SEGMENT INFORMATION (Details) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2025 USD ($)	Jun. 30, 2024 USD ($)	Jun. 30, 2025 USD ($) segment	Jun. 30, 2024 USD ($)
Segment Information
Number of operating segments | segment			3
Number of reportable segments | segment			3
Revenue	$ 250,116	$ 210,140	$ 489,844	$ 377,908
Segment marketing expense	165,006	137,652	325,753	234,898
Segment profit (loss)	85,110	72,488	164,091	143,010
Cost of revenue	10,029	8,411	19,937	16,956
Brand and other marketing expense	11,747	10,735	23,751	21,665
General and administrative expense	25,034	27,118	55,694	52,914
Product development	11,473	10,374	23,377	22,231
Depreciation	4,241	4,601	8,538	9,268
Amortization of intangibles	1,307	1,467	2,614	2,956
Restructuring and severance	357	202	1,155	225
Litigation settlements and contingencies	(2)	(7)	15,210	29
Operating income	20,924	9,587	13,815	16,766
Interest expense, net	(10,402)	(1,201)	(19,486)	(7,839)
Other income	248	1,052	1,636	2,086
Income (loss) before income taxes	10,770	9,438	(4,035)	11,013
Home
Segment Information
Revenue	40,418	32,166	77,437	62,609
Segment marketing expense	27,362	22,877	51,235	43,710
Segment profit (loss)	13,056	9,289	26,202	18,899
Consumer
Segment Information
Revenue	62,519	55,901	118,552	107,352
Segment marketing expense	30,449	28,989	59,345	53,000
Segment profit (loss)	32,070	26,912	59,207	54,352
Insurance
Segment Information
Revenue	147,157	122,071	293,809	207,943
Segment marketing expense	107,161	85,706	215,103	138,129
Segment profit (loss)	39,996	36,365	78,706	69,814
Other
Segment Information
Revenue	22	2	46	4
Segment marketing expense	34	80	70	59
Segment profit (loss)	$ (12)	$ (78)	$ (24)	$ (55)