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EQUITY (CAPITAL DEFICIENCY) (Tables)
6 Months Ended
Jun. 30, 2012
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Schedule of Additional Information about Warrants and Share Options
  Outstanding as of June 30, 2012
Exercise price Warrants and
options
outstanding
Weighted average remaining contractual
life (years)
Warrants and
options
exercisable
0 - 0.004 976,535 4.72 925,809
0.732 51,253 3.41 51,253
0.752 83,637 3.73 83,636
2.92 126,250 9.92  
3.16 97,500 9.97  
3.2 75,000 9.9  
3.96 146,090 5.76 146,089
4.92 862,583 4.59 737,681
6.00 784,808 3.79 679,839
6.9 3,652 6.5 3,652
7 20,290 3.92 6,764
7.2 188,179 4.2 188,179
7.72 53,750 3.94 16,667
7.8 836,750 9.38 120,833
8.00 10,000 4.18  
8.4 2,500 9.5  
10.00 125,000 9.04  
10.4 1,250 3.98 416
  4,445,027 5.85 2,960,818
Schedule of Allocation of Share Based Compensation Expense
  6 months ended June 30, 2012 Year ended December 31
  2011 2010 2009
  ($ in thousands)
Revenue $ 68 $ - $ - $ -
Cost of revenues 35 350 160 49
Research and development 206 267 536 356
Sales and marketing 181 431 55 92
General and administrative 1,454 8,542 869 65
  $ 1,944 $ 9,590 $ 1,620 $ 562
Options and Warrants Granted to Employees [Member]
 
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Schedule of Information about Warrants and Share Options
  6 month period ended June 30, 2012 Year Ended December 31,
  2011 2010 2009
  Number of warrants and
options
Weighted average exercise price Number of warrants and
options
Weighted average exercise price Number of warrants and options Weighted average exercise price Number of warrants and
options
Weighted average exercise price
Outstanding -
beginning of period
2,017,756 $ 5.6 875,524 $ 2.76 514,358 $ 2.6 611,792 $ 2.12
Granted* 333,750 3.56 1,573,104 7.68 446,385 2.48 56,813 3.16
Forfeited (30,421 ) 6.36 (180,872 ) 6.72 (85,219 ) 2.6 (39,566 ) 3.4
Exercised - - (250,000 ) 6 - - (114,681 ) -
Outstanding - end of period 2,321,085 5.28 2,017,756 $ 5.6 875,524 $ 2.76 514,358 $ 2.6
Exercisable at the end of the period 904,108 $ 3.52 717,116 $ 2.84 551,134 $ 2.96 258,532 $ 1.2
  * Including 140,000 and 362,500 options with performance conditions in the period ended June 30, 2012 and the year ended December 31, 2011, respectively. See Note 2m.
Schedule of Assumptions used to determine the Fair Value of Options
  6 months ended June 30, 2012 Year ended December 31
  2011 2010 2009
Expected life 5.5 - 6.5 years 0.17 - 6.5 years 5.25 - 6 years 5.54 - 6 years
Risk-free interest rates 0.7% - 1.3 % 0.03% - 2.79 % 1.7% - 2.69 % 1.7% - 2.49 %
Volatility 58% - 66 % 55% - 79 % 79% - 80 % 75% - 79 %
Dividend yield 0 % 0 % 0 % 0 %
Options and Warrants Granted to Non Employees [Member]
 
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Schedule of Information about Warrants and Share Options
  6 month period ended June 30, 2012 Year Ended December 31,
  2011 2010 2009
  Number of warrants and
options
Weighted average exercise price Number of warrants and
options
Weighted average exercise price Number of warrants and options Weighted average exercise price Number of warrants and
options
Weighted average exercise price
Outstanding - beginning of period 2,100,507 $ 3.92 1,174,402 $ 1.56 934,978 $ 0.8 845,536 $ 0.4
Granted* 132,862 4.96 990,831 5.92 269,860 4.84 89,442 4.28
Forfeited (109,427 ) 2.36 (64,726 ) 2.48 (30,436 ) - - -
Exercised - - - - - - - -
Outstanding - end of period 2,123,942 $ 3.8 2,100,507 $ 3.92 1,174,402 $ 1.56 934,978 $ 0.8
Exercisable at the end of the period 2,056,710 $ 3.76 2,049,965 $ 3.84 1,158,896 $ 1.6 859,986 $ 0.48
  * Including 19,479 and 24,349 options with performance conditions in the period ended June 30, 2012 and the year ended December 31, 2011, respectively. See Note 2m.
Schedule of Assumptions used to determine the Fair Value of Options
  6 month period
ended
June 30, 2012
Year ended December 31
  2011 2010 2009
Expected life 2 - 10 years 1 - 10 years 9.7 - 10 years 9 - 10 years
Risk-free interest rates 0.3% - 1.47 % 1.02% - 3.39 % 2.65% - 3.01 % 3.4% - 3.59 %
Volatility 47% - 65 % 53% - 62 % 87 % 86% - 91 %
Dividend yield 0 % 0 % 0 % 0 %