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SEGMENT INFORMATION
3 Months Ended
Mar. 31, 2020
Segment Reporting [Abstract]  
SEGMENT INFORMATION SEGMENT INFORMATION
The Company manages its business and reports its financial results through the following three operating and reportable segments: Home, Consumer and Insurance. Characteristics which were relied upon in making the determination of the reportable segments include the nature of the products, the organization's internal structure, and the information that is regularly reviewed by the chief operating decision maker for the purpose of assessing performance and allocating resources. The Company changed its reportable segments in the fourth quarter of 2019 and previously reported segment results have been revised to conform to the Company's reportable segments at March 31, 2020.
The Home segment includes the following products: purchase mortgage, refinance mortgage, home equity loans and lines of credit, reverse mortgage loans, and real estate. The Consumer segment includes the following products: credit cards, personal loans, small business loans, student loans, auto loans, deposit accounts, and other credit products such as credit repair and debt settlement. The Insurance segment consists of insurance quote products. Revenue from the resale of online advertising space to third parties and revenue from home improvement referrals, and the related variable marketing and advertising expenses, are included within the Other category.
The following tables are a reconciliation of segment profit, which is the Company's primary segment profitability measure, to income before income taxes and discontinued operations. Segment cost of revenue and marketing expense represents the portion of selling and marketing expense attributable to variable costs paid for advertising, direct marketing and related expenses, that are directly attributable to the segments' products. This measure excludes overhead, fixed costs and personnel-related expenses. For the Other category, segment cost of revenue and marketing expense also includes the portion of cost of revenue attributable to costs paid for advertising re-sold to third parties.
 
Three Months Ended March 31, 2020
 
Home
Consumer
Insurance
Other
Total
 
(in thousands)
Revenue
$
79,174

$
119,924

$
82,737

$
1,249

$
283,084

Segment cost of revenue and marketing expense
43,263

76,825

52,204

1,577

173,869

Segment profit
35,911

43,099

30,533

(328
)
109,215

Cost of revenue (exclusive of cost of advertising re-sold to third parties included above)
 
 
 
 
13,166

Brand and other marketing expense
 
 
 
 
22,755

General and administrative expense
 
 
 
 
32,082

Product development
 
 
 
 
10,963

Depreciation
 
 
 
 
3,378

Amortization of intangibles
 
 
 
 
13,757

Change in fair value of contingent consideration
 
 
 
 
(8,122
)
Severance
 
 
 
 
158

Litigation settlements and contingencies
 
 
 
 
329

Operating income
 
 
 
 
20,749

Interest expense, net
 
 
 
 
(4,834
)
Other income
 
 
 
 

Income before income taxes and discontinued operations
 
 
 
 
$
15,915


 
Three Months Ended March 31, 2019
 
Home
Consumer
Insurance
Other
Total
 
(in thousands)
Revenue
$
63,437

$
120,729

$
67,092

$
11,132

$
262,390

Segment cost of revenue and marketing expense
39,516

66,755

39,228

10,373

155,872

Segment profit
23,921

53,974

27,864

759

106,518

Cost of revenue (exclusive of cost of advertising re-sold to third parties included above)
 
 
 
 
10,334

Brand and other marketing expense
 
 
 
 
26,355

General and administrative expense
 
 
 
 
31,117

Product development
 
 
 
 
10,166

Depreciation
 
 
 
 
2,482

Amortization of intangibles
 
 
 
 
13,427

Change in fair value of contingent consideration
 
 
 
 
14,592

Severance
 
 
 
 
54

Litigation settlements and contingencies
 
 
 
 
(207
)
Operating loss
 
 
 
 
(1,802
)
Interest expense, net
 
 
 
 
(5,468
)
Other income
 
 
 
 
68

Loss before income taxes and discontinued operations
 
 
 
 
$
(7,202
)