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GOODWILL AND INTANGIBLE ASSETS
 12 Months Ended
Dec. 31, 2019
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
The balance of goodwill, net is as follows (in thousands):
 
Goodwill
 
Accumulated Impairment Loss
 
Net Goodwill
Balance at December 31, 2017
$
596,456

 
$
(483,088
)
 
$
113,368

Acquisition of Ovation
11,260

 
—

 
11,260

Acquisition of Student Loan Hero
40,856

 
—

 
40,856

Acquisition of QuoteWizard
182,863

 
—

 
182,863

Balance at December 31, 2018
$
831,435

 
$
(483,088
)
 
$
348,347

Acquisition of Ovation
20

 
—

 
20

Acquisition of QuoteWizard
33

 
—

 
33

Acquisition of ValuePenguin
71,739

 
—

 
71,739

Balance at December 31, 2019
$
903,227

 
$
(483,088
)
 
$
420,139


The balance of intangible assets, net is as follows (in thousands):
 
December 31, 2019
 
December 31, 2018
Intangible assets with indefinite lives
$
10,142

 
$
10,142

Intangible assets with definite lives, net
171,438

 
195,557

Total intangible assets, net
$
181,580

 
$
205,699


Goodwill and Indefinite-Lived Intangible Assets
The Company's goodwill at December 31, 2019 consists of $59.3 million associated with the Home segment, $166.1 million associated with the Consumer segment, and $194.7 million associated with the Insurance segment. Prior to the fourth quarter of 2019, the Company's goodwill was associated with its then one reportable segment. The carrying amount of goodwill increased during the year ended December 31, 2019 primarily due to the acquisition of ValuePenguin and increased during the year ended December 31, 2018 due to the acquisitions of Ovation, Student Loan Hero, and QuoteWizard. See Note 8—Business Acquisitions for a discussion of the acquisitions and associated goodwill. Results of the annual impairment test as of October 1, 2019 indicated that no impairment had occurred.
Intangible assets with indefinite lives relate to the Company's trademarks. Results of the annual impairment test as of October 1, 2019 indicated that no impairment had occurred.
Intangible Assets with Definite Lives
Intangible assets with definite lives relate to the following (dollars in thousands):
 
Weighted Average
Amortization Life
 
Cost
 
Accumulated
Amortization
 
Net
Technology
4.2 years
 
$
116,200

 
$
(48,938
)
 
$
67,262

Customer lists
13.2 years
 
77,300

 
(12,452
)
 
64,848

Trademarks and tradenames
4.9 years
 
17,200

 
(6,407
)
 
10,793

Website content
3.0 years
 
51,000

 
(22,467
)
 
28,533

Other
3.0 years
 
5

 
(3
)
 
2

Balance at December 31, 2019
 
 
$
261,705

 
$
(90,267
)
 
$
171,438

 
Weighted Average
Amortization Life
 
Cost
 
Accumulated
Amortization
 
Net
Technology
4.2 years
 
$
112,400

 
$
(21,022
)
 
$
91,378

Customer lists
12.9 years
 
80,200

 
(7,746
)
 
72,454

Trademarks and tradenames
4.7 years
 
16,742

 
(3,730
)
 
13,012

Website content
3.0 years
 
24,900

 
(6,192
)
 
18,708

Other
3.0 years
 
256

 
(251
)
 
5

Balance at December 31, 2018
 
 
$
234,498

 
$
(38,941
)
 
$
195,557


See Note 7—Assets Held for Sale for tenant leases classified as held for sale during 2018, which were sold to an unrelated third party in 2019.
Amortization of intangible assets with definite lives is computed on a straight-line basis and, based on balances as of December 31, 2019, future amortization is estimated to be as follows (in thousands):
 
Amortization Expense
Year ending December 31, 2020
$
53,078

Year ending December 31, 2021
42,738

Year ending December 31, 2022
25,256

Year ending December 31, 2023
8,602

Year ending December 31, 2024
6,747

Thereafter
35,017

Total intangible assets with definite lives, net
$
171,438


See Note 8—Business Acquisitions for a discussion of the 2019 and 2018 acquisitions and associated intangibles.