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GOODWILL AND INTANGIBLE ASSETS - Goodwill and Intangible Assets (Details)
12 Months Ended
Sep. 30, 2019
segment
Oct. 31, 2018
USD ($)
segment
Dec. 31, 2020
USD ($)
segment
Dec. 31, 2019
USD ($)
Dec. 31, 2020
USD ($)
Dec. 31, 2019
USD ($)
Jan. 10, 2019
USD ($)
Dec. 31, 2018
USD ($)
Jun. 11, 2018
USD ($)
Goodwill [Line Items]                  
Goodwill         $ 903,227,000 $ 903,227,000   $ 831,435,000  
Accumulated impairment losses         (483,088,000) (483,088,000)   (483,088,000)  
Net Goodwill     $ 420,139,000 $ 348,347,000 420,139,000 420,139,000   $ 348,347,000  
Goodwill [Roll Forward]                  
Net goodwill, beginning balance     420,139,000 348,347,000          
Changes in goodwill     0            
Net goodwill, ending balance     $ 420,139,000 420,139,000          
Intangible Assets                  
Intangible assets with indefinite lives         10,142,000 10,142,000      
Intangible assets with definite lives, net         118,360,000 171,438,000      
Total intangible assets, net         128,502,000 $ 181,580,000      
Number of reportable segments | segment 1 1 3            
Impairment losses during period related to goodwill     $ 0            
Impairment charges related to trade names and trademarks     $ 0            
Ovation                  
Goodwill [Line Items]                  
Net Goodwill                 $ 11,280,000
Goodwill [Roll Forward]                  
Acquisition of business       20,000          
QuoteWizard                  
Goodwill [Line Items]                  
Net Goodwill   $ 182,896,000              
Goodwill [Roll Forward]                  
Acquisition of business       33,000          
Net goodwill, ending balance   $ 182,896,000              
ValuePenguin                  
Goodwill [Line Items]                  
Net Goodwill             $ 71,739,000    
Goodwill [Roll Forward]                  
Acquisition of business       $ 71,739,000          
Home                  
Goodwill [Line Items]                  
Goodwill         59,300,000        
Consumer                  
Goodwill [Line Items]                  
Goodwill         166,100,000        
Insurance                  
Goodwill [Line Items]                  
Goodwill         $ 194,700,000