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SEGMENT INFORMATION (Details)
$ in Thousands
1 Months Ended 3 Months Ended 12 Months Ended
Nov. 30, 2018
segment
Dec. 31, 2019
USD ($)
Sep. 30, 2019
USD ($)
Jun. 30, 2019
USD ($)
Mar. 31, 2019
USD ($)
Dec. 31, 2018
USD ($)
Sep. 30, 2018
USD ($)
Jun. 30, 2018
USD ($)
Mar. 31, 2018
USD ($)
Dec. 31, 2019
USD ($)
Dec. 31, 2019
Dec. 31, 2019
segment
Dec. 31, 2018
USD ($)
Dec. 31, 2017
USD ($)
SEGMENT INFORMATION                            
Number of operating segments | segment                       3    
Number of reportable segments 1                   3 3    
Revenue   $ 255,187 $ 310,605 $ 278,421 $ 262,390 $ 202,672 $ 197,057 $ 184,101 $ 181,035 $ 1,106,603     $ 764,865 $ 617,736
Segment cost of revenue and marketing expense                   674,285     459,728 366,345
Segment profit                   432,318     305,137 251,391
Cost of revenue (exclusive of cost of advertising re-sold to third parties included above)                   45,624     27,587 17,223
Brand and other marketing expense                   83,650     49,375 66,439
General and administrative expense                   116,847     101,219 71,541
Product development                   39,953     26,958 17,925
Depreciation                   10,998     7,385 7,085
Amortization of intangibles                   55,241     23,468 12,992
Change in fair value of contingent consideration         14,400 6,800       28,402     10,788 23,931
Severance                   1,026     2,352 404
Litigation settlements and contingencies                   (151)     (186) 718
Operating income   $ 9,021 $ 31,193 $ 12,316 $ (1,802) $ 2,428 $ 20,290 $ 18,123 $ 15,350 50,728     56,191 33,133
Interest expense, net                   (20,271)     (12,437) (7,028)
Other income (expense)                   524     (10) (396)
Income before income taxes                   30,981     43,744 25,709
Home                            
SEGMENT INFORMATION                            
Revenue                   277,935     319,176 340,377
Segment cost of revenue and marketing expense                   174,814     214,475 204,135
Segment profit                   103,121     104,701 136,242
Consumer                            
SEGMENT INFORMATION                            
Revenue                   515,037     395,615 276,091
Segment cost of revenue and marketing expense                   301,852     207,891 160,384
Segment profit                   213,185     187,724 115,707
Insurance                            
SEGMENT INFORMATION                            
Revenue                   284,792     31,369 136
Segment cost of revenue and marketing expense                   170,153     20,011 70
Segment profit                   114,639     11,358 66
Other                            
SEGMENT INFORMATION                            
Revenue                   28,839     18,705 1,132
Segment cost of revenue and marketing expense                   27,466     17,351 1,756
Segment profit                   $ 1,373     $ 1,354 $ (624)