Pay vs Performance Disclosure - USD ($)

12 Months Ended

Dec. 31, 2023

Dec. 31, 2022

Dec. 31, 2021

Dec. 31, 2020

Pay vs Performance Disclosure

Pay vs Performance Disclosure, Table

Pay Versus Performance

As required by Section 952(a) of the Dodd-Frank Wall Street Reform and Consumer Protection Act and Item 402(v) of Regulation S-K, we are providing the following information about the relationship between executive compensation actually paid and our financial performance for each of the last three completed fiscal years. For further information concerning our variable pay-for-performance philosophy and how we align executive compensation with our performance, refer to “Executive Compensation - Compensation Discussion and Analysis.”

Year(1)	Summary Compensation Table Total for PEO	Compensation Actually Paid to PEO (2)	Average Summary Compensation Table Total for Non- PEO NEOs	Average Compensation Actually Paid to Non-PEO NEOs (2)	Value of Initial Fixed $100 Investment Based on:		Net Income ($Millions)	CSM: Adjusted EBITDA ($Millions) (4)
					Total Shareholder Return	Peer Group Total Shareholder Return (3)
(a)	(b)	(c)	(d)	(e)	(f)	(g)	(h)	(i)
2023	$1,230,808	$1,515,920	$1,157,554	$1,210,715	$9.99	$118.93	($122)	$78
2022	$986,490	($19,820,499)	$2,669,569	($122,097)	$7.03	$81.50	($188)	$84
2021	$1,369,813	($148,452,518)	$2,444,037	$191,542	$40.40	$134.41	$69	$135
2020	$52,023,140	$30,876,980	$2,052,741	$1,416,532	$90.23	$137.32	($48)	$124

(1) Our PEO for each year reported is Douglas Lebda, our Chief Executive Officer. The individuals comprising the Non-PEO NEOs for each reported year are listed below.

2020	2021	2022	2023
Neil Salvage J.D. Moriarty Jill Olmstead Sushil Sharma	Trent Ziegler J.D. Moriarty Jill Olmstead Scott Peyree Neil Salvage	Trent Ziegler J.D. Moriarty Scott Peyree Scott Totman	Trent Ziegler Scott Peyree Scott Totman Jill Olmstead J.D. Moriarty

(2) “Compensation Actually Paid” (CAP) is calculated by taking Summary Compensation Table total compensation: a) less the stock award and stock option grant values; b) plus the year over year change in the fair value of stock and option awards that are unvested as of the end of the year, or vested or were forfeited during the year. The Company has not paid dividends historically and does not sponsor any pension arrangements; thus no adjustments are made for these items. Reconciliation of the Summary Compensation Table total compensation and CAP is summarized in the following table:

	PEO(i)(ii)
Fiscal Year	2020	2021	2022	2023
SCT Total Compensation	$52,023,140	$1,369,813	$986,490	$1,230,808
- Stock and Option Award Values Reported in SCT for the Covered Year	($51,173,410)	($609,893)	$0	$0
+ Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year	$63,447,076	$226,810	$114,755	$0
+ Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years	($32,561,596)	($144,913,228)	($3,222,417)	$141,967
+ Fair Value of Stock and Option Awards Granted in Covered Year that Vested	$0	$0	$0	$0
+ Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year	($858,230)	($4,526,020)	($15,867,193)	$143,145
- Fair Value of Stock and Option Awards Forfeited during the Covered Year	$0	$0	($1,832,134)	$0
Compensation Actually Paid	$30,876,980	($148,452,518)	($19,820,499)	$1,515,920

	Average Non-PEO NEO(i)(ii)
Fiscal Year	2020	2021	2022	2023
SCT Total Compensation	$2,052,741	$2,444,037	$2,669,569	$1,157,554
- Stock and Option Award Values Reported in SCT for the Covered Year	($1,669,445)	($1,678,067)	($2,244,210)	($590,700)
+ Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year	$1,505,983	$958,366	$283,037	$409,320
+ Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years	($556,249)	($789,088)	($652,021)	$92,326
+ Fair Value of Stock and Option Awards Granted in Covered Year that Vested	$0	$0	$0	$53,680
+ Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year	$83,503	($743,706)	($178,472)	$109,885
- Fair Value of Stock and Option Awards Forfeited during the Covered Year	$0	$0	$0	($21,350)
Compensation Actually Paid	$1,416,532	$191,542	($122,097)	$1,210,715

i. The fair value of performance share units used to calculate CAP was determined using a Monte Carlo simulation valuation model, in accordance with FASB ASC 718.

ii. The fair value of option awards used to calculate CAP was determined using the Black-Scholes option pricing model, in accordance with FASB 718.

(3) The peer group index is comprised of the Research Development Group (“RDG”) Internet Index, which is the industry line peer group reported in our 2023 Form 10-K.

(4) The Company Selected Measure (CSM) is Adjusted EBITDA.

Company Selected Measure Name

Adjusted EBITDA

Named Executive Officers, Footnote

(1) Our PEO for each year reported is Douglas Lebda, our Chief Executive Officer. The individuals comprising the Non-PEO NEOs for each reported year are listed below.

2020	2021	2022	2023
Neil Salvage J.D. Moriarty Jill Olmstead Sushil Sharma	Trent Ziegler J.D. Moriarty Jill Olmstead Scott Peyree Neil Salvage	Trent Ziegler J.D. Moriarty Scott Peyree Scott Totman	Trent Ziegler Scott Peyree Scott Totman Jill Olmstead J.D. Moriarty

Peer Group Issuers, Footnote

(3) The peer group index is comprised of the Research Development Group (“RDG”) Internet Index, which is the industry line peer group reported in our 2023 Form 10-K.

PEO Total Compensation Amount

$ 1,230,808

$ 986,490

$ 1,369,813

$ 52,023,140

PEO Actually Paid Compensation Amount

$ 1,515,920

(19,820,499)

(148,452,518)

30,876,980

Adjustment To PEO Compensation, Footnote

(2) “Compensation Actually Paid” (CAP) is calculated by taking Summary Compensation Table total compensation: a) less the stock award and stock option grant values; b) plus the year over year change in the fair value of stock and option awards that are unvested as of the end of the year, or vested or were forfeited during the year. The Company has not paid dividends historically and does not sponsor any pension arrangements; thus no adjustments are made for these items. Reconciliation of the Summary Compensation Table total compensation and CAP is summarized in the following table:

	PEO(i)(ii)
Fiscal Year	2020	2021	2022	2023
SCT Total Compensation	$52,023,140	$1,369,813	$986,490	$1,230,808
- Stock and Option Award Values Reported in SCT for the Covered Year	($51,173,410)	($609,893)	$0	$0
+ Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year	$63,447,076	$226,810	$114,755	$0
+ Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years	($32,561,596)	($144,913,228)	($3,222,417)	$141,967
+ Fair Value of Stock and Option Awards Granted in Covered Year that Vested	$0	$0	$0	$0
+ Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year	($858,230)	($4,526,020)	($15,867,193)	$143,145
- Fair Value of Stock and Option Awards Forfeited during the Covered Year	$0	$0	($1,832,134)	$0
Compensation Actually Paid	$30,876,980	($148,452,518)	($19,820,499)	$1,515,920

i. The fair value of performance share units used to calculate CAP was determined using a Monte Carlo simulation valuation model, in accordance with FASB ASC 718.

ii. The fair value of option awards used to calculate CAP was determined using the Black-Scholes option pricing model, in accordance with FASB 718.

Non-PEO NEO Average Total Compensation Amount

$ 1,157,554

2,669,569

2,444,037

2,052,741

Non-PEO NEO Average Compensation Actually Paid Amount

$ 1,210,715

(122,097)

191,542

1,416,532

Adjustment to Non-PEO NEO Compensation Footnote

(2) “Compensation Actually Paid” (CAP) is calculated by taking Summary Compensation Table total compensation: a) less the stock award and stock option grant values; b) plus the year over year change in the fair value of stock and option awards that are unvested as of the end of the year, or vested or were forfeited during the year. The Company has not paid dividends historically and does not sponsor any pension arrangements; thus no adjustments are made for these items. Reconciliation of the Summary Compensation Table total compensation and CAP is summarized in the following table:

	Average Non-PEO NEO(i)(ii)
Fiscal Year	2020	2021	2022	2023
SCT Total Compensation	$2,052,741	$2,444,037	$2,669,569	$1,157,554
- Stock and Option Award Values Reported in SCT for the Covered Year	($1,669,445)	($1,678,067)	($2,244,210)	($590,700)
+ Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year	$1,505,983	$958,366	$283,037	$409,320
+ Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years	($556,249)	($789,088)	($652,021)	$92,326
+ Fair Value of Stock and Option Awards Granted in Covered Year that Vested	$0	$0	$0	$53,680
+ Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year	$83,503	($743,706)	($178,472)	$109,885
- Fair Value of Stock and Option Awards Forfeited during the Covered Year	$0	$0	$0	($21,350)
Compensation Actually Paid	$1,416,532	$191,542	($122,097)	$1,210,715

i. The fair value of performance share units used to calculate CAP was determined using a Monte Carlo simulation valuation model, in accordance with FASB ASC 718.

ii. The fair value of option awards used to calculate CAP was determined using the Black-Scholes option pricing model, in accordance with FASB 718.

Compensation Actually Paid vs. Total Shareholder Return

Relationship between CAP and TSR

The graphs below reflect the relationship between the PEO and Average Non-PEO NEO CAP, the Company’s cumulative indexed TSR and RDG Internet Composite Index:

Compensation Actually Paid vs. Net Income

Relationship between CAP and Net Income (GAAP)

The graphs below reflect the relationship between the PEO and Average Non-PEO NEO CAP and the Company’s GAAP Net Income for each applicable reporting year. While we are required by SEC rules to disclose the relationship between our net income and compensation “actually paid” to our NEOs, this is not a metric our compensation committee currently uses in evaluating our NEOs’ compensation.

Compensation Actually Paid vs. Company Selected Measure

Relationship between CAP and EBITDA

The graphs below reflect the relationship between the PEO and Average Non-PEO NEO CAP and the Company’s EBITDA for each applicable reporting year.

Total Shareholder Return Vs Peer Group

Relationship between CAP and TSR

The graphs below reflect the relationship between the PEO and Average Non-PEO NEO CAP, the Company’s cumulative indexed TSR and RDG Internet Composite Index:

Tabular List, Table

Most Important Metrics Used for Linking Pay and Performance:

The most important metrics the Committee used to link executive compensation to performance in 2022 are listed below. These measures, along with others, impact compensation outcomes for the NEOs.

Most Important Performance Measures

Stock Price 

Adjusted EBITDA 

Revenue

Compensation decisions are made each year taking into account a number of other factors, in addition to the metrics detailed above. Target pay levels are set based on individual performance, scope of responsibility, and an annual assessment of pay competitiveness within the market.

Total Shareholder Return Amount

$ 9.99

7.03

40.4

90.23

Peer Group Total Shareholder Return Amount

118.93

81.5

134.41

137.32

Net Income (Loss)

$ (122,000,000)

$ (188,000,000)

$ 69,000,000

$ (48,000,000)

Company Selected Measure Amount

78,000,000

84,000,000

135,000,000

124,000,000

PEO Name

Douglas Lebda

Douglas Lebda

Douglas Lebda

Douglas Lebda

Measure:: 1

Pay vs Performance Disclosure

Name

Stock Price

Measure:: 2

Pay vs Performance Disclosure

Name

Adjusted EBITDA

Measure:: 3

Pay vs Performance Disclosure

Name

Revenue

PEO | Stock and Option Award Values Reported in SCT for the Covered Year [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

$ 0

$ 0

$ (609,893)

$ (51,173,410)

PEO | Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

0

114,755

226,810

63,447,076

PEO | Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

141,967

(3,222,417)

(144,913,228)

(32,561,596)

PEO | Fair Value of Stock and Option Awards Granted in Covered Year that Vested [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

0

0

0

0

PEO | Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

143,145

(15,867,193)

(4,526,020)

(858,230)

PEO | Fair Value of Stock and Option Awards Forfeited during the Covered Year [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

0

(1,832,134)

0

0

Non-PEO NEO | Stock and Option Award Values Reported in SCT for the Covered Year [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(590,700)

(2,244,210)

(1,678,067)

(1,669,445)

Non-PEO NEO | Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

409,320

283,037

958,366

1,505,983

Non-PEO NEO | Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

92,326

(652,021)

(789,088)

(556,249)

Non-PEO NEO | Fair Value of Stock and Option Awards Granted in Covered Year that Vested [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

53,680

0

0

0

Non-PEO NEO | Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

109,885

(178,472)

(743,706)

83,503

Non-PEO NEO | Fair Value of Stock and Option Awards Forfeited during the Covered Year [Member]

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

$ (21,350)

$ 0

$ 0

$ 0