Statements of Operations (Unaudited) (USD $)	3 Months Ended		6 Months Ended		66 Months Ended
	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011
Income Statement [Abstract]
Revenue	$ 0	$ 1,240	$ 30	$ 2,173	$ 13,321
Expenses
Amortization	4,508	17,778	5,125	35,534	314,028
Advertising and promotion	2,230	12,314	9,026	28,127	190,613
Consulting fees	329,315	309,031	1,151,262	466,578	2,287,930
Foreign exchange (loss) gain	3,826	3,556	(2,356)	4,078	9,997
General and administrative	29,805	28,872	66,800	64,110	505,207
Impairment of equipment	0	0	0	0	14,589
Impairment of website development costs	0	0	0	0	147,993
Investor relations	4,809	0	33,849	53,924	582,798
Management fees	22,500	50,000	43,000	60,452	530,363
Professional fees	28,598	23,045	55,146	42,746	320,617
Wages and benefits	11,953	83,829	26,254	155,435	544,129
Total Expenses	437,544	528,425	1,388,106	910,984	5,448,264
Operating Loss	(437,544)	(527,185)	(1,388,076)	(908,811)	(5,434,943)
Other Income (Expense)
Loss on forgiveness of debt	(56,983)	(94,984)	(598,155)	(94,984)	(968,729)
Interest income	0	0	0	0	1,705
Total other Income (expense)	(56,983)	(94,984)	(598,155)	(94,984)	(967,024)
Net Loss Before Income Taxes	(494,527)	(622,169)	(1,986,231)	(1,003,795)	(6,401,967)
Income tax credits	0	0	0	104,773	181,265
Net loss for the period	$ (494,527)	$ (622,169)	$ (1,986,231)	$ (899,022)	$ (6,220,702)
Net loss per share, basic and diluted	$ (0.01)	$ (0.02)	$ (0.05)	$ (0.03)
Weighted average shares outstanding	38,012,000	26,830,000	36,590,000	27,308,000