Document

Table of Contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark one)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2016.

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________ to ________.

Commission File Number 001-37468

AppFolio, Inc.

(Exact name of registrant as specified in its charter)



Delaware		26-0359894
(State of incorporation or organization)		(I.R.S. Employer Identification No.)



50 Castilian Drive Santa Barbara, California		93117
(Address of principal executive offices)		(Zip Code)

(805) 364-6093

(Registrant’s telephone number, including area code)

N/A

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES x NO o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). YES x NO o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):



Large accelerated filer	¨	Accelerated filer	¨

Non-accelerated filer	x (Do not check if a smaller reporting company)	Smaller reporting company	¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). YES o NO x

As of October 21, 2016, the number of shares of the registrant’s Class A common stock outstanding was 11,607,587 and the number of shares of the registrant’s Class B common stock outstanding was 22,089,132.

Table of Contents

TABLE OF CONTENTS



Section		Page No.
Cautionary Note Regarding Forward-Looking Statements		1
Part I. Financial Information		2
Item 1. Condensed Consolidated Financial Statements (Unaudited)		2
Condensed Consolidated Balance Sheets as of September 30, 2016 and December 31, 2015		2
Condensed Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2016 and 2015		3
Condensed Consolidated Statements of Comprehensive Loss for the Three and Nine Months Ended September 30, 2016 and 2015		4
Condensed Consolidated Statements of Stockholders' Equity for the Nine Months Ended September 30, 2016		5
Condensed Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2016 and 2015		6
Notes to the Condensed Consolidated Unaudited Financial Statements		8
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations		20
Item 3. Qualitative and Quantitative Disclosure about Market Risk		28
Item 4. Controls and Procedures		29
Part II. Other Information		31
Item 1. Legal Proceedings		31
Item 1A. Risk Factors		31
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds		31
Item 3. Defaults Upon Senior Securities		31
Item 4. Mine Safety Disclosures		31
Item 5. Other Information		31
Item 6. Exhibits		31
Signatures
Exhibit Index

Table of Contents

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2016, or Quarterly Report, includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, which statements are subject to considerable risks and uncertainties. Forward-looking statements include all statements that are not statements of historical facts contained in this Quarterly Report and can be identified by words such as “anticipates,” “believes,” “seeks,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “predicts, “projects,” “should,” “could,” “will,” “would” or similar expressions and the negatives of those expressions. In particular, forward looking statements contained in this Quarterly Report relate to, among other things, our future or assumed financial condition, results of operations, business forecasts and plans, capital needs and financing plans, research and product development plans, growth in the size of our business and number of customers, strategic plans and objectives, acquisitions and investments, and the application of accounting guidance. We caution you that the foregoing list may not include all of the forward-looking statements made in this Quarterly Report.

Forward-looking statements represent our management’s current beliefs and assumptions based on information currently available. Forward-looking statements involve numerous known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. We discuss these risks and uncertainties in greater detail in the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of this Quarterly Report and

in the section entitled “Risk Factors” in our 2015 Annual Report on Form 10-K, or Annual Report, as well as in our other filings with the Securities and Exchange Commission or SEC. You should read this Quarterly Report, and the other documents we have filed with the SEC, with the understanding that our actual future results may be materially different from the results expressed or implied by these forward-looking statements.

Moreover, we operate in an evolving environment. New risks and uncertainties emerge from time to time and it is not possible for our management to predict all risks and uncertainties, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual future results to be materially different from those expressed or implied by any forward-looking statements.

Except as required by applicable law or the rules of the NASDAQ Stock Market , we assume no obligation to update any forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

We qualify all of our forward-looking statements by these cautionary statements.

Table of Contents

PART I. FINANCIAL INFORMATION

Item 1. Condensed Consolidated Financial Statements

APPFOLIO, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(UNAUDITED)

(in thousands, except par values)



	September 30, 2016			December 31, 2015
Assets
Current assets
Cash and cash equivalents	$	7,603		$	12,063
Investment securities—current	10,018			10,235
Accounts receivable, net	2,707			2,048
Prepaid expenses and other current assets	3,964			3,160
Total current assets	24,292			27,506
Investment securities—noncurrent	31,930			34,417
Property and equipment, net	6,867			6,107
Capitalized software, net	14,434			10,022
Goodwill	6,737			6,737
Intangible assets, net	3,457			4,516
Other assets	1,293			1,176
Total assets	$	89,010		$	90,481
Liabilities and Stockholders’ Equity
Current liabilities
Accounts payable	$	574		$	2,369
Accrued employee expenses	4,957			5,159
Accrued expenses	4,259			3,340
Deferred revenue	6,627			4,953
Other current liabilities	1,377			1,084
Total current liabilities	17,794			16,905
Other liabilities	1,747			879
Total liabilities	19,541			17,784
Commitments and contingencies (Note 6)
Stockholders’ equity:
Preferred stock, $0.0001 par value, 25,000 authorized and no shares issued and outstanding as of September 30, 2016 and December 31, 2015	—			—
Class A common stock, $0.0001 par value, 250,000 shares authorized as of September 30, 2016 and December 31, 2015; 11,523 and 9,005 shares issued and outstanding as of September 30, 2016 and December 31, 2015, respectively;	1			1
Class B common stock, $0.0001 par value, 50,000 shares authorized as of September 30, 2016 and December 31, 2015; 22,170 and 24,541 shares issued and outstanding as of September 30, 2016 and December 31, 2015, respectively;	3			3
Additional paid-in capital	145,015			141,528
Accumulated other comprehensive income (loss)	124			(153		)
Accumulated deficit	(75,674		)	(68,682		)
Total stockholders’ equity	69,469			72,697
Total liabilities and stockholders’ equity	$	89,010		$	90,481

The accompanying Notes to the Condensed Consolidated Financial Statements are an integral part of these statements.

Table of Contents

APPFOLIO, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

(in thousands, except per share amounts)



	Three Months Ended September 30,						Nine Months Ended September 30,
	2016			2015			2016			2015
Revenue	$	28,162		$	20,305		$	77,576		$	54,578
Costs and operating expenses:
Cost of revenue (exclusive of depreciation and amortization)	11,645			9,264			33,387			24,438
Sales and marketing	6,979			7,028			22,097			18,976
Research and product development	3,464			2,797			9,531			6,960
General and administrative	4,642			3,888			12,580			10,987
Depreciation and amortization	2,636			1,638			7,112			4,252
Total costs and operating expenses	29,366			24,615			84,707			65,613
Loss from operations	(1,204		)	(4,310		)	(7,131		)	(11,035		)
Other expense, net	(12		)	(1		)	(34		)	(8		)
Interest income (expense), net	102			(426		)	221			(701		)
Loss before provision for income taxes	(1,114		)	(4,737		)	(6,944		)	(11,744		)
Provision for income taxes	11			23			48			34
Net loss	$	(1,125	)	$	(4,760	)	$	(6,992	)	$	(11,778	)
Net loss per share, basic and diluted	$	(0.03	)	$	(0.14	)	$	(0.21	)	$	(0.68	)
Weighted average common shares outstanding, basic and diluted	33,600			33,314			33,529			17,274

The accompanying Notes to the Condensed Consolidated Financial Statements are an integral part of these statements.

Table of Contents

APPFOLIO, INC.

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

(UNAUDITED)

(in thousands)



	Three Months Ended September 30,						Nine Months Ended September 30,
	2016			2015			2016			2015
Net loss	$	(1,125	)	$	(4,760	)	$	(6,992	)	$	(11,778	)
Other comprehensive income (loss):
Net changes in unrealized gains (losses) on investment securities	(96		)	(1		)	277			(1		)
Comprehensive loss	$	(1,221	)	$	(4,761	)	$	(6,715	)	$	(11,779	)

The accompanying Notes to the Condensed Consolidated Financial Statements are an integral part of these statements.

Table of Contents

APPFOLIO, INC.

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

(UNAUDITED)

(in thousands)



										Accumulated
								Additional		Other
	Common Stock			Common Stock				Paid-in		Comprehensive			Accumulated
	Class A			Class B				Capital		(Loss)/Income			Deficit			Total
	Shares	Amount		Shares		Amount
Balance at December 31, 2015	9,005	$	1	24,541		$	3	$	141,528	$	(153	)	$	(68,682	)	$	72,697
Exercise of stock options	116	—		1				260		—			—			260
Stock-based compensation	—	—		—		—		2,974		—			—			2,974
Vesting of restricted stock units, net of shares withheld for taxes	8	—		—		—		102		—			—			102
Vesting of early exercised shares	—	—		—		—		151		—			—			151
Conversion of Class B stock to Class A stock	2,372	—		(2,372	)	—		—		—			—			—
Issuance of restricted stock awards	22	—		—		—		—		—			—			—
Unrealized gain on investment securities	—	—		—		—		—		277			—			277
Net loss	—	—		—		—		—		—			(6,992		)	(6,992		)
Balance at September 30, 2016	11,523	$	1	22,170		$	3	$	145,015	$	124		$	(75,674	)	$	69,469

The accompanying Notes to the Condensed Consolidated Financial Statements are an integral part of these statements.

Table of Contents



APPFOLIO, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
(in thousands)

	Nine Months Ended September 30,
	2016			2015
Cash from operating activities
Net loss	$	(6,992	)	$	(11,778	)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization	7,112			4,252
Purchased investment premium, net of amortization	185			(380		)
Amortization of deferred financing costs	48			441
Loss on disposal of property and equipment	33			7
Stock-based compensation	2,844			623
Lease abandonment	161			—
Changes in operating assets and liabilities:
Accounts receivable	(659		)	(936		)
Prepaid expenses and other current assets	(804		)	(1,345		)
Other assets	(163		)	(120		)
Accounts payable	(1,109		)	167
Accrued employee expenses	(144		)	3,110
Accrued expenses	1,354			1,234
Deferred revenue	1,674			662
Other liabilities	1,183			289
Net cash provided by (used in) operating activities	4,723			(3,774		)
Cash from investing activities
Purchases of property and equipment	(3,560		)	(2,234		)
Additions to capitalized software	(8,554		)	(5,373		)
Purchases of investment securities	(24,334		)	(60,426		)
Sales of investment securities	10,016			—
Maturities of investment securities	17,112			8,950
Cash paid in business acquisition, net of cash acquired	—			(4,039		)
Purchases of intangible assets	(2		)	(16		)
Net cash used in investing activities	(9,322		)	(63,138		)
Cash from financing activities
Proceeds from stock option exercises	260			328
Proceeds from issuance of restricted stock	—			141
Proceeds from issuance of options	—			208
Tax withholding for net share settlement	(85		)	—
Principal payments under capital lease obligations	(24		)	(22		)
Proceeds from the initial public offering, net of underwriting discounts and commissions	—			79,570
Payments of initial public offering costs	—			(3,999		)
Payment of contingent consideration	—			(2,429		)
Proceeds from issuance of debt	87			10,000
Principal payments on debt	(99		)	(10,000		)
Payment of debt issuance costs	—			(539		)

Table of Contents



APPFOLIO, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
(in thousands)

	Nine Months Ended September 30,
	2016			2015
Net cash provided by financing activities	139			73,258
Net (decrease) increase in cash and cash equivalents	(4,460		)	6,346
Cash and cash equivalents
Beginning of period	12,063			5,412
End of period	$	7,603		$	11,758

Noncash investing and financing activities
Purchases of property and equipment included in accounts payable and accrued expenses	$	112		$	297
Additions of capitalized software included in accrued employee expenses	231			427
Stock-based compensation capitalized for software development	308			112
Initial public offering costs included in accrued expenses	—			212
Conversion of convertible preferred stock into common stock in connection with the initial public offering	—			63,166

The accompanying Notes to the Condensed Consolidated Financial Statements are an integral part of these statements.

Table of Contents

APPFOLIO, INC.

NOTES TO CONDENSED CONSOLIDATED UNAUDITED FINANCIAL STATEMENTS

1. Nature of Business

Overview

AppFolio, Inc. (“we” or “AppFolio”) provides industry-specific, cloud-based software solutions for small and medium-sized businesses (“SMBs”) in the property management and legal industries. Our platform is designed to be the system of record to automate essential business processes and the system of engagement to enhance business interactions between our customers and their clients and vendors. Our mobile-optimized software solutions have a user-friendly interface across multiple devices, enabling our customers to work at any time and from anywhere. Our property management software provides small and medium-sized property managers with an end-to-end solution to their business needs, enabling them to manage properties quickly and easily in a single, integrated environment. Our legal software provides solo practitioners and small law firms with a streamlined practice and case management solution, allowing them to manage their practices and case load within a flexible system. We also offer optional, but often mission-critical, Value+ services, such as our professionally designed websites, and electronic payment services which are seamlessly built into our core solutions.

2. Summary of Significant Accounting Policies

Basis of Presentation and Significant Accounting Policies

The accompanying unaudited Condensed Consolidated Financial Statements were prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information. Certain information and disclosures normally included in consolidated financial statements prepared in accordance with GAAP have been condensed or omitted. Accordingly, these Condensed Consolidated Financial Statements should be read in conjunction with our consolidated financial statements and the related notes included in our Annual Report filed with the SEC on February 29, 2016. Our unaudited interim Condensed Consolidated Financial Statements have been prepared on a basis consistent with that used to prepare our audited annual consolidated financial statements and include, in the opinion of management, all adjustments, consisting of normal and recurring items, necessary for the fair statement of the Condensed Consolidated Financial Statements. The operating results for the three and nine months ended September 30, 2016, are not necessarily indicative of the results expected for the full year ending December 31, 2016.

Reclassifications

We reclassified certain amounts in our Condensed Consolidated Statements of Cash Flows within the cash from investing activities section in the prior year to conform to the current year's presentation.

Changes in Accounting Policies

Except as described below, there have been no significant changes in our accounting policies from those disclosed in our annual consolidated financial statements and the related notes included in our Annual Report.

Stock-Based Compensation

During the nine months ended September 30, 2016, we granted performance based stock options ("PSOs") and performance based restricted stock units ("PSUs"). For additional information regarding the PSOs and PSUs granted refer to Note 7, Stock-Based Compensation.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the dates of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ materially from those estimates. On an ongoing basis, management evaluates its estimates based on historical data and experience, as well as various other factors that management believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources.

Table of Contents

Net Loss per Share

The following table presents a reconciliation of our weighted average number of Class A and Class B common shares used to compute net loss per share (in thousands):



	Three Months Ended September 30,		Nine Months Ended September 30,
	2016	2015	2016	2015
Weighted average shares outstanding	33,668	33,456	33,617	17,426
Less: Weighted average unvested restricted shares subject to repurchase	68	142	88	152
Weighted average number of shares used to compute basic and diluted net loss per share	33,600	33,314	33,529	17,274

Because we reported net losses for all periods presented, all potentially dilutive common stock equivalents are anti-dilutive for those periods and have been excluded from the calculation of net loss per share.

The following table presents the number of anti-dilutive Class A and Class B common shares excluded from the calculation of net loss per share as of September 30, 2016 and 2015 (in thousands):



	September 30,
	2016	2015
Options to purchase common stock	1,764	1,187
Unvested restricted stock awards	59	137
Unvested restricted stock units	480	12
Contingent restricted stock units(1)	27	33
Total shares excluded from net loss per share attributable to common stockholders	2,330	1,369

⁽¹⁾The reported shares are based on 27,000 shares with a fixed price restricted stock unit (“RSU”) commitment for which the number of shares has not been determined at the grant date. The 27,000 shares included in the table above are based on the closing price of our Class A common stock at September 30, 2016, divided by the fixed price commitment to issue shares in the future. For additional information regarding the RSUs granted refer to Note 7, Stock-Based Compensation.

The net loss per common share was the same for our Class A and Class B common shares because they are entitled to the same liquidation and dividend rights.

Recent Accounting Pronouncements

Under the Jumpstart our Business Startups Act (the “JOBS Act”), we meet the definition of an emerging growth company. We have irrevocably elected to opt out of the extended transition period for complying with new or revised accounting standards pursuant to Section 107(b) of the JOBS Act.

In May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”), which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. ASU 2014-09 will replace most existing revenue recognition guidance in GAAP when it becomes effective. ASU 2014-09 is effective on January 1, 2018. Early adoption is permitted as of January 1, 2017. The standard permits the use of either a retrospective or cumulative effect transition method. We have not determined which transition method we will adopt, nor have we determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures.

In February 2016, the FASB issued ASU No. 2016-02, "Leases (Topic 842)" ("ASU 2016-02"). Under ASU 2016-02, an entity will be required to recognize right-of-use assets and lease liabilities on its balance sheet and disclose key information about leasing arrangements. ASU 2016-02 offers specific accounting guidance for a lessee, a lessor and sale and leaseback transactions. Lessees and lessors are required to disclose qualitative and quantitative information about leasing arrangements to enable a user of the financial statements to assess the amount, timing and uncertainty of cash flows arising from leases. For public companies, ASU 2016-02 is effective for annual reporting periods beginning after December 15, 2018, including interim periods within that reporting period, and requires a modified retrospective adoption, with early adoption permitted. We will adopt this guidance beginning with its first quarter ending March 31, 2019. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures.

Table of Contents

In March 2016, the FASB issued ASU No. 2016-08, "Revenue from Contracts with Customers (Topic 606), Principal versus Agent Considerations (Reporting of Revenue Gross versus Net) ("ASU 2016-08"), which provides additional guidance to improve the operability and understandability of the implementation guidance on principal versus agent considerations and provides additional illustrative examples to assist with the application of the guidance. The amendment does not change the core principles in Topic 606. ASU 2016-08 is effective on January 1, 2018, with the adoption of ASU 2014-09. Early adoption is permitted as of January 1, 2017. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures.

In March 2016, the FASB issued ASU No. 2016-09, Compensation - Stock Compensation (Topic 781), Improvements to Employee Share-Based Payment Accounting ("ASU 2016-09"), which amends and simplifies the accounting for share-based payment awards in three areas; (1) income tax consequences, (2) classification of awards as either equity or liabilities, and (3) classification on the statement of cash flows. For public companies, ASU 2016-09 is effective for annual periods beginning after December 15, 2016, and interim periods within those annual periods. Early adoption is permitted for any interim or annual period. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures.

In April 2016, the FASB issued ASU No. 2016-10, Revenue from Contracts with Customers (Topic 606), Identifying Performance Obligations and Licensing ("ASU 2016-10"), which provides additional guidance on identifying performance obligations and also to improve the operability and understandability of the licensing implementation guidance. The amendment does not change the core principles in Topic 606. ASU 2016-10 is effective on January 1, 2018, with the adoption of ASU 2014-09. Early adoption is permitted as of January 1, 2017. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures.

In May 2016, the FASB issued ASU No. 2016-12, Revenue from Contracts with Customers (Topic 606), Narrow-Scope Improvements and Practical Expedients ("ASU 2016-12"), which clarifies the collectibility criterion and transition guidance for contracts for which substantially all revenue was recognized under legacy accounting guidance. The amendment does not change the core principles in Topic 606. ASU 2016-12 is effective on January 1, 2018, with the adoption of ASU 2014-09. Early adoption is permitted as of January 1, 2017. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures.

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments -Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments ("ASU 2016-13"), which amends the current accounting guidance and requires the measurement of all expected losses based on historical experience, current conditions and reasonable and supportable forecasts. This guidance amends the accounting for credit losses for available-for-sale securities and purchased financial assets with credit deterioration. ASU 2016-13 is effective for annual periods beginning after December 15, 2019, and interim periods within those annual periods. Early adoption is permitted for any interim or annual period after December 15, 2018. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures.

In August 2016, the FASB issued ASU No. 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments ("ASU 2016-15"), which provides cash flow statement classification guidance for debt prepayment or debt extinguishment costs; settlement of zero-coupon debt instruments or other debt instruments with coupon interest rates that are insignificant in relation to the effective interest rate of the borrowing; contingent consideration payments made after a business combination; proceeds from the settlement of insurance claims; proceeds from the settlement of corporate-owned life insurance policies, including bank-owned life insurance policies; distributions received from equity method investees; beneficial interests in securitization transactions; and separately identifiable cash flows and application of the predominance principle. ASU 2016-15 is effective for fiscal years beginning after December 15, 2017, and interim periods within those fiscal years. Early adoption is permitted, including adoption in an interim period. We have not determined the effect of this guidance on our statement of cash flows.

Table of Contents

3. Investment Securities and Fair Value Measurements

Investment Securities

Investment securities classified as available-for-sale consisted of the following at September 30, 2016 and December 31, 2015 (in thousands):



	September 30, 2016
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
Corporate bonds	$	29,596	$	98	$	(5	)	$	29,689
Agency securities	7,248		—		(2		)	7,246
Certificates of deposit	4,980		33		—			5,013
Total available-for-sale investment securities	$	41,824	$	131	$	(7	)	$	41,948



	December 31, 2015
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
Corporate bonds	$	30,568	$	—	$	(126	)	$	30,442
Agency securities	8,012		—		(12		)	8,000
Certificates of deposit	6,225		—		(15		)	6,210
Total available-for-sale investment securities	$	44,805	$	—	$	(153	)	$	44,652

We had certain investment securities in an unrealized loss position at September 30, 2016 and December 31, 2015, and none of these securities have been in a continuous unrealized loss position for more than 12 months. These unrealized loss positions are considered temporary and there were no impairments considered "other-than-temporary" as it is more likely than not we will hold the securities until maturity or a recovery of the cost basis.

At September 30, 2016 and December 31, 2015, the contractual maturities of our investments did not exceed 36 months. The fair values of available-for-sale investments, by remaining contractual maturity, are as follows (in thousands):



	September 30, 2016				December 31, 2015
	Amortized Cost		Estimated Fair Value		Amortized Cost		Estimated Fair Value
Due in 1 year or less	$	10,004	$	10,018	$	10,249	$	10,235
Due after 1 year through 3 years	31,820		31,930		34,557		34,417
Total available-for-sale investment securities	$	41,824	$	41,948	$	44,806	$	44,652

Table of Contents

During the nine months ended September 30, 2016, we had sales and maturities (which includes calls) of investment securities, as follows (in thousands):



	Nine Months Ended September 30, 2016
	Gross Realized Gains		Gross Realized Losses		Gross Proceeds from Sales		Gross Proceeds from Maturities
Agency securities	$	5	—		$	3,005	9,557
Corporate bonds	1		—		5,011		2,480
Treasury bills	—		—		2,000		3,830
Certificates of deposit	—		—		—		1,245
	$	6	$	—	$	10,016	$	17,112

Fair Value Measurements

Recurring Fair Value Measurements

Financial assets and financial liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement. The following tables summarize our financial assets and liabilities measured at fair value on a recurring basis as of September 30, 2016 and December 31, 2015, by level within the fair value hierarchy (in thousands):



	September 30, 2016
	Level 1		Level 2		Level 3		Total Fair Value
Cash equivalents:
Money market funds	$	5,148	$	—	$	—	$	5,148
Available-for-sale - investment securities:
Corporate bonds	—		29,689		—		29,689
Agency securities	—		7,246		—		7,246
Certificates of deposit	5,013		—		—		5,013
Total Assets	$	10,161	$	36,935	$	—	$	47,096



	December 31, 2015
	Level 1		Level 2		Level 3		Total Fair Value
Cash equivalents:
Money market funds	$	7,102	$	—	$	—	$	7,102
Available-for-sale - investment securities:
Corporate bonds	—		30,442		—		30,442
Agency securities	—		8,000		—		8,000
Certificates of deposit	6,210		—		—		6,210
Total Assets	$	13,312	$	38,442	$	—	$	51,754

The carrying amounts of cash equivalents, restricted cash, accounts receivable, accounts payable and accrued liabilities approximate fair value because of the short maturity of these items.

There were no changes to our valuation techniques used to measure asset and liability fair values on a recurring basis during the nine months ended September 30, 2016. The valuation techniques for the items in the table above are as follows:

Table of Contents

Cash and Cash Equivalents

As of September 30, 2016 and December 31, 2015, cash and cash equivalents include cash invested in money market funds. Market prices are based on market prices for identical assets.

Available-for-Sale - Investment Securities

The fair value of our investment securities is based on pricing determined using inputs other than quoted prices that are observable either directly or indirectly such as yield curve, volatility factors, credit spreads, default rates, loss severity, current market and contractual prices for the underlying instruments or debt, broker and dealer quotes, as well as other relevant economic measures.

Contingent Consideration

Contingent consideration payable in connection with acquisitions is measured at fair value each period and is based on significant inputs not observable in the market, which represents a Level 3 measurement within the fair value hierarchy. The valuation of contingent consideration uses assumptions we believe would be made by a market participant. We assessed these estimates on an on-going basis as additional data impacting the assumptions became available. Changes in the fair value of contingent consideration related to updated assumptions and estimates were recognized within general and administrative expense in the Condensed Consolidated Statements of Operations. We determined the fair value of the contingent consideration using the probability weighted discounted cash flow method. The significant inputs used in the fair value measurement of contingent consideration were the probability of achieving revenue thresholds and determining discount rates.

The contingent consideration liability was recorded in other current liabilities in the Condensed Consolidated Balance Sheets as of December 31, 2014. On May 6, 2015, we paid the final earn-out payment in the amount of $2.4 million.

Non-Recurring Fair Value Measurements

Certain assets, including goodwill, intangible assets and our note receivable with SecureDocs are also subject to measurement at fair value on a non-recurring basis using Level 3 measurement when they are deemed to be impaired as a result of an impairment review. For the three and nine months ended September 30, 2016 and 2015, no impairments were identified on those assets required to be measured at fair value on a non-recurring basis.

4. Internal-Use Software Development Costs

Internal-use software development costs were as follows (in thousands):



	September 30, 2016			December 31, 2015
Internal use software development costs, gross	$	30,582		$	21,894
Less: Accumulated amortization	(16,148		)	(11,872		)
Internal use software development costs, net	$	14,434		$	10,022

Capitalized software development costs were $3.3 million and $2.4 million for the three months ended September 30, 2016 and 2015, respectively and were $8.8 million and $5.8 million for the nine months ended September 30, 2016 and 2015, respectively. Amortization expense with respect to software development costs totaled $1.7 million and $0.9 million for the three months ended September 30, 2016 and 2015, respectively and $4.4 million and $2.3 million for the nine months ended September 30, 2016 and 2015, respectively.

Table of Contents

Future amortization expense with respect to capitalized software development costs as of September 30, 2016 is estimated as follows (in thousands):



Years Ending December 31,
2016	$	1,808
2017	6,540
2018	4,657
2019	1,429
Total amortization expense	$	14,434

5. Intangible Assets

Intangible assets consisted of the following as of September 30, 2016 and December 31, 2015 (in thousands, except years):



	September 30, 2016
	Gross Carrying Value		Accumulated Amortization			Net Carrying Value		Weighted Average Useful Life in Years
Customer relationships	$	790	$	(352	)	$	438	5.0
Technology	4,811		(2,869		)	1,942		6.0
Trademarks	930		(384		)	546		9.0
Partner relationships	680		(340		)	340		3.0
Non-compete agreements	40		(20		)	20		3.0
Domain names	274		(232		)	42		5.0
Patents	284		(155		)	129		5.0
	$	7,809	$	(4,352	)	$	3,457	5.9



	December 31, 2015
	Gross Carrying Value		Accumulated Amortization			Net Carrying Value		Weighted Average Useful Life in Years
Customer relationships	$	790	$	(234	)	$	556	5.0
Technology	4,811		(2,268		)	2,543		6.0
Trademarks	930		(293		)	637		9.0
Partner relationships	680		(170		)	510		3.0
Non-compete agreements	40		(10		)	30		3.0
Domain names	274		(199		)	75		5.0
Patents	286		(121		)	165		5.0
	$	7,811	$	(3,295	)	$	4,516	5.9

Amortization expense for the three months ended September 30, 2016 and 2015 was $0.4 million and $0.4 million, respectively and $1.1 million and $0.9 million for the nine months ended September 30, 2016 and 2015, respectively.

Table of Contents

As of September 30, 2016, estimated future amortization of intangible assets was as follows (in thousands):



Years Ending December 31,
2016	$	356
2017	1,383
2018	928
2019	352
2020	259
Thereafter	179
Total amortization expense	$	3,457

A summary of the activity within our intangible assets since December 31, 2015 is as follows (in thousands):



Intangible assets, net at December 31, 2015	$	4,516
Additions	2
Disposals	(4		)
Amortization	(1,057		)
Intangible assets, net at September 30, 2016	$	3,457

6. Commitments and Contingencies

Lease Obligations

As of September 30, 2016, we had operating lease obligations of approximately $8.9 million through 2022. We recorded rent expense of $0.5 million and $0.3 million for the three months ended September 30, 2016 and 2015, respectively, and $1.5 million and $0.9 million for the nine months ended September 30, 2016 and 2015, respectively.

During the nine months ended September 30, 2016, we moved into a new location in Richardson, Texas, and permanently exited the prior location's lease that expires on December 31, 2016. Due to our remaining commitment, under the terms of the prior lease agreement, and our abandonment of the facilities, we recorded a $0.2 million loss during the nine months ended September 30, 2016 and a corresponding liability, which represents the amount of future payments that must be made under the terms of the original lease.

Line of Credit

On October 9, 2015, we entered into Amendment Number One to our Credit Agreement with Wells Fargo, as administrative agent, and the lenders that are parties thereto (as amended, the “Credit Agreement”). Under the terms of the Credit Agreement, the lenders made available to us a $25.0 million revolving line of credit (the “Revolving Facility”). Borrowings under the Revolving Facility are subject to the satisfaction of customary conditions. The Revolving Facility matures on October 9, 2020; however, we can make payments on, and cancel in full, the Revolving Facility at any time without premium or penalty.

As of September 30, 2016, there was no outstanding balance and at December 31, 2015 there was a balance of $12,000 under the Credit Agreement.

Insurance

We have a wholly owned subsidiary, Terra Mar Insurance Company, Inc. (“Terra Mar”), which was established to provide our customers with the option to purchase tenant liability insurance. If our customers choose to use our insurance services, they are issued an insurance policy underwritten by our third-party service provider. The policy has a limit of $100,000 per incident for each insured residence. We have entered into a reinsurance agreement with our third-party service provider and, as a result, we assume a 100% quota share of the tenant liability insurance provided to our customers through our third-party service provider. Included in cost of revenue we accrue for reported claims and an estimate of losses incurred but not reported by our property manager customers, as we bear the risk related to these claims. Our liability for reported claims and incurred but not reported claims as of September 30, 2016 and December 31, 2015 was $0.7 million and $0.5 million, respectively, and is included in other current liabilities on the Condensed Consolidated Balance Sheets.

Table of Contents

Included in other current assets as of September 30, 2016 and December 31, 2015 are $1.2 million and $1.0 million, respectively, of deposits held with a third party related to requirements to maintain collateral for our insurance services.

Litigation

From time to time, we may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. We are not currently a party to any legal proceedings, nor are we aware of any pending or threatened litigation that would have a material adverse effect on our business, operating results, cash flows or financial condition should such litigation be resolved unfavorably.

Indemnification

In the ordinary course of business, we may provide indemnification of varying scope and terms to customers, investors, directors and officers with respect to certain matters, including, but not limited to, losses arising out of our breach of any applicable agreements, services to be provided by us, or intellectual property infringement claims made by third parties. These indemnification provisions may survive termination of the underlying agreement and the maximum potential amount of future payments we could be required to make under these indemnification provisions may not be subject to maximum loss clauses. The maximum potential amount of future payments we could be required to make under these indemnification provisions is indeterminable. We have never paid a material claim, nor have we been sued in connection with these indemnification arrangements. As of September 30, 2016 and December 31, 2015, we had not accrued a liability for these indemnification arrangements because we have determined that the likelihood of incurring a payment obligation, if any, in connection with these indemnification arrangements is not probable or reasonably possible and the amount or range of amounts of any such liability is not reasonably estimable.

7. Stock-Based Compensation

Stock Options

A summary of our stock option activity for the nine months ended September 30, 2016 is as follows (number of shares in thousands):



	Number of Shares		Weighted Average Exercise Price per Share		Weighted Average Remaining Contractual Life in Years
Options outstanding as of December 31, 2015	1,171		$	5.30	8.0
Options granted	750		12.85
Options exercised	(117	)	2.22
Options cancelled/forfeited	(40	)	8.28
Options outstanding as of September 30, 2016	1,764		$	8.65	8.4

During the nine months ended September 30, 2016, we granted PSOs to purchase up to 750,000 shares of our Class A common stock. The PSOs have a weighted average exercise price of $12.85 per share. Vesting of the PSOs is based on achievement of a pre-established free cash flow performance metric for the years ended December 31, 2016, 2017 and 2018 and continued employment throughout the performance period. We recognize expense for the PSOs based on the grant date fair value of the PSOs that we determine are probable of vesting. Adjustments to compensation expense are made each period based on changes in our estimate of the number of PSOs that are probable of vesting. The number of PSOs granted, as included in the above table, assumes achievement of the performance metric at the maximum level, which is 150% of the targeted performance metric. For performance at 100% of the targeted metric, approximately 67% of the PSOs would vest. For performance at 80% of the targeted metric, approximately 33% of the PSOs would vest. For performance below 80% of the 2016 and 2018 targeted metric, no PSOs would vest, no compensation expense would be recognized and all previously recognized compensation expense for PSOs would be reversed. For performance below 50% of the 2017 targeted metric, no PSOs would vest, no compensation expense would be recognized and all previously recognized compensation expense for PSOs would be reversed.

Our stock-based compensation expense for stock options, including the PSOs for the three months ended September 30, 2016 and 2015 was $736,000 and $184,000, respectively, and for the nine months ended September 30, 2016 and 2015 was $1.6 million and $453,000 respectively.

Table of Contents

The fair value of stock options granted is estimated on the date of grant using the Black-Scholes option-pricing model. The following table summarizes information relating to our stock options granted during the three and nine months ended September 30, 2016 and 2015:



	Three Months Ended September 30,						Nine Months Ended September 30,
	2016			2015			2016			2015
Stock options granted (in thousands)	—			62			750			339
Weighted average exercise price per share	$	—		$	16.37		$	12.85		$	9.13
Weighted average grant-date fair value per share	$	—		$	7.31		$	4.85		$	6.87
Weighted average Black-Scholes model assumptions:
Risk-free interest rate	—		%	1.71		%	1.45		%	1.57		%
Expected term (in years)	—			6.1			5.9			6.2
Expected volatility	—		%	44		%	37		%	47		%
Expected dividend yield	—			—			—			—

As of September 30, 2016, the total estimated remaining stock-based compensation expense for unvested stock options, including the PSOs was $3.6 million, which is expected to be recognized over a weighted average period of 1.9 years.

Restricted Stock Units

A summary of activity in connection with our RSU for the nine months ended September 30, 2016 is as follows (number of shares in thousands):



	Number of Shares		Weighted- Average Grant Date Fair Value per Share
Unvested as of December 31, 2015	17		$	15.45
Granted	499		12.80
Vested	(12	)	15.22
Forfeited	(24	)	12.34
Unvested as of September 30, 2016	480		$	12.85

During the nine months ended September 30, 2016, we granted 412,000 RSUs that vest annually over four years and 87,000 PSUs that vest based upon achievement of a pre-established free cash flow performance metric for the years ended December 31, 2016, 2017 and 2018 and continued employment throughout the performance period. We recognize expense for the PSUs based on the grant date fair value of the PSUs that we determine are probable of vesting. Adjustments to compensation expense are made each period based on changes in our estimate of the number of PSUs that are probable of vesting. The number of PSUs granted, as included in the above table, assumes achievement of the performance metric at 100% of the targeted performance metric. The actual number of shares to be issued at the end of the performance period will range from 0% to 150% of the initial target awards. For performance at 150% of the targeted metric, 150% of the PSUs would vest. For performance at 80% of the targeted metric, approximately 50% of the PSUs would vest. For performance below 80% of targeted metric for 2016 and 2018, no PSUs would vest and no compensation expense would be recognized and all previously recognized compensation expense for PSUs would be reversed. For performance below 50% of targeted metric for 2017, no PSUs would vest and no compensation expense would be recognized and all previously recognized compensation expense for PSUs would be reversed.

Our stock-based compensation expense for the RSUs and PSUs for the three months ended September 30, 2016 and 2015 was $571,000 and $16,000, respectively, and for the nine months ended September 30, 2016 and 2015 was $1.2 million and $16,000, respectively.

As of September 30, 2016, the total remaining estimated stock-based compensation expense for the RSUs and PSUs was $5.1 million, which is expected to be recognized over a weighted average period of 3.0 years.

Table of Contents

Restricted Stock Awards

A summary of activity in connection with our restricted stock awards for the nine months ended September 30, 2016 is as follows (number of shares in thousands):



	Number of Shares		Weighted- Average Grant Date Fair Value per Share
Unvested as of December 31, 2015	120		$	4.68
Granted	22		13.46
Vested	(83	)	5.29
Forfeited	—		—
Unvested as of September 30, 2016	59		$	7.10

We have the right to repurchase any unvested restricted stock awards. Restricted stock awards vest over a four-year period for employees and a one-year period for non-employee directors. We recognized stock-based compensation expense of $113,000 and $123,000 for the three months ended September 30, 2016 and 2015, respectively, and $342,000 and $266,000 for the nine months ended September 30, 2016 and 2015, respectively.

As of September 30, 2016, the total remaining stock-based compensation expense for unvested restricted stock awards with a repurchasing right was $0.4 million, which is expected to be recognized over a weighted average period of 1.1 years.

8. Income Taxes

Our effective tax rate differs from the U.S. Federal statutory rate of 34% primarily because our losses have been offset by a valuation allowance due to uncertainty as to the realization of those losses.

For the three and nine months ended September 30, 2016, we recorded income tax expense of $11,000 and $48,000, respectively, on pre-tax losses of $1.1 million and $6.9 million, respectively, for an effective tax rate of (1.0%) and (0.7%), respectively. The income tax expense is based on our payments of state minimum taxes and the amortization of tax deductible goodwill that is not an available source of income to realize the deferred tax asset.

For the three and nine months ended September 30, 2015, we recorded income tax expense of $23,000 and $34,000, respectively, on pre-tax losses of $4.7 million and $11.7 million, respectively for an effective tax rate of (0.5)% and (0.3%), respectively. The income tax expense for the first three months of 2015 was based on income tax expense recorded when the statutory rate was applied to actual year-to-date earnings of our subsidiary, Terra Mar, which only became part of our U.S. consolidated group for tax purposes at June 30, 2015. For the nine months ended September 30, 2015, the Terra Mar earnings were offset by losses of our U.S. consolidated group for tax purposes. The remaining income tax expense is based on state minimum taxes and the amortization of tax deductible goodwill that is not an available source of income to realize the deferred tax asset.

9. Revenue and Other Information

Our chief operating decision maker reviews separate revenue information for our core solutions, Value+ and other service offerings as a measure of growth in the number of our customers and growth in the adoption and utilization of our core solutions and Value+ services by new and existing customers. The following table presents our revenue categories for the three and nine months ended September 30, 2016 and 2015 (in thousands):



	Three Months Ended September 30,				Nine Months Ended September 30,
	2016		2015		2016		2015
Core solutions	$	11,302	$	8,330	$	31,637	$	23,161
Value+ services	15,684		10,783		42,338		27,895
Other	1,176		1,192		3,601		3,522
Total revenues	$	28,162	$	20,305	$	77,576	$	54,578

Table of Contents

Core solutions above include our subscription fees which are designed to scale to the size of our customers’ businesses. We recognize subscription revenue ratably over the terms of the subscription agreements, which range from one month to multiple years. Revenue from subscription services is impacted by the change in the number and type of our customers, the size and needs of our customers’ businesses and our customer renewal rates.

Value+ services presented above include revenue from subscriptions or usage-based fees. Subscription Value+ services include website hosting services and contact center services. Usage-based Value+ services include fees for electronic payment processing, resident screening services, tenant liability insurance program, and online vacancy advertising services based on the RentLinx software platform acquired in April 2015.

Other services revenue included above are for one-time services related to on-boarding our core solutions, website design services and online vacancy advertising services offered to legacy RentLinx customers.

Our revenue is generated primarily from U.S. customers. All of our property and equipment is located in the U.S.

Table of Contents

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read together with our Condensed Consolidated Financial Statements and the related notes included elsewhere in this Quarterly Report and in our Annual Report. This discussion and analysis contains forward-looking statements that are based on our current expectations and reflect our plans, estimates and anticipated future financial performance. These statements involve numerous risks and uncertainties. Our actual results may differ materially from those expressed or implied by these forward-looking statements as a result of many factors, including those set forth in the section entitled “Risk Factors” in Part I, Item 1A of our Annual Report. Please also refer to "Cautionary Note Regarding Forward-Looking Statements".

Overview

AppFolio is a provider of industry-specific, cloud-based software solutions for small and medium-sized businesses, or SMBs, in the property management and legal industries. We were formed in 2006 with a vision to revolutionize the way that SMBs grow and compete.

Our platform is designed to be the system of record to automate essential business processes and the system of engagement to enhance business interactions between our customers and their clients and vendors. Our mobile-optimized software solutions have a user-friendly interface across multiple devices, enabling our customers to work at any time and from anywhere. Our property management software provides small and medium-sized property managers with an end-to-end solution to their business needs, enabling them to manage properties quickly and easily in a single, integrated environment. Our legal software provides solo practitioners and small law firms with a streamlined practice and case management solution, allowing them to manage their practices and case load seamlessly within a flexible system. We also offer optional, but often mission-critical, Value+ services, such as our professionally designed websites and electronic payment services, which are seamlessly built into our core solutions.

We launched our first product, APM, a property management solution, in 2008. Recognizing that our customers would benefit from additional mission-critical services that they can purchase as needed, we launched our first Value+ service in 2009 by offering website design and hosting services to our property manager customers. Our websites give our customers a professional online presence and serve as the hub for our system of engagement. In 2010, we commenced the roll out of our electronic payments platform with the introduction of ACH payment processing and, in 2011, we launched resident screening as additional Value+ services. In 2012, we introduced our tenant liability insurance program as a further Value+ service. Also in 2012, after completing our market validation process, we decided to enter the legal market. We expedited our time-to-market by acquiring MyCase, a legal practice and case management solution, and we leveraged our AppFolio Business System, including our experience gained in the property management vertical, to advance our software solution in the legal vertical. In 2013, we extended our website design and hosting services to our law firm customers and expanded our electronic payments platform by allowing residents to pay rent by Electronic Cash Payment and credit or debit card. In 2014, we launched an additional Value+ service for our property manager customers with our contact center to resolve or route incoming maintenance requests. In 2016, we launched Premium Leads, an additional Value+ service for our property manager customers and expanded our electronic payments platform in the legal vertical by allowing clients of our legal customers to pay their legal bills by credit or debit card. Through our disciplined market validation approach and ongoing investment in product development, we continuously update our software solutions through new and innovative core functionality and Value+ services, as well as assess opportunities in adjacent markets and new verticals.

We have focused on growing our revenue by increasing the size of our customer base, retaining customers and increasing the adoption and utilization of our Value+ services by new and existing customers. We have achieved significant growth in our customer base in a relatively short period of time. We define our customer base as the number of customers subscribing to our core solutions, exclusive of free trials, as identified by a unique customer identification code. Customers acquired through the RentLinx acquisition are included in our customer count only if they have a subscription to our core solution.

Customer count is summarized in the table below:



	September 30,
	2016	2015	% Change
Property manager	9,612	7,561	27	%
Law firm	7,799	5,566	40	%

We have invested in growth in a disciplined manner across our organization. As a result, our costs and operating expenses have increased significantly in absolute dollars primarily due to our significant growth in employees and personnel-related costs. For

Table of Contents

example, we increased our employee headcount from 556 employees as of September 30, 2015 to 610 employees as of September 30, 2016, representing a period-over-period increase of 10%. We intend to continue to invest across our organization. These investments to grow our business will continue to increase our costs and operating expenses on an absolute basis. Many of these investments will occur in advance of our realization of revenue or any other benefit and will make it difficult to determine if we are allocating our resources efficiently. We expect cost of revenue, research and product development expense, sales and marketing expense, and general and administrative expense to decrease as a percentage of revenue over the long term as revenue increases and we gain additional operating leverage in our business. As a result of this increased operating leverage, we expect our operating margins will improve over the long term.

To date, we have experienced rapid revenue growth due to our investments in research and product development, sales and marketing, customer service and support, and infrastructure. During the nine months ended September 30, 2016, we have derived more than 90% of our revenue from our property management solution, as it has been available for a longer period of time, is more established within its vertical with a larger customer base, and currently offers a greater number of Value+ services.

We have managed, and plan to continue to manage, our business towards the achievement of long-term growth that we believe will positively impact long-term stockholder value, and not towards the realization of short-term financial or business metrics, or short-term stockholder value.

Key Components of Results of Operations

Revenue

We charge our customers on a subscription basis for our core solutions and many of our Value+ services. Our subscription fees are designed to scale to the size of our customers’ businesses. We recognize subscription revenue ratably over the terms of the subscription agreements, which range from one month to multiple years. We generally invoice our customers for subscription services in monthly, quarterly or annual installments, typically in advance of the subscription period. As a result, we do not have significant deferred revenue because our invoicing is generally for periods less than one year. Revenue from subscription services is impacted by the change in the number and type of our customers, the size and needs of our customers’ businesses, our customer renewal rates, and the level of adoption and utilization of our Value+ subscription services by new and existing customers.

We also charge our customers usage-based fees for using certain Value+ services, although fees for electronic payment processing are generally paid by the clients of our customers. Usage-based fees are charged on a flat fee per transaction basis with no minimum usage commitments. We recognize revenue for usage-based services in the period the service is rendered. We generally invoice our customers for usage-based services on a monthly basis for services rendered in the preceding month. Revenue from usage-based services is impacted by the change in the number and type of our customers, the size and needs of our customers’ businesses, and the level of adoption and utilization of our Value+ usage-based services by new and existing customers. In 2016, we began offering Premium Leads as a Value+ service to our property manager customers. The usage-based fees derived from Premium Leads are included in Value+ services.

We also offer our customers assistance with on-boarding our core solutions, as well as website design services. These services are generally purchased as part of a subscription agreement, and are typically performed within the first several months of the arrangement. We generally invoice our customers for other services in advance of the services being completed. We recognize revenue for these other services upon completion of the related service. We also generate revenue from former RentLinx customers by providing services that allow these customers to advertise rental houses and apartments online. Revenue derived from customers using the RentLinx services outside of our property manager platform that are currently not subscribing to our core solution is being recorded under other services.

Costs and Operating Expenses

Cost of Revenue. Cost of revenue consists of personnel-related costs (including salaries, incentive-based compensation, benefits, and stock-based compensation) for our employees focused on customer service and the support of our operations, platform infrastructure costs (such as data center operations and hosting-related costs), fees paid to third-party service providers, payment processing fees, and allocated shared costs. We typically allocate shared costs across our organization based on headcount within the applicable part of our organization. Cost of revenue excludes amortization of capitalized software development costs and acquired technology. We intend to continue to invest in customer service and support, and the expansion of our technology infrastructure, as we grow the number of our customers and roll out additional Value+ services.

Table of Contents

Sales and Marketing. Sales and marketing expense consists of personnel-related costs (including salaries, sales commissions, incentive-based compensation, benefits, and stock-based compensation) for our employees focused on sales and marketing, costs associated with sales and marketing activities, and allocated shared costs. Marketing activities include advertising, online lead generation, lead nurturing, customer and industry events, industry-related content creation and collateral creation. Sales commissions and other incremental costs to acquire customers and grow adoption and utilization of our Value+ services by new and existing customers are expensed as incurred. We focus our sales and marketing efforts on generating awareness of our software solutions, creating sales leads, establishing and promoting our brands, and cultivating an educated community of successful and vocal customers. We intend to continue to invest in sales and marketing to increase the size of our customer base and increase the adoption and utilization of Value+ services by our new and existing customers.

Research and Product Development. Research and product development expense consists of personnel-related costs (including salaries, incentive-based compensation, benefits, and stock-based compensation) for our employees focused on research and product development, fees for third-party development resources, and allocated shared costs. Our research and product development efforts are focused on enhancing the ease of use and functionality of our existing software solutions by adding new core functionality, Value+ services and other improvements, as well as developing new products. We capitalize the portion of our software development costs that meets the criteria for capitalization. Amortization of software development costs is included in depreciation and amortization expense. We intend to continue to invest in research and product development as we continue to introduce new core functionality, roll out new Value+ services, develop new products, and expand into adjacent markets and new verticals.

General and Administrative. General and administrative expense consists of personnel-related costs (including salaries, incentive-based compensation, benefits, and stock-based compensation) for employees in our executive, finance, information technology, or IT, human resources and administrative organizations. In addition, general and administrative expense includes fees for third-party professional services (including consulting, legal and audit services), other corporate expenses, and allocated shared costs. We intend to incur incremental costs associated with supporting the continued growth of our business, and meeting our ongoing public company reporting and compliance obligations. Such costs may include increases in our finance, IT, human resources and administrative personnel, additional consulting, legal and audit fees, insurance costs, board of directors’ compensation, the cost of maintaining compliance with Section 404 of the Sarbanes-Oxley Act of 2002, and other costs associated with being a public company.

Depreciation and Amortization. Depreciation and amortization expense includes depreciation of property and equipment, amortization of capitalized software development costs and amortization of intangible assets. We depreciate or amortize property and equipment, software development costs and intangible assets over their expected useful lives on a straight-line basis, which approximates the pattern in which the economic benefits of the assets are consumed. Accounting guidance for internal-use software costs requires that we capitalize and then amortize qualifying internal-use software costs, rather than expense costs as incurred, which has the impact of shifting these expenses to future periods and reducing the impact of these costs on our financial results in the current period. As we continue to invest in our research and product development organization and the development or acquisition of new technology, we expect to have increased capitalized software development costs and incremental amortization.

Interest Income (Expense). Interest expense includes interest paid on outstanding borrowings under our Credit Agreement. Interest income includes interest earned on investment securities, amortization and accretion of the premium and discounts paid from the purchase of investment securities, notes receivable and on cash deposited within our bank accounts.

Table of Contents

Results of Operations

The following table sets forth our results of operations for the periods presented in dollars (in thousands) and as a percentage of revenue:



	Three Months Ended September 30,										Nine Months Ended September 30,
	2016					2015					2016					2015
	Amount			%		Amount			%		Amount			%		Amount			%
Consolidated Statements of Operations Data:
Revenue	$	28,162		100	%	$	20,305		100	%	$	77,576		100	%	$	54,578		100	%
Costs and operating expenses:
Cost of revenue (exclusive of depreciation and amortization) ⁽¹⁾	11,645			41		9,264			46		33,387			43		24,438			45
Sales and marketing ⁽¹⁾	6,979			25		7,028			35		22,097			28		18,976			35
Research and product development ⁽¹⁾	3,464			12		2,797			14		9,531			12		6,960			13
General and administrative ⁽¹⁾	4,642			16		3,888			19		12,580			16		10,987			20
Depreciation and amortization	2,636			9		1,638			8		7,112			9		4,252			8
Total costs and operating expenses	29,366			104		24,615			121		84,707			109		65,613			120
Loss from operations	(1,204		)	(4	)	(4,310		)	(21	)	(7,131		)	(9	)	(11,035		)	(20	)
Other expense, net	(12		)	—		(1		)	—		(34		)	—		(8		)	—
Interest income (expense), net	102			—		(426		)	(2	)	221			—		(701		)	(1	)
Loss before income taxes	(1,114		)	(4	)	(4,737		)	(23	)	(6,944		)	(9	)	(11,744		)	(22	)
Provision for income taxes	11			—		23			—		48			—		34			—
Net loss	$	(1,125	)	(4	)%	$	(4,760	)	(23	)%	$	(6,992	)	(9	)%	$	(11,778	)	(22	)%

⁽¹⁾ Includes stock-based compensation expense as follows (in thousands):



	Three Months Ended September 30,				Nine Months Ended September 30,
	2016		2015		2016		2015
Costs and operating expenses:
Cost of revenue (exclusive of depreciation and amortization)	$	138	$	35	$	321	$	86
Sales and marketing	124		33		296		84
Research and product development	109		10		264		22
General and administrative	918		200		1,963		431
Total stock-based compensation expense	$	1,289	$	278	$	2,844	$	623

Table of Contents

Comparison of the Three and Nine Months Ended September 30, 2016 and 2015

Revenue



	Three Months Ended September 30,				Change				Nine Months Ended September 30,				Change
	2016		2015		Amount		%		2016		2015		Amount		%
	(dollars in thousands)
Revenue	$	28,162	$	20,305	$	7,857	39	%	$	77,576	$	54,578	$	22,998	42	%

Revenue increased $7.9 million, or 39%, for the three months ended September 30, 2016 compared to the three months ended September 30, 2015, reflecting mainly increased revenue from our property manager customers. The overall increase was primarily a result of an increase in revenue from Value+ services of $4.9 million, or 45%, mainly driven by increased usage of our electronic payments platform and screening services by a larger customer base. The increase was also the result of an increase in revenue from our core solutions of $3.0 million, or 36%, driven by growth in the number of our customers and strong customer renewal rates.

Revenue increased $23.0 million, or 42%, for the nine months ended September 30, 2016 compared to the nine months ended September 30, 2015, reflecting mainly increased revenue from our property manager customers. The overall increase was primarily a result of an increase in revenue from Value+ services of $14.4 million, or 52%, mainly driven by increased usage of our electronic payments platform and screening services by a larger customer base. Our Value+ services also had increased revenues from our contact center services, and tenant liability insurance programs associated with an increase in the number of units managed by our property manager customers. The increase was also the result of an increase in revenue from our core solutions of $8.5 million, or 37%, driven by growth in the number of our customers with a larger number of units combined with strong customer renewal rates.

Cost of Revenue (Exclusive of Depreciation and Amortization)



	Three Months Ended September 30,						Change				Nine Months Ended September 30,						Change
	2016			2015			Amount		%		2016			2015			Amount		%
	(dollars in thousands)
Cost of revenue (exclusive of depreciation and amortization)	$	11,645		$	9,264		$	2,381	26	%	$	33,387		$	24,438		$	8,949	37	%
Percentage of revenue	41		%	46		%					43		%	45		%

Cost of revenue (exclusive of depreciation and amortization) increased $2.4 million, or 26%, for the three months ended September 30, 2016 compared to the three months ended September 30, 2015. The increase was primarily a result of an increase in third-party costs of $1.3 million incurred to support the delivery of our software solutions and an increase in personnel-related costs of $0.8 million. The increase in third-party costs relates to increased expenditures associated with increased adoption and utilization of certain Value+ services by our new and existing customers as evidenced by the 45% increase in revenue from Value+ services for the three-month period described above. The increase in personnel-related costs was primarily due to an increase in headcount within our customer service and support organization to support the increased usage of Value+ services.

Cost of revenue (exclusive of depreciation and amortization) increased $8.9 million, or 37%, for the nine months ended September 30, 2016 compared to the nine months ended September 30, 2015. The increase was primarily a result of an increase in third-party costs of $4.2 million incurred to support the delivery of our software solutions, an increase in personnel-related costs of $3.3 million, and an increase in allocated and other costs of $1.5 million. The increase in third-party costs mostly relates to increased expenditures associated with increased adoption and utilization of certain Value+ services by our new and existing customers as evidenced by the 52% increase in revenue from Value+ services for the nine-month period described above. The increase in personnel-related costs and allocated and other costs for the nine months ended September 30, 2016 occurred for the same reasons described in the quarterly discussion, above. The increase in allocated and other operating costs relates to an increase in overhead costs, such as facility and IT costs, as we continued to expand our operations to support our growth.

Table of Contents

Sales and Marketing



	Three Months Ended September 30,						Change					Nine Months Ended September 30,						Change
	2016			2015			Amount			%		2016			2015			Amount		%
	(dollars in thousands)
Sales and marketing	$	6,979		$	7,028		$	(49	)	(1	)%	$	22,097		$	18,976		$	3,121	16	%
Percentage of revenue	25		%	35		%						28		%	35		%

Sales and marketing expense remained relatively flat at $7.0 million for the three months ended September 30, 2016 compared to the three months ended September 30, 2015.

Sales and marketing expense increased $3.1 million, or 16%, for the nine months ended September 30, 2016 compared to the nine months ended September 30, 2015. The increase was primarily the result of an increase in personnel-related costs of $2.5 million and an increase in marketing program costs of $0.3 million associated with online advertising, and an increase in allocated and other costs of $0.3 million. The increase in personnel-related costs was mostly attributable to an increase in headcount within our sales and marketing organization to support our revenue growth and an increase in commissions and other incentive-based compensation as a result of our increase in revenue. The increase in marketing program costs was primarily due to the expansion of our marketing programs in an effort to acquire new customers and expand adoption and utilization of our Value+ services by new and existing customers. The increase in other operating costs relates to an increase in overhead costs, such as facility and IT costs, as we continued to expand our operations to support our growth.

Research and Product Development



	Three Months Ended September 30,						Change				Nine Months Ended September 30,						Change
	2016			2015			Amount		%		2016			2015			Amount		%
	(dollars in thousands)
Research and product development	$	3,464		$	2,797		$	667	24	%	$	9,531		$	6,960		$	2,571	37	%
Percentage of revenue	12		%	14		%					12		%	13		%

Research and product development expense increased $0.7 million, or 24%, for the three months ended September 30, 2016 compared to the three months ended September 30, 2015. The increase was primarily the result of an increase in personnel-related costs, net of capitalized software development costs, of $0.5 million, and an increase in allocated and other operating costs of $0.2 million. The increase in personnel-related and allocated costs was mostly attributable to an increase in headcount within our research and product development organization.

Research and product development expense increased $2.6 million, or 37%, for the nine months ended September 30, 2016 compared to the nine months ended September 30, 2015. The increase was primarily the result of an increase in personnel-related costs, net of capitalized software development costs, of $1.5 million, and an increase in allocated and other operating costs of $1.1 million. The increase in personnel-related, allocated and other operating costs were mostly attributed to an increase in headcount within our research and product development organization.

General and Administrative



	Three Months Ended September 30,						Change				Nine Months Ended September 30,						Change
	2016			2015			Amount		%		2016			2015			Amount		%
	(dollars in thousands)
General and administrative	$	4,642		$	3,888		$	754	19	%	$	12,580		$	10,987		$	1,593	14	%
Percentage of revenue	16		%	19		%					16		%	20		%

General and administrative expense increased $0.8 million, or 19%, for the three months ended September 30, 2016 compared to the three months ended September 30, 2015. The increase was primarily the result of an increase in personnel-related costs of $0.9 million offset by a decline in other operating expenses. The increase in personnel-related costs was primarily due to an increase in incentive-based compensation and an increase in headcount within our administrative organization.

Table of Contents

General and administrative expense increased $1.6 million, or 14%, for the nine months ended September 30, 2016 compared to the nine months ended September 30, 2015. The increase was primarily the result of an increase in personnel-related costs of $2.4 million offset by a decline in allocated and other operating expenses of $0.8 million. The increase in personnel-related costs was primarily due to an increase in headcount within our finance, IT and administrative organizations. The decline in allocated and other operating expenses was mostly attributable to a decline in professional and consulting fees incurred for the initial public offering in the second quarter of 2015.

Depreciation and Amortization



	Three Months Ended September 30,						Change				Nine Months Ended September 30,						Change
	2016			2015			Amount		%		2016			2015			Amount		%
	(dollars in thousands)
Depreciation and amortization	$	2,636		$	1,638		$	998	61	%	$	7,112		$	4,252		$	2,860	67	%
Percentage of revenue	9		%	8		%					9		%	8		%

Depreciation and amortization expense increased $1.0 million, or 61%, for the three months ended September 30, 2016 compared to the three months ended September 30, 2015. The increase was primarily due to increased amortization expense of $0.7 million associated with an increase in our investment in capitalized software development and increased depreciation expense of $0.3 million related to capital purchases.

Depreciation and amortization expense increased $2.9 million, or 67%, for the nine months ended September 30, 2016 compared to the nine months ended September 30, 2015. The increase was mostly attributed to increased amortization expense of $2.1 million associated with an increase in our investment in capitalized software development and increased depreciation expense of $0.7 million related to capital purchases.

Interest Income (Expense), net



	Three Months Ended September 30,						Change				Nine Months Ended September 30,						Change
	2016			2015			Amount		%		2016			2015			Amount		%
	(dollars in thousands)
Interest income (expense), net	$	102		$	(426	)	$	528	(124	)%	$	221		$	(701	)	$	922	(132	)%
Percentage of revenue	—		%	(2		)%					—		%	(1		)%

Interest income (expense), net increased $0.5 million and $0.9 million for the three and nine months ended September 30, 2016 compared to the three and nine months ended September 30, 2015, respectively. The increase in interest income (expense), net is mostly attributable to the repayment of our $10.0 million term loan in the third quarter of 2015, offset by interest income from our investment securities which were purchased in the third quarter of 2015.

Liquidity and Capital Resources

Cash and Cash Equivalents

As of September 30, 2016, our principal sources of liquidity were cash and cash equivalents and investment securities, which had an aggregate balance of $49.6 million.

Working Capital

As of September 30, 2016, we had working capital of $6.5 million, compared to working capital of $10.6 million as of December 31, 2015. The decrease in our working capital of $4.1 million was mostly attributable to a decline in cash and cash equivalents of $4.5 million and an increase in deferred revenue of $1.7 million offset by a decrease in accounts payable of $1.8 million.

Table of Contents

Revolving Facility

As of September 30, 2016, we had a $25.0 million revolving line of credit, which we refer to as the Revolving Facility, under the terms of the Credit Agreement with Wells Fargo, as administrative agent, and the lenders and parties thereto. As of September 30, 2016, we had no outstanding balance. As of December 31, 2015, we had an outstanding balance of $12,000.

Liquidity Requirements

We believe that our existing cash and cash equivalents, investment securities, available borrowing capacity of $25.0 million under the Revolving Facility, and cash generated from ongoing operations will be sufficient to meet our working capital and capital expenditure requirements for at least the next 12 months.

Capital Requirements

Our future capital requirements will depend on many factors, including the continued market acceptance of our software solutions, the change in the number of our customers, the adoption and utilization of our Value+ services by new and existing customers, the timing and extent of the introduction of new core functionality and Value+ services in our existing markets and verticals, the timing and extent of our expansion into adjacent markets or new verticals and the timing and extent of our investments across our organization. In addition, we may in the future enter into arrangements to acquire or invest in complementary businesses, services, technologies or intellectual property rights, although we have no present plans with respect to any acquisitions or investments.

We may be required to seek additional equity or debt financing in order to meet these future capital requirements. If we are unable to raise additional capital when desired, or on terms that are acceptable to us, our business, operating results and financial condition could be adversely affected.

Cash Flows

The following table summarizes our cash flows for the periods indicated (in thousands):



	Nine Months Ended September 30,
	2016			2015

Net cash provided by (used in) operating activities	$	4,723		$	(3,774	)
Net cash used in investing activities	(9,322		)	(63,138		)
Net cash provided by financing activities	139			73,258
Net (decrease) increase in cash and cash equivalents	$	(4,460	)	$	6,346

Cash Used in Operating Activities

Our primary source of operating cash inflows is cash collected from our customers in connection with their use of our core solutions and Value+ services. Our primary uses of cash from operating activities are for personnel-related expenditures and third-party costs incurred to support the delivery of our software solutions.

For the nine months ended September 30, 2016, cash provided by operating activities was $4.7 million resulting from our net loss of $7.0 million, adjusted by non-cash charges of $10.4 million and a net increase in our operating assets and liabilities of $1.3 million. The net increase in our non-cash charges was primarily the result of $7.1 million of depreciation and amortization of our property and equipment and capitalized software and $2.8 million of stock based compensation. The increase in our operating assets and liabilities was mostly attributed to an increase of deferred revenue of $1.7 million related to our core solutions and an increase in accrued expenses of $1.4 million and other liabilities of $1.2 million offset by a decline in accounts payable of $1.1 million.

For the nine months ended September 30, 2015, cash used in operating activities was $3.8 million resulting from our net loss of $11.8 million, adjusted by non-cash charges of $4.9 million and a net increase in our operating assets and liabilities of $3.1 million. The net increase in our non-cash charges was primarily the result of an increase of $4.3 million of depreciation and amortization of our property and equipment and capitalized software and the increase of our operating assets and liabilities are mostly attributable to $3.1 million in accrued employee expenses related to an overall increase in personnel-related costs.

Table of Contents

Cash Used in Investing Activities

Cash used in and provided by investing activities is generally comprised of purchases, maturities and sales of investment securities, additions to capitalized software development, cash paid for business acquisitions and purchases and dispositions of capital expenditures.

For the nine months ended September 30, 2016, investing activities used $9.3 million in cash primarily as a result of $27.1 million of sales and maturities (which includes calls) of investment securities offset by $24.3 million of investment securities purchased. In addition, we had an increase in capitalized software development costs of $8.6 million and an increase in capital expenditures of $3.6 million to purchase property and equipment to support the growth and expansion.

For the nine months ended September 30, 2015, investing activities used $63.1 million in cash primarily as a result of $60.4 million of investment securities purchased offset by $9.0 million of sales and maturities (which includes calls) of investment securities. In addition, we had capitalized software development costs of $5.4 million, used $4.0 million for the acquisition of RentLinx and had an increase in capital expenditures of $2.2 million to purchase property and equipment.

Cash Provided by Financing Activities

Cash used in and provided by financing activities is generally comprised of proceeds from our IPO, proceeds from the exercise of stock options and restricted stock awards, proceeds from the issuance of debt or draws from our revolving credit facility and principal repayments of debt or on our revolving credit facility.

For the nine months ended September 30, 2016, financing activities provided $0.1 million in cash primarily as a result of proceeds from stock option exercises.

For the nine months ended September 30, 2015, financing activities provided $73.3 million in cash primarily as a result of net proceeds from the IPO in the amount of $75.4 million, offset by a $2.4 million earnout payment relating to our acquisition of MyCase.

Contractual Obligations and Other Commitments

We did not enter into any new material contractual obligations or other commitments during the nine months ended September 30, 2016. There have been no material changes to our contractual obligations and other commitments as disclosed in our Annual Report.

Off-Balance Sheet Arrangements

As of September 30, 2016, we did not have any relationships with unconsolidated organizations or financial partnerships, such as structured finance or special purpose entities that have been established for the purpose of facilitating off-balance sheet arrangements or for other purposes.

Critical Accounting Policies

Our Condensed Consolidated Financial Statements and the related notes are prepared in accordance with GAAP. The preparation of our Condensed Consolidated Financial Statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, costs and operating expenses, provision for income taxes and related disclosures.

There were no new critical accounting policies adopted during the nine months ended September 30, 2016. Please refer to our Critical Accounting Policies as disclosed in the notes to our Consolidated Financial Statements as disclosed in our Annual Report.

Recent Accounting Pronouncements

For information regarding recent accounting pronouncements, refer to Note 2, Summary of Significant Accounting Policies within our Condensed Consolidated Financial Statements.

Table of Contents

Item 3. Qualitative and Quantitative Disclosure about Market Risk

Interest Rate Risk

At September 30, 2016, we had cash and cash equivalents of $7.6 million consisting of bank deposits and money market funds and $41.9 million of investment securities which are comprised of fixed rate debt securities and certificates of deposit. We did not purchase these investments for trading or speculative purposes and have not used any derivative financial instruments to manage our interest rate risk exposure.

As of September 30, 2016, a hypothetical 100 basis point decrease in interest rates would have resulted in an increase in the fair value of our investment securities of approximately $0.5 million and a hypothetical 100 basis point decrease in interest rates would have resulted in a decrease in the fair value of our investment securities of approximately $0.5 million. This estimate is based on a sensitivity model which measures an instant change in interest rates by 1% or 100 basis points at September 30, 2016.

The borrowings under our Revolving Facility are at variable interest rates. However, there was no outstanding balance under our Revolving Facility as of September 30, 2016. Accordingly, a change in interest rates would not have impacted our debt service obligations.

Inflation Risk

We have not been exposed to, nor do we anticipate being exposed to, material risks due to changes in inflation rates.

As of September 30, 2016, there were no other material changes in the market risks described in the section of the Annual Report entitled “Quantitative and Qualitative Disclosure of Market Risk.”

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the supervision and participation of our principal executive officer and principal financial officer, evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report. The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure.

Based on our management’s evaluation, our principal executive officer and principal financial officer concluded that, our disclosure controls and procedures were effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the SEC's rules and forms, and that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting identified in connection with the evaluation required by Rule 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Inherent Limitations on Effectiveness of Controls

Our management, including our principal executive officer and principal financial officer, do not expect that our disclosure controls or our internal control over financial reporting will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent

Table of Contents

limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the controls. The design of any system of controls is also based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Table of Contents

PART II. OTHER INFORMATION

Item 1. Legal Proceedings

From time to time, we are involved in various legal proceedings and claims arising in the ordinary course of our business. Although the results of legal proceedings and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not, individually or in the aggregate, have a material adverse effect on our business, operating results, financial condition or cash flows. However, regardless of the outcome, legal proceedings and claims, including litigation can have an adverse impact on us because of legal costs, diversion of management time and resources, and other factors.

Item 1A. Risk Factors

An investment in our Class A common stock involves risks. Before making an investment decision, you should carefully consider all of the information in this Quarterly Report, including in the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the Condensed Consolidated Financial Statements and related notes. In addition, you should carefully consider the risks and uncertainties described in the section entitled “Risk Factors” in our Annual Report, which was filed with the SEC on February 29, 2016 as well as in our other public filings with the SEC. If any of the identified risks are realized, our business, financial condition, operating results and prospects could be materially and adversely affected. In that case, the trading price of our Class A common stock may decline, and you could lose all or part of your investment. In addition, other risks of which we are currently unaware, or which we do not currently view as material, could have a material adverse effect on our business, financial condition, operating results and prospects.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

Unregistered Sales of Equity Securities

None.

Use of Proceeds

None.

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

None.

Item 6. Exhibits

See the Exhibit Index immediately following the signature page of this Quarterly Report, which is incorporated herein by reference.

Table of Contents

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



		AppFolio, Inc.

Date:	November 7, 2016	By:	/s/ Ida Kane
			Ida Kane
			Chief Financial Officer
			(Principal Financial and Accounting Officer)

Table of Contents

EXHIBIT INDEX



	Exhibit Number		Description of Document
	31.1		Certification of Chief Executive Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a) promulgated under the Securities Exchange Act of 1934, as amended.
	31.2		Certification of Chief Financial Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a) promulgated under the Securities Exchange Act of 1934, as amended.
	32.1*		Certifications of Chief Executive Officer and Chief Financial Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
	101.INS		XBRL Instance Document.
	101.SCH		XBRL Taxonomy Extension Schema Document.
	101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document.
	101.DEF		XBRL Taxonomy Extension Definition Linkbase Document.
	101.LAB		XBRL Taxonomy Extension Label Linkbase Document.
	101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document.

	*		The certifications attached as Exhibit 32.1 accompany this Quarterly Report pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, and shall not be deemed “filed” by the registrant for purposes of Section 18 of the Exchange Act, and are not to be incorporated by reference into any of the registrant’s filings under the Securities Act or the Exchange Act, whether made before or after the date of this Quarterly Report, irrespective of any general incorporation language contained in any such filing. .

Document and Entity Information Document - shares	9 Months Ended
Document and Entity Information Document - shares	Sep. 30, 2016	Oct. 21, 2016
Document Information [Line Items]
Entity Registrant Name	APPFOLIO INC
Entity Central Index Key	0001433195
Current Fiscal Year End Date	--12-31
Entity Filer Category	Non-accelerated Filer
Document Type	10-Q
Document Period End Date	Sep. 30, 2016
Document Fiscal Year Focus	2016
Document Fiscal Period Focus	Q3
Amendment Flag	false
Class A common stock
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		11,607,587
Class B common stock
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		22,089,132

Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares	Sep. 30, 2016	Dec. 31, 2015
Preferred stock, par value (usd per share)	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	25,000,000	25,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Class A common stock
Common stock, par value (usd per share)	$ 0.0001	$ 0.0001
Common stock, shares authorized	250,000,000	250,000,000
Common stock, shares issued	11,523,000	9,005,000
Common stock, shares outstanding	11,523,000	9,005,000
Class B common stock
Common stock, par value (usd per share)	$ 0.0001	$ 0.0001
Common stock, shares authorized	50,000,000	50,000,000
Common stock, shares issued	22,170,000	24,541,000
Common stock, shares outstanding	22,170,000	24,541,000



1.	I have reviewed this Quarterly Report on Form 10-Q of AppFolio, Inc.;



2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;



3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;



4.	The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:



	a.	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;



	b.	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and



	c.	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and



	a.	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and



	b.	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.



Date:	November 7, 2016	/s/ Brian Donahoo
		Brian Donahoo
		Chief Executive Officer

Condensed Consolidated Balance Sheets (Unaudited) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Current assets
Cash and cash equivalents	$ 7,603	$ 12,063
Investment securities—current	10,018	10,235
Accounts receivable, net	2,707	2,048
Prepaid expenses and other current assets	3,964	3,160
Total current assets	24,292	27,506
Investment securities—noncurrent	31,930	34,417
Property and equipment, net	6,867	6,107
Capitalized software, net	14,434	10,022
Goodwill	6,737	6,737
Intangible assets, net	3,457	4,516
Other assets	1,293	1,176
Total assets	89,010	90,481
Current liabilities
Accounts payable	574	2,369
Accrued employee expenses	4,957	5,159
Accrued expenses	4,259	3,340
Deferred revenue	6,627	4,953
Other current liabilities	1,377	1,084
Total current liabilities	17,794	16,905
Other liabilities	1,747	879
Total liabilities	19,541	17,784
Commitments and contingencies
Stockholders’ equity:
Preferred stock, $0.0001 par value, 25,000 authorized and no shares issued and outstanding as of September 30, 2016 and December 31, 2015	0	0
Additional paid-in capital	145,015	141,528
Accumulated other comprehensive income (loss)	124	(153)
Accumulated deficit	(75,674)	(68,682)
Total stockholders’ equity	69,469	72,697
Total liabilities and stockholders’ equity	89,010	90,481
Class A common stock, $0.0001 par value, 250,000 shares authorized as of September 30, 2016 and December 31, 2015; 11,523 and 9,005 shares issued and outstanding as of September 30, 2016 and December 31, 2015, respectively;
Stockholders’ equity:
Common stock	1	1
Class B common stock, $0.0001 par value, 50,000 shares authorized as of September 30, 2016 and December 31, 2015; 22,170 and 24,541 shares issued and outstanding as of September 30, 2016 and December 31, 2015, respectively;
Stockholders’ equity:
Common stock	$ 3	$ 3

Condensed Consolidated Statements of Operations (Unaudited) - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Income Statement [Abstract]
Revenue	$ 28,162	$ 20,305	$ 77,576	$ 54,578
Costs and operating expenses:
Cost of revenue (exclusive of depreciation and amortization)	11,645	9,264	33,387	24,438
Sales and marketing	6,979	7,028	22,097	18,976
Research and product development	3,464	2,797	9,531	6,960
General and administrative	4,642	3,888	12,580	10,987
Depreciation and amortization	2,636	1,638	7,112	4,252
Total costs and operating expenses	29,366	24,615	84,707	65,613
Loss from operations	(1,204)	(4,310)	(7,131)	(11,035)
Other expense, net	(12)	(1)	(34)	(8)
Interest income (expense), net	102	(426)	221	(701)
Loss before provision for income taxes	(1,114)	(4,737)	(6,944)	(11,744)
Provision for income taxes	11	23	48	34
Net loss	$ (1,125)	$ (4,760)	$ (6,992)	$ (11,778)
Net loss per share, basic and diluted (usd per share)	$ (0.03)	$ (0.14)	$ (0.21)	$ (0.68)
Weighted average common shares outstanding, basic and diluted (shares)	33,600	33,314	33,529	17,274

Condensed Consolidated Statements of Stockholders' Equity (Deficit) - 9 months ended Sep. 30, 2016 - USD ($) shares in Thousands, $ in Thousands	Total	Common Stock Class A common stock	Common Stock Class B common stock	Additional Paid-in Capital	Accumulated Other Comprehensive (Loss) Income	Accumulated Deficit
Beginning balance at Dec. 31, 2015	$ 72,697	$ 1	$ 3	$ 141,528	$ (153)	$ (68,682)
Beginning balance (shares) at Dec. 31, 2015		9,005	24,541
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Exercise of stock options	260			260
Exercise of stock options (shares)		116	1
Stock-based compensation	2,974			2,974
Vesting of restricted stock units, net of shares withheld for taxes	102			102
Vesting of restricted stock units, net of shares withheld for taxes (shares)		8
Vesting of early exercised shares	151			151
Conversion of convertible preferred stock in connection with initial public offering	0		$ 0	0
Conversion of convertible preferred stock in connection with our public offering (shares)		2,372	(2,372)
Issuance of restricted stock awards	0	$ 0		0
Issuance of restricted stock awards (shares)		22
Unrealized loss on investment securities	277				277
Net loss	(6,992)
Ending balance at Sep. 30, 2016	$ 69,469	$ 1	$ 3	$ 145,015	$ 124	$ (75,674)
Ending balance (shares) at Sep. 30, 2016		11,523	22,170

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($) $ in Thousands	9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015
Cash from operating activities
Net loss	$ (6,992)	$ (11,778)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization	7,112	4,252
Purchased investment premium, net of amortization	185	(380)
Amortization of deferred financing costs	48	441
Loss on disposal of property and equipment	33	7
Stock-based compensation	2,844	623
Lease abandonment	161	0
Changes in operating assets and liabilities:
Accounts receivable	(659)	(936)
Prepaid expenses and other current assets	(804)	(1,345)
Other assets	(163)	(120)
Accounts payable	(1,109)	167
Accrued employee expenses	(144)	3,110
Accrued expenses	1,354	1,234
Deferred revenue	1,674	662
Other liabilities	1,183	289
Net cash provided by (used in) operating activities	4,723	(3,774)
Cash from investing activities
Purchases of property and equipment	(3,560)	(2,234)
Additions to capitalized software	(8,554)	(5,373)
Purchases of investment securities	(24,334)	(60,426)
Sales of investment securities	10,016	0
Maturities of investment securities	17,112	8,950
Cash paid in business acquisition, net of cash acquired	0	(4,039)
Purchases of intangible assets	(2)	(16)
Net cash used in investing activities	(9,322)	(63,138)
Cash from financing activities
Proceeds from stock option exercises	260	328
Proceeds from issuance of restricted stock	0	141
Proceeds from issuance of options	0	208
Tax withholding for net share settlement	(85)	0
Principal payments under capital lease obligations	(24)	(22)
Proceeds from the initial public offering, net of underwriting discounts and commissions	0	79,570
Payments of initial public offering costs	0	(3,999)
Payment of contingent consideration	0	(2,429)
Proceeds from issuance of debt	87	10,000
Principal payments on debt	(99)	(10,000)
Payment of debt issuance costs	0	(539)
Net cash provided by financing activities	139	73,258
Net (decrease) increase in cash and cash equivalents	(4,460)	6,346
Cash and cash equivalents
Beginning of period	12,063	5,412
End of period	7,603	11,758
Noncash investing and financing activities
Purchases of property and equipment included in accounts payable and accrued expenses	112	297
Additions of capitalized software included in accrued employee expenses	231	427
Stock-based compensation capitalized for software development	308	112
Initial public offering costs included in accrued expenses	0	212
Conversion of convertible preferred stock into common stock in connection with the initial public offering	$ 0	$ 63,166

Nature of Business	9 Months Ended
Nature of Business	Sep. 30, 2016
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Nature of Business	Nature of Business Overview AppFolio, Inc. (“we” or “AppFolio”) provides industry-specific, cloud-based software solutions for small and medium-sized businesses (“SMBs”) in the property management and legal industries. Our platform is designed to be the system of record to automate essential business processes and the system of engagement to enhance business interactions between our customers and their clients and vendors. Our mobile-optimized software solutions have a user-friendly interface across multiple devices, enabling our customers to work at any time and from anywhere. Our property management software provides small and medium-sized property managers with an end-to-end solution to their business needs, enabling them to manage properties quickly and easily in a single, integrated environment. Our legal software provides solo practitioners and small law firms with a streamlined practice and case management solution, allowing them to manage their practices and case load within a flexible system. We also offer optional, but often mission-critical, Value+ services, such as our professionally designed websites, and electronic payment services which are seamlessly built into our core solutions.

Commitment and Contingencies	9 Months Ended
Commitment and Contingencies	Sep. 30, 2016
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Commitments and Contingencies Lease Obligations As of September 30, 2016, we had operating lease obligations of approximately $8.9 million through 2022. We recorded rent expense of $0.5 million and $0.3 million for the three months ended September 30, 2016 and 2015, respectively, and $1.5 million and $0.9 million for the nine months ended September 30, 2016 and 2015, respectively. During the nine months ended September 30, 2016, we moved into a new location in Richardson, Texas, and permanently exited the prior location's lease that expires on December 31, 2016. Due to our remaining commitment, under the terms of the prior lease agreement, and our abandonment of the facilities, we recorded a $0.2 million loss during the nine months ended September 30, 2016 and a corresponding liability, which represents the amount of future payments that must be made under the terms of the original lease. Line of Credit On October 9, 2015, we entered into Amendment Number One to our Credit Agreement with Wells Fargo, as administrative agent, and the lenders that are parties thereto (as amended, the “Credit Agreement”). Under the terms of the Credit Agreement, the lenders made available to us a $25.0 million revolving line of credit (the “Revolving Facility”). Borrowings under the Revolving Facility are subject to the satisfaction of customary conditions. The Revolving Facility matures on October 9, 2020; however, we can make payments on, and cancel in full, the Revolving Facility at any time without premium or penalty. As of September 30, 2016, there was no outstanding balance and at December 31, 2015 there was a balance of $12,000 under the Credit Agreement. Insurance We have a wholly owned subsidiary, Terra Mar Insurance Company, Inc. (“Terra Mar”), which was established to provide our customers with the option to purchase tenant liability insurance. If our customers choose to use our insurance services, they are issued an insurance policy underwritten by our third-party service provider. The policy has a limit of $100,000 per incident for each insured residence. We have entered into a reinsurance agreement with our third-party service provider and, as a result, we assume a 100% quota share of the tenant liability insurance provided to our customers through our third-party service provider. Included in cost of revenue we accrue for reported claims and an estimate of losses incurred but not reported by our property manager customers, as we bear the risk related to these claims. Our liability for reported claims and incurred but not reported claims as of September 30, 2016 and December 31, 2015 was $0.7 million and $0.5 million, respectively, and is included in other current liabilities on the Condensed Consolidated Balance Sheets. Included in other current assets as of September 30, 2016 and December 31, 2015 are $1.2 million and $1.0 million, respectively, of deposits held with a third party related to requirements to maintain collateral for our insurance services. Litigation From time to time, we may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. We are not currently a party to any legal proceedings, nor are we aware of any pending or threatened litigation that would have a material adverse effect on our business, operating results, cash flows or financial condition should such litigation be resolved unfavorably. Indemnification In the ordinary course of business, we may provide indemnification of varying scope and terms to customers, investors, directors and officers with respect to certain matters, including, but not limited to, losses arising out of our breach of any applicable agreements, services to be provided by us, or intellectual property infringement claims made by third parties. These indemnification provisions may survive termination of the underlying agreement and the maximum potential amount of future payments we could be required to make under these indemnification provisions may not be subject to maximum loss clauses. The maximum potential amount of future payments we could be required to make under these indemnification provisions is indeterminable. We have never paid a material claim, nor have we been sued in connection with these indemnification arrangements. As of September 30, 2016 and December 31, 2015, we had not accrued a liability for these indemnification arrangements because we have determined that the likelihood of incurring a payment obligation, if any, in connection with these indemnification arrangements is not probable or reasonably possible and the amount or range of amounts of any such liability is not reasonably estimable.

Income Taxes	9 Months Ended
Income Taxes	Sep. 30, 2016
Income Tax Disclosure [Abstract]
Income Taxes	Income Taxes Our effective tax rate differs from the U.S. Federal statutory rate of 34% primarily because our losses have been offset by a valuation allowance due to uncertainty as to the realization of those losses. For the three and nine months ended September 30, 2016, we recorded income tax expense of $11,000 and $48,000, respectively, on pre-tax losses of $1.1 million and $6.9 million, respectively, for an effective tax rate of (1.0%) and (0.7%), respectively. The income tax expense is based on our payments of state minimum taxes and the amortization of tax deductible goodwill that is not an available source of income to realize the deferred tax asset. For the three and nine months ended September 30, 2015, we recorded income tax expense of $23,000 and $34,000, respectively, on pre-tax losses of $4.7 million and $11.7 million, respectively for an effective tax rate of (0.5)% and (0.3%), respectively. The income tax expense for the first three months of 2015 was based on income tax expense recorded when the statutory rate was applied to actual year-to-date earnings of our subsidiary, Terra Mar, which only became part of our U.S. consolidated group for tax purposes at June 30, 2015. For the nine months ended September 30, 2015, the Terra Mar earnings were offset by losses of our U.S. consolidated group for tax purposes. The remaining income tax expense is based on state minimum taxes and the amortization of tax deductible goodwill that is not an available source of income to realize the deferred tax asset.

Summary of Significant Accounting Policies (Policies)	9 Months Ended
Summary of Significant Accounting Policies (Policies)	Sep. 30, 2016
Accounting Policies [Abstract]
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the dates of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ materially from those estimates. On an ongoing basis, management evaluates its estimates based on historical data and experience, as well as various other factors that management believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources.
Recent Accounting Pronouncements	Recent Accounting Pronouncements Under the Jumpstart our Business Startups Act (the “JOBS Act”), we meet the definition of an emerging growth company. We have irrevocably elected to opt out of the extended transition period for complying with new or revised accounting standards pursuant to Section 107(b) of the JOBS Act. In May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”), which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. ASU 2014-09 will replace most existing revenue recognition guidance in GAAP when it becomes effective. ASU 2014-09 is effective on January 1, 2018. Early adoption is permitted as of January 1, 2017. The standard permits the use of either a retrospective or cumulative effect transition method. We have not determined which transition method we will adopt, nor have we determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures. In February 2016, the FASB issued ASU No. 2016-02, "Leases (Topic 842)" ("ASU 2016-02"). Under ASU 2016-02, an entity will be required to recognize right-of-use assets and lease liabilities on its balance sheet and disclose key information about leasing arrangements. ASU 2016-02 offers specific accounting guidance for a lessee, a lessor and sale and leaseback transactions. Lessees and lessors are required to disclose qualitative and quantitative information about leasing arrangements to enable a user of the financial statements to assess the amount, timing and uncertainty of cash flows arising from leases. For public companies, ASU 2016-02 is effective for annual reporting periods beginning after December 15, 2018, including interim periods within that reporting period, and requires a modified retrospective adoption, with early adoption permitted. We will adopt this guidance beginning with its first quarter ending March 31, 2019. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures. In March 2016, the FASB issued ASU No. 2016-08, "Revenue from Contracts with Customers (Topic 606), Principal versus Agent Considerations (Reporting of Revenue Gross versus Net) ("ASU 2016-08"), which provides additional guidance to improve the operability and understandability of the implementation guidance on principal versus agent considerations and provides additional illustrative examples to assist with the application of the guidance. The amendment does not change the core principles in Topic 606. ASU 2016-08 is effective on January 1, 2018, with the adoption of ASU 2014-09. Early adoption is permitted as of January 1, 2017. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures. In March 2016, the FASB issued ASU No. 2016-09, Compensation - Stock Compensation (Topic 781), Improvements to Employee Share-Based Payment Accounting ("ASU 2016-09"), which amends and simplifies the accounting for share-based payment awards in three areas; (1) income tax consequences, (2) classification of awards as either equity or liabilities, and (3) classification on the statement of cash flows. For public companies, ASU 2016-09 is effective for annual periods beginning after December 15, 2016, and interim periods within those annual periods. Early adoption is permitted for any interim or annual period. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures. In April 2016, the FASB issued ASU No. 2016-10, Revenue from Contracts with Customers (Topic 606), Identifying Performance Obligations and Licensing ("ASU 2016-10"), which provides additional guidance on identifying performance obligations and also to improve the operability and understandability of the licensing implementation guidance. The amendment does not change the core principles in Topic 606. ASU 2016-10 is effective on January 1, 2018, with the adoption of ASU 2014-09. Early adoption is permitted as of January 1, 2017. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures. In May 2016, the FASB issued ASU No. 2016-12, Revenue from Contracts with Customers (Topic 606), Narrow-Scope Improvements and Practical Expedients ("ASU 2016-12"), which clarifies the collectibility criterion and transition guidance for contracts for which substantially all revenue was recognized under legacy accounting guidance. The amendment does not change the core principles in Topic 606. ASU 2016-12 is effective on January 1, 2018, with the adoption of ASU 2014-09. Early adoption is permitted as of January 1, 2017. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures. In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments -Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments ("ASU 2016-13"), which amends the current accounting guidance and requires the measurement of all expected losses based on historical experience, current conditions and reasonable and supportable forecasts. This guidance amends the accounting for credit losses for available-for-sale securities and purchased financial assets with credit deterioration. ASU 2016-13 is effective for annual periods beginning after December 15, 2019, and interim periods within those annual periods. Early adoption is permitted for any interim or annual period after December 15, 2018. We have not determined the effect of this guidance on our financial condition, results of operations, cash flows or disclosures. In August 2016, the FASB issued ASU No. 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments ("ASU 2016-15"), which provides cash flow statement classification guidance for debt prepayment or debt extinguishment costs; settlement of zero-coupon debt instruments or other debt instruments with coupon interest rates that are insignificant in relation to the effective interest rate of the borrowing; contingent consideration payments made after a business combination; proceeds from the settlement of insurance claims; proceeds from the settlement of corporate-owned life insurance policies, including bank-owned life insurance policies; distributions received from equity method investees; beneficial interests in securitization transactions; and separately identifiable cash flows and application of the predominance principle. ASU 2016-15 is effective for fiscal years beginning after December 15, 2017, and interim periods within those fiscal years. Early adoption is permitted, including adoption in an interim period. We have not determined the effect of this guidance on our statement of cash flows.

Investment Securities and Fair Value Measurements - Investment Securities (Details) - USD ($) $ in Thousands	9 Months Ended	12 Months Ended
	Sep. 30, 2016	Dec. 31, 2015
Available-for-sale Securities, Amortized Cost Basis [Abstract]
Amortized Cost	$ 41,824	$ 44,805
Gross Unrealized Gains	131	0
Gross Unrealized Losses	(7)	(153)
Estimated Fair Value	$ 41,948	$ 44,652
Maximum contractual maturity period	36 months	36 months
Amortized Cost
Due in 1 year or less	$ 10,004	$ 10,249
Due after 1 year through 3 years	31,820	34,557
Total available-for-sale investment securities	41,824	44,806
Estimated Fair Value
Due in 1 year or less	10,018	10,235
Due after 1 year through 3 years	31,930	34,417
Total available-for-sale investment securities	41,948	44,652
Corporate bonds
Available-for-sale Securities, Amortized Cost Basis [Abstract]
Amortized Cost	29,596	30,568
Gross Unrealized Gains	98	0
Gross Unrealized Losses	(5)	(126)
Estimated Fair Value	29,689	30,442
Agency securities
Available-for-sale Securities, Amortized Cost Basis [Abstract]
Amortized Cost	7,248	8,012
Gross Unrealized Gains	0	0
Gross Unrealized Losses	(2)	(12)
Estimated Fair Value	7,246	8,000
Certificates of deposit
Available-for-sale Securities, Amortized Cost Basis [Abstract]
Amortized Cost	4,980	6,225
Gross Unrealized Gains	33	0
Gross Unrealized Losses	0	(15)
Estimated Fair Value	$ 5,013	$ 6,210

Investment Securities and Fair Value Measurements - Sales, Calls and Maturities (Details) - USD ($) $ in Thousands	9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015
Schedule of Available-for-sale Securities [Line Items]
Gross Realized Gains	$ 6
Gross Realized Losses	0
Gross Proceeds from Sales and Calls	10,016	$ 0
Gross Proceeds from Maturities	17,112	$ 8,950
Agency securities
Schedule of Available-for-sale Securities [Line Items]
Gross Realized Gains	5
Gross Realized Losses	0
Gross Proceeds from Sales and Calls	3,005
Gross Proceeds from Maturities	9,557
Corporate bonds
Schedule of Available-for-sale Securities [Line Items]
Gross Realized Gains	1
Gross Realized Losses	0
Gross Proceeds from Sales and Calls	5,011
Gross Proceeds from Maturities	2,480
Treasury bills
Schedule of Available-for-sale Securities [Line Items]
Gross Realized Gains	0
Gross Realized Losses	0
Gross Proceeds from Sales and Calls	2,000
Gross Proceeds from Maturities	3,830
Certificates of deposit
Schedule of Available-for-sale Securities [Line Items]
Gross Realized Gains	0
Gross Realized Losses	0
Gross Proceeds from Sales and Calls	0
Gross Proceeds from Maturities	$ 1,245

Investment Securities and Fair Value Measurements - Fair Value Measurements (Details) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	$ 41,948	$ 44,652
Fair Value, Measurements, Recurring
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Total Assets	47,096	51,754
Fair Value, Measurements, Recurring \| Level 1
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Total Assets	10,161	13,312
Fair Value, Measurements, Recurring \| Level 2
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Total Assets	36,935	38,442
Fair Value, Measurements, Recurring \| Level 3
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Total Assets	0	0
Corporate bonds
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	29,689	30,442
Corporate bonds \| Fair Value, Measurements, Recurring
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	29,689	30,442
Corporate bonds \| Fair Value, Measurements, Recurring \| Level 1
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	0	0
Corporate bonds \| Fair Value, Measurements, Recurring \| Level 2
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	29,689	30,442
Corporate bonds \| Fair Value, Measurements, Recurring \| Level 3
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	0	0
Agency securities
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	7,246	8,000
Agency securities \| Fair Value, Measurements, Recurring
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	7,246	8,000
Agency securities \| Fair Value, Measurements, Recurring \| Level 1
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	0	0
Agency securities \| Fair Value, Measurements, Recurring \| Level 2
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	7,246	8,000
Agency securities \| Fair Value, Measurements, Recurring \| Level 3
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	0	0
Certificates of deposit
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	5,013	6,210
Certificates of deposit \| Fair Value, Measurements, Recurring
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	5,013	6,210
Certificates of deposit \| Fair Value, Measurements, Recurring \| Level 1
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	5,013	6,210
Certificates of deposit \| Fair Value, Measurements, Recurring \| Level 2
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	0	0
Certificates of deposit \| Fair Value, Measurements, Recurring \| Level 3
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale - investment securities	0	0
Money market funds \| Fair Value, Measurements, Recurring
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Cash equivalents	5,148	7,102
Money market funds \| Fair Value, Measurements, Recurring \| Level 1
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Cash equivalents	5,148	7,102
Money market funds \| Fair Value, Measurements, Recurring \| Level 2
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Cash equivalents	0	0
Money market funds \| Fair Value, Measurements, Recurring \| Level 3
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Cash equivalents	$ 0	$ 0

Investment Securities and Fair Value Measurements - Contingent Consideration (Details) - USD ($) $ in Thousands		9 Months Ended
	May 06, 2015	Sep. 30, 2016	Sep. 30, 2015
Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]
Final earn-out payment		$ 0	$ 2,429
Contingent Consideration
Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]
Final earn-out payment	$ 2,400

Internal-Use Software Development Costs - Capitalized Computer Software Future Amortization Expense (Details) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Research and Development [Abstract]
2016	$ 1,808
2017	6,540
2018	4,657
2019	1,429
Capitalized computer software development costs, net	$ 14,434	$ 10,022

Intangible Assets - Future Amortization (Details) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]
2016	$ 356
2017	1,383
2018	928
2019	352
2020	259
Thereafter	179
Intangible assets, net	$ 3,457	$ 4,516

Commitment and Contingencies (Details) - USD ($)	3 Months Ended		9 Months Ended
Commitment and Contingencies (Details) - USD ($)	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015	Dec. 31, 2015	Oct. 09, 2015
Loss Contingencies [Line Items]
Operating lease obligations	$ 8,900,000		$ 8,900,000
Rent expense	500,000	$ 300,000	1,500,000	$ 900,000
Per incident policy limit			$ 100,000
Quota share of tenant liability insurance provided, percent			100.00%
Other Current Liabilities
Loss Contingencies [Line Items]
Liability for reported claims and claims incurred but not reported	700,000		$ 700,000		$ 500,000
Prepaid Expenses and Other Current Assets
Loss Contingencies [Line Items]
Deposits held with a third party related to insurance services collateral	1,200,000		1,200,000		1,000,000
Credit Facility \| Revolving Facility
Loss Contingencies [Line Items]
Maximum borrowing capacity						$ 25,000,000.0
Credit Facility \| Term Loan
Loss Contingencies [Line Items]
Line of credit, amount outstanding	0		0		$ 12,000
Loss From Premature Lease Exit
Loss Contingencies [Line Items]
Lease loss liability	$ 200,000		$ 200,000

Stock-Based Compensation - Non-option Award Activity (Details) shares in Thousands	9 Months Ended
	Sep. 30, 2016 $ / shares shares
RSUs and PSUs
Number of Shares
Unvested, beginning balance (shares) \| shares	17
Granted (shares) \| shares	499
Vested (shares) \| shares	(12)
Forfeited (shares) \| shares	(24)
Unvested, ending balance (shares) \| shares	480
Weighted- Average Grant Date Fair Value per Share
Unvested, beginning balance (usd per share) \| $ / shares	$ 15.45
Granted (usd per share) \| $ / shares	12.80
Vested (usd per share) \| $ / shares	15.22
Forfeited (usd per share) \| $ / shares	12.34
Unvested, ending balance (usd per share) \| $ / shares	$ 12.85
Restricted Stock
Number of Shares
Unvested, beginning balance (shares) \| shares	120
Granted (shares) \| shares	22
Vested (shares) \| shares	(83)
Forfeited (shares) \| shares	0
Unvested, ending balance (shares) \| shares	59
Weighted- Average Grant Date Fair Value per Share
Unvested, beginning balance (usd per share) \| $ / shares	$ 4.68
Granted (usd per share) \| $ / shares	13.46
Vested (usd per share) \| $ / shares	5.29
Forfeited (usd per share) \| $ / shares	0.00
Unvested, ending balance (usd per share) \| $ / shares	$ 7.10

Income Taxes (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
Income Taxes (Details) - USD ($) $ in Thousands	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Income Tax Disclosure [Abstract]
U.S Federal statutory rate			34.00%
Income tax expense	$ 11	$ 23	$ 48	$ 34
Pre-tax income (loss)	$ (1,114)	$ (4,737)	$ (6,944)	$ (11,744)
Effective tax rate	(1.00%)	(0.50%)	(0.70%)	(0.30%)