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EQUITY (CAPITAL DEFICIENCY) (Tables)
6 Months Ended
Jun. 30, 2012
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Schedule of Additional Information about Warrants and Share Options
      Outstanding as of June 30, 2012  
Exercise
price
    Warrants and
options
outstanding
    Weighted
average
remaining
contractual
life (years)
    Warrants
and options
exercisable
 
  0-0.001       3,906,137       4.72       3,703,236  
  0.183       205,012       3.41       205,012  
  0.188       334,545       3.73       334,545  
  0.73       505,000       9.92          
  0.79       390,000       9.97          
  0.8       300,000       9.9          
  0.99       584,357       5.76       584,357  
  1.23       3,450,326       4.59       2,939,562  
  1.5       3,139,232       3.79       2,719,357  
  1.725       14,608       6.5       14,608  
  1.75       81,161       3.92       27,054  
  1.8       752,717       4.2       752,717  
  1.93       215,000       3.94       66,666  
  1.95       3,347,000       9.38       483,333  
  2.00       40,000       4.18          
  2.1       10,000       9.5          
  2.5       500,000       9.04          
  2.6       5,000       3.98       1,667  
          17,780,095       5.85       11,843,274  
Schedule of Allocation of Share Based Compensation Expense
    6 months ended     Year ended December 31  
    June 30, 2012     2011     2010     2009  
    ($ in thousands)  
Revenue   $ 68     $ -     $ -     $ -  
Cost of revenues     35       350       160       49  
Research and development     206       267       536       356  
Sales and marketing     181       431       55       92  
General and administrative     1,454       8,542       869       65  
    $ 1,944     $ 9,590     $ 1,620     $ 562  
Options and Warrants Granted to Employees [Member]
 
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Schedule of Information about Warrants and Share Options
    6 month period ended     Year Ended December 31,  
    June 30, 2012     2011     2010     2009  
    Number
of
warrants
and
options
    Weighted
average
exercise price
    Number
of
warrants
and
options
    Weighted
average
exercise
price
    Number
of
warrants
and
options
    Weighted
average
exercise
price
    Number of
warrants
and options
    Weighted
average
exercise
price
 
Outstanding - beginning of period     8,071,024     $ 1.4       3,502,097     $ 0.69       2,057,430     $ 0.65       2,447,166     $ 0.53  
Granted*     1,335,000       0.89       6,292,416       1.92       1,785,543       0.62       227,251       0.79  
Forfeited     (121,684 )     1.59       (723,489 )     1.68       (340,876 )     0.65       (158,264 )     0.85  
Exercised     -       -       (1,000,000 )     1.5       -       -       (458,723 )     -  
Outstanding -end of period     9,284,331       1.32       8,071,024     $ 1.4       3,502,097     $ 0.69       2,057,430     $ 0.65  
Exercisable at the end of the period     3,616,433     $ 0.88       2,868,463     $ 0.71       2,204,536     $ 0.74       1,034,129     $ 0.3  

 

* Including 40,000 and 1,450,000 options with performance conditions in the period ended June 30, 2012 and the year ended December 31, 2011, respectively. See Note 2m.

Schedule of Assumptions used to determine the Fair Value of Options
    6 months ended     Year ended December 31  
    June 30, 2012     2011     2010     2009  
Expected life     5.5-6.5 years       0.17-6.5 years       5.25-6 years       5.54-6 years  
Risk-free interest rates     0.7%-1.3 %     0.03%-2.79 %     1.7%-2.69 %     1.7%-2.49 %
Volatility     58%-66 %     55%-79 %     79%-80 %     75%-79 %
Dividend yield     0 %     0 %     0 %     0 %
Options and Warrants Granted to Non Employees [Member]
 
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Schedule of Information about Warrants and Share Options
    6 month period ended     Year Ended December 31,  
    June 30, 2012     2011     2010     2009  
    Number
of
warrants
and
options
    Weighted
average
exercise price
    Number
of
warrants
and
options
    Weighted
average
exercise price
    Number
of
warrants
and
options
    Weighted
average
exercise
price
    Number of
warrants
and options
    Weighted
average
exercise
price
 
Outstanding - beginning of period     8,402,024     $ 0.98       4,697,606     $ 0.39       3,739,908     $ 0.2       3,382,142     $ 0.1  
Granted*     531,446       1.24       3,963,322       1.48       1,079,440       1.21       357,766       1.07  
Forfeited     (437,706 )     0.59       (258,904 )     0.62       (121,742 )     -       -       -  
Exercised     -       -       -       -       -       -       -       -  
Outstanding - end of period     8,495,764     $ 0.95       8,402,024     $ 0.98       4,697,606     $ 0.39       3,739,908     $ 0.2  
Exercisable at the end of the period     8,226,841     $ 0.94       8,199,858     $ 0.96       4,635,583     $ 0.4       3,439,944     $ 0.12  

 

* Including 77,915 and 97,394 options with performance conditions in the period ended June 30, 2012 and the year ended December 31, 2011, respectively. See Note 2m.

Schedule of Assumptions used to determine the Fair Value of Options
    6 month period ended     Year ended December 31  
    June 30, 2012     2011     2010     2009  
Expected life     2-10 years       1-10 years       9.7-10 years       9-10 years  
Risk-free interest rates     0.3%-1.47 %     1.02%-3.39 %     2.65%-3.01 %     3.4%-3.59 %
Volatility     47%-65 %     53%-62 %     87 %     86%-91 %
Dividend yield     0 %     0 %     0 %     0 %