FAIR VALUE MEASUREMENTS (Schedule of key inputs in valuation of embedded conversion features) (Details) (Recurring basis [Member], Derivative instruments related to embedded conversion features [Member], Level 3 [Member], USD $)	9 Months Ended
	Sep. 30, 2014
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Dividend yield
Exercise price (in dollars per share)	$ 3.00
Minimum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Risk-free interest rate (as a percent)	0.43%
Volatility (as a percent)	146.00%
Expected life in years	1 year 11 months 16 days
Maximum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Risk-free interest rate (as a percent)	0.58%
Volatility (as a percent)	157.00%
Expected life in years	2 years 1 month 2 days