SEGMENT INFORMATION (Details) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2025 USD ($)	Sep. 30, 2024 USD ($)	Sep. 30, 2025 USD ($) segment	Sep. 30, 2024 USD ($)
Segment Information
Number of operating segments | segment			3
Number of reportable segments | segment			3
Revenue	$ 307,792	$ 260,789	$ 797,636	$ 638,697
Segment marketing expense	213,229	182,151	538,982	417,049
Segment profit (loss)	94,563	78,638	258,654	221,648
Cost of revenue	11,017	9,372	30,954	26,328
Brand and other marketing expense	11,822	11,391	35,573	33,056
General and administrative expense	26,229	26,680	81,923	79,594
Product development	11,297	11,190	34,674	33,421
Depreciation	3,995	4,584	12,533	13,852
Amortization of intangibles	1,288	1,466	3,902	4,422
Restructuring and severance	80	273	1,235	498
Litigation settlements and contingencies	69	3,762	15,279	3,791
Operating income	28,766	9,920	42,581	26,686
Interest expense, net	(17,907)	(10,060)	(37,393)	(17,899)
Other income (expense)	732	(57,391)	2,368	(55,305)
Income (loss) before income taxes	11,591	(57,531)	7,556	(46,518)
Home
Segment Information
Revenue	38,109	32,248	115,546	94,857
Segment marketing expense	26,327	22,993	77,562	66,703
Segment profit (loss)	11,782	9,255	37,984	28,154
Consumer
Segment Information
Revenue	66,173	59,474	184,725	166,826
Segment marketing expense	30,970	31,491	90,315	84,491
Segment profit (loss)	35,203	27,983	94,410	82,335
Insurance
Segment Information
Revenue	203,512	169,065	497,321	377,008
Segment marketing expense	155,864	127,622	370,967	265,751
Segment profit (loss)	47,648	41,443	126,354	111,257
Other
Segment Information
Revenue	(2)	2	44	6
Segment marketing expense	68	45	138	104
Segment profit (loss)	$ (70)	$ (43)	$ (94)	$ (98)