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CONVERTIBLE LOANS (2008 Convertible Loan Agreement) (Details) (USD $)
6 Months Ended 12 Months Ended 1 Months Ended
Jun. 30, 2012
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Apr. 30, 2008
2008 Convertible Loan [Member]
Apr. 30, 2008
2008 Convertible Loan [Member]
Completion Of General Financing Agreement [Member]
Apr. 30, 2008
2008 Convertible Loan [Member]
Completion of Initial Public Offering [Member]
Debt Instrument [Line Items]              
Original aggregate principal amount         $ 720,000    
Loan interest rate         10.00%    
Proceeds from issuance of convertible loan       1,073,000    720,000    
Debt conversion price           $ 1.48 $ 1.48
Amount of financing event           1,000,000  
Conversion, price discount           30.00% 20.00%
Beneficial conversion feature         308,000    
Redemption of beneficial conversion feature of convertible loan          $ 308,000 $ 308,000