FAIR VALUE MEASUREMENTS (Schedule of reconciliation of beginning and ending balances for financial instruments carried at fair value measured on a recurring basis) (Details) (Derivative instruments related to embedded conversion features [Member], USD $)			9 Months Ended
	Sep. 30, 2014	Dec. 31, 2013	Sep. 30, 2014 Debt discount [Member]	Sep. 30, 2014 Interest expense [Member]	Sep. 30, 2014 Loss on derivative liability [Member]
Reconciliation of beginning and ending balances for financial instruments carried at fair value measured on a recurring basis
Derivative liability at the beginning of the period	$ 165,488
Additions to derivative liability recorded in statements of operations			151,937	11,609	1,942
Derivative liability at the end of the period	$ 165,488