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SIGNIFICANT ACCOUNTING POLICIES (Details 2) (USD $)
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Goodwill and Indefinite-Lived Intangible Assets    
Goodwill and indefinite-lived intangible asset impairments $ 0  
Advertising    
Advertising expense $ 80,700,000 $ 40,800,000
Computer equipment and capitalized software | Minimum
   
Property and Equipment    
Depreciation period 1 year  
Computer equipment and capitalized software | Maximum
   
Property and Equipment    
Depreciation period 5 years  
Furniture and other equipment | Minimum
   
Property and Equipment    
Depreciation period 3 years  
Furniture and other equipment | Maximum
   
Property and Equipment    
Depreciation period 7 years  
Software development | Minimum
   
Property and Equipment    
Depreciation period 1 year  
Software development | Maximum
   
Property and Equipment    
Depreciation period 3 years