SEGMENT INFORMATION (Details) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2021 USD ($)	Jun. 30, 2020 USD ($)	Jun. 30, 2021 USD ($) segment	Jun. 30, 2020 USD ($)
Segment Information
Number of operating segments | segment			3
Number of reportable segments | segment			3
Revenue	$ 270,014	$ 184,326	$ 542,764	$ 467,410
Segment marketing expense	164,414	95,995	340,817	269,864
Segment profit (loss)	105,600	88,331	201,947	197,546
Cost of revenue	13,934	13,464	27,829	26,630
Brand and other marketing expense	20,792	17,926	41,851	40,681
General and administrative expense	39,811	28,489	74,800	60,571
Product development	13,290	10,812	25,758	21,775
Depreciation	4,443	3,550	8,161	6,928
Amortization of intangibles	11,310	13,756	22,622	27,513
Change in fair value of contingent consideration	(8,850)	9,175	(8,053)	1,053
Severance		32		190
Litigation settlements and contingencies	322	(1,325)	338	(996)
Operating income (loss)	10,548	(7,548)	8,641	13,201
Interest expense, net	(9,840)	(4,955)	(20,055)	(9,789)
Other income	0	7	40,072	7
Income (loss) before income taxes	708	(12,496)	28,658	3,419
Home
Segment Information
Revenue	104,861	74,123	232,986	153,297
Segment marketing expense	65,844	35,397	154,979	78,660
Segment profit (loss)	39,017	38,726	78,007	74,637
Consumer
Segment Information
Revenue	75,676	37,118	133,583	157,042
Segment marketing expense	42,282	17,716	75,582	94,541
Segment profit (loss)	33,394	19,402	58,001	62,501
Insurance
Segment Information
Revenue	89,263	72,919	175,877	155,656
Segment marketing expense	56,025	42,797	109,797	95,001
Segment profit (loss)	33,238	30,122	66,080	60,655
Other
Segment Information
Revenue	214	166	318	1,415
Segment marketing expense	263	85	459	1,662
Segment profit (loss)	$ (49)	$ 81	$ (141)	$ (247)