SEGMENT INFORMATION (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014 segment	Sep. 30, 2013
SEGMENT INFORMATION
Number of reportable operating segments			1
Revenue	$ 41,306	$ 37,343	$ 123,486	$ 102,829
Cost of revenue (exclusive of depreciation shown separately below)	2,110	1,733	5,670	5,039
Selling and marketing expense	27,168	24,832	83,581	68,473
General and administrative expense	6,590	5,610	18,201	17,817
Product development	1,658	1,217	5,416	3,914
Depreciation	840	891	2,541	2,648
Amortization of intangibles	41	33	96	119
Restructuring and severance	7	(70)	232	76
Litigation settlements and contingencies	2,338	2,875	10,430	6,812
Total costs and expenses	40,752	37,121	126,167	104,898
Operating income (loss)	554	222	(2,681)	(2,069)
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	41	33	96	119
Depreciation	840	891	2,541	2,648
Restructuring and severance	7	(70)	232	76
Loss (gain) on disposal of assets	185	1	237	25
Non-cash compensation	1,786	1,412	4,823	4,278
Acquisition expense	40		114
Discretionary cash bonus				920
Litigation settlements and contingencies	2,338	2,875	10,430	6,812
Adjusted EBITDA	5,791	5,364	15,792	12,809
Adjustments to reconcile to Income before taxes:
Operating income (loss)	554	222	(2,681)	(2,069)
Interest expense	(1)	(4)	(1)	(18)
Income (loss) before income taxes	553	218	(2,682)	(2,087)
Lending
SEGMENT INFORMATION
Revenue	37,644	34,716	113,621	94,170
Cost of revenue (exclusive of depreciation shown separately below)	1,990	1,545	5,308	4,095
Selling and marketing expense	24,707	23,089	77,278	62,371
General and administrative expense	1,129	711	3,622	2,563
Product development	1,419	990	4,516	3,166
Depreciation	432	357	1,195	1,076
Amortization of intangibles	0	0	0	0
Restructuring and severance	0	1	162	24
Litigation settlements and contingencies	0	0	0	0
Total costs and expenses	29,677	26,693	92,081	73,295
Operating income (loss)	7,967	8,023	21,540	20,875
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	0	0	0	0
Depreciation	432	357	1,195	1,076
Restructuring and severance	0	1	162	24
Loss (gain) on disposal of assets	0	0	0	0
Non-cash compensation	580	411	1,707	1,307
Acquisition expense	0		0
Discretionary cash bonus				0
Litigation settlements and contingencies	0	0	0	0
Adjusted EBITDA	8,979	8,792	24,604	23,282
Adjustments to reconcile to Income before taxes:
Operating income (loss)	7,967	8,023	21,540	20,875
Other
SEGMENT INFORMATION
Revenue	3,662	2,627	9,865	8,037
Cost of revenue (exclusive of depreciation shown separately below)	120	168	362	505
Selling and marketing expense	2,461	1,743	6,303	6,097
General and administrative expense	900	604	2,297	1,534
Product development	239	227	900	748
Depreciation	329	426	1,063	1,269
Amortization of intangibles	41	33	96	119
Restructuring and severance	(3)	(77)	12	48
Litigation settlements and contingencies	0	0	0	0
Total costs and expenses	4,087	3,124	11,033	10,320
Operating income (loss)	(425)	(497)	(1,168)	(2,283)
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	41	33	96	119
Depreciation	329	426	1,063	1,269
Restructuring and severance	(3)	(77)	12	48
Loss (gain) on disposal of assets	185	0	220	0
Non-cash compensation	221	220	655	457
Acquisition expense	40		114
Discretionary cash bonus				0
Litigation settlements and contingencies	0	0	0	0
Adjusted EBITDA	388	105	992	(390)
Adjustments to reconcile to Income before taxes:
Operating income (loss)	(425)	(497)	(1,168)	(2,283)
Corporate
SEGMENT INFORMATION
Revenue	0	0	0	622
Cost of revenue (exclusive of depreciation shown separately below)	0	20	0	439
Selling and marketing expense	0	0	0	5
General and administrative expense	4,561	4,295	12,282	13,720
Product development	0	0	0	0
Depreciation	79	108	283	303
Amortization of intangibles	0	0	0	0
Restructuring and severance	10	6	58	4
Litigation settlements and contingencies	2,338	2,875	10,430	6,812
Total costs and expenses	6,988	7,304	23,053	21,283
Operating income (loss)	(6,988)	(7,304)	(23,053)	(20,661)
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	0	0	0	0
Depreciation	79	108	283	303
Restructuring and severance	10	6	58	4
Loss (gain) on disposal of assets	0	1	17	25
Non-cash compensation	985	781	2,461	2,514
Acquisition expense	0		0
Discretionary cash bonus				920
Litigation settlements and contingencies	2,338	2,875	10,430	6,812
Adjusted EBITDA	(3,576)	(3,533)	(9,804)	(10,083)
Adjustments to reconcile to Income before taxes:
Operating income (loss)	$ (6,988)	$ (7,304)	$ (23,053)	$ (20,661)