SEGMENT INFORMATION (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2013 segment	Dec. 31, 2012
SEGMENT INFORMATION
Number of reportable segments	1
Revenue	$ 139,240	$ 77,443
Cost of revenue (exclusive of depreciation shown separately below)	6,542	4,295
Selling and marketing expense	91,121	48,934
General and administrative expense	24,658	22,231
Product development	5,264	3,529
Depreciation	3,501	4,105
Amortization of intangibles	147	358
Restructuring and severance	159	(57)
Litigation settlements and contingencies	8,955	(3,101)
Total costs and expenses	140,347	80,294
Operating income (loss)	(1,107)	(2,851)
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	147	358
Depreciation	3,501	4,105
Restructuring and severance	159	(57)
Loss on disposal of assets	165	738
Non-cash compensation	5,627	4,587
Discretionary cash bonus	920
Trust contribution	350
Litigation settlements and contingencies	8,955	(3,101)
Adjusted EBITDA	18,717	3,779
Adjustments to reconcile to Income/loss before Taxes:
Operating loss	(1,107)	(2,851)
Interest expense	(19)	(881)
Loss before income taxes	(1,126)	(3,732)
Lending
SEGMENT INFORMATION
Revenue	127,985	61,176
Cost of revenue (exclusive of depreciation shown separately below)	5,469	3,238
Selling and marketing expense	83,694	35,250
General and administrative expense	3,629	3,470
Product development	4,302	2,277
Depreciation	1,453	1,536
Amortization of intangibles	0	0
Restructuring and severance	78	20
Litigation settlements and contingencies	0	0
Total costs and expenses	98,625	45,791
Operating income (loss)	29,360	15,385
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	0	0
Depreciation	1,453	1,536
Restructuring and severance	78	20
Loss on disposal of assets	0	388
Non-cash compensation	1,681	987
Discretionary cash bonus	0
Trust contribution	0
Litigation settlements and contingencies	0	0
Adjusted EBITDA	32,572	18,316
Adjustments to reconcile to Income/loss before Taxes:
Operating loss	29,360	15,385
Other
SEGMENT INFORMATION
Revenue	10,632	14,620
Cost of revenue (exclusive of depreciation shown separately below)	613	536
Selling and marketing expense	7,449	13,677
General and administrative expense	2,245	2,888
Product development	962	1,258
Depreciation	1,642	1,991
Amortization of intangibles	147	358
Restructuring and severance	46	11
Litigation settlements and contingencies	31	0
Total costs and expenses	13,135	20,719
Operating income (loss)	(2,503)	(6,099)
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	147	358
Depreciation	1,642	1,991
Restructuring and severance	46	11
Loss on disposal of assets	0	345
Non-cash compensation	689	507
Discretionary cash bonus	0
Trust contribution	0
Litigation settlements and contingencies	31	0
Adjusted EBITDA	52	(2,887)
Adjustments to reconcile to Income/loss before Taxes:
Operating loss	(2,503)	(6,099)
Corporate
SEGMENT INFORMATION
Revenue	623	1,647
Cost of revenue (exclusive of depreciation shown separately below)	460	521
Selling and marketing expense	(22)	7
General and administrative expense	18,784	15,873
Product development	0	(6)
Depreciation	406	578
Amortization of intangibles	0	0
Restructuring and severance	35	(88)
Litigation settlements and contingencies	8,924	(3,101)
Total costs and expenses	28,587	13,784
Operating income (loss)	(27,964)	(12,137)
Adjustments to reconcile to Adjusted EBITDA:
Amortization of intangibles	0	0
Depreciation	406	578
Restructuring and severance	35	(88)
Loss on disposal of assets	165	5
Non-cash compensation	3,257	3,093
Discretionary cash bonus	920
Trust contribution	350
Litigation settlements and contingencies	8,924	(3,101)
Adjusted EBITDA	(13,907)	(11,650)
Adjustments to reconcile to Income/loss before Taxes:
Operating loss	$ (27,964)	$ (12,137)