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SEGMENT INFORMATION
12 Months Ended
Dec. 31, 2021
Segment Reporting [Abstract]  
SEGMENT INFORMATION SEGMENT INFORMATION
The Company manages its business and reports its financial results through the following three operating and reportable segments: Home, Consumer and Insurance. Characteristics which were relied upon in making the determination of the reportable segments include the nature of the products, the organization's internal structure, and the information that is regularly reviewed by the CODM for the purpose of assessing performance and allocating resources.
The Home segment includes the following products: purchase mortgage, refinance mortgage, home equity loans and lines of credit, reverse mortgage loans, and real estate. The Consumer segment includes the following products: credit cards, personal loans, small business loans, student loans, auto loans, deposit accounts, and other credit products such as credit repair and debt settlement. The Insurance segment consists of insurance quote products and insurance policies in our agency businesses. Revenue from the resale of online advertising space to third parties and revenue from home improvement referrals, and the related variable marketing and advertising expenses, are included within the Other category.
The following tables are a reconciliation of segment profit, which is the Company's primary segment profitability measure, to income before income taxes and discontinued operations. Segment cost of revenue and marketing expense represents the portion of selling and marketing expense attributable to variable costs paid for advertising, direct marketing and related expenses, that are directly attributable to the segments' products. This measure excludes overhead, fixed costs and personnel-related expenses. For the Other category, segment cost of revenue and marketing expense also includes the portion of cost of revenue attributable to costs paid for advertising re-sold to third parties. The Company ceased reselling online advertising space during the first quarter of 2020.
Year Ended December 31, 2021
HomeConsumerInsuranceOtherTotal
(in thousands)
Revenue$441,738 $329,945 $326,153 $663 $1,098,499 
Segment cost of revenue and marketing expense288,386 186,448 212,689 610 688,133 
Segment profit153,352 143,497 113,464 53 410,366 
Cost of revenue57,297 
Brand and other marketing expense85,857 
General and administrative expense153,472 
Product development52,865 
Depreciation17,910 
Amortization of intangibles42,738 
Change in fair value of contingent consideration(8,249)
Severance53 
Litigation settlements and contingencies392 
Operating income8,031 
Interest expense, net(46,867)
Other income123,272 
Income before income taxes and discontinued operations$84,436 
Year Ended December 31, 2020
HomeConsumerInsuranceOtherTotal
(in thousands)
Revenue$320,992 $253,198 $333,765 $2,035 $909,990 
Segment cost of revenue and marketing expense188,869 146,308 202,623 2,717 540,517 
Segment profit (loss)132,123 106,890 131,142 (682)369,473 
Cost of revenue (exclusive of cost of advertising re-sold to third parties included above)53,408 
Brand and other marketing expense77,973 
General and administrative expense129,101 
Product development43,636 
Depreciation14,201 
Amortization of intangibles53,078 
Change in fair value of contingent consideration5,327 
Severance295 
Litigation settlements and contingencies(943)
Operating (loss)(6,603)
Interest expense, net(36,300)
Other income376 
Loss before income taxes and discontinued operations$(42,527)
Year Ended December 31, 2019
HomeConsumerInsuranceOtherTotal
(in thousands)
Revenue$277,935 $515,037 $284,792 $28,839 $1,106,603 
Segment cost of revenue and marketing expense174,814 301,852 170,153 27,466 674,285 
Segment profit103,121 213,185 114,639 1,373 432,318 
Cost of revenue (exclusive of cost of advertising re-sold to third parties included above)45,624 
Brand and other marketing expense83,650 
General and administrative expense116,847 
Product development39,953 
Depreciation10,998 
Amortization of intangibles55,241 
Change in fair value of contingent consideration28,402 
Severance1,026 
Litigation settlements and contingencies(151)
Operating income50,728 
Interest expense, net(20,271)
Other expense524 
Income before income taxes and discontinued operations$30,981 
The CODM does not review information on segment assets and as such, no segment asset information is reported herein.