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STOCK-BASED COMPENSATION (Tables)
9 Months Ended
Sep. 30, 2020
STOCK-BASED COMPENSATION  
Schedule of non-cash compensation expense related to equity awards
Non-cash compensation related to equity awards is included in the following line items in the accompanying consolidated statements of operations and comprehensive income (in thousands):
 
Three Months Ended
September 30,
 
Nine Months Ended
September 30,
 
2020
 
2019
 
2020
 
2019
Cost of revenue
$
372


$
208

 
$
947

 
$
558

Selling and marketing expense
1,678


835

 
4,431

 
4,867

General and administrative expense
10,356


8,627

 
29,208

 
30,534

Product development
1,755


1,127

 
4,650

 
4,873

Total non-cash compensation
$
14,161

 
$
10,797

 
$
39,236

 
$
40,832


Summary of changes in outstanding stock options
A summary of changes in outstanding stock options is as follows:
 
Number of Options
 
Weighted
Average
Exercise
Price
 
Weighted
Average
Remaining
Contractual
Term
 
Aggregate
Intrinsic
Value(a)
 
 
 
(per option)
 
(in years)
 
(in thousands)
Options outstanding at January 1, 2020
777,871

 
$
69.87

 
 
 
 
Granted (b)
73,737

 
276.38

 
 
 
 
Exercised
(47,500
)
 
161.39

 
 
 
 
Forfeited
(717
)
 
291.12

 
 
 
 
Expired
(2,036
)
 
352.68

 
 
 
 
Options outstanding at September 30, 2020
801,355

 
82.54

 
3.87
 
$
180,661

Options exercisable at September 30, 2020
651,144

 
$
40.61

 
2.79
 
$
173,993

(a)
The aggregate intrinsic value represents the total pre-tax intrinsic value (the difference between the Company's closing stock price of $306.89 on the last trading day of the quarter ended September 30, 2020 and the exercise price, multiplied by the number of shares covered by in-the-money options) that would have been received by the option holder had the option holder exercised these options on September 30, 2020. The intrinsic value changes based on the market value of the Company's common stock.
(b)
During the nine months ended September 30, 2020, the Company granted stock options to certain employees and members of the board of directors with a weighted average grant date fair value per share of $138.75, calculated using the Black-Scholes option pricing model, which vesting periods include (a) immediate vesting on grant date (b) one year from grant date (c) three years from grant date and (d) four years from grant date
Schedule of stock option valuation assumptions
For purposes of determining stock-based compensation expense, the weighted average grant date fair value per share of the stock options was estimated using the Black-Scholes option pricing model, which requires the use of various key assumptions. The weighted average assumptions used are as follows:
Expected term (1)
5.00 - 6.25 years

Expected dividend (2)

Expected volatility (3)
52 - 60%

Risk-free interest rate (4)
0.33 - 0.96%

(1)
The expected term of stock options granted was calculated using the "Simplified Method," which utilizes the midpoint between the weighted average time of vesting and the end of the contractual term. This method was utilized for the stock options due to a lack of historical exercise behavior by the Company's employees.
(2)
For all stock options granted in 2020, no dividends are expected to be paid over the contractual term of the stock options, resulting in a zero expected dividend rate.
(3)
The expected volatility rate is based on the historical volatility of the Company's common stock.
(4)
The risk-free interest rate is specific to the date of grant. The risk-free interest rate is based on U.S. Treasury yields for notes with comparable expected terms as the awards, in effect at the grant date.
For purposes of determining stock-based compensation expense, the grant date fair value per share of the stock options was estimated using the Monte Carlo simulation model, which requires the use of various key assumptions. The assumptions used are as follows:
Expected term (1)
7.00 years

Expected dividend (2)

Expected volatility (3)
51%

Risk-free interest rate (4)
1.03%

(1)
The expected term of stock options with a market condition granted was calculated using the midpoint between the time of vesting and the end of the contractual term.
(2)
For all stock options with a market condition granted in 2020, no dividends are expected to be paid over the contractual term of the stock options, resulting in a zero expected dividend rate.
(3)
The expected volatility rate is based on the historical volatility of the Company's common stock.
(4)
The risk-free interest rate is specific to the date of grant. The risk-free interest rate is based on U.S. Treasury yields for notes with comparable expected terms as the awards, in effect at the grant date.
Schedule of changes in outstanding stock options with market conditions
A summary of changes in outstanding stock options with market conditions at target is as follows:
 
Number of Options with Market Conditions
 
Weighted
Average
Exercise
Price
 
Weighted
Average
Remaining
Contractual
Term
 
Aggregate
Intrinsic
Value(a)
 
 
 
(per option)
 
(in years)
 
(in thousands)
Options outstanding at January 1, 2020
463,440

 
$
204.31

 
 
 
 

Granted (b)
19,126

 
275.82

 
 
 
 

Exercised

 

 
 
 
 

Forfeited

 

 
 
 
 

Expired

 

 
 
 
 

Options outstanding at September 30, 2020
482,566

 
207.14

 
7.02
 
$
50,162

Options exercisable at September 30, 2020

 
$

 
0.00
 
$

(a)
The aggregate intrinsic value represents the total pre-tax intrinsic value (the difference between the Company's closing stock price of $306.89 on the last trading day of the quarter ended September 30, 2020 and the exercise price, multiplied by the number of shares covered by in-the-money options) that would have been received by the option holder had the option holder exercised these options on September 30, 2020. The intrinsic value changes based on the market value of the Company's common stock.
(b)
During the nine months ended September 30, 2020, the Company granted stock options with a grant date fair value per share of $196.07, calculated using the Monte Carlo simulation model, which has a vesting date of March 31, 2024.
Schedule of changes in outstanding non-vested RSUs and restricted stock
A summary of changes in outstanding nonvested restricted stock units ("RSUs") is as follows:
 
RSUs
 
Number of Units
 
Weighted Average Grant Date Fair Value
 
 
 
(per unit)
Nonvested at January 1, 2020
144,939

 
$
267.85

Granted
130,518

 
286.40

Vested
(62,167
)
 
240.57

Forfeited
(10,333
)
 
279.95

Nonvested at September 30, 2020
202,957

 
$
287.54

Schedule of changes in outstanding nonvested RSUs and restricted stock with performance and market conditions
A summary of changes in outstanding nonvested restricted stock awards ("RSAs") with performance conditions is as follows:
 
RSAs with Performance Conditions
 
Number of Awards
 
Weighted Average Grant Date Fair Value
 
 
 
(per unit)
Nonvested at January 1, 2020
47,608

 
$
340.25

Granted

 

Vested
(17,853
)
 
340.25

Forfeited

 

Nonvested at September 30, 2020
29,755

 
$
340.25

 
A summary of changes in outstanding nonvested RSAs with market conditions at target is as follows:
 
RSAs with Market Conditions
 
Number of Awards
 
Weighted Average Grant Date Fair Value
 
 
 
(per unit)
Nonvested at January 1, 2020
26,674

 
$
340.25

Granted

 

Vested

 

Forfeited

 

Nonvested at September 30, 2020
26,674

 
$
340.25

 
A summary of changes in outstanding nonvested RSUs with performance conditions is as follows:
 
RSUs with Performance Conditions
 
Number of Units
 
Weighted Average Grant Date Fair Value
 
 
 
(per unit)
Nonvested at January 1, 2020
14,647

 
$
210.55

Granted

 

Vested
(1,992
)
 
125.75

Forfeited

 

Nonvested at September 30, 2020
12,655

 
$
223.90