMENT PLANS [Abstract]

MANAGEMENT PLANS

NOTE 2 - MANAGEMENT PLANS

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  The Company has incurred significant losses and experienced negative cash flow from operations during the development stage.  These conditions raise substantial doubt about the Company's ability to continue as a going concern.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Since inception, the Company has focused on developing and implementing its business plan.  The Company believes that its existing cash resources will not be sufficient to sustain operations during the next twelve months. The Company currently needs to generate revenue in order to sustain its operations.  In the event that the Company cannot generate sufficient revenue to sustain its operations, the Company will need to reduce expenses or obtain financing through the sale of debt and/or equity securities.  The issuance of additional equity would result in dilution to existing shareholders.  If the Company is unable to obtain additional funds when they are needed or if such funds cannot be obtained on terms acceptable to the Company, the Company would likely be unable to execute upon the business plan or pay costs and expenses as they are incurred, which would have a material, adverse effect on the business, financial condition and results of operations.

The Company's current monetization model is to derive a percentage of all revenues generated by online merchants using the Oink service. Merchants are billed at the end of each month for all transactions that have been processed by the Company on their behalf in the prior month.  As the merchant base and consumer base grows, and as the trend to higher online spending levels continues, the Company expects to generate additional revenue to support operations.

If sufficient revenues are not generated to sustain operations or additional funding cannot be obtained in the short term, the Company will need to reduce monthly expenditures to a level that will enable the Company to continue until such funds can be obtained.  For the three months ended March 31, 2014, and for the year ended December 31, 2013, the Company raised $7.5 million net of stock issuance costs of $0.2 million, and $8.3 million net of stock issuance costs of $0.4 million, respectively, through private placements of its equity securities and from exercises of warrants. Additionally, in April 2014, the Company raised an additional $5.8 million through a private placements of its equity securities.

The Company is in the development stage at March 31, 2014.  Successful completion of the Company's development program, and the attainment of profitable operations are dependent upon future events, including obtaining adequate financing to fulfill its development activities and achieving a level of sales adequate to support the Company's cost structure.  However, there can be no assurances that the Company will be able to secure additional equity investment or achieve an adequate sales level.

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GOING CONCERN (Details) (USD $)	1 Months Ended	3 Months Ended		12 Months Ended	74 Months Ended
	Apr. 30, 2014	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013	Mar. 31, 2014
MANAGEMENT PLANS [Abstract]
Amount raised from private placement	$ 5,800,000	$ 7,500,000		$ 8,300,000
Stock issuance costs		$ 170,165	$ 60,783	$ 400,000	$ 658,386

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STOCK OPTIONS AND WARRANTS (Non Employee Stock Options and Warrants) (Details) (Non Statutory Stock Options [Member], USD $)	3 Months Ended	12 Months Ended
	Mar. 31, 2014	Dec. 31, 2013
Option/Warrant Shares
Outstanding, shares, beginning of period	16,128,536	16,531,438
Granted, shares	50,000	2,048,750
Issued under Private Placement, shares	10,087,287	1,723,533
Reclassified from (to) employee, shares	(200,000)	235,000
Exercised, shares	(5,092,287)	(3,005,185)
Expired, shares	(410,000)	(1,405,000)
Outstanding, shares, end of period	20,563,536	16,128,536
Exercise Price
Granted, exercise price	$ 1.13
Issued under Private Placement, exercise price	$ 1.00
Reclassified from/to employee, exercise price	$ 0.5
Weighted Average Exercise Price
Outstanding, weighted average exercise price, beginning of period	$ 0.98	$ 0.63
Granted, weighted average exercise price		$ 0.18
Issued under Private Placement, weighted average exercise price	$ 0.49	$ 0.30
Reclassified from/to employee, weighted average exercise price	$ 0.01	$ 0.01
Exercised, weighted average exercise price
Expired, weighted average exercise price
Outstanding, weighted average exercise price, end of period	$ 1.11	$ 0.98
Exercisable, shares, September 30, 2013	18,968,537
Exercisable, weighted average exercise price, September 30, 2013	$ 1.08
Weighted Average Remaining Life, Exercisable, September 30, 2013 (years)	1 year 8 months 12 days
Minimum [Member]
Exercise Price
Outstanding, exercise price, beginning of period	$ 0.01	$ 0.35
Granted, exercise price		$ 0.01
Issued under Private Placement, exercise price		$ 1.80
Reclassified from/to employee, exercise price		$ 0.50
Exercised, exercise price	$ 0.35	$ 0.35
Expired, exercise price	$ 0.60	$ 0.50
Outstanding, exercise price, end of period	$ 0.01	$ 0.01
Weighted Average Exercise Price
Exercisable, exercise price, September 30, 2013	$ 0.01
Maximum [Member]
Exercise Price
Outstanding, exercise price, beginning of period	$ 3.28	$ 2.30
Granted, exercise price		$ 3.28
Issued under Private Placement, exercise price		$ 3.00
Reclassified from/to employee, exercise price		$ 1.01
Exercised, exercise price	$ 0.50	$ 0.50
Expired, exercise price	$ 2.30	$ 1.00
Outstanding, exercise price, end of period	$ 3.28	$ 3.28
Weighted Average Exercise Price
Exercisable, exercise price, September 30, 2013	$ 3.28

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RELATED PARTY TRANSACTIONS

3 Months Ended

Mar. 31, 2014

RELATED PARTY TRANSACTIONS [Abstract]

RELATED PARTY TRANSACTIONS

NOTE 12 - RELATED PARTY TRANSACTIONS

During the three months ended March 31, 2013, a consultant owning more than 5% of the Company was paid for consulting and travel expenses to provide strategic advice to the Company.   On January 1, 2013, the Company entered into an agreement with this consultant, whereby the Company would pay the consultant $12,500 per month beginning January 1, 2013 for a term of one year.  In June 2013, this contract was terminated.  Consulting fees paid for the three months ended March 31, 2013 were $25,000. Reimbursable business expenses of $2,946 and $23,566 were paid during the three months ended March 31, 2014 and 2013, respectively.