SEGMENT INFORMATION (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014 segment	Jun. 30, 2013
SEGMENT INFORMATION
Number of reportable operating segments			1
Revenue	$ 42,144	$ 37,406	$ 82,180	$ 65,486
Cost of revenue (exclusive of depreciation shown separately below)	1,895	1,950	3,560	3,306
Selling and marketing expense	28,964	26,386	56,413	43,641
General and administrative expense	5,478	5,651	11,611	12,207
Product development	1,826	1,492	3,758	2,697
Depreciation	946	872	1,701	1,757
Amortization of intangibles	27	43	55	86
Restructuring and severance	23	148	225	146
Litigation settlements and contingencies	385	2,909	8,092	3,937
Total costs and expenses	39,544	39,451	85,415	67,777
Operating income (loss)	2,600	(2,045)	(3,235)	(2,291)
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	27	43	55	86
Depreciation	946	872	1,701	1,757
Restructuring and severance	23	148	225	146
Loss (gain) on disposal of assets	44	0	52	24
Non-cash compensation	1,421	1,432	3,037	2,866
Acquisition expense	74		74
Discretionary cash bonus				920
Litigation settlements and contingencies	385	2,909	8,092	3,937
Adjusted EBITDA	5,520	3,359	10,001	7,445
Adjustments to reconcile to Income before taxes:
Operating income (loss)	2,600	(2,045)	(3,235)	(2,291)
Interest expense	0	(7)	0	(14)
Income (loss) before income taxes	2,600	(2,052)	(3,235)	(2,305)
Lending
SEGMENT INFORMATION
Revenue	39,049	33,781	75,977	59,454
Cost of revenue (exclusive of depreciation shown separately below)	1,773	1,395	3,318	2,550
Selling and marketing expense	26,952	24,119	52,571	39,279
General and administrative expense	1,247	874	2,493	1,852
Product development	1,474	1,226	3,097	2,176
Depreciation	400	345	763	719
Amortization of intangibles	0	0	0	0
Restructuring and severance	14	23	162	23
Litigation settlements and contingencies	0	0	0	0
Total costs and expenses	31,860	27,982	62,404	46,599
Operating income (loss)	7,189	5,799	13,573	12,855
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	0	0	0	0
Depreciation	400	345	763	719
Restructuring and severance	14	23	162	23
Loss (gain) on disposal of assets	0	0	0	0
Non-cash compensation	528	483	1,127	896
Acquisition expense	0		0
Discretionary cash bonus				0
Litigation settlements and contingencies	0	0	0	0
Adjusted EBITDA	8,131	6,650	15,625	14,493
Adjustments to reconcile to Income before taxes:
Operating income (loss)	7,189	5,799	13,573	12,855
Other
SEGMENT INFORMATION
Revenue	3,095	3,003	6,203	5,410
Cost of revenue (exclusive of depreciation shown separately below)	122	163	242	337
Selling and marketing expense	2,012	2,262	3,842	4,357
General and administrative expense	615	420	1,397	930
Product development	352	266	661	521
Depreciation	441	426	734	843
Amortization of intangibles	27	43	55	86
Restructuring and severance	0	125	15	125
Litigation settlements and contingencies	0	0	0	0
Total costs and expenses	3,569	3,705	6,946	7,199
Operating income (loss)	(474)	(702)	(743)	(1,789)
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	27	43	55	86
Depreciation	441	426	734	843
Restructuring and severance	0	125	15	125
Loss (gain) on disposal of assets	27	0	35	0
Non-cash compensation	169	95	434	237
Acquisition expense	74		74
Discretionary cash bonus				0
Litigation settlements and contingencies	0	0	0	0
Adjusted EBITDA	264	(13)	604	(498)
Adjustments to reconcile to Income before taxes:
Operating income (loss)	(474)	(702)	(743)	(1,789)
Corporate
SEGMENT INFORMATION
Revenue	0	622	0	622
Cost of revenue (exclusive of depreciation shown separately below)	0	392	0	419
Selling and marketing expense	0	5	0	5
General and administrative expense	3,616	4,357	7,721	9,425
Product development	0	0	0	0
Depreciation	105	101	204	195
Amortization of intangibles	0	0	0	0
Restructuring and severance	9	0	48	(2)
Litigation settlements and contingencies	385	2,909	8,092	3,937
Total costs and expenses	4,115	7,764	16,065	13,979
Operating income (loss)	(4,115)	(7,142)	(16,065)	(13,357)
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	0	0	0	0
Depreciation	105	101	204	195
Restructuring and severance	9	0	48	(2)
Loss (gain) on disposal of assets	17	0	17	24
Non-cash compensation	724	854	1,476	1,733
Acquisition expense	0		0
Discretionary cash bonus				920
Litigation settlements and contingencies	385	2,909	8,092	3,937
Adjusted EBITDA	(2,875)	(3,278)	(6,228)	(6,550)
Adjustments to reconcile to Income before taxes:
Operating income (loss)	$ (4,115)	$ (7,142)	$ (16,065)	$ (13,357)