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GOODWILL AND INTANGIBLE ASSETS (Tables)
12 Months Ended
Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill rollforward
The balance of goodwill, net is as follows (in thousands):
GoodwillAccumulated Impairment LossNet Goodwill
Balance at December 31, 2018$831,435 $(483,088)$348,347 
Acquisition of Ovation20 — 20 
Acquisition of QuoteWizard33 — 33 
Acquisition of ValuePenguin71,739 — 71,739 
Balance at December 31, 2019$903,227 $(483,088)$420,139 
Changes in goodwill— — — 
Balance at December 31, 2020$903,227 $(483,088)$420,139 
Schedule of balance of intangible assets, net
The balance of intangible assets, net is as follows (in thousands):
December 31, 2020December 31, 2019
Intangible assets with indefinite lives$10,142 $10,142 
Intangible assets with definite lives, net118,360 171,438 
Total intangible assets, net$128,502 $181,580 
Schedule of intangible assets with definite lives
Intangible assets with definite lives relate to the following (dollars in thousands):
Weighted Average
Amortization Life
CostAccumulated
Amortization
Net
Technology4.3 years$87,700 $(48,166)$39,534 
Customer lists13.2 years77,300 (18,560)58,740 
Trademarks and tradenames4.9 years17,200 (9,947)7,253 
Website content3.0 years43,200 (30,367)12,833 
Balance at December 31, 2020$225,400 $(107,040)$118,360 

Weighted Average
Amortization Life
CostAccumulated
Amortization
Net
Technology4.2 years$116,200 $(48,938)$67,262 
Customer lists13.2 years77,300 (12,452)64,848 
Trademarks and tradenames4.9 years17,200 (6,407)10,793 
Website content3.0 years51,000 (22,467)28,533 
Other3.0 years(3)
Balance at December 31, 2019$261,705 $(90,267)$171,438 
Schedule of amortization of intangible assets with definite lives for the next five years
Amortization of intangible assets with definite lives is computed on a straight-line basis and, based on balances as of December 31, 2020, future amortization is estimated to be as follows (in thousands):
 Amortization Expense
Year ending December 31, 2021$42,738 
Year ending December 31, 202225,256 
Year ending December 31, 20238,602 
Year ending December 31, 20246,747 
Year ending December 31, 20256,259 
Thereafter28,758 
Total intangible assets with definite lives, net$118,360