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STOCK-BASED COMPENSATION STOCK-BASED COMPENSATION (Schedule of non-cash compensation expense related to equity awards) (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2019
Dec. 31, 2018
Dec. 31, 2017
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]      
Total non-cash compensation $ 52,167 $ 44,365 $ 23,361
Cost of revenue      
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]      
Total non-cash compensation 755 378 175
Selling and marketing expense      
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]      
Total non-cash compensation 5,785 3,568 3,973
General and administrative expense      
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]      
Total non-cash compensation 39,177 34,325 16,874
Product development      
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]      
Total non-cash compensation $ 6,450 $ 6,094 $ 2,339