GOODWILL AND INTANGIBLE ASSETS

12 Months Ended

Dec. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

The balance of goodwill, net is as follows (in thousands):


	Goodwill		Accumulated Impairment Loss		Net Goodwill
Balance at December 31, 2018	$	831,435	$	(483,088)	$	348,347
Acquisition of Ovation	20		—		20
Acquisition of QuoteWizard	33		—		33
Acquisition of ValuePenguin	71,739		—		71,739
Balance at December 31, 2019	$	903,227	$	(483,088)	$	420,139
Changes in goodwill	—		—		—
Balance at December 31, 2020	$	903,227	$	(483,088)	$	420,139

The balance of intangible assets, net is as follows (in thousands):


	December 31, 2020		December 31, 2019




Intangible assets with indefinite lives	$	10,142	$	10,142
Intangible assets with definite lives, net	118,360		171,438
Total intangible assets, net	$	128,502	$	181,580

Goodwill and Indefinite-Lived Intangible Assets

The Company's goodwill at each of December 31, 2020 and 2019 consists of $59.3 million associated with the Home segment, $166.1 million associated with the Consumer segment, and $194.7 million associated with the Insurance segment. Prior to the fourth quarter of 2019, the Company's goodwill was associated with its then one reportable segment. Results of the annual impairment test as of October 1, 2020 indicated that no impairment had occurred.

Intangible assets with indefinite lives relate to the Company's trademarks. Results of the annual impairment test as of October 1, 2020 indicated that no impairment had occurred.

Intangible Assets with Definite Lives

Intangible assets with definite lives relate to the following (dollars in thousands):


	Weighted Average Amortization Life	Cost		Accumulated Amortization		Net
Technology	4.3 years	$	87,700	$	(48,166)	$	39,534
Customer lists	13.2 years	77,300		(18,560)		58,740
Trademarks and tradenames	4.9 years	17,200		(9,947)		7,253
Website content	3.0 years	43,200		(30,367)		12,833

Balance at December 31, 2020		$	225,400	$	(107,040)	$	118,360


	Weighted Average Amortization Life	Cost		Accumulated Amortization		Net

Technology	4.2 years	$	116,200	$	(48,938)	$	67,262
Customer lists	13.2 years	77,300		(12,452)		64,848
Trademarks and tradenames	4.9 years	17,200		(6,407)		10,793
Website content	3.0 years	51,000		(22,467)		28,533
Other	3.0 years	5		(3)		2
Balance at December 31, 2019		$	261,705	$	(90,267)	$	171,438

Amortization of intangible assets with definite lives is computed on a straight-line basis and, based on balances as of December 31, 2020, future amortization is estimated to be as follows (in thousands):


	Amortization Expense
Year ending December 31, 2021	$	42,738
Year ending December 31, 2022	25,256
Year ending December 31, 2023	8,602
Year ending December 31, 2024	6,747
Year ending December 31, 2025	6,259
Thereafter	28,758
Total intangible assets with definite lives, net	$	118,360